IBM Watson Marketing Software


IBM Watson Marketing provides a portfolio of marketing solutions that allow marketing professionals to design and execute digital marketing campaigns. This cloud-based system is compatible with Mac and PC/Linux operating systems, and also runs on mobile devices.

The Watson Marketing system features individual applications to accomplish several different digital marketing tasks. Users can design and execute marketing campaigns via email, web, and social media with Watson Campaign Automation, which also offers lead scoring and lead management. Additionally, users can manage all marketing content and resources with the Watson Content Hub and use Watson Analytics tools to analyze and improve performance with role-based dashboards, journey analytics, and session replay tools.

Pricing is based on user counts and the needed functionality of each individual company.


IBM Watson Marketing - Campaign Automation
  • IBM Watson Marketing - Campaign Automation
    Campaign Automation
  • IBM Watson Marketing - Journey Designer
    Journey Designer
  • IBM Watson Marketing - Marketing Content Hub
    Marketing Content Hub
  • IBM Watson Marketing - Visual Personalization Management
    Visual Personalization Management
  • IBM Watson Marketing - Analytics Mindset Analysis
    Analytics Mindset Analysis
  • IBM Watson Marketing - Analytics Role Dashboards
    Analytics Role Dashboards
Supported Operating System(s):
Web browser (OS agnostic)

1 Review of IBM Watson Marketing

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Daniel from HyperDrive Interactive
Specialty: Marketing Agency
Number of employees: 11-50 employees Employees number: 11-50 employees

May 2018

May 2018

Capable and Easier Than Salesforce Marketing Cloud



Product Quality

Customer Support

Platform is well designed and intuitive making it easy for users of other systems to adapt to the IBM Watson Campaign Automation tool set. Planning and creating broadcast and automated campaigns can be mastered in no time. The data structures and functional operations work well.


Some of the more advanced features require a learning curve, but once mastered they are quite reliable.

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