WebEngage Software

4.57 / 5 (21)

About WebEngage


WebEngage is a cloud-based marketing automation tool designed for B2C businesses. It helps businesses to manage cross-channel communication with their customers, allowing them to send messages via emails, text messages, push alerts, in-app and web notifications as well as on-site alerts.

WebEngage allows businesses to categorize their user base into segments and run targeted campaigns. Users can be categorized on the basis of age, demographic, engagement history, behavior and other relevant factors. The solution can also be used to share online and offline surveys as well as feedback forms with customers.

WebEngage captures customer's data and merges with the transaction data for creating personalized campaign messages. The campaign dashboard provides real-time visibility into user and channel performance.

WebEngage is priced based on the number of active monthly users and support is provided through phone, email and chat.



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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10

21 Reviews of WebEngage

Average User Ratings

Overall

4.57 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(12)

4 stars

(9)

3 stars

(0)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 21 reviews

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October 2017

Suhas from SlicePay

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

October 2017

It helped improve our sales conversion by 65%!

Pros

We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage.

Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.

Cons

UI of the in-app and onsite notifications can be improved.
Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times.

September 2017

Aniket from Coverfox

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

September 2017

Our worn out hunt for THE email automation tool we wanted, ended with WebEngage

We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that. It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly. Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.

Pros

Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

Cons

The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.

October 2017

Mrinal from Yatra Online Private Ltd

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2017

This is simply a great tool for marketing Automation.

- Customer re-targeting - Promoting flash sales to a large TG - Personalized communication

Pros

- Comprehensiveness of offerings across multiple channels of communication
- Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries
- Value for Money. Great pricing as compared to other tools in the market

September 2017

Soyinka from MakeMyTrip.com

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2017

A platform which empowers marketing to create large scale campaigns without going to the developer

Cross device, cross platform, integrated and instantaneous campaigns on customer actions.

Pros

User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome

Cons

The response time on dashboard UI is slow.
The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app

September 2017

Shahin from eXtra

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2017

Web-engage has capably delivered in helping us @ eXtra.com engage better with our customers.

Exceptional customer engagement capabilities

Pros

Excellent customer targeting/re-targeting capabilities.
Clear and precise dashboards and back office.
Round the clock customer support.
Quick time to market.

Cons

Can improve on some extended functionalities and validations on forms which inturn would help build more intuitive surveys.

September 2017

Stewart from Lambda Solutions

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2017

We are using WebEngage to monitor and educate our users.

A more educated user base.

Pros

Besides the immediate analytics it provides, my favorite feature is the ability to model user journeys and ensure that users are properly supported through their use of the software.

Cons

The initial use is overwhelming with so many features available. In addition, based on my initial experience it also appears that every detail needs to be thought through and should the user's journey change, it requires a re-build of a new Journey when only an edit to existing Journey might be required.

January 2018

Deepank from Shuttl

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2018

Great product for marketing automation & educating users

Pros

- User Journey is surely one of the best feature about this product. It serves as a single tool for all customer touch points with the use of segmentation and easy tracking of conversions.
- Client support is excellent, and the support staff is available whenever you need them.

Cons

- Better Analytics & Reporting
- Ability to make changes in the Journey without having to stop it and then make changes along with functionality of A/B testing for journeys should be there.

September 2017

Sumon from Housejoy

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

September 2017

Very good product

Single platform for Web and app, really good product,

Pros

Automated campaigns, notifications and one single platform for Web and app. I am using webenagge last 18 months and I am really satisfied

Cons

Segments, it should be more simplified, we should able to choose users depending on the acquisition source (Google /Facebook /affiliate)

November 2017

Anshul from Goomo

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2017

Webengage enabled us to increase our conversion rate by automating retargeting campaigns

Pros

Ability to put across anything on website or run campaigns without dependencies on tech team. Also, the account managers are really helpful and provide all the implementation help.

Cons

Some more ability to customization would be great. Or bigger set of templates in the gallery will enable users to be quicker in implementation.

January 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2018

Its a easy to use Software, with loads of features.

Pros

Very easy to use and helps making marketing campaigns at run time. We don't need to depend on the tech team to build the campaign for us. With Web Engage this happens in a few mins.

Cons

It does not have any feature to compute. Eg. Doing product price comparison's etc. I suppose its part of the upcoming features.

September 2017

Gaurav from Holachef.com

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2017

Creating retention and cohort marketing campaigns has become easier with WebEngage

Pros

The winning feature of WebEngage is easily the ability to create and monitor automated journeys for your user segments. A very capable product for improving your cohorts.

Cons

Starting up can be a little overwhelming; Will easily take upwards of 3 months to get started even with active deployment efforts.

September 2018

Mohamed from Souq.com

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0