Campaign Monitor Software

4.61 / 5 (362)

Our advisors have recommended this product 5 times in the last 30 days

About Campaign Monitor


Campaign Monitor is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals.

The solution offers several features like customer journeys, targeted segments and more that help organizations to execute email marketing campaigns, as well as a drag-and-drop email builder, through which users can select professionally designed templates and can customize them for their own branded and unique emails.

Campaign Monitor’s tools enable users to customize and expand their email lists so they can target relevant contacts with relevant messages. The solution also provides real-time information related to email performance and campaign activity.

Users can keep track of audience behavior and their engagement with emails, content sharing and effective action items. Campaign Monitor offers integration with various third-party applications like Shopify, SalesForce, Facebook, Magneto and WordPress.

Services are offered on a monthly subscription basis that includes support via email and through an online knowledge base.



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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

362 Reviews of Campaign Monitor

Average User Ratings

Overall

4.61 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(247)

4 stars

(93)

3 stars

(18)

2 stars

(3)

1 stars

(1)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 362 reviews

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October 2017

Abbas from Masterkey

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2017

Best email marketing and automation solution i've used so far!

Pros

We've used other email marketing tools for different reasons over the years, but still always came back to read Campaign Monitor's excellent email marketing advice on their blogs and articles about best practices. Finally took the plunge a year ago and moved all our subscribers over. No regrets whatsoever!

Just the amazing email editor and template manager is enough to make me leave everything else and use Campaign Monitor. The extensive segmentation tools, super clear and well-formed APIs to connect with our CRM and outstanding customer journey setup is above and beyond what i've seen from other tools in the market. Oh and their brilliant responsive all-platform templates!!

Also, when they say 'award-winning' and round the clock support / success teams, they mean it! Definitely and whole-heartedly recommended!

Cons

I'm nit-picking, but how Campaign Monitor counts subscribers (in order to bill us) is different from some of the other tools out there. For e.g. if the same subscriber is in two mailing lists, it counts as two for billing purposes. If you have many lists, it tends to balloon your billing subscription out a bit.

September 2016

Douglas from Norcross-Madagascar (U.S.) L.L.C.

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

September 2016

Great Product, Great Support, Definitely Better than Others We have Tried

After over twelve hours attempting to log on, pay for, and conduct a REPEAT newsletter/emailout with one of its competitors, GetResponse, I had to look elsewhere, because their system was rejecting our email list, because it "looked" to GetResponse's totalitarian software as "very similar to another list on its server"---OF COURSE IT LOOKED SIMILAR---We had used their service twice in the past year---with admittedly a few "hiccups", but we had got those emails out. Their service refused to let us log in, or pay for, or reactivate our old account, so we had to create a new one---and that's likely one factor that led to the total failure of their organization to provide the slightest bit of genuine service to us yesterday. Shortly before midnight, I tried competitor "RedCappi", but after I edited an outgoing email address, it looked as if they might delay sending the test emails, so while waiting to see how long that delay might be, I set up a "Campaign Monitor" account, and proceeded with the same process (our newsletter html was "ready to go"---having been produced by the IT guru at our factory overseas). Despite a good half-hour lead, the RedCappi test emailouts took over an hour and a half to arrive, versus maybe less than a minute with Campaign Monitor. I was sold---uploaded all 4800 or so email addresses to Campaign Monitor without a hitch, and Campaign Monitor clearly pointed out a few dozen "oops" emails I had mis-formatted, and I was able to fix all and add them back into the emailout effortlessly. When I wanted to send to the total list, instead of to four test email addresses, I found a helpful FAQ on the Campaign Monitor site which clearly walked me through how to resend to new subscribers---a vast difference from having to "Chat" on three separate occasions with the GetResponse team to help me with their less-user-friendly system (EVEN THOUGH I HAD USED GetResponse TWICE PREVIOUSLY)!

Pros

Hard question to answer---Sorry, I have to say "EVERYTHING"! Worked well, priced me in cheaper local currency, fast sendout, very helpful tips on mis-formatted emails, phenomenal customer support, no login or password struggles...the list goes on (a double-entendre).

Cons

Unsubscribe "Tag" added at the bottom of our emails was in a different font from the bottom portion of our emailout/newsletter---a minor point.

July 2017

Saad from YMCA of Greater Toronto

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

July 2017

This is your best option if you don't have a good CRM or Marketing Automation (Premier Plan user)

Non-Profit Discount, Volume Discount, Drip Automation, WYSIWYG editor (removing designer/developer dependency), Web Form Integration

Pros

You get a:
> WYSIWYG email editor (making responsive email design & development a piece of cake).
> Conditional email blocks based on list segmentation or conditions.
> Easy to setup email drips to your list, based on when they joined, segmentation rules or custom conditions
> User management to limit access to the lists and control actual email deployment
> Ability to run unlimited basic Spam Filter, Firewall and Email Client tests
> New reporting tab makes monitoring email performance much easier

Cons

The transnational emails are great for basic requirements. Anything more needs custom development and support. I was disappointed when I found there's no way to limit Transactional Emails to run on specific lists out of the box.

June 2017

Anonymous

Company Size: 1 employee

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

June 2017

It just works !

Pros

Clear, clutter-free interface with the right tools for the job, everything is made to concentrate on your emailmarketing objectives and not how to use the tool :)
I've been using CM for close to 10 years and have witnessed their progressive and intelligent implementations : nothing is added that you won't *really* need and once it's added it's especially intuitive.
Add to that Campaign Monitor's daily tips, blog posts, ressources and especially their outstanding client support : you just can't go wrong.

Cons

Hard to fin anything really, maybe certain ways of implementing behavioral segments but then again maybe it's my Marketing objectives that aren't clear enough...

November 2015

Anonymous

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

November 2015

Campaign Monitor

If you are using emails to communicate with customers you really can do a much better job with a service like Campaign Monitor. You can create and store templates, get instant reports on opens and clicks, and other data. They have very few glitches and when it happens they fix them right away. Customer service is better than excellent.

Pros

As mentioned, I would give their customer service a +++. I am a very small user. I'm sure they have much more important clients. But that's not how they treat me when I have a need. They are right on top of things and and I believe they treat me the same as a major user.

They also send periodic "lessons" on how to improve email content and they are worth reading.

Embedding photos/images is a breeze and you get quality true to that of the original image.true

Cons

If you are a savvy, tech-smart user you can navigate and use the service with few problems. If you are a 3/5 like me, it is sometimes a challenge to get around. After a while you can learn it, but the initial phases can be daunting.

They might consider creating a glossary for some of the technical terms.

There are a few options I wish they would incorporate in their text capabilities.

August 2018

Stacy from Outlook Orange

Company Size: 2-10 employees

Review Source


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

4 of 5

August 2018

Campaign Monitor

Campaign monitor is great for small business' who are not much on the technical side, it's easy to use and easy to explain to your clients. It also has high deliverability and excellent compatibility with mobile and computer. The pricing also differs which is great if you have a range of clients from small to medium to large business'.

Pros

Campaign monitor is clean and modern and because of it's designed, it's very easy to use and understand. You also have a range of templates to choose from. This is best if you are not very technical and find it easy to use a drop and drag function.

They also give you access to your statistics and you can export your database if you need to upload it to another service.

They also continuously grow their services and have now added automation, insights and transactional emails.

You can also design your own email using code and upload the code as a template to Campaign Monitor

Cons

You pay for everytime you send out a batch of emails where some email marketing services are free.

The customer service takes a while to get back to you.

Sometimes the code you upload won't look as good when its embed into Campaign monitor, Sometimes the functionality of the code goes off.

The email campiagn you send out can look better on chrome than safari

August 2016

Nicki from NextWord Communications

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2016

A great product that keeps evolving

I've been using Campaign Monitor for several years to send email campaigns for my clients, mostly small to medium-sized nonprofits and civic organizations. I love that it's designer-oriented - you can create your own custom templates or use theirs. They've introduced (and then significantly improved) flexible templates that perform very well responsively. They also take their sender reputation very seriously; when one of my clients inadvertently sent an email to an old list and ended up with too high a percentage of spam reports and unsubscribes, the Campaign Monitor support team was very helpful in working with me to address the issues.

Pros

Responsive design; clean, contemporary, flexible templates; handles images well; great reporting; prompt, helpful, friendly customer service; competitive pricing; agency discount

Cons

Honestly can't think of any at the moment.

October 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

October 2018

Solid, reliable emailing

We manage multiple clients and their emailing needs from within our account, as well as sending our own emails. We use the template builder and custom html, and find that both work well.

Pros

Campaign Monitor is a safe pair of hands when it comes to emailing. I find the list management (and related tasks such as keeping on top of unsubscribes) easier and better than competing softwares. The ability to manage clients' accounts and take a cut of fees also works well for us. Reporting is also clear and simple.

Cons

The template builder, whilst still very good, could do with some extra thought to enhance it further and bring in line with modern email capabilities. I would love to see more responsiveness, more font choices etc. Also, the interface as a whole is beginning to feel a little dated, and I would be interested to see that given a refresh.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Customer support

3 of 5

Functionality

4 of 5

November 2018

Great product for small biz, but limited capabilities

I can quickly build one template and create different versions of it. Or, I can make duplicates of an existing email, and make any edits I want. It's very easy to use for basic email creation and deployment.

Pros

There are a dozens of templates to choose from, or you can build your own campaign. Easy to get started, easy to set up deployments.

Cons

I've never been able to upload prebuilt html into the platform. Supposedly you can, but we had a designer, and two managers all sitting around the computer for nearly an hour trying to figure it out to no avail.

And a more robust search feature would be great - like the ability to search by subject line or key word.

May 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

Currently the best email service provider in the balance of powerful features and easy of use.

Pros

I love the email builder. That's what did it for me. But I also like Worldview, it's amazing. I also really like the reports, they are so easy to navigate and give deeper insights than I saw with other ESPs.

Cons

It's a little pricey compared to the alternatives, but I think it's worth it. One time I had a very bad issue which they apologized for and gave me a credit for, but it was really bad. Things happen, still a great company.

February 2018

Brendan from Archer Malmo

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

3 of 5

February 2018

Campaign Monitor makes email marketing easy with it's easy to use interface and a ton of features.

The biggest benefit was that I was able to get up to speed and learn the software quickly. It wasn't overwhelming and I felt like I could build great looking emails right away.

Pros

I like that it enables you to create great looking email without any prior experience or knowledge coding or building emails. They have a drag and drop email builder that allows you to quickly create beautiful, responsive, mobile-friendly emails in an easy to use interface. Their marketing automation features are also much easier to learn than some of their competitors.

Cons

For advanced email marketers with coding and development knowledge, Campaign Monitor is a little too simple. It really is geared to marketers who don't have a lot of development knowledge and lacks some of the features of Salesforce's Marketing Cloud.

April 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

April 2018

Easiest Email System I’ve Seen

Pros

So easy to use, it’s not even possiable to access the HTML or SQL. Anyone can pick this tool up easy.

Cons

Usually you compromize ease of use for robust, advanced features. But, there’s not too many issues with this. Sometimes I have to be creative, but I have always made it work. I hope to see more on the automated program features - like being able to exclude if they’re on another list.

December 2018

Heidi from E-Learning

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

5 of 5

December 2018

Has everything you need, but not for beginners

Pros

Campaign Monitor has every feature you need. If you want automated campaigns, a/b testing, api specific campaigns, it's got it all. It's got so much flexibility to fit whatever your use case is.

Cons

It can be challenging to use. It's not as simple as other drag and drop platforms. To design a really great campaign, you really HAVE to know a little HTML.

September 2017

Jim from Classic Fashion Resources

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

September 2017

I have been a user for a number of years. I own a retail store and use to communicate w/customers

IT helps drive customers into the store and to stay in touch with them, in general. We can present images that focus on what we want customers to think about. It gives customers a way to send feedback, if they want to do so. It provides attractive templates that allow us to create a consistent, recognizable look.

Pros

It has a lot of power and flexibility. A user with little computer expertise can make it work, or more complex efforts are possible, too. User support is excellent, regardless how large or small you might be. I don't think it would be possible to find a better communications vehicle for the cost.

Cons

I would like to see more WORD functions included in the email text options. I would include underlining, bullet lists and few other options.

June 2018

Kris from Welltower Inc.

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

June 2018

An expansive email marketing tool.

Pros

Campaign Monitor is a full-featured, high-quality email marketing tool. My business has found success using this tool for both internal and external audiences. I find the greatest value in the analytics features of the tool. This helps my marketing team use data to plan directed communications to employees and customers.

Cons

The customer service is non-transparent. Campaign Monitor makes many attempts to defer your help requests through pages of FAQs and making it difficult to find their email contact form. It looks like they have a call-in line for premium pay customers, however I did not have any issues I needed to contact them for while I had the premium account.

October 2018

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Functionality

5 of 5

October 2018

Creativity through email; a great way to personalize an email

Pros

I have been using Campaign Monitor to personalize my emails and it is more for my personal use. It provides me with a chance to create a customized email which showcases my creativity and my personality. The product is easy to set-up as well, it is not necessary to have an in-depth computer literacy to be able to learn and use Campaign Monitor. It is simple with an easy interface that can allow anyone to personally use this.

Cons

The fees associated are a little high for its features, especially when a huge batch of emails are sent, also, uploaded code does not look as great as you thought it would be before uploading it.

February 2018

Bradley from Self-Employed

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

3 of 5

February 2018

Super helpful, and easy to use when you are getting started

The price is right. It has less functionality, but the ease of use and lower cost make this an important part of our email marketing strategy.

Pros

Very easy to get started with setting up your initial email lists for targeting.
Can easily customize lists based on customer attributes

Cons

Somewhat limited functionality. We still use Campaign monitor, but we split our time between this product and one of their competitors since we like the reporting features of one of their competitors.

May 2018

Brayan Agostinho from SOAINT

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

4 of 5

May 2018

very good email marketing application easy and convenient to use with many essential tools

Pros

If you want to highlight a good email so that your clients do not miss it, Campaign Monitor is ideal.
Campaign Monitor provides us with a large number of essential tools for an email marketing job.
It provides us with a large number of templates and a good form of easy and comfortable editing to create and develop beautiful web designs.
allows us to manage and take control to send emails. perfect for advertising campaigns with a marketing contact organization.
It also includes a tool that keeps us informed in real time and details about who opened the emails and who shared it.
a copañia very attentive to its users. offers us 24/7 attention

Cons

Campaign Monitor only offers us a free demo. I think you should give a free trial of your service for a limited time to get more customers and see everything that this application offers.
I think this application should be developed in more languages to keep growing

September 2017

Dipali from zakipoint health

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

September 2017

Best email marketing campaign out there with its incredible features!

The main advantage of using Campaign Monitor over other email marketing software is ease of use. It's a very well designed software that helps create, schedule and send emails to customers. I have never faced any glitches or downtime sessions with Campaign Monitor. It is easy to add tracking codes to personalize emails and the tracking reports are quite advanced. If you opt for the Premier option, you get access to all the great features along with a dedicated manager.

Pros

- Excellent tracking options
- Great user interface - one of the main reasons why I'd choose it over its competitors
- Multiple themes to choose from
- Flexible pricing options
- Great features include A/B testing, inbox previews, opportunity to grow your list and personalized emailing option

August 2016

Tami from Envision a Better World LLC

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2016

New customer hits an obstacle but quickly addressed with outstanding service on a Sunday evening.

As a new customer, who is also in the process of starting a new business, I ran into a bit of a process issue because I hadn't been able to complete setting up my website. I contacted Campaign Monitor about the issue and received a quick, thorough response on a Sunday evening that addressed my issue and also gave me a list of how to do things. I was very pleased and it made starting Monday morning without worrying about resolution so much easier.

Pros

Simple to use templates for any kind of email campaign make starting a business so much easier. I spent tons of time trying to create my own from 'free' templates but once I started messing around with apps with which I wasn't familiar it took time I didn't have. At this point in time all I want is a generic template later on I may customize.

Cons

On the template it wasn't exactly clear how to insert a logo that included a picture with text if the logo wasn't print ready.