Taylor Short is a Senior Content Analyst at Software Advice, covering technology and changing trends in the hotel industry, property, and maintenance management. He conducts primary research with both consumers and business owners to publish market reports and video content. His work has been cited in dozens of notable publications, including The Washington Post, Lodging Magazine, Facility Management Magazine and Facility Executive Magazine.

After earning a bachelor's degree in Journalism from the University of North Texas, he worked as a reporter covering city governments, businesses, schools, and police for newspapers in Dallas, Austin, and other regional markets. Taylor has also freelanced for Reuters News Agency, and tutored students in English and writing at Austin Community College. Taylor joined Software Advice in Fall 2013.


Recent Content

How CRM Can Help Car Dealerships Improve the Car Buying Journey

Dealerships can engage customers far before they step into the showroom. Our research reveals how to use CRM software to improve the car buyer's journey.


Step Up the Checkup: How to Boost Millennial Preventive Veterinary Care

Millennials are the largest pet-owning group in the country, and vets need to educate them on the value of preventive care. Here are some best practices.


Hotel Management Buyer Report – 2017

We take a close look at the behaviors and emerging trends that are driving hotel management software buyers to make purchases in 2017.


How CMMS Software Enables Total Productive Maintenance

Discover how using a CMMS solution to implement total productive maintenance methods can reduce costly machine downtime and improve efficiency.


Mapping the Small Hotel Customer Journey: Part 1

Identifying how your guests reached your hotel can drive new bookings. Here are some methods to gather crucial data to map out their customer journey.