About Omnisend

Omnisend is an omnichannel marketing automation platform for growth-focused ecommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push notifications, and more.

Omnisend offers a user-friendly drag-and-drop visual composer for emails and email capture features (popups, landing pages) to build your customer base.

Automation features help create robust automation workflows and personalize your message based on customer data, campaign engagement and shopping behavior.

Omnisend offers integration with the majority of ecommerce platforms and other marketing tools.

Services are offered on a monthly subscription basis, and include support via email, live...


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Supported Operating System(s):

Web browser (OS agnostic)

438 Reviews of Omnisend

Average User Ratings

Overall

4.77 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(346)

346

4 stars

(85)

85

3 stars

(6)

6

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 438 results

September 2019

Maryann from Jumia Nigeria

Verified Reviewer

Company Size: 2-10 employees

Industry: Apparel & Fashion

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2019

Excellent email marketing tool

I have been able to communicate with my customers and stay connected with them. Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store.

Pros

Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages.

Cons

It would be great to have RSS integrated email for blog posts. It would also save time to tag your group of customers instead of creating a separate list.

August 2019

Diana from Pit Crew Cycles

Company Size: 2-10 employees

Industry: Sporting Goods

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

August 2019

Is Omnisend right for you?

Omnisend has made my email marketing automated so I spend less time on the emails.

Pros

I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

Cons

This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

Reasons for Choosing Omnisend

the Owner of Omnisend was on Andre Warner podcast and it seemed a right fit.

Reasons for Switching to Omnisend

Mailchimp was not cooperating with our shopify store and our ebay provider

December 2020

Jordan from Original Vitamins

Verified Reviewer

Company Size: 2-10 employees

Industry: Health, Wellness and Fitness

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2020

Omnisend is a clear winner for us

Overall it's been a pretty solid one.

Pros

I really like that omnisend is so easy to get up and start using and not to mention it's also so much cheaper than it's alternatives.

Cons

If anything their platform is a bit newer so integrations are not as plentiful compared to others.

Reasons for Choosing Omnisend

Cheaper

August 2019

John from Authorio Digital LLC

Company Size: 1 employee

Industry: Consumer Goods

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

2.0

Customer support

1.0

Functionality

3.0

August 2019

Promising, but still a lot of work to do.

Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.

Pros

The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.

Cons

Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.

September 2020

Greg from BLOXVOX

Company Size: 1 employee

Industry: Consumer Goods

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

September 2020

Can finally achieve marketing automation

Overall, Omnisend is a good option for any small or medium sized business's marketing function. It probably actually does boost sales materially, and it's one of the few companies that can actually deliver on that talking point.

Pros

This is an effective platform for great execution in marketing. Setting up a multichannel campaign is quite easy and satisfying

Cons

It's very good overall, but the software is a bit weak when it comes to migration. You will have to manually create/upload all your emails, automations, audiences, photos, templates, forms, etc

Reasons for Choosing Omnisend

Omnisend is a trusted, popular solution