Andrew Friedenthal



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Andrew Friedenthal is a Content Analyst at Software Advice. He holds a PhD in American Studies from the University of Texas in Austin, and has previously worked as a professor at both UT and St. Edward's University.

After obtaining a bachelor's degree in Theater from Dartmouth College and a master's degree in Performance Studies from NYU, Andrew moved to Texas to pursue his doctorate. He joined Software Advice in July 2016 to cover Sales, Marketing and CRM technology.

In addition to his work at Software Advice, he writes about theater for The Austin American-Statesman and Time Out Austin. He has also published several academic articles studying comic books and popular culture, as well as a full-length booth, Retcon Game: Retroactive Continuity and the Hyperlinking of America."


Recent Content

B2B Demand Generation Benchmark – 2017

Our B2B demand generation survey of B2B marketers highlights which channels, offers, content types and technologies they use, and which are most effective.


How to Build a Stronger Nonprofit Marketing Plan to Reach More Donors

In this article, learn how your charitable organization can reach as many donors as possible through mastering the art of the nonprofit marketing plan.


Use the CRM Functionality Starfish When You Update Your CRM

Learn about the five main categories of CRM functionality, and how small businesses can focus on those categories when updating their CRM systems.


How Customer Experience Analytics Can Benefit Your Small Business

Customer experience analytics is a crucial tool for most enterprise-level businesses. Here, we’ll help you learn how to use it for your small business.


The Benefits of Mobile SFA Access for Your Sales Team

If you’re trying to get your sales team to adopt a new sales force automation system, make them aware of how mobile SFA can benefit them.


Featured Media Appearances