Zach Hale



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Zach Hale is a content analyst at Software Advice, covering emerging trends and technologies in the ERP and accounting markets. A native Texan, he joined the Austin office in June 2018 after relocating from Fort Worth, where he specialized in content marketing and ad copywriting.

After earning a bachelor’s degree in advertising from the University of Oklahoma, Zach cut his teeth as a writer and editor for such publications as the Oklahoma Gazette, Dallas Observer and Oklahoma City-based arts and entertainment website Oxford Karma. He’s an avid music nerd, frequent movie theater patron and dedicated dog dad.