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GotPhoto is a cloud-based platform for volume photographers specializing in school, sports, and dance photography, senior portraits, headshots, and more. It's designed to streamline photographers' workflows and improve customer ex...Read more about GotPhoto

5.0 (3 reviews)

AfterShot Pro

AfterShot Pro is a RAW photo editing software designed to help businesses and professionals enhance images using lens correction, comprehensive watermarking, blemish remover, selective editing, local contrast and noise reduction t...Read more about AfterShot Pro

3.0 (2 reviews)


Canva is a cloud-based graphic design tool used to create on-brand marketing content, sales presentations, training videos and more by companies of all sizes. This solution includes features such as drag-and-drop design and photo ...Read more about Canva

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Telegram is an open-source desktop and mobile messaging app that provides businesses with reliable messaging by utilizing end-to-end encryption and self-destruct message capabilities. Telegram allows businesses to customize their ...Read more about Telegram

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PhotoScape X

PhotoScape X is an on-premise solution that helps creative professionals edit and customize images according to requirements. Users can manage white balance/gradient temperatures of images and add various filters including Bloom, ...Read more about PhotoScape X

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Fotor is a photo editing and graphic designing solution that helps businesses create cards, invitations and fliers and add special effects to images. The application enables professionals to adjust colors, crop and resize photos, ...Read more about Fotor

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inPixio Photo Studio

inPixio Photo Studio is a photo editing solution that helps businesses crop, edit, straighten and add special effects to digital images. It enables professionals to adjust brightness of photos, remove backgrounds and redeye effect...Read more about inPixio Photo Studio

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CoreIDRAW is a photo editing and graphic designing solution that helps businesses across marketing, manufacturing, automotive, printing and other industries create designs and edit digital images. The application enables professio...Read more about CorelDRAW

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Adobe Photoshop

Adobe Photoshop is a photo editing and graphic designing solution that helps businesses edit and enhance digital images and create drawings, paintings and animations. It allows designers to create raster images in multiple layers ...Read more about Adobe Photoshop

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Pixlr is an image editing solution that helps businesses utilize AI-enabled technology to create graphical designs in multiple file formats, such as JPEG, PNG, PXD, SVG, WebP, PSD, and more. It allows staff members to use pre-desi...Read more about Pixlr

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Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages ...Read more about Instagram

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PhotoWorks is an image editing solution that helps professional photographers fix color balances, add virtual makeup, change the background, remove specific objects, and more from within a centralized platform. It allows team memb...Read more about PhotoWorks

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Pixelmator Pro

Pixelmator Pro is a photo editing solution for macOS designed to help businesses adjust, modify and enhance images using various tools, colors, customizable workspaces and more. It offers a collection of pre-made shapes, which ena...Read more about Pixelmator Pro

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Darkroom is a photography management suite that helps studios capture, edit, print, share and sell photos. It offers a gallery management solution, which lets administrators upload images from camera rolls, desktop or third-party ...Read more about Darkroom

Adobe Creative Cloud

Adobe Creative Cloud is a suite of photography, video, design and user experience tools that helps businesses create, source and publish content across devices. It includes desktop and cloud applications such as Adobe Photoshop, I...Read more about Adobe Creative Cloud

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Ribbet is a photo editing software with hundreds of effects, layouts, designs, and fonts to choose from to customize photos. The photo editor has more than 40 effects, such as Black & White, Sepia, Lomography, Redscale, Sketch, an...Read more about Ribbet

4.8 (5 reviews)


LightShot is a photo editing solution, which enables professionals to capture screenshots according to requirements. The tool supports JPG, PNG, and BMP file formats and allows managers to adjust screenshot borders. LightShot hel...Read more about Lightshot

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Greenshot is an on-premise photo editing tool, which enables technical writers, software developers, project managers, and other professionals to capture screenshots of a selected area and entire web pages. Users can utilize a dra...Read more about Greenshot

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PicResize is a photo editing solution that helps professionals streamline operations related to image cropping, enlarging, resizing and more from within a centralized platform. It allows users to utilize a click-and-drag interface...Read more about PicResize

4.5 (2 reviews)

Shutterstock Editor

Shutterstock Editor is a photo editing platform, which enables professionals to resize, crop, modify, save, share and publish images using a drag-and-drop interface. Designers can apply color filters such as 'Sepia', 'Black and Wh...Read more about Shutterstock Editor

Buyers Guide

Last Updated: March 16, 2023

Whether you’re a corporate organization or a media house, you will need to work with pictures and graphics. This may be in the form of magazine photos, digital images, or social media posts. You rely on these images for marketing purposes, user experience, or product representations.

However, producing or editing these images can take up a substantial amount of time when handled manually. Moreover, if the images aren’t edited professionally or if they are low quality, it can have an adverse effect on your brand image.

This is where photo editing software comes in handy. The tool helps you process images faster with the help of features such as pre-built templates and batch processing. Moreover, it also allows you to produce high-quality images by letting you adjust the lighting, color schemes, and background.

In this buyers guide, we will learn more about image editing software and its features and benefits.

Here's what we'll cover:

What is photo editing software?

Photo editing software is a software tool that helps you create and edit photos. It offers features such as real-time editing, image libraries, image import and export, pre-built templates, and watermarking. These features help businesses and media houses save the time and effort involved in processing and publishing images. The tool also allows for batch processing of images which helps in the generation of forms, templates, and graphics that need to be produced in bulk.


A view of the photo editing effects in Affinity Photo (Source)

Common features of photo editing software

To select an online photo editor tool that’s right for your business, it’s essential to learn about its common features. So let’s look at some common features of an image editing tool.

Real-time editing

Make changes to pictures in real time, such as adjusting the lighting and color. View the before and after images side-by-side to compare the differences.

Image library

Store your images in an image library, organize them into different folders as needed, create projects to work on, apply filters to sort through the stored images.

Media imports and export

Import images of various formats, such as JPEG, PDF, GIF, and BMP, and convert them into another file format as needed before exporting.

Pre-built templates

Select from a range of pre-built templates that you can customize as needed. You can also add your own branding, text, font, color, icons, and more as required.


Add digital watermarks to your photos to protect their authenticity. Use transparent and customizable watermarks available in the form of images or text.

Batch processing

Upload multiple images to be edited in a similar manner, as a batch. This may include adding the same orientation, size, or filter to the images.

What type of buyer are you?

These are the two common buyer categories for online photo editor tools:

  • Buyers looking for a professional-grade tool: These buyers include photographers, art directors, graphic designers, working for businesses, newspapers, and magazines. They look for a tool that allows them to airbrush the subject or remove errors from images. Graphic designers working for businesses may want to create graphics for corporate websites or social media platforms, at scale. They need a tool that offers features such as batch processing, watermarking, and pre-built templates.

  • Buyers looking for a tool suited to beginners: These buyers are amateurs or novices in the field of photo editing. They generally require a tool for basic editing and slight modifications such as adjusting the lighting, cropping, and adding frames to the pictures. They may go for a free photo editing software tool that offers an easy-to-use user interface, a free version that allows basic adjustments to play around with, or tutorial videos.

Benefits of photo editing software

There are many benefits to choosing a photo editing app including:

  • Reduced time: The tools can help reduce the time it takes to edit and create images. Using pre-built templates, simplified watermarking, easy import and export, you can save the time involved in doing all this manually. The batch processing feature also allows you to process multiple images simultaneously, thereby drastically reducing the time involved with processing each image individually.

  • Better branding: Using the tool, you can make your brand stand out by applying your selected color scheme as well as creating and saving templates that align with your brand guidelines for future use. You can also use your own logos or watermarks to help reinforce your branding and to make your content easily noticeable.

Market trends to understand

Here’s a market trend that’s impacting the photo editing app industry:

  • Artificial intelligence (AI) for picture enhancements: AI-driven photo editing apps are becoming mainstream and help edit photos and make improvements beyond merely adding stylistic photo effects and filters or adjusting the lighting. The technology uses neural networks to study the image, identify people present in them, and modifies the underlying pixels to render an artistic style to them.

If you still have trouble finding a software tool, we can help you find the right software for your needs and budget in 15 minutes or less, for free. Schedule a call or click here to chat with a software advisor now.

Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication.