Andrew Friedenthal

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Andrew Friedenthal is a Content Analyst at Software Advice. He holds a PhD in American Studies from the University of Texas in Austin, and has previously worked as a professor at both UT and St. Edward's University.

After obtaining a bachelor's degree in Theater from Dartmouth College and a master's degree in Performance Studies from NYU, Andrew moved to Texas to pursue his doctorate. He joined Software Advice in July 2016 to cover Sales, Marketing and CRM technology.

In addition to his work at Software Advice, he writes about theater for The Austin American-Statesman and Time Out Austin. He has also published several academic articles studying comic books and popular culture, as well as a full-length booth, Retcon Game: Retroactive Continuity and the Hyperlinking of America."

Recent Content

CRM Software Small Business Buyer Report – 2016

This CRM buyer report will examine our recent analysis of 200 in-depth conversations with SMBs over the last year in order to identify the top trends among CRM buyers.

5 Ways to Optimize Your Sales Team’s SFA Training

In this article, we give you a list of ways to optimize SFA system training, so that both you and your sales team can get the most out of the new software without anybody feeling like their time is being wasted.

How to Overcome Resistance and Sell Your Team on Sales Force Automation Benefits

We’ll focus on the types of resistance you might face from your team and some strategies for overcoming that resistance, including demonstrating how SFA software benefits them.

4 Considerations When Hiring a Marketer

We’re giving you four important questions to ask yourself before hiring a marketer to make sure you find the right fit for your needs!

How Pokémon Go and Augmented Reality Marketing Can Drive Your Sales

This article will focus on using future AR technology and games, to draw in customers and increase your clientele base. We also take a look at how you can use marketing automation software to track and keep in touch with new customers.

How to Maintain Brand Consistency With Software

We polled 200 consumers to get their thoughts on brand consistency. In this article, we examine the results of the poll and highlight the most important aspects of brand consistency.

Featured Media Appearances