About Yotpo


Yotpo is a cloud-based customer content marketing platform for e-commerce businesses of all sizes. The solution enables users to collect every type of user-generated content and use it to build brand and manage customer experience.

Yotpo’s integrated solution lets brands collect, curate, manage and respond to user-generated content from a single platform. Yotpo offers a range of integrations with third-party rating systems, such as Google Seller Ratings, as well as Facebook and Twitter. These features help users monitor e-commerce sites’ search engine optimization (SEO) rankings and help companies monitor their social media channels. Yotpo’s offerings include a number of content marketing features, such as email marketing, marketing automation and analytics, social marketing, marketing resource management, search and mobile marketing.

The company offers starter, mid-range and enterprise options, charged on a monthly basis.



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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8

159 Reviews of Yotpo

Average User Ratings

Overall

4.50 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(101)

4 stars

(43)

3 stars

(11)

2 stars

(1)

1 stars

(3)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 159 reviews

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January 2018

Yemin from LocoBeauty

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

January 2018

Best review app period.

More reviews mean more credibility. We mix up Yotpo review and Google trusted store review and it proves we have better sales than before. Controlling review is not easy, but it's easier than ever with Yotpo. Their dashboard and the moderate system is easy to handle and very intuitive.

Pros

Have to say Yotpo is truly our best on site app.. I believe the customers like/read/trust the reviews. Yotpo has become a major part of our day to day customer engagement strategy. I love that new features are constantly being added. Their customer service is top notch. This app offers a heck of a lot of great features for the low price of free. You need to pay more if you want to use more features, but every penny worth. The cost is high for a business of our size, but I think after a year or so we will see the results of peer to peer reviews. Give it a shot.

Cons

Picture update feature updated so far, but the problem is pricing. As fa as I know, it could be too much for the companies on their starting phase. Adding this feature for special package or something will be better to try it. I might be wrong, but they really have to give chances for users who keep using Yotpo, for example more than 1 year or 2 years.

November 2018

Elise from The Synergy Effect

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Functionality

3.0

November 2018

Great Review Platform - Could Be Better

Overall, Yotpo is a great reviews platform that is easy to use and manage, even across multiple brands and products, all under one account.

Pros

In terms of functionality, Yotpo is easy to implement and use, from both a front-end and back-end perspective. It easily hosts your product's (or company's) reviews and displays them on the website is a visually aesthetic way, with customizable features.

Cons

It would be great to implement a feature that allows the user on the customer's end to have more filter options for the reviews. There are other review platforms that have more fields to answer, therefor offering more information for the customer to browse when looking at reviews. Since referrals and reviews are one of the first things customers look at before purchasing, giving more information options (beyond name, product, and product rating) along with making filter features easy to accessible allows the customer to access more detailed information, but helps to make the conversion quicker.

March 2017

aireen from WaterField Designs

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

1.0

Customer support

3.0

Functionality

5.0

March 2017

A bit expensive

We tried YOTPO for a year. The price was high compared to what we needed, so didn't renew. Needed only the Review function and SEO, not the rest. I think the pricing, which is based on the amount of review e-mails sent, is not a valid way of pricing. It does not take into account the % who respond with a review, which is the more accurate metric. If the price was based on # of reviews received, it would reflect on the product's ease of use. It could also be based on features used, which is another metric based on the value a merchant places on the features. Also, not having the reviews in HTML so it can be searched is a big drawback. Hope this helps.

Pros

- Sending out reviews w/ up-sell opportunities
- Reporting capabilities
- User interface to display reviews is nice on the website
- Rich snippet feature for SEO

Cons

- the Moderation menu got more confusing. I liked the old interface better--it was easier to follow.
- Support doesn't respond right away. It can take a day or two to resolve an issue.
- The Reviews are not searchable so doesn't contribute to SEO.

March 2017

Jorden from Skid Steer Solutions, INC.

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

4.0

Functionality

4.0

March 2017

Good Bad Great Good Great Amazing Bad and Great Again

Yotpo has a great product but I experienced a few issues in my time using it that were extremely inhibiting to me finding my groove with it. I think they need a custom plan for low volume high priority/price retailers online but I am happy they were able to customize my billing and make it easier to stay onboard - it's not entirely what I need being that we are low volume and high price. Yes, we do exist. I think that for $ a month, I should be able to whitelabel with the Powerhouse plan, for some reason they think I shouldn't but I understand their need to market the product. I am continuing to work with the application and use it to the best of my ability. The title of this review reflects that the experience has been turbulent from bad to excellent but I am much happier knowing now that I have an actual dedicated account manager. The last manager was great, I just think he was falling behind probably due to Yotpo killing it and growing so quickly. I am excited to utilize the tool and see what we can get out of it. Thank you Yotpo for a Good, Great, Bad, Amazing, Bad, Great, Good Excellent product.

Pros

Great Features, TPR and Social Ads

Cons

Only good for high volume online retailers.

November 2017

Travis from Sharp Commerce

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

November 2017

Delivers reviews, easy to use!

It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.

Pros

Yotpo is easy to install if you're using a major eCommerce cart provider like Magento, Shopify, etc. There are some other copy cats out there that promise the world but they have all fallen short or simply miss things. I'm using the incentive coupons to get more reviews with some clients and it's awesome. The review moderation is easy to use, makes sense and we use it every day. As an eCommerce consultant I recommend Yotpo to all my clients and see the results first hand.

Cons

Yotpo can be a powerful tool in the right hands. It has a ton of features and you can get lost during setup on which are the most important.

April 2017

Ardalan from Eargo

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2017

So many features... Amazing support

There are maybe more than 100 review apps that can help your company grow organic content or ask customers to write site, and product reviews. But Yotpo is on a completely different level than most. They regularly update their product, have so many features that can help your onsite and offsite strategies, and most importantly (at least for our company), they have a great team of account executives, experts, strategists, and support staffs. We started our experience almost 2 years ago (Yotpo strategist: Hannah Kim) and Yotpo keeps exceeding our expectations with new features every month.

Pros

Amazing features - could help both e-commerce and non-ecommerce websites - Great quick support

Cons

Installation looks easy at first but sometimes requires some knowledge of coding. Not a real con but I thought you should know that.

January 2019

Samim from Senorita Creations

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

January 2019

One of the great tool for review automation & curation

Pros

We have used this tool to collect reviews and ratings for our products. The integration part was very easy and we can select how and when to send the invitation to write the reviews. We can even send mass invitation to our customers by uploading an excel sheet to write a review. The automation part is really very good where after successfully delivering an order we can set the system up that way where it will send the review email. We can even encourage our customer to post images of the products along with their review and then we can tag that image with the actual product in our site. It really helps make a product very much worth. We can customize the email templates as per our theme and taste.

Cons

I have not found any major cons which i need to share here.

December 2018

Stacy from Dr. Clark Store

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

December 2018

Worth the money

We've had great feedback since using Yotpo! It's nice to hear honest reviews of or products, site, and services. Even the not-so-good reviews help us figure out how we can up our game. And it's easy to use - just set your parameters and you're on auto-pilot. And make the necessary tweaks as needed.

Pros

Easy to use. Just set up your after purchase email text and select when the email gets triggered and Yotpo does all the rest.

Cons

I wish there was a way for the store owner to comment on customers' answers to questions. Sometimes there are more relevant issues that can be addressed by the store owner, but you can only comment on the original question asked.

May 2017

Russell from Doze

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

May 2017

While expensive, Yotpo has been extremely helpful for us in capturing content and converting leads.

Yotpo provided us with the ability to get real "third party" reviews from customers and post them on our site. This gave us instant credibility and validated the quality of our product which led to a higher conversion rate. We were also able to use this customer generated content for social media ads which led to more unique visitors and in turn, more sales.

Pros

The software is extremely easy to use and customize. With Yotpo, we were able to launch with a dedicated reviews page and reviews carousel that was completely customized to fit the look and feel of our site. Emails to customers requesting reviews are super simply and easy to publish to the site. Yotpo has really helped in validating and providing credibility to our product and brand.

Cons

Price. They have pretty aggressive sales reps and only work on annual contracts. While effective, it's by far our largest software subscription in terms of spend. We locked ourselves into the pro version and once you implement it on your site, it's difficult to downgrade to a cheaper version.

March 2019

Susan from Spud, Inc.

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2019

One Thing We Were Missing

When they say you have a customer care representative who is available to help at all times. They mean that. We didn't need much after a few calls, but our representative is always responsive to emails and answers my questions. That is what makes the $$ spent worth it. The product is great, but the support is even greater.

Pros

It is easy to use and intuitive. It makes the hard things - posting product adds to social media - easy and automatic so there is no worry each week. Plus, the design of the ads is very pleasing, so you don't have to worry about trying to make them look like you want.

Cons

The biggest thing was that I did not understand before we purchased about how the API installation would work. It wasn't until after we spent the money that I found out my ecom platform doesn't do 3rd party API keys. That means I have to manually create the spreadsheet every month to send out review emails. Had I known this ahead of time, we still would have purchased but I would have been more prepared for the workload.

March 2019

Kaycee from Apolla Performance Wear

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2019

Clutch for our Business

Fantastic, I appreciate the customer service and that I feel my feedback is heard and received. I had been asking for integration with MailChimp since we signed on...was SO happy to see the integration launch this year!

Pros

Having reviews has not only helped customers trust a purchase, but it helps in advertising and SEO. Absolutely worth the investment for our start-up!

Cons

I wish there was a keyword sort function for customers. When they go to our Reviews page we have over 1200 reviews now, it would be nice if they could search for keywords so they could find reviews applicable to their needs and questions. i.e. how is the sizing, arch support, ankle support, etc.

January 2017

Corie from Wanderer Bracelets

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

January 2017

User-Generated Content Made Simple with Yotpo!

The Yotpo integration with Shopify greatly improved conversion on my company's product pages. Not only did our reviews show the popularity of our products, but many customers wrote detailed stories of how they connected deeply to their product. This added another dimension to the product page! Through Yotpo, we were also able to search through all of the reviews and add our favorites to landing pages, post-sale emails and social media posts. This user-generated content built trust with our customers and enabled us to show off how relational our company was! The platform is easy to use and the appearance can be modified to fit seamlessly with your website theme. Automated and customizable emails make it easy to gather reviews for your website, and you can choose which ones are displayed on your website. Simple - and worth every dollar!

Pros

Simplicity in integration with Shopify. Customizable design on the website. Improves conversions on the product page. Great to publish reviews directly to Twitter & Facebook or turn into paid ad content.

Cons

The search function within the back end is faulty sometimes.

March 2017

Mike from United By Blue

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

March 2017

The perfect review app for scaling ecommerce businesses

At a very basic level, Yotpo has been great at getting us quality reviews. But Yotpo is much more than just a review platform because we are using it as part of our post purchase customer experience with triggered email sent to our customers a couple weeks after they have placed their order. This email is a great opportunity to keep the line of communication with the customer open and with the discount code integrations with Shopify we are able to send out incentives for reviews which not only encourages more reviews on our site, but it also encourages repeat purchase activity from these customers. This helps us build a higher average LTV because customers are incentivized to shop, review, and repeat. Yotpo has also been great for scaling our business. We started with a very basic package that was easy to integrate into our Shopify site(up and running in a day), but we have upgraded along the way and are now using a more robust offering that allows us to send dynamic coupon codes(to eliminate the chance of code abuse), add fit details to the review pages, and make the reviews searchable in google listings. These features and functionality allow us to look and function the review section of our site at a level that is comparable to much larger competitors and ecommerce companies. Overall, Yotpo is a no-brainer for your business.

December 2018

Beau from