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Brand Management Software


 
Asset Bank logo
 
Asset Bank is digital asset management software that can be deployed either on-premise or in the cloud. The solution is suitable for the needs of large organizations. Asset Bank enables users to share and manage all digital assets... Read More
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Asset Bank is digital asset management software that can be deployed either on-premise or in the cloud. The solution is suitable for the needs of large organizations. Asset Bank enables users to share and manage all digital assets... Read More
 
Bynder logo
 
Bynder offers a selection of branding, marketing and digital asset management (DAM) tools for businesses of all sizes from the smallest SMB to the largest multinational enterprise. Bynder’s DAM is designed to help companies manage,... Read More
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Bynder offers a selection of branding, marketing and digital asset management (DAM) tools for businesses of all sizes from the smallest SMB to the largest multinational enterprise. Bynder’s DAM is designed to help companies manage,... Read More
 
Falcon.io logo
 
Falcon.io provides a cloud-based platform for social media marketing and customer experience management. It features tools for social media listening, engagement, publishing, measuring and customer data management. With Falcon, marketers... Read More
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Falcon.io provides a cloud-based platform for social media marketing and customer experience management. It features tools for social media listening, engagement, publishing, measuring and customer data management. With Falcon, marketers... Read More
 
bpm'online marketing logo
 
Bpm’online marketing is a marketing automation platform that provides users with tools to manage lead management starting at demand generation, through nurturing and the transition to sales.  The solution features tools to test,... Read More
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Bpm’online marketing is a marketing automation platform that provides users with tools to manage lead management starting at demand generation, through nurturing and the transition to sales.  The solution features tools to test,... Read More
 
Reply logo
 
Reply is a cloud-based lead generation, contact management and email automation tool suitable for businesses of any size. The solution can be used for outbound and inbound sales, human resources and recruiting, business development,... Read More
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Reply is a cloud-based lead generation, contact management and email automation tool suitable for businesses of any size. The solution can be used for outbound and inbound sales, human resources and recruiting, business development,... Read More

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Delivra logo
 
Delivra is a cloud-based marketing platform designed for companies looking to manage automated email marketing campaigns. It’s suited for small to midsize organizations in a variety of industries, such as education, healthcare, real... Read More
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Delivra is a cloud-based marketing platform designed for companies looking to manage automated email marketing campaigns. It’s suited for small to midsize organizations in a variety of industries, such as education, healthcare, real... Read More
 
Cosmos Integrated Marketing Portal logo
 
Integrated Marketing Portal (IMP) by Cosmos Communications is a marketing solution serving large companies in industries including accounting, agriculture, education, energy, insurance, manufacturing, non-profit, retail, telecommunications... Read More
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Integrated Marketing Portal (IMP) by Cosmos Communications is a marketing solution serving large companies in industries including accounting, agriculture, education, energy, insurance, manufacturing, non-profit, retail, telecommunications... Read More
 
SAM logo
 

SAM

SAM is a web-based, fully integrated sales and marketing system. The main features of the system include email marketing, social marketing, content marketing, direct marketing, SEO, visibility, marketing intelligence, and marketing... Read More
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SAM is a web-based, fully integrated sales and marketing system. The main features of the system include email marketing, social marketing, content marketing, direct marketing, SEO, visibility, marketing intelligence, and marketing... Read More
 
Growlabs logo
 
Growlabs is a cloud-based customer relationship management (CRM) system for small to midsize companies in the following industries: accounting, advertising, insurance, legal, media, nonprofit, real estate, and software/IT. The Growlabs... Read More
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Growlabs is a cloud-based customer relationship management (CRM) system for small to midsize companies in the following industries: accounting, advertising, insurance, legal, media, nonprofit, real estate, and software/IT. The Growlabs... Read More
 
Lead Guerrilla logo
 
Lead Guerrilla by 1CRM is a cloud-based all-in-one marketing platform for small to midsize businesses and marketing agencies. Key features of Lead Guerrilla are: lead activity tracking (website browsing history, form submissions, email... Read More
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Lead Guerrilla by 1CRM is a cloud-based all-in-one marketing platform for small to midsize businesses and marketing agencies. Key features of Lead Guerrilla are: lead activity tracking (website browsing history, form submissions, email... Read More

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Desk.com logo
 
Desk.com is a customer support engine for customer service professionals in small and midsize companies. The system integrates with Salesforce and contains a variety of reporting features that can help administrators and employees... Read More
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Desk.com is a customer support engine for customer service professionals in small and midsize companies. The system integrates with Salesforce and contains a variety of reporting features that can help administrators and employees... Read More
 
IntelligenceBank logo
 
IntelligenceBank is a digital asset management (DAM) solution for marketing businesses. The platforms enables users to control, centralize, create and distribute brand assets. More features include custom brand guidelines pages and... Read More
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IntelligenceBank is a digital asset management (DAM) solution for marketing businesses. The platforms enables users to control, centralize, create and distribute brand assets. More features include custom brand guidelines pages and... Read More
 
Propago logo
 
Propago is a web-based supply chain platform that’s designed to replace disparate and disconnected systems, automate manual processes and allow companies more time to focus on growing their business. This modular solution offers... Read More
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Propago is a web-based supply chain platform that’s designed to replace disparate and disconnected systems, automate manual processes and allow companies more time to focus on growing their business. This modular solution offers... Read More
 
Workbooks logo
 
Workbooks is a web-based CRM system designed for small and medium organisations in the United Kingdom. Founded in 2007, Workbooks has been well recognized for its product and customer support.
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Workbooks is a web-based CRM system designed for small and medium organisations in the United Kingdom. Founded in 2007, Workbooks has been well recognized for its product and customer support.
 
Xert Precision Suite logo
 
Xert Precision Suite is a cloud-based email marketing platform that helps target, manage and optimize email campaigns. The suite consists of different modules for email marketing, contact management, events marketing, forms management... Read More
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Xert Precision Suite is a cloud-based email marketing platform that helps target, manage and optimize email campaigns. The suite consists of different modules for email marketing, contact management, events marketing, forms management... Read More

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Soffront Sales and Marketing Automation-Marketing logo
 
Soffront Online CRM is a Customer Relationship Management and Marketing Automation solution for mid-size companies in a wide range of industries such as construction, telecommunications, manufacturing, engineering, and more. Soffront... Read More
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Soffront Online CRM is a Customer Relationship Management and Marketing Automation solution for mid-size companies in a wide range of industries such as construction, telecommunications, manufacturing, engineering, and more. Soffront... Read More
 
Brand24 logo
 
Brand24 is a cloud-based marketing solution that helps businesses of all sizes, across a variety of industries, with content discovery and distribution.  It offers an "online mentions" feature, which shows mentions across social... Read More
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Brand24 is a cloud-based marketing solution that helps businesses of all sizes, across a variety of industries, with content discovery and distribution.  It offers an "online mentions" feature, which shows mentions across social... Read More
 
SAP Hybris Cloud for Customers logo
 
SAP Hybris is an omni-channel commerce platform, offering products designed to help enterprise companies target, engage, and support their customer base. The software is available for web-based or on-premise deployment, and integrates... Read More
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SAP Hybris is an omni-channel commerce platform, offering products designed to help enterprise companies target, engage, and support their customer base. The software is available for web-based or on-premise deployment, and integrates... Read More
 
amplifi.io logo
 
Amplifi.io is a cloud-based digital asset management system that helps companies manage their marketing media such as images, video, audio and documents. It enables users to quickly browse through product catalogs and share media... Read More
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Amplifi.io is a cloud-based digital asset management system that helps companies manage their marketing media such as images, video, audio and documents. It enables users to quickly browse through product catalogs and share media... Read More
 
Image Relay logo
 
Image Relay is a cloud-based solution that helps SMBs and enterprises upload, distribute, monitor and manage their digital content. The solution was launched in 2002 and has clients across the globe from various industries. It allows... Read More
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Image Relay is a cloud-based solution that helps SMBs and enterprises upload, distribute, monitor and manage their digital content. The solution was launched in 2002 and has clients across the globe from various industries. It allows... Read More

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Buyer's Guide

by Andrew Friedenthal,
Market Research Associate
Last Updated: September 21, 2017


Brand management software is designed to help companies of all sizes organize, manage and advertise collateral for their products and/or services to potential customers in the most effective manner. These solutions, which fall underneath the larger category of marketing software, help business owners and proprietors manage key elements of their product(s) and brand(s), including:

  • Marketing campaigns
  • Project workflows
  • Design assets
  • Social media posts

We’ve created this guide to help potential buyers learn more about what brand management software is, what features and functionality it offers and what benefits it can yield. With this information, buyers can make the best decision when selecting a brand management system for their organization.

Here’s what we’ll cover:

What Is Brand Management Software?
Common Functionality of Brand Management Software
Key Considerations for Buyers
What Type of Buyer Are You?
Market Trends to Understand

What Is Brand Management Software?

Brand management software helps business owners and brand managers manage the overall brand messaging of their company. These tools provide a single, centralized database in which users can create, manage, store, share and distribute assets and files in order to ensure brand consistency across all channels.

Brand management tools also help teams manage workflow processes for creating and approving new marketing assets and collateral necessary for launching new marketing campaigns and other activities that help boost brand awareness and loyalty.

Common Functionality of Brand Management Software

Most of the brand management tools available today offer some or all of the following features and functionality:

Alerts Allows users to create and send alerts at various stages of the brand management process (e.g., content review and approval stages), and/or send custom email alerts to selected groups.
Approval process control Enables users to manually or automatically approve posts before they are posted to social networking websites.
Artwork automation Allows users to streamline design processes and ensure brand accuracy so assets can be pushed live more quickly.
Asset management Allows users to store, manage and share all marketing and/or design assets within a centrally located online portal or database.
Fulfillment distribution Enables users to access a central warehouse of data and files for efficient and controlled distribution of assets.
Multi-format output Allows users to create content in various formats, such as print, PDF, HTML and more.
Project workflow Provides users with the ability to design, track and approve various branding projects quickly and identify potential delays or disruptions in advance.
Search functionality Provides users with enhanced search capabilities and functionalities in order to be able to locate the right asset every time.
User-defined permissions Offers permission-based asset distribution so all necessary users and groups have access to the right assets and workflows.
Real-time analytics Provides users with access to key data points and provides critical insights in real time across the complete brand management process.
Social media integration Allows users to share branded content directly on social media websites, such as Facebook, Twitter, Pinterest, Tumblr, LinkedIn, etc.

Key Considerations for Buyers

Different organizations will have different requirements and criteria they should look for when evaluating brand management solutions. Below are a few things all buyers should keep in mind.

Deployment type. Buyers should select the deployment method that best suits their company and budget. For smaller organizations, a cloud-based solution may be a less expensive option that can be up and running more quickly than an on-premise solution. Larger organizations with a dedicated IT department, on the other hand, may seek an on-premise solution in order to bring everything in-house to have the control they want over the software. Organizations should also consider the type of operating system they wish to employ (e.g., Windows, Mac, iOS, Linux or Android) depending on which users/teams will need access to the software.

Supported third-party integrations. When evaluating brand management solutions, it is important to think about various other tools that a solution will be required to communicate with in order to reduce the manual work necessary to transfer information from one system to another. For example, integration with an email marketing system such as Marketo or Pardot might be a necessity in order to incorporate brand assets into nurture streams or email marketing campaigns. Other potential integrations include Salesforce, Wordpress, Shopify and others.

What Type of Buyer Are You?

Choosing the right brand management software also depends on the size of the business. Consider the following buyer types:

Small and midsize businesses. These businesses generally operate in the range of 100 employees and may focus in a niche area. Such businesses might consider a best-of-breed solution to address their specific requirements. Since smaller businesses generally must operate within tighter budgets, these companies should focus on the most critical features needed, such as alerts and asset management.

Large enterprise buyers. Such buyers generally require flexible brand management features based on their regular and continuous branding projects. They may want to consider a brand management system with a modular suite that offers the ability to pick and select modules based on their unique needs.

Market Trends to Understand

As you evaluate the best brand management software for your business, consider these market trends:

Big data and analytics. With the continuous growth of big data, brands can use software to discover useful insights related to their existing target markets, as well as potential new markets they may be able to enter. This information can help them better forecast consumer needs and develop suitable branding strategies that address these needs. Brand managers may also need to employ other third-party, data-driven tools such as Salesforce, Marketo or Hubspot for generating critical insights.

Mobile consumer usage. More and more brands are integrating mobile into their overall branding and marketing lifecycles as more users interact with organizations primarily through mobile devices and/or dedicated mobile apps that require their own unique branding. One survey found that nearly 50 percent of customer interactions with brands occur on social media channels alone. Brands should ensure they are reaching their target consumer audience on the devices and platforms they access the most.

 

 

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