About T-Pro Optimum

T-Pro Optimum is a pricing optimization solution that helps CPG manufacturers manage, analyze, and optimize trade promotions. It provides data harmonization tools, which combine data from multiple sources to analyze return-on-investment (ROI) across promotions.

T-Pro Optimum comes with a predictive planning module, which uses AI tools to develop plans and predict events based on what-if scenarios. Businesses can utilize an AI-driven opportunity finder to build budget-centric plans, improving the allocation of incremental funding across products. It lets users gain visibility into scheduled events based on customer, category or product and review predicted performance KPIs on the trade calendar. Additionally, the master calendar allows users to examine volume ...


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