--- title: "Marin Software Software Reviews, Demo & Pricing - 2026" description: "Review of Marin Software Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/ppc/marin-software-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Social Media Marketing Software](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/) / Marin Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/marin-software-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/marin-software-profile/alternatives/) # Marin Software Review From $500/month Free trial 3 plans Wondering if Marin Software is right for your organization? Our Social Media Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Marin Software 3.9 [(20)](https://www.softwareadvice.com/marketing/marin-software-profile/reviews/) Pricing Starting at $500.00 flat rate per month ### About Marin Software Marin Software boasts several AI-powered marketing solutions that empower marketers to save time and sell more. Link all your publisher accounts (Google, Facebook, Amazon, Tiktok, and dozens more), connect online and offline conversions, and let Marin's powerful AI solutions unify your data, identify cross-channel opportunities, automate optimizations, and adjust bids to achieve the targets you set. Marin also offers Managed Services to help you with short or long-term staffing challenges. Industries served by Marin Software include agencies, business-to-business (B2B), education, financial services, retail, and travel. Marin integrates seamlessly with the client’s CRM, data warehouse, publisher data, online & offline conversion data, and third-party signals. Wondering if Marin Software is right for your organization? Our Social Media Marketing Software selection experts can help you in 15 minutes or less. ## Marin Software User Interface ## Popular Marin Software Alternatives Main Product Marin Software 4.1 [(20)](https://www.softwareadvice.com/marketing/marin-software-profile/reviews/) Ratings Breakdown - 3.80Ease of use - 3.79Value for money - 3.94Customer support - 4.0Functionality Pricing Starting at $500.00 per month Get Price Alternative Product [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.2 [(1151)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Ratings Breakdown - 3.83Ease of use - 3.79Value for money - 3.88Customer support - 4.11Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Madgicx](https://www.softwareadvice.com/marketing/madgicx-profile/) 4.3 [(58)](https://www.softwareadvice.com/marketing/madgicx-profile/reviews/) Ratings Breakdown - 4.03Ease of use - 4.24Value for money - 4.32Customer support - 4.38Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [monday AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) 4.6 [(6130)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) Ratings Breakdown - 4.49Ease of use - 4.28Value for money - 4.43Customer support - 4.46Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [SAS Customer Intelligence 360](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/) 4.8 [(9)](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/#reviews) Ratings Breakdown - 4.56Ease of use - 4.63Value for money - 4.63Customer support - 4.78Functionality Pricing Starting at $8000.00 per year Get Price Alternative Product [Improvado](https://www.softwareadvice.com/marketing/improvado-profile/) 4.5 [(22)](https://www.softwareadvice.com/marketing/improvado-profile/#reviews) Ratings Breakdown - 4.36Ease of use - 4.55Value for money - 4.76Customer support - 4.27Functionality Pricing Available upon request Get Price ## Marin Software Pricing and Plans Marin Software has three plans. Connect is $500.00/mo billed monthly. Ascend and Marin One are custom-priced. Free trial Connect $500.00 flat rate, per month A powerful marketing data pipeline that unifies all your publisher accounts and online/offline conversion data then leverages AI to identify optimization opportunities across your entire portfolio.… No plan information available Ascend Contact Vendor for Pricing AI-powered bid management and budget allocation. Ascend monitors cross-channel trends and automatically responds in real-time to capitalize on conversion opportunities. Think Google's Smart Bidding, but for the rest of your marketing program.… No plan information available Marin One Contact Vendor for Pricing Includes all the features in Connect and Ascend, with powerful cross-channel campaign management and workflow automation. A one-stop shop to manage, analyze, and report on your entire marketing portfolio.… No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does Marin Software pricing compare to alternatives? Marin Software's starting price is $500.00/month. Explore how its pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Marin Software3.9[(20)](https://www.softwareadvice.com/marketing/marin-software-profile/reviews/) | $500.00 /mo | Available | Not available | 3.8 | | [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)4.2[(1,151)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) | $25.00 /user/mo | Not available | Not available | 3.8 | | [Madgicx](https://www.softwareadvice.com/marketing/madgicx-profile/) 4.3[(58)](https://www.softwareadvice.com/marketing/madgicx-profile/reviews/) | $99.00 /mo | Available | Not available | 4.2 | | [monday AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/)4.6[(6,130)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) | $9.00 /user/mo | Available | Available | 4.3 | | [SAS Customer Intelligence 360](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/)4.8[(9)](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/reviews/) | $8,000.00 /yr | Available | Not available | 4.6 | Marin Software3.9[(20)](https://www.softwareadvice.com/marketing/marin-software-profile/reviews/) * * * Starting price $500.00 /mo Free trial Available Free version Not available Value For Money 3.8 - [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)4.2[(1,151)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) * * * Starting price $25.00 /user/mo Free trial Not available Free version Not available Value For Money 3.8 - [Madgicx](https://www.softwareadvice.com/marketing/madgicx-profile/) 4.3[(58)](https://www.softwareadvice.com/marketing/madgicx-profile/reviews/) * * * Starting price $99.00 /mo Free trial Available Free version Not available Value For Money 4.2 - [monday AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/)4.6[(6,130)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) * * * Starting price $9.00 /user/mo Free trial Available Free version Available Value For Money 4.3 - [SAS Customer Intelligence 360](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/)4.8[(9)](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/reviews/) * * * Starting price $8,000.00 /yr Free trial Available Free version Not available Value For Money 4.6 ## Marin Software Features - Popular features found in Social Media Marketing Activity Dashboard Automated Publishing Campaign Management Customer Segmentation Customizable Templates Engagement Tracking Keyword Filtering Multi-Account Management Social Media Integration Social Media Monitoring Social Promotion - More features of Marin Software A/B Testing Access Controls/Permissions Account Alerts Activity Tracking Ad hoc Reporting Advertising Management AI/Machine Learning Alerts/Notifications API Automated Scheduling Bid Management Budget Management Campaign Analytics Campaign Scheduling Campaign Segmentation Campaign Tracking Channel Management Click Tracking Contact Database Contextual Targeting Conversion Rate Optimization Conversion Tracking CRM Customizable Branding Customizable Fields Customizable Reports Dashboard Dashboard Creation Data Import/Export Data Source Connectors Data Visualization Email Marketing Event Triggered Actions For PPC Campaigns Geotargeting Goal Setting/Tracking Keyword Research Tools Keyword Tracking KPI Monitoring Lead Attribution Lead Generation Lead Management Location-Based Marketing Monitoring Multi-Campaign Multi-Channel Attribution Multi-Channel Data Collection Multi-Channel Management Multi-Channel Marketing Performance Management Performance Metrics Predictive Analytics Referral Tracking Reporting/Analytics Reporting & Statistics ROI Tracking Scheduled/Automated Reports Search/Filter Social Advertising Social Performance Management Status Tracking Tagging Tag Management Third-Party Integrations Trend Analysis URL Builder Visual Analytics Workflow Management ## Marin Software Integrations Amazon DSP Integration rated undefined from -1 review Google Analytics 360 Integration rated undefined from -1 review AppsFlyer Integration rated undefined from -1 review Adobe Analytics Integration rated undefined from -1 review Adverity Integration rated undefined from -1 review Feedonomics Integration rated undefined from -1 review See all 48 integrations ## Marin Software User Reviews ## Marin Software customer ratings - Overall rating: 3.9/5 - Total reviews: 20 ### Rating distribution - 5 stars: 8 reviews (40%) - 4 stars: 8 reviews (40%) - 3 stars: 3 reviews (15%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (5%) ### Secondary ratings - Ease of use: 3.8/5 - Value for money: 3.8/5 - Customer support: 3.9/5 - Functionality: 4/5 --- ### User friendly product but need more tailored functionality - Overall rating: 4/5 - Reviewer: Andrey R. - Verified reviewer: Yes - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Marin helps us to track and handle advanced keyword bidding. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros The most liked feature by me is that Marin helps me to do tasks in bulk to Google And Bing Ads. #### Cons Sometimes graphs don’t correspondent to the chosen filters which is very irritating. --- ### Good For Program Management - Overall rating: 5/5 - Reviewer: Verified Reviewer - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: March 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros We use Marin Software for PPC campaign management. The dimensions feature allows us to apply company-specific values into the final URL for offline tracking, and we can roll up and report by those same dimensions easily. Marin's cross-platform reporting makes is easy to pull data for initiatives that are executed in more than one platform. #### Cons Marin's automated bidding is transparent, down to the keyword-level. The only downside with automated bidding is the "Impression Share" target. If a campaign is budget capping and not hitting the IS target, Marin will continue to bid up to increase impression share, which just makes the campaign hit the campaign daily budget faster. --- ### Better at collecting payment that helping setting up the software. - Overall rating: 3/5 - Reviewer: Casper A. - Company size: Self-Employed - Product usage: 3-5 years · monthly - Reviewed: May 2021 - Review source details: This review was submitted organically. No incentive was offered I have used the bidding algorithm for 6 years and it is really solid for large google ads accounts, however anything else I don't use Marin for since it is just not very good at performing manual tasks, the ads editor is much better for that. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros The bidding algorithm which we have used for 6 years, anything else is not worth mentioning. #### Cons Support is bad. Interface is unintuitive. Setup is a pain in the "new" Marin One, it was a lot easier in the old Marin Search. A lot of features are not working in Marin One even though they launched it 2 years ago, so you have to toggle between One, Search and Social which is a real headache. Eager to collect payments, but not eager to help setting up clients in the new Marin One platform. Can't answer simple questions about how to setup CPA bidding for facebook, but refer to old guides for the old interface. --- ### Excellent Support. Excellent Metrics. - Overall rating: 5/5 - Reviewer: Emma P. - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: March 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I'm a one person team and for obvious reasons sometimes get behind on the marketing tasks. The calls with the Marin team always feel like a refresher for the week instead of what it might feel like when you're always behind! The customer support on top of an awesome dashboard of analytics (customized to your needs) is an incredible value to us. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the ability to pull in all of our campaigns and look across our efforts at one dashboard. We're a small team who was working with a firm to pull this data. For about the same price, we're getting all the data and a roadmap to further optimize our campaigns. #### Cons I didn't love the interface but they just did an overhaul and made some serious improvements. When I've been looking for something within Marin that isn't there, the team is all ears and often able to come up with a solution. They're pulling data from Marin into a web query so that I don't have to manually pull my marketing reports every Friday. It has been a great relationship. --- ### Marin Software for YOTEL - Overall rating: 4/5 - Reviewer: Verified Reviewer - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: March 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I have worked with Marin Software prior to joining YOTEL. The most important thing for us is that the bidding automations reduce my team's workload whilst still allowing us to step in and take control at critical moments. Marin is also very transparent about the way that bid adjustments are calculated which is important for us to understand what is happening #### Cons I think the user interface doesn't necessarily make it very easy for new users to appreciate all the features that are available. --- ### Flexibility and Customization is key for us! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Company size: 1001-5000 employees - Product usage: 3-5 years · daily - Reviewed: April 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great partnership so far! Our account reps are quick to respond and assist whenever we need. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We value the amount of customization the tool provides. We have a unique set of metrics that we judge all campaigns against (not just paid search) so it's important that we can get what we need so it's easily comparable. #### Cons With so many levers, sometimes the tool interface can be clunky and hard to navigate but the support team is quick to respond and guide us in the right direction. --- ### A Critical Review of Marin Software's Solutions - Overall rating: 4/5 - Reviewer: Verified Reviewer - Company size: 5001-10000 employees - Product usage: 3-5 years · weekly - Reviewed: March 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Amazing support service and dedicated team to look at accounts. Cross-Channel Advertising Management Optimization Tools Reporting and Analytics Bid Management Automation and Workflow Efficiency Integration with Multiple Platforms #### Cons Doesn't adopt to changes from search engine faster. Older Marin interface was good and easy to use, MarinOne is slightly more difficult. --- ### Amazing Support and Flexibility - Overall rating: 5/5 - Reviewer: Verified Reviewer - Company size: 501-1000 employees - Product usage: 3-5 years · daily - Reviewed: April 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Fantastic, I would recommend Marin to a friend. #### Ratings breakdown - Ease of use: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The Support for beginner and intermediate users like myself is fantastic. Our rep is always constructive and always goes the extra mile. #### Cons The software interface is not user friendly, if can feel overwhelming and the support feature's isn't very intuitive or engaging in its current blog format. Having pop-up prompts when you hover your mouse over buttons would be great, great use of video would be great. Overall making the interface a tad more friendly would be great. --- ### Marin Review - Overall rating: 5/5 - Reviewer: Verified Reviewer - Company size: 201-500 employees - Product usage: less than 1 year · daily - Reviewed: February 2024 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Account Breakdown for campaigns, ad groups, and keywords. #### Cons Individually Created Reports don't apply across all views --- ### Needs more tailored functionality - Overall rating: 4/5 - Reviewer: Daniel L. - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: October 2020 - Review source details: This review was submitted organically. No incentive was offered Overall, support has been great and helped us cross any hurdle. We have been able to setup some incredible dashboards that have helped us prove the value to all stakeholders. #### Ratings breakdown - Ease of use: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros I love the bulk functions and ease of setting up dashboards for reporting. #### Cons The interface could me a little easier to navigate and getting reports into Google Sheets is more difficult than other platforms. --- Showing 1 - 10 of 20 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/marin-software-profile/reviews/) ## Other Top Recommended Social Media Marketing Software [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **4** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6261) Recently recommended **2** times [monday AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6130) Recently recommended **0** times [Instagram](https://www.softwareadvice.com/marketing/instagram-profile/) **4.7** (5226) Recently recommended **0** times Stuck Between Options? 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