Limousine business operators know the delicate balance required to succeed both on the road and in the office. There's the marketing and outreach, the appointment booking and driver/vehicle scheduling, then the day-of execution and route navigation. After a job is complete, there's payment processing and driver payroll, as well as performance analytics to spot inefficiencies and ensure quality service.
Limo software is a vital tool for ensuring this operation seamlessly comes together day after day. But there's a ton of specialized limo software on the market, as well as less specific scheduling and routing software that could also serve your needs. So choosing the best system for your particular limousine operation can be a difficult process.
That's why we've put together this Buyer's Guide to help you properly assess exactly what you need in your new business software. This understanding will make the process easier and ensure the system you choose can scale with your future endeavors.
Here's what we'll cover:
Limousine companies literally have to meet customer's expectations of luxury. Whether used for a birthday, wedding, funeral etc., limos signify prestige and class. And these expectations for a high-end experience shouldn't be limited to the actual ride. Limo companies must set a precedent for delivering luxurious customer experiences throughout the customer journey. This means marketing and branding, interactions (social, phone, online etc.), as well as day-of logistics, payment processing and post-service follow-ups.
That's quite an extensive customer journey to consistently deliver positive experiences to. Luckily, limo software provides an array of features to help business operators and their team achieve business success. Specialized limo software includes capabilities such as:
The software features can be easily broke into three categories:
|Preservice||This includes all the marketing and customer management activity that goes into acquiring new customers. Also included here are the scheduling and reservation capabilities, both for customers and internally for assigning drivers to jobs. If any payment is needed in advance of the limousine service, payment processing would fall into this category as well.|
|Service||The features supporting the day-of execution for drivers, back offices and customers fit in this category. This includes dispatch, routing and navigation, as well as customer/driver notifications and even any mobile apps that a limo software system might provide.|
|Postservice||Once a scheduled job is complete, post-service features help close the work order. This includes everything from finalizing and processing payment to sending a postservice thank you email with a customer survey. Another important postservice feature is reporting and analytics, which gathers and analyzes data across the entire business to gauge performance and spot trends for future growth.|
Thinking about your new limo software in these three stages will help you understand at which stage you need the most support. For example, you may have a fine operational system already in place for your dispatching, navigation, customer notifications and other day-of service tasks. But if you have difficulty gathering new customers, then you'll want a system with more customer management and marketing support.
The same is true if you need help setting up metrics and quantifying performance against established business goals. In this case, you'll want to choose a system that supports reporting and analytics so that you have the power you need to make more informed decisions.
Example of reservation feature by Limo Anywhere
Regardless of auxiliary features, you still want make sure the system includes in-depth scheduling and reservation capabilities.
While some of these features may vary from system to system, you can expect most limousine management software to include these core capabilities. Again, keep in mind the pain points and/or operational inefficiencies you'd like to overcome, and track that to the corresponding feature, such as:
|Reservation management||Calendar and scheduling functions provide a real-time look at driver availability. May enable customers to view and schedule rides themselves via a mobile app or online portal.|
|Job dashboard||Provides a snapshot for drivers to see all the relevant information for a job, including valuable customer information that can help drivers offer a more personalized experience.|
|Pricing management||Adjust pricing and provide estimates based on number of passengers, distance of route(s),and/or overall time of rental.|
|Driver management||Manage and track driver schedule jobs and monitor current routes. Enable communication between driver and back office.|
|Dispatching and navigation||Provides a channel for back office to send predetermined pick-up and drop-off locations to drivers. Enables drivers to navigate using real-time GPS maps to arrive on time and in an efficient manner.|
|Customer management||Gather and store valuable customer information, such as contacts, personal preferences etc. Set notifications to reach out to customers for repeat and/or referral business.|
|Accounting and payroll||Automate emails and other conversation-based assets to help close deals. Set dynamic prices based on regional industry averages.|
The major benefits of adopting limo software are the operational efficiency and analytic capabilities the systems offer.
Automating time-consuming manual methods increases efficiency, as does enabling clearer lines of communication and collaboration between drivers, customers and the back office. Assuming the limo management system offers mobile apps for drivers, dispatchers can now automatically upload a new job straight to the app, and the app can then automatically route the driver.
Marketing automations can also help decrease the amount of time dedicated to potential and previous customer outreach. Many marketing systems enable users to set up automatic outreach after a defined time with no communication. These communications could contain discounts and other special events and offers that might entice customers to book or rebook services.
Benefits also extend to the in-depth analytics that limo software can provide users. Collecting data on key metrics across the business provides unparalleled transparency into business insights. These insights enable operators, managers and even drivers to make more informed business decisions to positively affect operations.
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