# Kantar Marketplace Software Reviews, Demo & Pricing - 2026 > Review of Kantar Marketplace Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/polling/kantar-marketplace-profile --- [Home](https://www.softwareadvice.com/) / [Market Research Software](https://www.softwareadvice.com/market-research/) / Kantar Marketplace Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Kantar Marketplace 2026: Benefits, Features & Pricing Wondering if Kantar Marketplace is right for your organization? Our Market Research Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews ## Overview Kantar Marketplace 4.0 [(1)](https://www.softwareadvice.com/polling/kantar-marketplace-profile/#reviews) Pricing Pricing available upon request ### About Kantar Marketplace Kantar Marketplace is an agile market research software designed to help insight-seekers and marketing agencies collect feedback from consumers. The platform enables users to screen and test ads in real-time to better understand impact and optimise spending. Additionally, users can test digital campaigns across various channels such as YouTube, Facebook, Twitter, Instagram, Tik Tok and more. Users can also identify ideas and prioritise concepts to build innovations with long-term growth potential. Kantar Marketplace allows teams to evaluate packaging, test new products and visualise data across product attribute performance on a unified interface. Kantar Marketplace offers stakeholders the ability to generate reports and gain actionable insights into brand equity, brand purpose and consumer insights. Wondering if Kantar Marketplace is right for your organization? Our Market Research Software selection experts can help you in 15 minutes or less. ## Kantar Marketplace User Interface ## Popular Kantar Marketplace Alternatives Main Product Kantar Marketplace 4.0 [(1)](https://www.softwareadvice.com/polling/kantar-marketplace-profile/#reviews) Ratings Breakdown - 4.0Ease of use - 4.0Value for money - 4.0Customer support - 4.0Functionality Pricing Available upon request Get Price Alternative Product [Ideally](https://www.softwareadvice.com/idea-management/ideally-profile/) 4.9 [(29)](https://www.softwareadvice.com/idea-management/ideally-profile/#reviews) Ratings Breakdown - 4.86Ease of use - 4.68Value for money - 5.0Customer support - 4.66Functionality Pricing Available upon request Get Price Alternative Product [Jotform](https://www.softwareadvice.com/market-research/jotform-profile/) 4.7 [(2894)](https://www.softwareadvice.com/market-research/jotform-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.46Value for money - 4.46Customer support - 4.60Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [Typeform](https://www.softwareadvice.com/hr/typeform-profile/) 4.7 [(968)](https://www.softwareadvice.com/hr/typeform-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.18Value for money - 4.38Customer support - 4.49Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [SurveyLegend](https://www.softwareadvice.com/survey/surveylegend-profile/) 4.6 [(965)](https://www.softwareadvice.com/survey/surveylegend-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.31Value for money - 4.43Customer support - 4.49Functionality Pricing Starting at $19.00 per month Get Price Alternative Product [Quizell](https://www.softwareadvice.com/polling/quizell-profile/) 5.0 [(20)](https://www.softwareadvice.com/polling/quizell-profile/#reviews) Ratings Breakdown - 4.90Ease of use - 4.90Value for money - 4.95Customer support - 4.80Functionality Pricing Starting at $15.00 per month Get Price ## Kantar Marketplace Pricing and Plans Starting price: £250.00 Free Trial Free Version Basic £250.00 No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Kantar Marketplace Features - Popular features found in Market Research Benchmarking Customizable Templates Data Import/Export Data Visualization Panel Management Question Branching Reporting & Statistics Statistical Analysis Survey/Poll Management - More features of Kantar Marketplace Collaboration Tools Customer Segmentation Customizable Questions Dashboard Idea Development Mobile Survey Multi-Language Randomization Reporting/Analytics Single Sign On Support Audio/Images/Video Survey Builder Survey Sample Management Surveys & Feedback Visual Analytics ## Kantar Marketplace User Reviews Overall Rating 4.0 Ratings Breakdown 5 0% 4 100% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.0 Value for money 4.0 Customer support 4.0 Functionality 4.0 Have you used Kantar Marketplace and would like to share your experience with others? KR Katalin R. Verified reviewer Food & Beverages 10000+ employees Used monthly for less than 12 months Review source Reviewed March 2022 Agile but not very deep 4 Positive experience, helped us to prioritize our global initiatives Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: Cost efficient and quick way to validate ideas Cons: standardization is limiting and does not allow deeper understanding Read More Showing 1 - 1 of 1 Reviews ## Other Top Recommended Market Research Software [SurveyMonkey](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/) **4.6** (10458) Recently recommended **0** times [Jotform](https://www.softwareadvice.com/market-research/jotform-profile/) **4.7** (2894) Recently recommended **0** times [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) **4.6** (2318) Recently recommended **0** times [Typeform](https://www.softwareadvice.com/hr/typeform-profile/) **4.7** (968) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Kantar Marketplace with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice