Janna Finch is a senior market research associate at Software Advice. She joined the company in 2013 after 12 years of managing a boutique Web development agency she founded with her husband. She attended the University of Colorado—Denver, and has an extensive background in Web usability, information architecture and translating tech-speak into language everyone can understand.

At Software Advice, she researches topics, technologies and trends related to the construction and nonprofit software market. Her work has been mentioned on websites like Forbes, VolunteerMatch, GuideStar, United Way, NTEN, Builder Magazine, Nonprofit Hub, Better Business Bureau and other industry publications and blogs.

When not covering nonprofit marketing and technology for Software Advice, Janna can be found shuttling her two kids to gymnastics practice, working in her vegetable and herb gardens or running to Home Depot for supplies for a never-ending list of home improvement projects.