Informz Software


 

Informz is a cloud-based email marketing solution suitable for associations and nonprofits. The solution helps organizations manage their marketing campaigns and offers functionalities such as email marketing, marketing automation and social media marketing. Key features include email templates, lead scoring, landing pages, scheduling tools and reporting.

Informz enables marketers to send customized and dynamic emails to potential customers. These emails can provide personalized messages, discount coupons and promotional materials.

The marketing automation feature enables managers to send automated email campaigns, event reminders and follow-up emails. Landing pages help nonprofits and associations capture visitors' details on the website with the help of drag-and-drop editing.

The platform can be integrated with third-party solutions such as Aptify, Fonteva, MemberSuite, Nimble and Salesforce. Support is provided through client advisors, email and phone.

 

Informz - Templates
 
  • Informz - Templates
    Templates
  • Informz - Add media
    Add media
  • Informz - Social engage report
    Social engage report
  • Informz - Monitoring
    Monitoring
  • Informz - Multiple devices
    Multiple devices
Supported Operating System(s):
Mac OS, Web browser (OS agnostic)

116 Reviews of Informz

 

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Software Advice Reviews (1)
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Showing 1-1 of 1

Cory from Meridian One
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2017

November 2017

Drip Marketing Made Easy

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I have found that Informz made doing some marketing campaigns easier with using their tool. The ease of use and the simple user interface has made marketing simple.

Pros

Perfect for small to medium sized companies. Easy to customize your own marketing pieces and store them inside the online tool. you can integrate with many of the CRM systems out there today. the customer service people want informz to succeed for your business which means they are easily accessible and willing to assist.

Cons

If you are new to building your own campaigns this can be tricky at first for the lingo they use doesn't cross all platforms. Maybe better initial training would be great to overcome this for new marketing teams.

Review Source
 
 
 
Showing 1-20 of 115


November 2018

November 2018

Great marketing tool!

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Informz makes sending mass emails so much easier. From uploading and customizing lists to putting a special touch on an email... you can do it all with Informz! We send out our biweekly newsletter with this and I can customize it every time so easily by taking things out/ adding things etc.

Cons

The template designer can take a little time to get used to and figure out... we really struggled with this one at first but I will say customer service is amazing and will talk to you for hours helping you feel comfortable with what you are doing.

Review Source: Capterra
 

Emily from Kiwanis International
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2018

November 2018

Informz Thoughts

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
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Product Quality
Quality
Pros

Informz is easy for me to use and I enjoy being able to search information if I have questions that my co-workers can't answer for me. It is very user friendly and quick to learn.

Cons

I wish it was easier to adjust things such as settings or learn more about HTML coding, since it is an option to make small changes and I know nothing about it.

Review Source: Capterra
 


November 2018

November 2018

Marketing Automation Notification of problems

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Value
Support

I an getting into more complex campaigns and it is exciting.

Pros

I love the functionality and ability to have multiple mailing options.

Cons

There is no notification to the administrator if it stops working for some reason. Due to some updates my campaign stopped and I didn't know it. Even if the stop was a choice, the creator should get a confirmation email.

Review Source: Capterra
 

Rose from Renal Physicians Association
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2018

November 2018

New to Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

2018 will be our first year of using the marketing automation since it is now included in our annual renewal. But we have gained members and registration since the years of switching to Informz as our email marketing campaign. I am looking forward to experiencing even more success.

Cons

at this point I don't think I can give a review on this since we will be first time users.

Review Source: Capterra
 

Andrew from Illinois Principals Association
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2018

November 2018

My Informz Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
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Product Quality
Quality
Value for Money
Value
Support

This is our first experience using a marketing automation platform. We use it for marketing, but also for member renewal reminders, which has been very helpful, and automated a process that was very manual. Overall, we enjoy using the product, but wish it had more ties into the database. We do more than 100 events annually, and being able to pull more information specific to the event (as opposed to entering it manually) would make the process even more efficient for us.

Pros

The ability to target individuals. This has helped us refine our messages.

Cons

The limitation on what can be pulled in from our netForum Enterprise. I would like to be able to pull more data from the events module.

Review Source: Capterra
 

Elizabeth from American Association of Airport Executives
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2018

November 2018

Like hiring an extra staff member...or two

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
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Functionality
Product Quality
Quality
Value for Money
Value
Pros

It can do so much if you know what to do with it. The automation can be like having extra staff, and the targeting abilities, especially when tied to your database, are a huge path to success.

Cons

Some of the modules are a little slow right now as they go through a transition, but the communication on the work that's being done to fix it has been great. Very transparent.

Review Source: Capterra
 


November 2018

November 2018

Informz has made my daily work life easier!

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

We recently switched to Informz and I really like the interface. It has been a lot of fun learning this product and I am excited to continue to learn more about it's functionality and how it will help us communicate better with our members.

Cons

I feel that I am a bit limited to layout and options when designing a piece, but that's likely just because I'm still such a new user.

Review Source: Capterra
 


November 2018

November 2018

Great product!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Quality
Value for Money
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Support

It has been great so far.

Pros

Easy to use and teacher out people to use as well.

Cons

That the informz and Higher logic platforms have different log in

Review Source: Capterra
 


November 2018

November 2018

New updates are great

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

With the new updates, such as Mailing Designer 2 and Template Designer 2, it makes it much easier for the everyday user to create and send mailings.

Cons

It is still a little clunky - uploading and deleting subscribers and target groups isn't the easiest. And not being able to create tables within a mailing and/or template is not ideal. We have a lot of one-off, complicated templates being created for very specific cases when being able to create a table in MD2 would be great.

Review Source: Capterra
 


November 2018

November 2018

Working for Us

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Decent UI, with limited training necessary once templates are set.

Cons

I'd like more ways to analyze data from mailings, and at the targeted stories level in particular.

Review Source: Capterra
 

Suzanne from Urgent Care Association
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2018

November 2018

Informz Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Love the email and how it connects to our AMS system

Cons

Would like to learn more about how we can use more about all the services

Review Source: Capterra
 

Andrena from Michigan Farm Bureau

July 2018

July 2018

I use to send documents or notifications to large numbers of people.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It's easy to use.

Pros

It provides an activity report of the email sent, who opened, what time opened to give a better feedback of how people respond.

Cons

When I send an email, I usually like to copy persons on the e-mail. Although, I haven't found a feature that allows this because it's only permitted to send to the grouping that has been selected within the addresses mainframe.

Review Source: Capterra
 

Lori from Carolinas AGC

July 2018

July 2018

Informz offers many features, and is completely iMIS-friendly.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Informz is very iMIS-compatible, more so in my opinion than other marketing software out there. Informz staff was helpful in setting up the initial iMIS bridge, and from there the information writes over automatically into the iMIS database without our users having to take additional steps.

Cons

It's a bit wonky to use. Cut/Paste options don't keep any formatting or hyperlinks. Adding photos is a little tedious if your article doesn't already have a photo placeholder.

Review Source: Capterra
 


May 2018

May 2018

Informz is the only way to send out marketing emails!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Informz makes it so easy to send marketing emails. It talks directly to our IMIS database which makes it so easy to pick who the email goes to. Informz came out with Mailings 2.0 which has made sending emails SO much easier now that you don't have to use only HTML. Their customer service is amazing- I have called them hundreds of times minutes before an email needed to go out and they quickly helped fix the problem.

Cons

The original mailings is very confusing if you aren't an HTML pro. It takes forever to build the template and can take some getting used to- luckily they now over mailings 2.0 which solved this problem.

Review Source: Capterra
 

Amanda from AGC of Missouri

March 2018

March 2018

LOVE it!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

They offer training if you want it, great support, etc.

Pros

I love how it talks directly to our Imis database and is updating instantly. I also like how I can easily pull targeted emails and reporting.

Review Source: Capterra
 

Cindy from TIA
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

Ease of use, integrates seemlessly with iMIS, great customer service, not sure we could ask for more

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Customized messages to our members

Pros

Integrates with iMIS as advertised. Hear this frequently, but other products do not always perform as advertised. Not the case with Informz. Love the reporting function, particularly when a member claims we did not send information only to learn it was delivered, opened, and clicked thru - love that functionality. Easy to copy a previous email so we do not have to recreate the wheel. Branding is easy, along with creating templates. I could go on, but I think you get what I mean - love this product.

Cons

Upgrades that make it hard to find what I need. Perhaps ask customers before you make changes to ensure it is actually needed. But your customer service always is exemplary so I get issues resolved quickly - doesn't sound like much of a con (apologies)

Review Source: Capterra
 

Lisa from Point Park University
Number of employees: 201-500 employees Employees number: 201-500 employees

June 2017

June 2017

Works well for our purposes.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It allows us to keep our staff, faculty and students informed on many of the processes within our University.

Pros

What I like most about this software is the ease of use. I have the same process monthly and the software is simple to complete my duties. I also appreciate the quick response for my customer service rep.

Review Source: Capterra
 

David from Fayetteville Area Convention and Visitors Bureau
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

I have been using it for 5 years and love it.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easily track metrics on my mailings/surveys. I like the way it tracks subscribers and those that have previously unsubscribed.

Cons

Doesn't interact with Simpleview. Doesn't interact with Simpleview. Doesn't interact with Simpleview.

Review Source: Capterra
 

Tom from American Mathematical Society
Number of employees: 201-500 employees Employees number: 201-500 employees

May 2017

May 2017

Informz has brought the AMS into the world of email marketing. It works well for us.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The integration with Personify is the most important feature for us. We have built a number of automatically maintained marketing lists, which become target lists in Informz. This is extremely convenient. We also like the stats we can access in Informz.

Cons

We like to see some testing tools developed, especially for personalized emails. It would be nice to be able to specify a target group, a number of email messages to create, and an email address to send them to. This would allow us to spot check personalizations and story inclusion/exclusion for various customers/members.

Review Source: Capterra
 

Kim from Visit Phoenix
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2017

May 2017

We have been using Informz for years and I have yet to find a ESP that is this comprehensive.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Not having to purchase 3rd party tools.

Pros

All the tools and modules that are available. I have reviewed several ESPs and have found that with other systems I have to purchase 3rd party tools to have the same functionality as Informz.

Cons

The only con I have, which they have no control over, is my current CRM does not integrate with Informz.

Review Source: Capterra