OpenMoves Software


 

OpenMoves is a cloud-based email-marketing platform designed for small and midsize businesses. It offers campaign management, lead nurturing and analytics within a suite.

OpenMoves features an automated triggered email module that allows users to manage and send automatic welcome emails, anniversary emails and post-purchase messages. Users can also nurture leads by sending customized messages based on customer interests.

OpenMoves allows users to design email campaigns based on different factors such as customer data, pages of interest, purchase history and categories of interest. The solution integrates with Magento for importing customer data while running email campaigns.

OpenMoves offers survey creation, which allows users to design and send market surveys and registration forms through their email campaigns. Users can integrate email marketing platform with customer relationship management solution so that a user’s contact database can be used to autofill some of the survey fields. Support is offered via email and phone.

 

OpenMoves - Free templates
 
  • OpenMoves - Free templates
    Free templates
  • OpenMoves - Lassoback dashboard
    Lassoback dashboard
  • OpenMoves - Drag-and-drop workflow
    Drag-and-drop workflow
  • OpenMoves - Segment builder
    Segment builder
  • OpenMoves - Geographical reporting
    Geographical reporting
  • OpenMoves - Google Analytics
    Google Analytics
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

8 Reviews of OpenMoves

Showing 1-8 of 8

 

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Andrew from IT Services
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2018

December 2018

Great Product but room for improvement

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It would be great if we could use variables to create a campaign. There are a couple of places in the interface that could stand Improvement but it's a totally usable solution the way it is now as well.

Pros

It's a reasonably intuitive interface once you get started

Cons

I think there is room for improvement on a couple of places. I've tried suggesting them to my contact at technical support but they've always indicated something else.

Review Source: Capterra
 

Dayton from Kora Rae Clothing
Number of employees: 2-10 employees Employees number: 2-10 employees

December 2018

December 2018

Customer for over 5 years

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The team is very professional, easy to work with and flexible with pricing. The CEO is an exact reflection of how his company runs... Amazing!

Pros

I like the price point and ease of use. The software works well with their CA and product abandonment integrations. We have been using OM3 for over 5 years and haven't had one issue or malfunction.

Cons

I feel sometimes the software feels a little dated. I wish the platform had more template options and the interface was a little faster.

Review Source: Capterra
 


December 2018

December 2018

Very easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The ability to go back to years' worth of campaigns and get stats is invaluable.

Pros

It's self explanatory, and loaded with options.

Cons

The import process can be somewhat cumbersome.

Review Source: Capterra
 


August 2018

August 2018

streamlined, easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Emailing potential donors, program participants

Pros

drag and drop functionality, ability to cull lists, A/B testing and variable content

Cons

I sometimes had difficulty with spacing issues when converting text from outside documents.

Review Source: Capterra
 

Holly from ACVL
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2018

August 2018

Using OM3 for Conference Registration

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The ease of creating reports and defining fields I need to see is very simple. I am new to this sort of platform and the customer service is superb. The ability to save in the address book over many years even when the person does not attend the conference but once every 3-5 years is very helpful. Having a record of the campaigns we have created from the beginning is very useful. I have used Open Moves/OM3 for 4 years and the company used it for many years previously. We will continue using it because the interface with our website and the registration process has been virtually seamless.

Cons

The fact that I can't sort the reports by fields is very frustrating and having to take the extra step to download the reports into an Excel Sheet to do this makes no sense to me. I also think the authentication process is not reasonable when I take my laptop to a different location from the previous one where I logged in is time consuming and makes no sense. I can understand being on a different device would require authentication.

Review Source: Capterra

  Response: OpenMoves, OpenMoves Inc

Date: August 2018

August 2018

 

Hi Holly - Thanks for the feedback. Glad you find OM3 easy to use! We recently update the system and no longer verify by IP, only browser so if your browser saved the cookie from the first login, you should not have to verify at a different location. We'll make sure to take your comments into consideration regarding the reporting for future updates. Thanks!

 

Marc from xlm
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2018

August 2018

Getting Support

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

Very good

Pros

Ease of use and operate. Not sure what else to write here

Cons

did not appropriate error messages for errors or red fields

Review Source: Capterra
 


August 2018

August 2018

Basic Email Building-Excellent Reporting

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support
Pros

The reporting is fantastic. I can easily see the metrics that I need and run reports on the specific information that I am looking for. Also easy drag and drop to design blasts.

Cons

List maintenance is challenging as contacts can not be on more than one list. Document upload tool does not allow for easy sorting. Image library is not easy to sort either- titles are too small to read and if you update an image, but keep the file name, it does not overwrite the old image, so the maintenance is manual.

Review Source: Capterra
 


August 2018

August 2018

Open Moves Review

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

OM3 allows us to create email campaigns that look professional and allows us to keep our company and services in the forefront of our client's minds. The reports provide useful information and keeping all of our client contact information in one place is invaluable.

Pros

The reports that are produced after a campaign are very useful in developing a strategy to reach your marketing targets.

Cons

I would like the formatting capabilities to be increased. They are currently very limiting.

Review Source: Capterra