About Instapage

Instapage is a cloud-based landing page platform designed for marketing agencies and teams in a wide range of industry verticals. The solution helps businesses ranging in size from small to large to create targeted post-click landing pages.

Instapage is built to work with Google apps, including Google Adwords and Analytics, which allows content creators to capture marketing data and share it with the in-house customer relationship management and marketing automation tools.

Instapage’s page editor tool allows businesses to create mobile-responsive web pages that are automatically adjusted for multiple devices with different screen resolutions. Pages can be optimized for conversions by tracking visitors’ activities and analyzing their behavi...


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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

300 Reviews of Instapage

Average User Ratings

Overall

4.50 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(185)

185

4 stars

(89)

89

3 stars

(20)

20

2 stars

(3)

3

1 stars

(3)

3

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 300 results

April 2015

Richard

Verified Reviewer

Industry: Marketing and Advertising

Time Used: Free Trial

Review Source: GetApp


April 2015

Easy to build high performing landing pages for PPC campaigns

General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.

Pros

Very easy to use. Very flexible. Great templates. Fast loading pages.

Cons

I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Response from Instapage

Replied April 2015

Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve. The form bumping bug has been reported and will be fixed with the next live push. The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system. We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at support@instapage.com. Again, thank you so much for your time :) Cheers!

December 2019

tanya from thejoyousfamily.com

Verified Reviewer

Company Size: 2-10 employees

Industry: Professional Training & Coaching

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

December 2019

Finding the Right Sales Page Generator Takes Time

Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

Pros

Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Cons

Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

Reasons for Choosing Instapage

Podia.com Certainly not as strong a product or as flexible for just lead pages but it does so many other things I don't have to have 4-5 different vendors to host my courses, emails, lead pages, website, blog. So much easier to just go to one login and get work done!

July 2020

Sergio from Al Fakal

Company Size: 2-10 employees

Industry: International Trade and Development

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

5.0

July 2020

It's great but very expensive

I used it for some months for one of my business with google ads and it worked well.

Pros

You can customize your landing pages easily, withouth coding knowledge, and they will look professional.

Cons

The software is great but it is very expensive. At least for my needs. I chose to switch to a simple wordpress land page instead.

August 2020

Marie from Fearless and Framed

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

1.0

Customer support

2.0

Functionality

3.0

August 2020

CROOKS. Do not use Instapage.

I sent a comprehensive grievance email to InstaPage in January 2020—which was literally responded to with "I'll pass this up the latter." I cannot warn you enough - they do not care about their customers. Back when I signed up (2016ish), my plan was $660 per year, which lands at $55/mo. They had a pricing increase in 2017 that brought the pricing up to $79/mo, not happy, but ok they're worth it. Then December 2019 they jumped up to $199 PER MONTH. I've spent THOUSANDS easily with a designer to make my 50 pages amazing. There was no option for me. It was cancel or lose all you invested in. Do not use them. They will pull their plans out from under you exactly when you're very settled in.

Pros

The only good thing I can say about Instapage is that their builder can build a gorgeous sales page, opt-in page, whatever you need and it's easy to do. If you have a template-based Wordpress site and don't have gorgeous sales pages for your offer or free opt-ins, InstaPage can do that for you.

Cons

Instapage is in this business game to make money. They're going after the customers that can and will pay the most money. They started as a smaller brand that helped smaller businesses, but as soon as they started to get traction, they changed their model and plan options. As an established customer, you had no choice, but to roll with their increased plans... and I'm not talking a $5-10 increase in monthly payment. The last jump for me was over $100/month! These guys are complete and total assholes. I can't even think of a more professional way to describe them.

April 2018

Subash from Optimus PPC Services

Verified Reviewer

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

April 2018

Develop Awesome Landing Pages at Scale

Easy, feature rich & effective.

Pros

Instapage helps create stunning landing pages without the help of any developer or any coding experience. You can easily develop landing pages with simple easy to use drag & drop functionality. There are more than enough templates for any industry or requirement - which makes it easy for you to build your landing page with the page content cues already there making life easy. It's easy to integrate with email marketing, CRM & the ilk. The A/B testing feature is nice & easy to take a quick look to see which page variant is doing well.

Cons

Limited icons & images in the free library. Sometimes making changes to the mobile versions takes a lot of time & is not easy. We cant add elements to visible only in mobile version of the landing page. The support team is not that great, but adequate I think. When a landing page is duplicated - all the setup integrations will vanish & has to be done all over again - which is very time consuming & irritating - especially when the differentiator of the company build & test landing pages at scale. Font types available an be expanded or enable us to upload fonts.