Anita Ann Babu

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Anita is a Senior Researcher at Software Advice. She writes on the HR and CRM markets, focusing on learning management systems, applicant tracking software, sales automation and market trends. She also works with her fellow researchers to research and edit content.

Anita is a journalism graduate and has previously written on software for startups and SMBs. She joined Software Advice in August 2016. In her free time, she can be found researching the histories of her favorite TV and movie characters on Nerdist or Quora.

Recent Content

Top HR Predictions That Came True for Small Businesses

This guide looks at the top Gartner predictions for human capital management software that are most relevant to SMBs and how they can benefit from adopting these mentioned technologies.

How to Save Money While Buying CRM Software

This is a guide about buying CRM software for first-timers as well as existing users. It shows you what to start with and which benefits to prioritize, while sticking to your budget.

The Essential CRM Features Your Small Business Needs

The article helps CRM software buyers identify the most essential features of CRM software that deal with the most common pain points.

Gamification and Your LMS: 3 Trends You Should Know About

In this article, we’ll talk about what gamification at work looks like, the top three trends and how they could impact your small business.

Your Foolproof Guide to Buying Software

This guide lays out specific promises you often see on vendor websites, telling you how to cut through marketing jargon and learn what to ask upfront to avoid getting fooled.