Kantar Marketplace is an agile market research software designed to help insight-seekers and marketing agencies collect feedback from consumers. The platform enables users to screen and test ads in real-time to better understand impact and optimise spending. Additionally, users can test digital campaigns across various channels such as YouTube, Facebook, Twitter, Instagram, Tik Tok and more. Users can also identify ideas and prioritise concepts to build innovations with long-term growth potential. Kantar Marketplace allows teams to evaluate packaging, test new products and visualise data across product attribute performance on a unified interface. Kantar Marketplace offers stakeholders the ability to generate reports and gain actionable insights into brand equity, br...