Justin Guinn is a Content Analyst at Software Advice, a Gartner Company. He covers technology and changing trends in the retail and restaurant space as well as across multiple field service markets. His work has been cited in dozens of notable publications, including The New York Times, Forbes, The Huffington Post and TIME Magazine.

Currently, Justin’s research in the retail market spans increasing sales with new software to navigating the retail applications of advanced technologies like augmented reality and machine learning.

In the field service market, his research explores the impacts that emerging software and technologies, including street-level routing and optimized dispatching, have on field service businesses.


Recent Research


Improve Customer Experience in Retail Stores With New Technologies

Customer experience is a critical metric for retail. Retailers must do all they can to optimize the experiences they provide, including adopting new technologies.


What Is Unified Commerce?

Move over “omnichannel retail,” a “unified commerce” strategy is the new goal for retailers. But what does that mean?


FutureProof your Small Business: Augmented Reality in Retail

Software Advice examines the upcoming applications of augmented reality in retail and give businesses actionable takeaways to stay ahead of the curve with this disruptive technology.


Everything Retail Stores Starting an Online Business Need to Know

More and more brick and mortar retailers are starting online stores to increase their sales. This article explains what they need to keep in mind to thrive in the online landscape.


What Is Retail Management In Our Digital World?

As the lines between online and in-store retail blurs, what does retail management mean these days? This article answers this question.


The ‘Whole’ Deal

Software Advice discusses Amazon’s Whole Foods Market acquisition and offers short and long-term impacts for retailers and consumers.


What Is a Point of Sale System?

This article examines the hardware and software components of POS systems, and looks at the benefits they bring to businesses.


Featured Media Appearances