MailerLite Software


 

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking.

The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries.

Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis.

Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat. 

 

MailerLite - Create email templates
 
  • MailerLite - Create email templates
    Create email templates
  • MailerLite - Create landing pages
    Create landing pages
  • MailerLite - Workflow editor
    Workflow editor
  • MailerLite - Segments
    Segments
  • MailerLite - List of landing pages
    List of landing pages
Supported Operating System(s):
Web browser (OS agnostic)

182 Reviews of MailerLite

 

Start your review of MailerLite

Click to start
https://www.softwareadvice.com/email-marketing/mailerlite-review/
Software Advice Reviews (3)
More Reviews (179)

Showing 1-3 of 3

Maria Lenin from Dewayne Hill / Keller Williams Agent
Specialty: Entertainment
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

Affordable email marketing with unlimited emails

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

Lets you use all its features with unlimited email marketing regardless of which plan you are subscribed. If you have a small business with less than1000 subscribers, you can use Mailerlite for free. It is easy to use at the same time has templates and designs that fit your campaign needs. Y

Cons

Features are the same as other free email marketing software but plans are affordable. Your subscription will be suspended if you have an open rate lower than .02%. If your emails are marked as spam, then expect suspension of your account.

Review Source
 
 

Bofu from SAS Franconstruct
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

A great tool to manage your subscribers and send e-mail campaigns

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

It's cheaper than other competitors. They have a free monthly plan for 1000 subscribers and you can send unlimited emails.

Cons

In spite the cheap price for a paid plan some tools are not included (reporting, social integrations).

Review Source
 
 

Joe from American School of Natural Health
Specialty: Education
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2018

August 2018

Review of MailerLite

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Don't even bother... unless you are a spammer.

Pros

Easy to use and setup. Great FREE 1000 client plan. Very feature packed and does allow for automated mailings.

Cons

Because it's free to use for up to 1000 email recipients, it is a hub for spammers galore. Blacklisted for most email servers. Even mail to your clients will get blacklisted depending on their email services. AND to top it off, does NOT have a captcha or recaptcha option for subscription services.

Review Source
 
 
 
Showing 1-20 of 179

Dan from CPF
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2018

December 2018

Rip-off merchants

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

They took my money then refused to send my campaign. Their 'Support Team' is a fairy-tail. It doesn't exist. Wasted hours importing lists and drafting campaigns only to be told that approval to send them was denied.
Glad i only paid for a month. I'm not giving up on the fight for a refund though

Pros

the myth. good reviews, user-friendly interface, it all looks good at a glance

Cons

The reality. they suck you into paying and then refuse to let you actually utilize your lists

Review Source: Capterra
 

DANIEL from Law Office of Daniel Nguyen
Number of employees: 1 employee Employees number: 1 employee

December 2018

December 2018

Good if You Want Nice and Simple

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Pretty good, I would recommend it to anyone just starting out.

Pros

Generally it's really easy to use, and at the time, it was the only free software trial that provided autoresponders.

Cons

I wish it had more templates that I could choose from.

Review Source: Capterra
 

Eleni from Travel and Data Service GmbH
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2018

December 2018

Easy mail software to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It is the best and safe way to communicate with customers.

Pros

It is very to use and when you have a problem the online chat is super. They guide you to the right solution patiently and accurately. After all is the price is very good for the services.

Cons

Not many templates as in other providers. I wasn´t able to attach a pdf to the e-mail.

Review Source: Capterra
 

Rostane from We-Empower Inc.
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2018

December 2018

What a great surprise !

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

MailerLite is an awesome alternative to other autoresponders out there, it has great value for a fair price and the functionalities are awesome !

Cons

It's still a tiny bit complex to use but I'm sure it's because it's still new, I will not worry about that as the interface is overall very clear.

Review Source: GetApp
 

Christiana from CPJ Global
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2018

December 2018

Easy to use email marketing platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Using mailerlite have made creating emails and landing page easy for me. I love the drag and drop and already made templates in Mailerlite. You get to choose a ready-made template depending on your call to action.

Cons

Approving your account might take long and the customer service reach is not user-friendly. If you are on the free version and you didn't use the platform for a long time they will take away your approval.

Review Source: GetApp
 


December 2018

December 2018

MAilerlite a good entry level mailing solution

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Mailerlite is free for the first 1000 emails on your list, giving your business time to gain traction and sales to pay for the service when you do get past the 1000 email subscribers. It is fairly simple to use and has been of great value to our business.

Cons

It would be good if there were more templates to choose from, but besides that, it is a good product.

Review Source: Capterra
 

Amber from The Lunar Woman
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2018

November 2018

You get what you pay for!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Honestly there’s nothing I like about this platform. I originally looked into working with them because I liked that they offer landing pages, but don’t let the price blind you – you get what you pay for here. The price isn’t worth the time and that their customer service is awful. Go with a CRM/ESP that provides great service and isn’t glitchy, even if it costs a bit more!

Cons

Their customer support is a joke. They only seem to return emails in the middle of the night which then leads to yet another FULL day of unsolved problems. Mind you I live in the middle of the US so it’s not like I’m in a wonky time zone. Then THEY failed to check my fully working site and claimed it’s “inadequate” (it’s a entrepreneurial blog with multiple posts and pages) so they put me on probation and limited me to 500 subscribers, while aware I have 4k+ I’m trying to migrate from a different CRM. It was a total circus and their incompetency just blows my mind.

Review Source: Capterra
 


November 2018

November 2018

Easy to use - similar to others

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

This makes it easy to manage subscribers and send out attractive content on a schedule

Cons

It's difficult to see to whom you are sending when lists have overlapping users

Review Source: Capterra
 

Danelle from Female MusicPreneur International
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2018

November 2018

Helped me get landing pages up in no time!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Customer service is quick and responsive, which is great. I’d do feel as though a number of my queries were misunderstood. Overall, however, they at least tried to help.

One of my main objectives for using it has been achieved. Because of the challenges with lists on the platform, I haven’t been able to delve further into it’s capabilities.

Pros

I wanted to create landing pages easily and stumbled across this. It took me just a few minutes to put something together. I like the drag and drop function a lot!

Cons

I find setting up the back end (e.g. campaigns and automation) complicated. It is not as intuitive to me as I’d like

Review Source: Capterra
 

O. Kelvin from Fiverr
Number of employees: 201-500 employees Employees number: 201-500 employees

November 2018

November 2018

Great Autoresponder For Beginners

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Mailerlite paved the way for email marketing for me, it helped me get started. Overall, it's a great tool.

Pros

In my personal opinion Mailerlite is one of the best autoresponders for beginners. Free forever plan is great for marketers on a tight budget, until they can make some money to pay for advanced features.

Mailerlite actually helped me get started in my early days as an email marketer.

It has everything anyone needs to get started with email marketing.

Cons

Mailerlite was good actually, emails delivered to inbox, but the functionality was not too cool for me. I consistently struggled to wrap my head around it.

Review Source: Capterra
 


November 2018

November 2018

One of the best mailing provider at this price

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We used them for a year or so, and I can honestly say this is a simple, cheap and quite powerful platform for most of the users.

Pros

The best part of MailerLite is simplicity - it is simple as a brick, but on the other hand when you need advanced features (automation, or anything) you can always find them. These features are there, but not disturbing low-level users, which is awesome.

Cons

Support. If they flag your account, or don't like your activity for any reason - there is almost no chance to negotiate with them.

Review Source: Capterra
 

Onome from Self-Employed
Number of employees: 1 employee Employees number: 1 employee

November 2018

November 2018

MailerLite as the name goes

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

MailerLite is actually straightforward with their name as per features. it is a cheap and good email marketing software for small businesses and startups. It has the perfect free plan for beginners. you can grow upto 1000 subscribers and use it for free. Mailerlite has a cool visual builder and predefined email templates that are easy to set up and us. You can also create a landing page with mailerlite in your domain. This actually makes me love the software

Cons

MailerLite is not great for adeveloped businesses as it is missing some features likes advanced automation, full reporting, spam/design testing.

Review Source: Capterra
 


November 2018

November 2018

Favorite email service provider

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It's the best option I've found for email marketing. It provides a ton of features at an affordable price.

Pros

It provides an amazing amount of control. Email campaigns can be sent based on where and how the person signed up, what links they clicked or didn't click in the last email campaign and more. Mailerlite makes everything easy. It's simple enough for beginners but provides enough features and control to be useful to experienced email marketers.

Cons

There have been periodic issues with deliverability, but these are usually cleared up quickly.

Review Source: Capterra
 


October 2018

October 2018

MailerLite Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Except from an email marketing service, is a great tool for building funnels.

Cons

It's a little bit complicated to embed and customise buttons to your website.

Review Source: Capterra
 

André from XS Webmarketing
Number of employees: 1 employee Employees number: 1 employee

October 2018

October 2018

Simple but limited funcionalities

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

I had tested for a while but decide not to use it anymore, as I had extra needs.

Pros

It's very straight forward and easy to set up and use. If all you need is simple email sending with a nice design, I does the job.

Cons

It's very limited for my needs, as the advanced features are not much.

Review Source: Capterra
 

Stephanie from Steph Virtual
Number of employees: 1 employee Employees number: 1 employee

October 2018

October 2018

Mailerlite gets the job done

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Mailerlite is a fantastic choice for someone just getting started in email marketing or list building. It's very use friendly and offers great functionality for something less robust than Infusionsoft.

Cons

Can't think of anything! It's a fantastic tool.

Review Source: Capterra
 

Rick from Trapdoor Press
Number of employees: 1 employee Employees number: 1 employee

October 2018

October 2018

The best mailing list software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love this software. The automation is super easy to use, great templates, and even landing page functions.

Cons

Hard to pick something. I suppose there is be occasional glitch - but the customer support have always been great.

Review Source: Capterra
 


October 2018

October 2018

An ideal software for manage your email campaigns if you don't know programming and design.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Is a useful tool if you want to have a nice design using the templates. You can manage your own email campaigns easily and I recommend for this.

Pros

You can create landing pages.
You can use templates and create pop-up and than just copy and paste the link where you want to appear.
You can manage your subscribers list easy to create A/B test campaigns.

Cons

I managed to create emails for subscribers to receive giveaways but I did not manage to understand how to program campaigns.

Review Source: Capterra
 


October 2018

October 2018

Almost as good as Mailchimp

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

MailerLite is good if you're on a budget or with a subscriber base of under 1.000. That means you get to use most of its features for free.
Unfortunately, Mailchimp makes a much more compelling case, as its experience shows. It just feels faster and more robutst, in comparison to MailerLite.

Pros

- Ease of use: The drag and drop interface in most sections means it's great for first-time user and veterans won't mind this way of composing newsletters, for example.
- Integrations: It's easy to pair it with a WordPress blog and see it just work.
- Lots of features: Since their earliest days, they only had email marketing. Now they've followed in Mailchimp's footsteps and introduced marketing automation, popups and landing pages.

Cons

- Very similar to Mailchimp, in terms of design, but still feels half-baked
- Marketing automation features are nothing to write home about. They there, but they still need some work.
- The platform feels a bit too simplistic, it's hard to use it as a professional.

Review Source: Capterra
 


October 2018

October 2018

Delivery to gmail is awesome!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I have predominantly gmail addresses on my email list. I switched to mailer lite because it was simpler to use, has an amazing free tier, and has a very good deliverability rate compared to many of its competitors (especially to gmail addresses)

Cons

It still has a lot of room to grow. Features like integrations with more platforms would make it a lot more user friendly.

Review Source: Capterra
 
 
Write a Review