About Adobe Marketing Cloud

Adobe Marketing Cloud is an integrated digital marketing suite that enables businesses of all sizes to organize, access and personalize their marketing content. The suite features a wide set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer and Adobe Campaign. It also offers real-time dashboards and a drop down interface that allows users to combine content and analyze data.

Adobe Marketing Cloud can pull and combine data from various solutions including third-party sources to create a single, centralized view of the entire campaign. Adobe Marketing Cloud also provides predictive analytics to understand the needs of customers. Users can access all applications of the system from a single centr...


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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

151 Reviews of Adobe Marketing Cloud

Average User Ratings

Overall

4.37 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(73)

73

4 stars

(56)

56

3 stars

(11)

11

2 stars

(3)

3

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 151 results

July 2020

Gautam from One Shop

Verified Reviewer

Company Size: 11-50 employees

Industry: Entertainment

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

3.0

Functionality

3.0

July 2020

"It controls you all the time in marketing or advertising."

Controls marketing or advertising campaigns to identify customers and allow for direct communication.

Pros

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Cons

However, every time I've had trouble using this software, I've had trouble getting customer service support. Emails a lot of time to respond to and resolve emails.

January 2018

Ahmed from Dallas Daily Inc

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

January 2018

Great tool, slow customer service.

Pros

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers. I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Cons

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service. Takes them hours to respond to our emails, and days to resolve bugs.

November 2020

Nidhi from JustAnswer

Company Size: 201-500 employees

Industry: Internet

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Functionality

5.0

November 2020

A good Adobe product.

Pros

Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .

Cons

As with most things Adobe, Campaign could be less expensive .

February 2018

Steve from Electronics Company

Company Size: 501-1,000 employees

Industry: Electrical/Electronic Manufacturing

Time Used: Less than 12 months

Review Source


Ease-of-use

1.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

February 2018

Run Away -- Fast. Adobe Campaign is one headache after another!

Go with another tool!

Pros

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Cons

Too many to count: 1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience. 2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync. 3. Support is basically non-existent.

February 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

5.0

Value for money

3.0

Functionality

5.0

February 2018

You get what you pay for

Pros

Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

Cons

Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.