# Page 7 | Best Personalization Software - 2026 Reviews & Pricing > Page 7 - Find the best Personalization Software for your organization. Compare top Personalization Software systems with customer reviews, pricing, and free demos. Source: https://www.softwareadvice.com/personalization --- [Home](https://www.softwareadvice.com/) / [Personalization Software](https://www.softwareadvice.com/personalization/) / Page 7 Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Personalization Software of 2026 - Page 7 Filter products 218 results ### Compare Products Showing 151 - 175 of 218 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Sponsored**: Sorts listings by software vendors running active bidding campaigns, from the highest to lowest bid. Vendors who have paid for placement have a ‘Visit Website’ button, whereas unpaid vendors have a ‘Learn More’ button. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. [Solitics](https://www.softwareadvice.com/marketing-attribution/solitics-profile/) 4.18 [(11)](https://www.softwareadvice.com/marketing-attribution/solitics-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Solitics helps marketing teams in iGaming, fintech, trading and banking engage users in real time - without complex integrations, custom dev work or months of setup. Designed for speed and simplicity, Solitics connects all your systems and data sources, then empowers you to launch personal, automated user journeys in just 45 days. At its core, Solitics is a real-time customer engagement platform powered by AI. It lets you personalise every touchpoint - across emails, SMS, popups, in-app messages, push notifications and more - based on live behaviour. Whether your users are onboarding, trading, depositing or churning, Solitics helps you react instantly. Most actions happen in under 1.8 seconds. That speed is key in high-stakes, high-frequency industries. In iGaming, Solitics helps you gamify the player experience with real-time Missions and rewards. In fintech and banking, you can respond to key account activity with relevant, secure messaging. In trading, you can react to market events, user activity and system triggers with precision and zero delays. Solitics’ Predictive AI lets you go beyond reactivity. You can anticipate churn, trigger win-backs, and segment users based on likely behaviours. You can do all this in real time, using data that’s automatically pulled from every connected system - CRMs, DMPs, data lakes, third-party tools, mobile apps, and more. Everything you need is built in: Visitor Activation to convert more first-time users Customer Retention to build loyalty with timely, personal journeys Targeted Gamification to increase engagement with in-the-moment rewards Performance Analytics to track results and optimise every journey Marketers don’t need to rely on developers to get campaigns live. Solitics’ user-friendly UI puts full control into your hands. You can define segments, set triggers, design journeys and monitor performance - all in one platform. And when it comes to trust? Solitics was built for industries where privacy, compliance and security are non-negotiable. The platform supports enterprise-grade security standards and is used by some of the most highly regulated brands across Europe, LATAM, Africa and beyond. You’ll see value fast. Most brands go live in just 45 days - with full data access and real-time messaging already running. From there, results are often visible within weeks, not months: higher activation rates, stronger retention, increased LTV. Solitics helps you turn customer data into real-time, personalised experiences that feel relevant and effortless to your users - and that drive measurable business outcomes for your team. Marketing that feels personal. Because it is.... [Read more](https://www.softwareadvice.com/marketing-attribution/solitics-profile/) ### Best rated features: Dashboard 4.5 Campaign Planning 4.5 Segmentation 4.5 Contact Database 4.3 ### Worst rated features: Social Media Integration 3.0 Social Marketing 3.0 Reporting & Statistics 3.0 Event Triggered Actions 4.0 [See all features](https://www.softwareadvice.com/marketing-attribution/solitics-profile/#key-features) ### Basic Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/marketing-attribution/solitics-profile/#pricing-and-plans) [Gainsight PX](https://www.softwareadvice.com/crm/gainsight-px-profile/) 4.0 [(7)](https://www.softwareadvice.com/crm/gainsight-px-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Gainsight PX is a cloud-based solution designed to help businesses of all sizes create product adoption strategies through analysis of customer engagement. Key features include feedback collection, audience segmentation, goal setting, activity monitoring, and reporting. The solution enables marketers to visualize customer activity and track their interactions with the product for a particular duration. Businesses can use Gainsight PX to create custom surveys using multiple-choice or open-ended questions and monitor product usage patterns based on the responses. Additionally, the solution lets sales teams design personalized messages, emails, guidance and recommendations for prospects based on stored responses. Gainsight PX integrates with multiple third-party platforms such as HubSpot, Microsoft Dynamics 365, Salesforce, ZohoCRM, SugarCRM, SurveyMonkey, Segment, Google Analytics, Zendesk, Learndot, and more. It comes with a mobile application for iOS and support is provided via phone, email and documentation. The product is available for free and paid subscriptions.... [Read more](https://www.softwareadvice.com/crm/gainsight-px-profile/) ### Best rated features: Usage Tracking/Analytics 4.5 In-App Training 4.0 User Onboarding 4.0 Engagement Tracking 4.0 ### Worst rated features: Activity Tracking 4.0 Reporting/Analytics 4.0 Engagement Tracking 4.0 User Onboarding 4.0 [See all features](https://www.softwareadvice.com/crm/gainsight-px-profile/#key-features) ### Basic $500.00 [See full pricing details](https://www.softwareadvice.com/crm/gainsight-px-profile/#pricing-and-plans) [Wigzo](https://www.softwareadvice.com/personalization/wigzo-profile/) 4.0 [(7)](https://www.softwareadvice.com/personalization/wigzo-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Wigzo is a no-code customer data platform with e-commerce marketing automation capabilities. Its AI-based automation engine, native analytics, smart customer segmentation, and omnichannel personalization workflows allow e-commerce marketers to acquire, convert, and retain more customers than ever before. E-commerce Marketing Automation & Omnichannel Personalization for Your Brand Hundreds of e-commerce brands pop up everyday.You must stand out in terms of personalization and customer experience to ensure sustained growth. Wigzo’s AI-based marketing automation and e-commerce intelligence allow you to do just that within a single dashboard. How does Wigzo work? Wigzo allows marketers to discover, engage, convert, analyze and retain the most profitable e-commerce customers. You can automate and align marketing communication over Email, SMS, Push Notifications, WhatsApp, On-site, and social channels for a 360-degree personalized experience. Wigzo’s Features Omnichannel Marketing Personalization & Engagement Personalize and automate critical email campaigns, SMS campaigns, WhatsApp communication, Push notifications, and on-site pop-up banners with Wigzo. E-Commerce Intelligence Engine Analyze all your e-commerce customers’ data within a single dashboard. Keep track of conversion funnels, context, and customer activity in real-time. Smart Segments for Hyper-Personalized Customer Experience Create customer segments based on geolocation, demographics, psychographics, products purchased, cart value, and purchase frequency. Communicate personally to every segment and grow engagements. On-site Nudge AI-based on-site ‘Nudge’ pops up contextual communication to the website users that is most likely to convert them. SMS Magic Link & Broadcasts Create SMS Magic links and place them on your digital channels. As soon as the users click them, they are greeted with a pre-filled SMS screen. They can then subscribe to your brand by sending that message. Magic Link QR Code You can also generate a scannable QR code for your Magic links and place them on visual touchpoints like in-store banners, product packaging, website, and so on. The users can scan them and subscribe to your brand. Visual Automation Flow Builder Create customer user automation flows and optimize every user journey with the state-of-art drag and drop builder. Create Cart Abandonment Campaigns Recover lost sales with cart recovery campaigns. Send automated cart recovery links to your customers over WhatsApp, SMS, email, and nudge them to complete the purchase. Web Push Notifications Add new subscribers and grow your customer base with powerful web push notifications. Allow your customers to stay updated with new offers and products without forcing them to share their information. Exit Intent Overlays Minimize user exists and bounce rate of your e-commerce website. Wigzo’s exit-intent overlay maps user activity and pops a capture form right before they leave the website. Facebook Messenger Automation & Broadcast Automate your Facebook messenger handle and deploy broadcasts to push new offers and products. Wigzo’s Benefits: Building a first-party customer database Creating smart customer segments for hyper-personalized communication Reducing high customer churn-rate Combating cart abandonment & recovering lost sales Pushing more sales through digital channels Nudging and fast-tracking website users in their conversion journey Sending mass broadcasts (Via SMS, Email & WhatsApp) Minimizing user bounce rate via exit intent Managing entire CRM with advanced analytics through just one dashboard... [Read more](https://www.softwareadvice.com/personalization/wigzo-profile/) ### Best rated features: Lead Management 5.0 Campaign Management 5.0 [See all features](https://www.softwareadvice.com/personalization/wigzo-profile/#key-features) ### Basic $99.00/month [See full pricing details](https://www.softwareadvice.com/personalization/wigzo-profile/#pricing-and-plans) [Wyng](https://www.softwareadvice.com/marketing/wyng-profile/) 3.33 [(3)](https://www.softwareadvice.com/marketing/wyng-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary With Wyng marketers can easily build interactive digital experiences that engage customers at the right moments, transparently earn preferences and other zero-party data, personalize in real-time, and drive sales. Wyng includes: 1) Experience Studio - A drag-and-drop experience builder with extensive template libary, flexible publishing options, customizable design themes, and gamification capabilities. 2) Built-In Value Exchange - Various methods to incentivize and reward customers for engaging in experiences and volunteering zero-party data. Includes single or multi use codes, instant wins, samples, loyaltly points, product recommendations, and more. 3) Advanced Participation Configurations - Reduce fraud and inaccurate data by setting various entry gates or limits for experience participation. 4) Profiles & Segments - Identity resolution across sessions and channels. Brands can create a fully customizable data model that is built and optimized to collect the zero-party data that matters most to them. 5) Targeted Experiences - Show an experience or not based on known customer data 6) Personalized Content - Show different questions, form fields, offers, or other content within an experience based on known customer data 7) Customer Insights - Out-of-the-box dashboards for experience metrics and customer analytics. 8) Free Data Flow - Any data collected from Wyng experiences (opt-ins, preference data, etc.) can be synced to any external system to allow for better engagement and personalization across channels.... [Read more](https://www.softwareadvice.com/marketing/wyng-profile/) [Spotler Mail+](https://www.softwareadvice.com/email-marketing/pure360-profile/) 4.40 [(45)](https://www.softwareadvice.com/email-marketing/pure360-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Pure360 is a cloud-based automation solution that enables businesses of all sizes to manage marketing and customer journey. The platform offers email marketing, cart abandonment emails, cross-channel personalization and behavioral targeting. Primary features of Pure360 include drag-and-drop editor, email segmentation, subject line testing, customizable templates, automated campaigns and more. The solution offers a reporting dashboard that provides an overview of business metrics, campaign performance and detailed analytics. Additionally, it delivers marketing insights to let users track click rate, device-based performance and location influence on campaigns. Pure360 allows users to personalize emails with AI and smart block feature. Plus, its recommendation engine analyses purchase history, real-time behavior and purchase intent to suggest products to customers. The pricing of the product is available on request and support is extended via phone, email and online helpdesk.... [Read more](https://www.softwareadvice.com/email-marketing/pure360-profile/) ### Best rated features: Marketing Automation 5.0 Campaign Management 5.0 Subscriber Management 5.0 Email Marketing 5.0 [See all features](https://www.softwareadvice.com/email-marketing/pure360-profile/#key-features) [Adobe Target](https://www.softwareadvice.com/ab-testing/adobe-target-profile/) 4.0 [(6)](https://www.softwareadvice.com/ab-testing/adobe-target-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Adobe Target is a rule-based UX research solution for marketing teams. It helps users engage customers by creating and sending customized messages and offers. The software offers features such as location-based targeting, A/B testing, cross-selling, automated behavioral targeting, testing parameters, predefined test segments, reports and more. It can also flag new and returning users, as well as link multipage tests across various channels, web pages and marketing features.... [Read more](https://www.softwareadvice.com/ab-testing/adobe-target-profile/) ### Best rated features: Audience Targeting 4.5 Website Personalization 4.3 A/B Testing 4.2 Visual Editor 4.0 ### Worst rated features: Multi-Channel Marketing 3.0 Split Testing 3.3 Data Visualization 3.5 Conversion Rate Optimization 4.0 [See all features](https://www.softwareadvice.com/ab-testing/adobe-target-profile/#key-features) [Involve.me](https://www.softwareadvice.com/no-code-platform/involve-me-profile/) 4.43 [(67)](https://www.softwareadvice.com/no-code-platform/involve-me-profile/) ### Pricing availability Free trial: Available Free version: Available Software Advice Summary involve.me is the AI quiz funnel builder with built-in email automation, best for businesses where every qualified lead is worth hundreds or thousands of dollars. Use it to create quizzes, assessments, calculators, product recommendation flows, landing pages, and forms that capture leads, qualify them with scores and logic, segment them by fit or intent, and automatically send personalized email sequences based on each respondent's answers, outcome, score, variables, and contact data, all inside one subscription, without stitching together a separate quiz builder and email automation tool. What makes involve.me different: \* AI Agent: A conversational AI Agent generates and edits complete funnels through chat. From a single prompt or an ongoing conversation, it builds flow structure, routing logic, copy, design, scoring rules, formulas, recommendation logic, and full page layouts using pre-built components for secure customer data collection. The Agent can also tweak existing funnels on request: rebuild a single page, adjust scoring, redesign the look, rewrite copy, or change calculator logic. Personalized AI Text writes unique outcome copy for every respondent, so each lead reads a result tailored to their answers. \* Advanced lead qualification: Logic jumps and answer piping personalize each respondent's path through the funnel based on their answers. For complex logic, a formula builder with VLOOKUP, nested conditionals, and multi-variable scoring handles sophisticated qualification rules and powers custom calculators. Lead scoring then routes every respondent toward the right next step, from a consultation booking to a product recommendation. Results come to life on outcome pages, where scores and assessments display as personalized visualizations like charts, gauges, and graphs tailored to each respondent's answers. And to keep the funnel clean, OTP verification on email and SMS blocks junk submissions before they enter any workflow. \* Built-in email automation: Unlike quiz builders that only capture a lead and hand it off, involve.me connects the quiz funnel directly to the follow-up journey. Leads become contacts with mapped properties and segments, then enter email sequence workflows that branch based on answers, scores, outcomes, variables, contact data, segments, opens, and clicks. A visual workflow builder handles delays, branching, and personalization using any funnel data in the email body. AI generates entire email sequences and individual email copy. Open and click tracking feeds back into workflow conditions, so a lead who clicks the booking link gets a different email sequence than one who does not. Per-funnel property mapping lets each quiz write data into the contact record on its own schema. \* Integrations: 50+ native data integrations, including HubSpot, Salesforce, ActiveCampaign, Brevo, Mailchimp, Klaviyo, Pipedrive, Google Sheets, and most major CRMs and marketing tools. 3 native payment integrations and 5 native tracking integrations. Zapier and webhooks connect qualified lead data, payment events, and funnel activity to the rest of the marketing stack. Who is involve.me best for: High-ticket service businesses (financial advisors, insurance brokers, legal services, real estate, mortgage, solar, med spas, education providers), expert-led businesses (coaches, consultants, advisors, course creators, assessment-based experts), and high-consideration product businesses (skincare, wellness, furniture, mattresses, B2B software, custom products) Free plan available. Paid plans from $19/month. SOC 2 audited, GDPR-compliant. Trusted by 4,500+ businesses globally.... [Read more](https://www.softwareadvice.com/no-code-platform/involve-me-profile/) ### Best rated features: Pipeline Management 5.0 Lead Capture 5.0 Document Storage 5.0 Landing Pages/Web Forms 5.0 ### Worst rated features: Drag & Drop 1.0 [See all features](https://www.softwareadvice.com/no-code-platform/involve-me-profile/#key-features) ### Free $0.00 Best for individuals to get started ### Start $19.00/month Best for solopreneurs & coaches to launch first funnels ### Grow $49.00/month Best for SMB marketers to run on-brand campaigns [See full pricing details](https://www.softwareadvice.com/no-code-platform/involve-me-profile/#pricing-and-plans) [Emarsys](https://www.softwareadvice.com/marketing/emarsys-profile/) 4.25 [(12)](https://www.softwareadvice.com/marketing/emarsys-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Emarsys is a marketing automation solution that helps businesses streamline campaign management, multi-channel marketing, data collection and customer engagement activities. It enables professionals to store customer data in a centralized repository, conduct A/B tests and organize surveys. The application allows administrators to map customer journeys, generate custom reports, monitor customer behavior and handle loyalty programs. Emarsys offers a host of features such as predictive analytics, customer segmentation, behavioral analytics, mobile access, an activity dashboard, and more. Pricing is available on request and support is extended via phone, email and other online measures.... [Read more](https://www.softwareadvice.com/marketing/emarsys-profile/) ### Best rated features: Customer Database 5.0 A/B Testing 5.0 Multi-Channel Marketing 5.0 Email Campaign Management 5.0 ### Worst rated features: Customizable Fields 3.0 Real-Time Data 3.0 Marketing Automation 4.0 Mobile Optimization 4.0 [See all features](https://www.softwareadvice.com/marketing/emarsys-profile/#key-features) [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.48 [(17631)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Best for:Small businesses ### Pricing availability Free trial: Available Free version: Available Software Advice Summary Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports. Mailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity. The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.... [Read more](https://www.softwareadvice.com/crm/mailchimp-profile/) ### What users love - Flexible bulk email delivery - User-friendly and intuitive interface - Streamlined campaign management tools ### To take in mind - Rising costs with growth - Slow and restricted support access - Limited design flexibility options ### Best rated features: Campaign Tracking 5.0 Pre-built Templates 5.0 Reminders 5.0 Geolocation 5.0 ### Worst rated features: Conversion Rate Optimization 1.0 Personalization 2.7 Responsive Web Design 3.0 [See all features](https://www.softwareadvice.com/crm/mailchimp-profile/#key-features) ### Free Custom Pricing available upon request Easily create email campaigns and learn more about your customers. ### Essentials $13.00/month Up to 500 contacts. ### Standard $20.00/month Up to 500 contacts. [See full pricing details](https://www.softwareadvice.com/crm/mailchimp-profile/#pricing-and-plans) [BlueConic](https://www.softwareadvice.com/product/453098-BlueConic/) 4.25 [(16)](https://www.softwareadvice.com/product/453098-BlueConic/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary BlueConic is the Customer Growth Engine for e-commerce brands. It combines real-time customer profiles with AI agents that run your growth programs automatically across every channel in your existing stack. Most marketing stacks are good at knowing the customer. BlueConic is built to act on that knowledge, in the moments that actually drive purchase, repeat buy, and retention. Profiles update in real time as behavior happens. Agents decide the right action for each customer and execute across every channel at once. Pre-built Growth Plays for acquisition, conversion, and retention get teams to a first measurable revenue outcome in 90 days, without replacing your existing tools. Forbes, Heineken, Michelin, Telia, and 300+ enterprise brands run on BlueConic.... [Read more](https://www.softwareadvice.com/product/453098-BlueConic/) ### Best rated features: Behavior Tracking 5.0 Engagement Tracking 5.0 Website Personalization 5.0 Campaign Segmentation 5.0 [See all features](https://www.softwareadvice.com/product/453098-BlueConic/#key-features) [Spotler Activate](https://www.softwareadvice.com/customer-data-platform/squeezely-profile/) 4.27 [(15)](https://www.softwareadvice.com/customer-data-platform/squeezely-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Squeezely is personalised marketing for all channels, conveniently brought together in one clear platform. Our aim has always been to help companies in every type of industry with our solution. Therefore, we set out to design a platform that would eliminate high costs, time consuming implementation programs and confusing user interfaces. Squeezely is easily implemented through one of our many plugins and can be expanded to anyone’s liking with our flexible development tools. Developing successful personalisation strategies is never an easy task. Hence, we always stay committed to your personalisation project and work hard to ensure that great results start pouring in. In order to avoid common pitfalls and mistakes, we’ve invested a lot of time into developing a unique approach to customer success. Squeezely customers get insights into the mechanics of our most successful use-cases. Providing a solid fundament in any of your own personalisation use-cases. Whether your marketing challenges are common or highly specific to your industry, we are always ready to assist. Together, we can make Squeezely work for you and see that all your goals are achieved. In our view, working together is the key to success. Squeezely offers easy connectability to your favourite marketing channels. Popular tools like Analytics, Advertising, Email and E-commerce can be fed with your data within minutes. This way, you can immediately start creating personalisation in the tools that you know best. Would you rather prefer a full-service approach? Not a problem. Pick one of our certified Squeezely partners, whom know the platform inside out.... [Read more](https://www.softwareadvice.com/customer-data-platform/squeezely-profile/) ### Best rated features: Customer Segmentation 5.0 Website Personalization 5.0 Website Analytics 4.0 Email Marketing 4.0 ### Worst rated features: Recommendations 4.0 Email Marketing 4.0 Website Analytics 4.0 [See all features](https://www.softwareadvice.com/customer-data-platform/squeezely-profile/#key-features) [Sailthru](https://www.softwareadvice.com/marketing/sailthru-profile/) 3.91 [(11)](https://www.softwareadvice.com/marketing/sailthru-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Sailthru by Zeta is a marketing automation platform designed to help businesses engage with customers across various channels including email, mobile, and web. It offers a multi-channel personalization solution and enables managers to view customers’ behavioral, purchase and consumer interest data via a unified platform. Sailthru by Zeta allows users to create 360-degree customer profiles and capture both implicit and explicit data across all channels. It lets marketers gain actionable insights, manage personalized content, provide product recommendations and generate custom reports. Pricing is available on request and support is extended via phone, email and other online measures.... [Read more](https://www.softwareadvice.com/marketing/sailthru-profile/) ### Best rated features: A/B Testing 5.0 Sales Analytics 4.0 Template Management 4.0 Reporting/Analytics 4.0 ### Worst rated features: Customizable CTAs 2.0 Segmentation 2.0 Dynamic Content 3.3 Reporting/Analytics 4.0 [See all features](https://www.softwareadvice.com/marketing/sailthru-profile/#key-features) [ACTITO](https://www.softwareadvice.com/customer-data-platform/actito-profile/) 4.27 [(37)](https://www.softwareadvice.com/customer-data-platform/actito-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary You don't need to know code to build highly personalized customer journeys. Actito was built for marketers who have a lot of customer data available, but haven't found a way to access it in an actionable manner. This platform is perfect for B2C marketers who realize that you get more ROI from activating existing customers than chasing new ones. Its flexibility makes it a great fit for retail, travel and leisure, financial services, media companies,... that want to give their own twist to overused tactics in their sector. Thanks to it's intuitive drag-and-drop interfaces, no-code modules and dedicated support, marketers do not have to rely on IT anymore to build impactful campaigns that drive significant ROI. Better yet, Actito is the perfect solution for marketing teams that have reached the limits of their emailing software and are ready to take their customer experience to a level that can compete with any enterprise-level marketing automation software in the market today.... [Read more](https://www.softwareadvice.com/customer-data-platform/actito-profile/) ### Best rated features: Conversion Tracking 5.0 Customer Database 5.0 A/B Testing 4.7 Campaign Analytics 4.5 ### Worst rated features: Template Management 3.5 Contact Management 3.5 Drip Campaigns 4.0 Multi-Campaign 4.0 [See all features](https://www.softwareadvice.com/customer-data-platform/actito-profile/#key-features) ### Basic €500.00/month [See full pricing details](https://www.softwareadvice.com/customer-data-platform/actito-profile/#pricing-and-plans) [Monetate](https://www.softwareadvice.com/personalization/monetate-profile/) 4.26 [(50)](https://www.softwareadvice.com/personalization/monetate-profile/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Monetate is the leading real-time personalization software recognized by key industry analysts. With tools including testing and experimentation, 1-1 personalization, product recommendations, segmentation and targeting, and personalized search across all client touch points eCommerce retailers and brands can provide a targeted and unique journey for each client. ECommerce Personalization increases engagement, conversions, and your customer lifetime value. Testing & Experimentation: Within minutes, marketers can launch experiments A/B, multivariate, and dynamic tests—across all of their channels Segmentation & Testing: Monetate provides an easy-to-use way to deliver different content to custom or automated groups of all sizes, no coding skills required, allowing you to stay steps ahead of customer expectations and reach people with more relevant experiences. 1-to-1 Personalization: Make 1-to-1 personalization possible by pulling together personalization technologies and expertise from market leading platforms. Personalized Search: Offer hyper-relevant search and discovery experience for each shopper through a combination of keyword data, customer profiles and business rules. Audience Analytics & Insights: Get deeper customer insights with less effort. Learn exactly what works and why with both Automated Personalization insights, cohesive testing & targeting analytics dashboards, and native integrations with popular analytics platforms.... [Read more](https://www.softwareadvice.com/personalization/monetate-profile/) ### Best rated features: Data Security 5.0 Reporting/Analytics 5.0 A/B Testing 4.8 Website Personalization 4.7 ### Worst rated features: Mobile Access 3.7 Shopping Cart 4.0 Order Management 4.0 Multi-Channel Marketing 4.0 [See all features](https://www.softwareadvice.com/personalization/monetate-profile/#key-features) [Upsy](https://www.softwareadvice.com/product/500744-Upsy-Shopping-Helper/) 3.67 [(9)](https://www.softwareadvice.com/product/500744-Upsy-Shopping-Helper/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Upsy is a cloud-based and AI-enabled shopping assistant for small and midsize enterprises across the retail industry. The platform helps optimize sales, conversion rate and average order value. It also helps automate customer service through FAQs and chatbots. Upsy helps retailers manage their eCommerce websites and online customers. It enables customers and shoppers to choose the right pick. The tool also helps notify customers about the latest deals and suggest the best product matches.... [Read more](https://www.softwareadvice.com/product/500744-Upsy-Shopping-Helper/) ### Best rated features: Recommendations 5.0 Website Personalization 4.5 Customer History 1.0 Customer Segmentation 1.0 ### Worst rated features: Customizable Templates 1.0 Surveys & Feedback 1.0 Customer Segmentation 1.0 Customer History 1.0 [See all features](https://www.softwareadvice.com/product/500744-Upsy-Shopping-Helper/#key-features) [Cybba](https://www.softwareadvice.com/marketing/cybba-ads-retargeting-profile/) 2.33 [(6)](https://www.softwareadvice.com/marketing/cybba-ads-retargeting-profile/) ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Cybba Email Remarketing is a cloud-based solution designed to help online businesses recover abandoning customers by rebuilding shopping carts and sending personalized emails. Key features include mailing list management, cascading emails, auto-responders, event-triggered emailing and reporting/analytics. Teams using Cybba Email Remarketing can capture emails for newsletters and email lists to generate leads to help increase sales opportunities. With A/B testing, users can evaluate call-to-actions (CTAs), alternative discounts and subject lines to improve campaign performance. Additionally, teams can send automated cart reminders to a segmented audience for streamlining customer recovery. Cybba Email Remarketing helps enterprises generate reports for facilitating decision making to improve conversion rates. Pricing is available on request and support is extended via documentation, phone, email and other online measures.... [Read more](https://www.softwareadvice.com/marketing/cybba-ads-retargeting-profile/) ### Best rated features: Event Triggered Actions 1.0 Lead Capture 1.0 Data Import/Export 1.0 Prospecting Tools 1.0 ### Worst rated features: Campaign Planning 1.0 Channel Management 1.0 Campaign Analytics 1.0 Email Marketing 1.0 [See all features](https://www.softwareadvice.com/marketing/cybba-ads-retargeting-profile/#key-features) ### Basic $1.00/month [See full pricing details](https://www.softwareadvice.com/marketing/cybba-ads-retargeting-profile/#pricing-and-plans) [Criteo](https://www.softwareadvice.com/demand-side-platform/criteo-profile/) 3.86 [(22)](https://www.softwareadvice.com/demand-side-platform/criteo-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.... [Read more](https://www.softwareadvice.com/demand-side-platform/criteo-profile/) ### Best rated features: Dynamic Content 5.0 Audience Targeting 4.6 Conversion Tracking 4.6 Multi-Campaign 4.5 ### Worst rated features: Behavioral Targeting 3.0 Cross Channel Attribution 3.0 Campaign Management 3.5 Reporting/Analytics 3.7 [See all features](https://www.softwareadvice.com/demand-side-platform/criteo-profile/#key-features) [Emma by Marigold](https://www.softwareadvice.com/product/426694-Emma/) 4.20 [(156)](https://www.softwareadvice.com/product/426694-Emma/reviews/) Best for:Ease of use ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Emma by Marigold is a cloud-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications. Emma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver follow-up emails by analyzing if the recipient has opened an email or clicked the link sent to them. Emma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications.... [Read more](https://www.softwareadvice.com/product/426694-Emma/) ### Best rated features: Behavior Tracking 5.0 Multi-Campaign 5.0 Communication Management 5.0 Campaign Segmentation 5.0 ### Worst rated features: List Management 3.2 Spam Blocker 3.4 CAN-SPAM Compliance 3.6 Template Management 3.7 [See all features](https://www.softwareadvice.com/product/426694-Emma/#key-features) [SAP Customer Experience](https://www.softwareadvice.com/crm/sap-customer-experience-profile/) 4.25 [(245)](https://www.softwareadvice.com/crm/sap-customer-experience-profile/reviews/) Best for:Features ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary SAP Customer Experience is a cloud-based customer relationship management solution that helps small and mid-size businesses manage communication and interactions with existing and potential customers. It helps businesses to manage the sales pipeline, customers and marketing operations. SAP Customer Experience features built-in sales automation, marketing automation, customer support, help desk and channel management capabilities. The solution can also be deployed on-premise. The sales module helps organizations acquire and retain new business by effectively managing the sales pipeline. The marketing module is designed to develop, execute and manage effective marketing campaigns, and to score and nurture leads. The service module aids organizations in improving client satisfaction and retention rates by providing superior levels of customer support. Other modules include channel management, interaction center, web channel, and business communications management. SAP Customer Experience offers support through an online knowledge base, support portal and via phone.... [Read more](https://www.softwareadvice.com/crm/sap-customer-experience-profile/) ### What users love - Holistic customer relationship management - Comprehensive customer service tools ### To take in mind - Complex and unintuitive interface ### Best rated features: Customer Complaint Tracking 5.0 Client Management 4.8 Customer Database 4.8 Interaction Tracking 4.8 ### Worst rated features: Campaign Planning 3.0 Pipeline Management 3.8 Forecasting 3.8 Campaign Management 4.0 [See all features](https://www.softwareadvice.com/crm/sap-customer-experience-profile/#key-features) ### Basic $58.00/month [See full pricing details](https://www.softwareadvice.com/crm/sap-customer-experience-profile/#pricing-and-plans) [Smartling](https://www.softwareadvice.com/marketing/smartling-profile/) 3.39 [(18)](https://www.softwareadvice.com/marketing/smartling-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Smartling is a cloud-based translation management solution that helps businesses translate digital content into multiple languages using the artificial intelligence (AI) technology. The centralized dashboard enables managers to gain insights into page views, translated languages, specific URL usage and more. Smartling allows organizations to interact with international audiences in multiple languages, configure workflows and generate custom reports via a unified platform. Smartling facilitates integration with various third-party platforms such as HubSpot, Marketo, Jira, Github, Salesforce and more. Pricing is available on request and support is extended via phone, email and other online measures.... [Read more](https://www.softwareadvice.com/marketing/smartling-profile/) ### Best rated features: Resource Management 5.0 Style Check 4.0 Access Controls/Permissions 4.0 Translator Database 3.8 ### Worst rated features: Data Security 1.0 Alerts/Notifications 1.0 User Management 2.0 AI/Machine Learning 2.0 [See all features](https://www.softwareadvice.com/marketing/smartling-profile/#key-features) [Totango](https://www.softwareadvice.com/product-analytics/totango-profile/) 3.73 [(33)](https://www.softwareadvice.com/product-analytics/totango-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Totango is a cloud-based customer success and retention platform. It enables an enterprise to accelerate customer success, adoption, retention and expansion by managing all post-sales activities. It increases the conversion rate by collecting customer information, monitors data for meaningful customer health changes and drives proactive engagement by customer success teams. Totango’s Spark helps users understand customers’ health scores, usage and status. It helps in the optimization of customer operations using scorecards and communication templates, and also by continuous tests of changing expectations of customers. Totango also offers Zoe, which works in three steps. It accesses the information, creates participation and takes action to benefit the customers. Totango’s solution partners include SAP, ServiceNow, Salesforce, Slack and Perkville. Its implementation partners include Deloitte, PwC and Satrix Solutions. Its integration partners include Dropbox, Segment and GoodData.... [Read more](https://www.softwareadvice.com/product-analytics/totango-profile/) ### Best rated features: Complaint Monitoring 5.0 Template Management 4.0 Campaign Management 4.0 Customer Journey Mapping 4.0 ### Worst rated features: Feedback Management 1.5 Lead Management 3.5 Customer Management 3.7 Alerts/Notifications 3.7 [See all features](https://www.softwareadvice.com/product-analytics/totango-profile/#key-features) [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) 4.26 [(711)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/) Best for:Mid-size businesses ### Pricing availability Free trial: Available Free version: Not available Software Advice Summary Adobe Marketo Engage is a marketing automation platform powered by artificial intelligence. It supports B2B marketing and sales teams by providing tools for planning, executing, and measuring omnichannel campaigns. The platform helps organizations engage buyers, nurture them across various channels, align sales and marketing efforts, and analyze marketing's impact on revenue. The platform includes automated customer profile management, continuously enriching lead and account data. It supports campaign coordination across channels such as email, web, mobile, chat, events, webinars, and digital advertising. AI-driven content personalization delivers tailored messaging and imagery while maintaining brand consistency. An intuitive interface allows users to create multistep campaigns with automated workflows that adjust based on customer behavior and data updates. Features include lead scoring, CRM connectivity, and tools for sales teams to access buyer engagement data and templates for account engagement. Marketo Engage offers dashboards, customizable reporting, and multi-touch attribution through Marketo Measure to evaluate the impact of marketing activities on revenue. It is built on a scalable and secure architecture that supports compliance needs. Additional features include Dynamic Chat, a conversational marketing tool powered by generative AI, which enhances customer engagement. The platform also supports data privacy through lead and data partitioning and allows organizations to replicate successful campaigns and assets for efficient deployment.... [Read more](https://www.softwareadvice.com/marketing/marketo-profile/) ### What users love - Comprehensive lead tracking tools - Robust automation for marketers - Flexible campaign orchestration platform ### To take in mind - Slow and inconsistent support experience - Steep learning and onboarding demands - Outdated and unintuitive interface ### Best rated features: For Sales Teams/Organizations 5.0 Dashboard 5.0 Customizable CTAs 5.0 Lead Nurturing 5.0 [See all features](https://www.softwareadvice.com/marketing/marketo-profile/#key-features) ### Growth Custom Pricing available upon request ### Select Custom Pricing available upon request ### Prime Custom Pricing available upon request [See full pricing details](https://www.softwareadvice.com/marketing/marketo-profile/#pricing-and-plans) [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.20 [(530)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Best for:Enterprise businesses ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Salesforce Marketing Cloud is a marketing platform designed to help businesses personalize customer engagement across the entire lifecycle. The platform connects departments through data and insights, empowering marketing teams to build lasting customer relationships. Regardless of a company's size, industry, or existing technology, Salesforce Marketing Cloud can drive growth by unlocking data, enabling faster campaign creation and optimization, and facilitating omnichannel engagement. The platform's key features include unified customer profiles and analytics, AI-powered campaign creation and optimization, and a customer data platform that provides faster access to centralized customer data. Agentforce, the platform's AI assistant, helps marketers create impactful campaigns by surfacing insights, defining strategy, and generating content. Additionally, its marketing intelligence module offers a single view of marketing performance to optimize cross-channel campaigns. Salesforce Marketing Cloud is a marketing platform that enables businesses of every size and industry to personalize customer touchpoints, deploy smarter campaigns, and activate data across the customer lifecycle. The platform's connected suite of tools empowers marketing teams to work together efficiently and drive meaningful customer relationships.... [Read more](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) ### What users love - Personalized engagement and analytics - Robust email campaign management - Flexible and dynamic template options ### To take in mind - Slow and unhelpful support experience - Expensive and complex pricing structure - Technical glitches and deliverability problems ### Best rated features: Search/Filter 5.0 Text Editing 5.0 Multi-Channel Marketing 5.0 Shared Inboxes 5.0 ### Worst rated features: Marketing Calendar 1.0 Sales Analytics 2.0 Website Visitor Tracking 2.0 [See all features](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/#key-features) [AdRoll](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/) 3.96 [(74)](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/reviews/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary AdRoll is marketing automation and display advertising platform that helps eCommerce businesses create and optimize personalized advertisements across multiple platforms and devices. It enables employees to map customer journeys, run marketing campaigns and capture and store customer data in a centralized repository. The application allows marketing teams to streamline audience retargeting processes across various social channels including Facebook and Twitter. Employees can use the application to categorize customers based on factors such as completed actions, viewed products, purchase funnel and more. Additionally, AdRoll offers a variety of features including A/B testing, reporting, collaboration, data visualization, communication management, spend tracking and analytics. AdRoll offers an application programming interface (API), which facilitates integration with several third-party platforms such as Shopify, WooCommerce, HubSpot, Zoho CRM, Magento and more. Pricing is available on a monthly or annual subscription and support is extended via phone, email and other online measures.... [Read more](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/) ### Best rated features: Personalization 5.0 Multi-Channel Marketing 5.0 Cross Channel Attribution 5.0 Activity Dashboard 5.0 ### Worst rated features: Reporting & Statistics 2.3 A/B Testing 3.1 Lead Management 3.1 Campaign Management 3.1 [See all features](https://www.softwareadvice.com/b2b-ecommerce-platform/adroll-profile/#key-features) [Active Content](https://www.softwareadvice.com/product/523476-Active-Content/) ### Pricing availability Free trial: Not available Free version: Not available Software Advice Summary Active Content is a marketing tool that integrates data from multiple sources to create visually compelling, personalized campaigns. It serves businesses across various industries, enabling them to deliver customer-centric experiences that drive engagement and conversions. The platform allows connection setup with a range of systems, including customer data platforms, recommendation engines and eCommerce platforms. This enables marketers to leverage first-party, second-party and third-party data to create hyper-personalized content without relying on IT teams. Additionally, the intuitive interface enables non-technical users to design and deploy personalized messages and visuals, accelerating campaign deployment.... [Read more](https://www.softwareadvice.com/product/523476-Active-Content/) ... [4](https://www.softwareadvice.com/personalization/?page=4)[5](https://www.softwareadvice.com/personalization/?page=5)[6](https://www.softwareadvice.com/personalization/?page=6) 7 [8](https://www.softwareadvice.com/personalization/?page=8)[9](https://www.softwareadvice.com/personalization/?page=9)