--- title: "Opteo Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Opteo. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Opteo is a good fit for you!" source_url: "https://www.softwareadvice.com/ppc/opteo-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Campaign Management Software](https://www.softwareadvice.com/marketing/campaign-management-comparison/) / [Opteo](https://www.softwareadvice.com/marketing/opteo-profile/) / Opteo Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/opteo-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/opteo-profile/alternatives/) # Opteo User Reviews ## Reviews summary - Overall rating: 4.9/5 - Total reviews: 114 ### Secondary ratings - Ease of use: 4.9/5 - Customer support: 4.9/5 - Value for money: 4.8/5 - Functionality: 4.7/5 ### Rating distribution - 5 stars: 99 reviews (87%) - 4 stars: 13 reviews (11%) - 3 stars: 2 reviews (2%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - Opteo takes suggestion for your google ads account and organizes and suggests them to you in a way that makes them easy and efficient to tackle. - Invaluable tool for optimising daily tasks and staying on track and scaling up ad management. - I'm able to spend less time in accounts while providing the same -- or better -- optimization quality for my clients. ### Most mentioned cons - Manual labour time involved in managing clients campaigns is down. ## Opteo customer reviews Showing reviews 1-25 of 114 (page 1). ### I love it. Great product. Saves me time every day. I can focus on the big picture more - great! - Overall rating: 5/5 - Reviewer: Casper R. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: January 2018 - Review source details: This review was submitted organically. No incentive was offered Better CPL, better quality score, better ads, more traffic etc. Just good things. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision. It's super user friendly, and keeps good track of my budget/spend. I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it. Great product; and nice support team as well. #### Cons Very little. I don't really have any bad things to say. I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great. --- ### Easy Way to Optimize Enormous AdWords Accounts - Overall rating: 5/5 - Reviewer: Alessandro D. - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Save lots of time and put our campaigns ahead of the competition. We receive lots of great optimizations recommendations and to execute is just a click away, also the budgeting manage feature is very easy to use and control the budget of many accounts with different monthly budgets. #### Cons We miss a reporting tool to send the optimizations to our clients and other few features, but the key features we already have on the platform. --- ### Great for some Insights - much cheaper than competitin - Overall rating: 3/5 - Reviewer: Ian C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: February 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 2/5 #### Pros The costs is far cheaper than competitive softwares like Wordstream. #### Cons The UI is not as intuitive as some of the other platforms. Very manual process to implement changes. --- ### How did cope without this? - Overall rating: 5/5 - Reviewer: Jonathan H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros A fantastic system which really takes an in-depth look into how your campaigns are performing and provide relevant recommendations to improve the performance of said campaigns. Simple to use interface, great knowledge base articles and all round great customer service. #### Cons Lack of exportable reporting options. Would be great to use this for reporting monthly as well rather than having a seperate reporting tool. --- ### Fantastic system for optimizing your AdWords accounts - Overall rating: 5/5 - Reviewer: Donny M. - Verified reviewer: Yes - Product usage: Used daily for less than 6 months - Reviewed: February 2017 - Review source details: This review was submitted organically. No incentive was offered We spent a lot of time researching various providers and after the demo's with all of them can easily say that this was the best. The tutorial to get it started is very easy and videos explain everything. A few clicks literally save us hours of monotonous work so we can spend more time exploring new strategies/ideas/opportunities for our clients. We use the system to help back up our staff and strategies to give our clients even better results. So far we've seen improvements on all accounts and I'd highly recommend. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of use Great tutorial system Great customer service, very quick, always responds Improving results Saving us hundreds of hours each year What I love the best is the system can automatically predict the exact % to increase and decrease a bid It's a great value seller that I tell all my clients we have adopted to their accounts for free --- ### Very Intuitive - Overall rating: 5/5 - Reviewer: Tomasz A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great for pointing out optimizations, most of the time I implement in Opteo but sometimes I do apply manually in AdWords because of more control over what I am doing. #### Cons More visibility of how steps/changes are made in AdWords and more customised ways to make these changes would be good. Often I like to create things in a certain way - thats why I do changes manually instead of in Opteo sometimes. --- ### Opteo is setting up new benchmarks. - Overall rating: 5/5 - Reviewer: Robert Attila F. - Verified reviewer: Yes - Product usage: Used daily for less than 6 months - Reviewed: June 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Opteo saves time! What we once used to do via Excel can now quickly be seen in Opteo. This is the best tool I have seen on the market to date to help you maintain and optimize your campaigns. You get quick actionable insights into your campaigns. But the can do even one better, with a click of the button those insight are immediately implemented (Warning: You still need to know what your doing and how it might effect your AdWords campaign) Saving yourself tedious work so you can focus on what's important: your client's. The user interface is also very intuitive. In the end of the day it just works! --- ### AdWords Made Easy - Overall rating: 5/5 - Reviewer: Leni K. - Verified reviewer: Yes - Product usage: Used weekly for less than 12 months - Reviewed: February 2017 - Review source details: This review was submitted organically. No incentive was offered Opteo has been a huge asset in saving time for basic optimizations. We get relevant improvements applicable to the specific accounts, not just generic suggestions each week. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros As a new tool, Opteo continues to impress by adding new features that are above and beyond other tools. Customer service is extremely receptive, both to explain features and take in our feedback. The interface is easy to use, and works on a mobile device as well, which is handy. #### Cons As a new platform, there are the occasional lags or glitches. No call tracking integrations currently for optimizations. Not for small accounts, as there's not enough data to optimize. --- ### Very Excelent tool - Overall rating: 5/5 - Reviewer: Paukov J. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros OPTEO helps me daily in my work. My AdWords accounts are very powerful. Thank you OPTEO team. Jozef #### Cons When I have new ideas I will send their guys and they gradually customization services. One day will be OPTEO perfect. --- ### Great tool to monitor daily AdWords campaigns, it tells what needs to be improved, why it needs and gives the option to do the improvement. Easy to us - Overall rating: 5/5 - Reviewer: Dora A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: August 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance. The scorecard and performance fields are very easy to analyse in a couple of minutes you can see the previous day performance. One of my favorite is the Search Impression share which tells you % of share lost to rank, budget and the % of impression won. #### Cons Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level. --- ### Solid option! - Overall rating: 4/5 - Reviewer: Zachary C. - Verified reviewer: Yes - Industry: Sporting Goods - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: February 2024 - Review source details: This review was submitted organically. No incentive was offered Very positive. While it’s true a lot of the info Opteo provides can be found within your google ads account, that information isn’t worth anything if you don’t use it. Opteo increases the likelihood of account monitoring and suggestion implementation. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Functionality: 5/5 #### Pros Opteo takes suggestion for your google ads account and organizes and suggests them to you in a way that makes them easy and efficient to tackle. #### Cons A lot of the functionality is replicated inside of google ads. Opteo stands on its own because of its clean and easy interface, but you should know you’re paying for info that is free within your ads account in most cases. --- ### One of the best AdWords tools around - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Opteo had changed the way we work in our agency. Optimizing accounts used to be sifting hour after hour through a lot of data on a daily basis. Thanks to Opteo we receive account recommendations that actually work. Since we started using Opteo almost all of our accounts showed major improvements like better quality scores, more traffic volume, better CPA's and more relevant traffic. The Opteo team responds quickly to support questions. If you have suggestions they actually listen and add these features to their product. New features are added often, almost on a monthly basis. I can't imagine a world without Opteo. 3 thumbs up! #### Cons The user interface isn't always clear on some points but that's minor. It also doesn't work ideally on mobile devices. --- ### Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming! - Overall rating: 5/5 - Reviewer: Josh P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to. #### Cons The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords. --- ### Don't Touch Your PPC Without It - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2020 - Review source details: This review was submitted organically. No incentive was offered My experience has been top-notch. It's why I am still using this software. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This software streamlines, automates and makes more efficient your daily PPC workload, helping you autopilot tedious task while improving CPA and reducing spend. It's a must-have for any serious marketer and will save you hours upon hours of work each week. Case closed. #### Cons The only downside is that you have to upgrade to an enterprise account to get downloadable reporting. I think white label reporting should come standard with every account (you'd get more users). --- ### Forget the trivial adwords task concentrate on the creative Opteo does the graft while you create - Overall rating: 5/5 - Reviewer: Jason R. - Verified reviewer: Yes - Industry: Restaurants - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Opteo has already taught me so much more about adwords which is probably where I've been going wrong for the last ten years, it makes it so much easier to manage your adwords account and see the progress. It gives you confidence that the account is going to improve as the algorithm is constantly monitoring a varied range of segments. The software is constantly being updated with new features #### Cons It sometimes hangs, but support is very quick to iron out any little bugs. The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software. --- ### Great Application, Saves me 100's of hours every months. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2019 - Review source details: This review was submitted organically. No incentive was offered Opteo keeps a close look over all my client accounts which give me peace of mind that we stay on budget and constantly make improvements to get excellent ROI for my clients. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Clean interface. Easy to use. Excellent recommendations to optimise your Google ads account(s) #### Cons There is nothing I dislike about the software. --- ### Saves Heaps Of Time & Provides Recommendations Based On Statistically Significant Trends - Overall rating: 5/5 - Reviewer: Kallum S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: July 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Opteo saves you serious amounts of time & money, it essentially is like having an assistant look over your whole account 24/7 and suggest changes that you approve. Opteo also shows you *why* it is suggesting the changes to help with your decisions on if you should actually implement its changes, this is invaluable when implementing changes as you can literally see the criteria the computer looked at to suggest these changes, so you can ensure you always make the right decision. I also noticed that Opteo picks up things like broken links many hours or even days before Adwords itself does, this is a very valuable feature if you have products that do a lot of volume or ads that spend a lot. #### Cons It could be improved if it was possible to replace broken ad links in Opteo itself, rather than having to find the same ad in Adwords & Fix it there. --- ### Excellent AdWords tool with great optimisations suggestions - Overall rating: 5/5 - Reviewer: Antoine d. - Verified reviewer: Yes - Industry: Construction - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Opteo allows a helicopter view on all accounts we manage. The tool offers various optimizations and a constant analyze of various elements to always be certain to be on the right track. #### Cons No cons, the tool does exaclty what we need. Maybe improve the refresh cycle, but that's clearly a "nice to have" at this stage --- ### Its amazing! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2019 - Review source details: This review was submitted organically. No incentive was offered Its amazing how easy it is to use :) #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Its easy to use and it does the math for me #### Cons The limit of users you can connect is limmited --- ### Opteo Provides Elevated Efficiency - Overall rating: 5/5 - Reviewer: Ross M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: October 2020 - Review source details: This review was submitted organically. No incentive was offered Opteo has allowed me to scale my weekly Google Ads management practices, saving me hours (literally) out of my week. I'm able to spend less time in accounts while providing the same -- or better -- optimization quality for my clients. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros - The level of detail and granularity with recommended optimizations - The design/ux - Seamless integration with Google Ads accounts - Ad optimization features #### Cons - The CPI (conversion per impression) model is still something I need to be sold on - The negative keyword addition functionality is limited - I'd love to see deeper competitive insights --- ### Best AdWords assistent - Overall rating: 5/5 - Reviewer: Karin J. - Verified reviewer: Yes - Product usage: Used weekly for less than 12 months - Reviewed: February 2017 - Review source details: This review was submitted organically. No incentive was offered We use Opteo for almost a year now and we really love working with it. Opteo saves me a lot of time so I have time free for other important tasks. Opteo is always improving their services with extra features and designs to make user interface more appealing. Also their customer support is great, when we have had questions they were answered quickly and sufficient. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Main reasons we use Opteo are: 1. Advises on bid optimisation, best/worst performing ads, and targeting 2. Provides us with an overview of performance metrics, such as quality scores, search impression shares, and monthly budgeting 3. Notifies us when something unexpected happens in one of our accounts 4. Provides us with an overview of how a campaign is performing (e.g. cost efficiency) --- ### Opteo greatly improves my workflow - Overall rating: 5/5 - Reviewer: Jim L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros I use Opteo to handle a lot of the day-to-day, routine work that comes with managing ad accounts. Things like bid adjustments, adding keywords from search terms, etc. Being able to process those changes in bulk saves me hours per week. #### Cons I feel like the onboarding process for a new account could be improved. A simple 3-5 question setup survey when importing a new account could help get the optimization off to a faster start. Not a big deal at all, but could be helpful. --- ### The best automation tool for Google AdWords - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Product usage: Used daily for less than 6 months - Reviewed: May 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Managing my Google AdWords campaigns is even easier and faster. In a few clicks I do the optimization work that would take at least 1 hour. #### Cons The language is only English: this is now the only limit. --- ### Happy using Opteo for 6 Months now - Overall rating: 5/5 - Reviewer: Andreas F. - Verified reviewer: Yes - Industry: Online Media - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2020 - Review source details: This review was submitted organically. No incentive was offered More fun optimizing our Google Ads campaigns - and a lot easier to do this! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Regulary Email about Mayor Changes in Google Ads Accounts Software very easy to use Help manage Google Ads a lot easier #### Cons I am onehundred percent (100%) happy using Opteo --- ### Great Way to Get Continuous Improvement - Overall rating: 5/5 - Reviewer: Lukas W. - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: March 2019 - Review source details: This review was submitted organically. No incentive was offered Easy to do significant but positive changes for clients each week. We have seen a great improvement in our results over time. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros A lot easier to use than Google's own UI. Allows us to regularly and incrementally improve our clients account over time. We have a lot of small clients (rather than a few huge ones) and the pricing structure is great for that mix. #### Cons Nothing comes to mind. Any problems have been at our end. ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/opteo-profile/reviews/?page=2) --- Opteo Reviews, Pros and Cons - 2026 Software Advice