About Heap

Heap is a robust product analytics solution designed to assist product, marketing, and CS teams to uncover customer insights in order to improve customer journeys. Heap allows teams to analyze all customer behavioral data to increase product conversions/retention, remove bottlenecks, and make more informed product decisions. Heap automatically consolidates all customer visits from different channels and devices into a centralized user profile. Features include customer segmentation, event auto-capture, event visualizer, data management, and more.


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29 Reviews of Heap

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Showing 1 - 20 of 29 results

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December 2017

User Profile Picture

Francisco from ZOMOZ

Verified Reviewer

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2017

A must/have tool to understand user behaviour

Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.

Pros

Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software

Cons

I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!

August 2019

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Rob from Prodege, LLC

Verified Reviewer

Company Size: 201-500 employees

Industry: Internet

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

August 2019

A More Intuitive GA Alternative

It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.

Pros

The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.

Cons

It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.

Reasons for Choosing Heap

It was more powerful in terms of user journey analytics and is easier to use for the majority of the organization.

Reasons for Switching to Heap

We did not switch entirely, we just downgraded versions of GA.

June 2021

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chandan from Borderless Access Pannel Private Limited

Verified Reviewer

Company Size: 201-500 employees

Industry: Market Research

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

June 2021

Heap Unmatched Visibility for Accelerated Decision-Making

Pros

Heap is an excellent platform that collect customer data automatically. It capture complete customer behaviors such as what products they shown interest, which category they searched. Heap has powerful Insights and analytics. We can quickly analyze and starts our funnel marketing.

Cons

It Require technical knowledge to understand this platform. It had complex user interface. Exporting data take more time. Integration is limited.

November 2018

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Charlie from Serenity Holidays

Verified Reviewer

Company Size: 51-200 employees

Industry: Leisure, Travel & Tourism

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

1.0

Value for money

2.0

Customer support

1.0

Functionality

2.0

November 2018

Ok analytics software if you have developer skills. There are easier to use tools out there

Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited. The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work. also, one of the worst communications with a company that I've experienced.

Pros

Easy to implement, compared to other solutions.

Cons

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

April 2021

Erin from Tie Bar

Company Size: 11-50 employees

Industry: Retail

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

April 2021

User-Friendly Heat Maps + Analytics

Pros

Offers really valuable insights in terms of customer behavior, virtually tracking their path from the beginning to the end of a website visit, when can be used to justify future decision making.

Cons

There's a learning curve when it comes to implementation and use.

September 2020

Paulo from Primetag

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

4.0

September 2020

The no-brainer go-to when it comes to understanding your UX

Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box.

Pros

By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more. Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released.

Cons

If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem. The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts.

Reasons for Choosing Heap

Low level control over defining events and defining user segments. Being able to analyse events and funnels even in the past.

June 2018

Anonymous

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2018

Heap has paved the way for deeper analytics.

Improved how I read user behaviour across the site and gave me a better understanding of the user flow.

Pros

The super simplistic use of setting up click tracking has been tremendously helpful and provided much more meaningful analytics than GA. I also love that the tracking code did not impact loading as much as google analytics did.

Cons

Reading the data and setting up reports had a bit of a learning curve but it worked great nonetheless.

January 2018

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Orlando from Zomoz

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2018

The best Analytics Tool for our startup!

Now I really know what are my users doing on my website.

Pros

I think these guys are the improvers. They are really good developing this tool to measure everything that you need in your website. With Heap we can make really good decisions. Wi do funnels, reports and watch a lot fo KPIs.

Cons

In some reports can be slow but not too much. They also need to develop more tutorials and a community where you can find more tips and answers.

December 2018

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Shae from nFocus Solutions

Verified Reviewer

Company Size: 51-200 employees

Industry: Computer Software

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Functionality

5.0

December 2018

Data Analytics Solutions that Pays for Itself

From the sales to the implementation process, Heap has been involved and professional. They equipped us with great implementation collateral, some of which I asked for slide desks so we could mimic for our clients!

Pros

I love the access to real-time data. It has been instrumental in troubleshoot issues with clients by observing their click history. On multiple occasions, Heap was the tool used to demonstrate to clients that it was their hiccup that resulted in a "bug" or issue and restored faith in our product. I find the reporting feature to be fairly straight forward and easy to narrow to a specific user, time, browser, and more.

Cons

I wish that configuration required less internal dev work. That being said, we have a complex product offering, so our configuration is likely more complicated than most.

February 2018

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2018

Heap is the best tool to analyze web application users

Pros

I use Heap to analyze the behavior of my web application users. It's easy to create graphs and funnels.

Cons

Not much - Heap is very intuitive and has a ton of flexibility when it comes to displaying charts and funnels.

August 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

August 2018

Never loose your web analytics history

Pros

The best feature of heap is not to loose your history. If you tag other web analytics tool, your data would start at day 1. But if you tag or create an event at Heap, you'll see history. This is awesome!

Cons

It need basic html tagging knowledge. Sometimes it's confusing for business users. Maybe an advanced documentation or training would be nice.

September 2019

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

September 2019

Great tool for user tracking and data recollection

My overall experience with Heap was fine. If you need to do A/B tests or track and follow your website usage, this is the tool to have. Not much to complain about it, just does what I need.

Pros

I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics. I also use it for A/B testing.

Cons

Heap can be really tricky and hard to set and config it at first. A/B testing set up take a lot of work, even if it is needed. Also not the cheapest tool out there.

March 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

3.0

March 2019

Powerful, but limited

Pros

Very easy to understand, even for people without a technical background. Though I don't know much about the matter, I have had many techies tell me that Heap's method of data-capturing and use of tracking pixels is among the best.

Cons

Very limited data visualization options. For relative date selection, I can only pick from a list of 4 (today, last week, last month, last 3 months, last year). Out of luck if you want to see everything since a specific date. Also, no ability to annotate the reports.

January 2018

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Naomi from Keystone Bank Limited

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Banking

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

3.0

Functionality

4.0

January 2018

Fast implementation.

Pros

Easy to implement and setup. It makes it easy for almost everybody at my workplace from the marketing to sales, to accounting department to be able to review data provided, even without being tech savvy.

Cons

Customer support takes too long to respond to our emails, probably due to the amount of users they have to respond to. However it will be great for us to get response from support, few hours after a mail has been sent.

April 2017

Brandon from Zellous Design

Company Size: 1 employee

Industry: Design

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2017

Powerful yet simple analytics

Heap makes it incredibly easy to understand what's happening on your website or app: - See each visitor's session and activity - Easily create graph reports One of the awesome things is Heap tracks everything by default, so as you define actions/events later on, it will retroactively apply to all the data you've collected in the past too. They offer a generous free plan and their support is quite responsive. You've got to try them out if you haven't yet.

Pros

Very easy to use, but also incredibly powerful.

Cons

Sometimes putting together a specific event or report is challenging. Usually theirs a solution to discover, but other times it's simply a limitation of Heap. Though they're continuing to add features and make improvements.

January 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

January 2019

Heap Review

I've seen and tried different analytics tools. Each time our team spent to much time and efforts to support it and at the end it didn't worth the investment. Until we found Heap. Still under impression.

Pros

This is the product you can start using right away and you don't need to invest engineer's time to support it. It's really amazing that it tracks each action and you don't need to set in advance all you might need to track in the future. This is the app which finally works. Hands up for the people who created it.

Cons

Nothing. Maybe some additional options for segmentation. But this product has all the features which matter the most.

March 2018

Heili from eAgronom

Verified Reviewer

Company Size: 11-50 employees

Industry: Farming

Time Used: Less than 2 years

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

March 2018

Go-to-tool for user analytics

Pros

It's quite easy to set up and integrate with your platform. The different funnels are simple to set up and track even for people with no development experience. The stats are easy to read and learn from.

Cons

The set up is simple but takes a long time. It also only maps the user behavior on our website. In order to see the full picture we use Grow as a complementary tool and getting the data from Heap is very expensive.

April 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Functionality

5.0

April 2019

Super complex but powerful product analytics software

Pros

I really like that you're able to import data from a million different tools and compare, contrast and run some powerful reports. I'm able to report on the results of different programs across different software pretty easily.

Cons

It's a little difficult to navigate and there are a ton of fields everywhere, but you'll eventually find what you're looking for. Much like any software similar to Heap, it's hard not to create it complex so I can't really dock any points for this, just something to think about.

December 2019

Veronica from Bazaarvoice

Company Size: 501-1,000 employees

Industry: Computer Software

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

December 2019

Easy way to monitor usage behavior

Pros

I love that I can set up events at any time, without engineering involvement.

Cons

It can be difficult to set up the event correctly depending on how the code was written

November 2018

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Ravi from Raman Coaching

Verified Reviewer

Company Size: 1 employee

Industry: Professional Training & Coaching

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Functionality

5.0

November 2018

Super powerful analytics, with a learning curve

Pros

Heap will track a TON of information about your website. Unlike most analytics tools that require you to know what you want to measure (and what questions to answer) before you can get any insights...Heap tracks almost everything from the start, so you can ask question later on and get smart insights returned to you. It goes further than Google Analytics....a good addition to what Google offers.

Cons

I found that the reporting interface isn't that intuitive. It's built for someone who is analytical and willing to learn how to query their system. I wish they would offer more standard reports for someone who doesn't have the time to built specific reports/queries.