All Mixpanel Reviews

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User Profile

Sushant

Verified reviewer

Education Management, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed October 2021

Simple & effective product analytics tool

Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

PROS

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

CONS

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

User Profile

Luis

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2023

The king for product Analytics

I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product and segmentation between acquisition channels.

PROS

Amazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.

CONS

There are some analytics features only accessible in Enterprise, but it is a minor inconvenience.

Reasons for switching to Mixpanel

Needed more features related to SaaS

Anonymous

11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

2

VALUE FOR MONEY

1

FUNCTIONALITY

4

Reviewed September 2019

Too complex and not so reliable

PROS

We can set up lots of funnels and the visualisation always helps.

CONS

The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools

User Profile

Yuvan

Verified reviewer

Education Management, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed July 2023

Best decision to use Mixpanel

Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the product to use and will help in making business decisions.

PROS

Mixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required.

CONS

It should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful.

Reason for choosing Mixpanel

For my use case Mixpanel fits the best.

User Profile

Cagri

Verified reviewer

Transportation/Trucking/Railroad, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2023

My Favorite Tool for Product Analytics

Mixpanel is great product analytics tool, until you have some issues around their data collection and processing changes.

PROS

Mixpanel is a great product for creating cohorts, funnels, and deep-dive analysis without dealing with a database.

CONS

It's pretty expensive, a bit hard-to use for non-technical people, and finally, the changes they are making in the data collection and generation model can lead to corruptions in your data. It was also pretty frustrating when they turned off messaging features (Email, SMS) in a couple of months.

User Profile

Mohammed

Verified reviewer

Construction, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed December 2022

Customer data management by Mixpanel

Experience is good so far we are able to use the software effectively to understand our user behavior and understand where we need to improve

PROS

We use Mix panel to know the behavior or our customers and analyze. This is very easy with Mixpanel and we also had someone from Mixpanel to train us on how to use and read the data from the software

CONS

Sometimes, we may have to navigate a lot to find a user information. There has to be some shortcuts or onscreen tutorials

Kowshik

Information Technology and Services, 1 employee

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed September 2023

Mixpanel for usability tracking

PROS

We are using mixpanel for user activity tracking in the product, its very useful to keep track of customer activity incase of error also.

CONS

Access to dashboard is very limited and able to create less charts only.

Niccolo

Renewables & Environment, 2-10 employees

Used monthly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed November 2023

Great for studying user behaviour - works perfectly with low code

I was suggested Mixpanel by a friend of mine, it took me very little time to implement it on my webapp, and have most of the user-behaviour tracking features in place. The dashboard is very easy to use and this allowed me to see the results immediately. You need to know what users do on your platform or website, and this was an effortless winner.

PROS

Mixpanel is the perfect tool to track user behaviour, analyze behavioural data and optimize your website or webapp. It integrates seamlessly with low-code platforms, such as Bubble. It offers a highly customisable set of features, and you can track basically any action on your website. Their UI is easy, setup time is very short. It's also very conveniently priced, so great for bootstrapped projects.

CONS

In my experience, I still have to find negative sides, or features that are missing. Overall a great product, easy to implement, and conveniently priced. It's a solid solution, with not many negative sides to it.

User Profile

Ayoub

Verified reviewer

E-Learning, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

FUNCTIONALITY

4

Reviewed February 2021

Hard to use at the beginning but it's a great tool after all

it remains a good and affordable tool after all i wish if they can approve their features more

PROS

Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell

CONS

rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly

Charlotte

Information Technology and Services, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

FUNCTIONALITY

4

Reviewed August 2023

Great data visualisation tool

Overall positive experience

PROS

Data visualisation is very intuitive and it's easy to build reports for various tasks. Can go very granular with the data or keep it higher level and there are a range of visual options for each report

CONS

It would be useful to be able to rename some of the fields in the reports

Caren

Financial Services, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed April 2022

An innovative tool that provides more comprehensive search and data collection options

Our team's productivity has increased as a result of using Mixpanel, which has reduced the amount of time it takes to interpret massive amounts of data and better understand customer interactions.

PROS

Mixpanel As long as you can track the data accurately from reputable sources, you'll be able to see how and how much people trust your ad, all without having to learn too much about it or rely on any prior expertise. You can get from raw data to actionable insights in a matter of minutes with this tool, thanks to its quick search feature and all the options it offers. Mixpanel provides many options for sorting results based on various classifications, such as your product type, target groups, and behavioral patterns. Customers may see all of this on personalized panels, along with reports that are easy to interpret. Every tiny change can be shared with my coworkers, which extends the possibility for finding solutions and leveraging that information to establish precise timeframes.

CONS

The platform's master requires lengthy training before he or she can use it to its full potential. There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking for, and this may be due to the fact that the data has not been set up correctly by the user, which can be quite distracting.

Anonymous

51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

2

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed April 2023

Detailed User Analytics with Mixpanel

Overall MixPanel is an amazing addition to the analytics stack which helps product and marketing teams in optimising user journeys and onboarding flows.

PROS

MixPanel offers incredibly detailed and insightful view into customer journey on web as well as app.It helps us understand user touch points and behavioural journey on the app which further helps the product team to make a better product.We can analyse different events and user properties which further helps in campaign optimisation.

CONS

MixPanel has a very tough onboarding and feature adoption, too many user properties and filters further extend the learning curve.

Matylda

Verified reviewer

Computer Software, 201-500 employees

Used daily for more than 2 years

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

4

Reviewed August 2018

Very easy to navigate and pull your data

PROS

Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

CONS

I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

Zeeshan

Computer & Network Security, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2020

Best Analytical tool

PROS

Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

CONS

Pricing is too high. Should support dynamic dashboard support for reporting.

Viktor

Retail, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed May 2018

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors

PROS

-Incredible ability to send messages and emails with relatively no limitation -Very robust reporting on success and outcome of particular events coded into platform -AI and alerts activate on irregular activity -Very, very secure in keeping data safe -Many variables available to store and to track

CONS

-Somewhat difficult for new users and for trainees to use -Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed) -Reports are a bit tricky to create

Anurag

Financial Services, 11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2022

Honest Mixpanel Review

Mixpanel is being used by our company to generate daily client outreach and strategise our campaign. Helps us to generate alert in real time and organize weekly and monthly data more efficiently.

PROS

I like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .

CONS

They should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .

Anonymous

11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2023

Mixpanel lies at the center of our Product Decisions

PROS

* Easy to create Dashboards* Very intuitive UI that lets you create beautiful charts quickly* Easy creation of cohorts* Friendly support over on their slack* good documentation in general

CONS

* The use of their API could be documented a bit better* The handling/documentation of the Canonical ID could be a bit better

Anonymous

501-1,000 employees

Used daily for less than 12 months

Review Source: GetApp
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2018

Super powerful analytics

PROS

I used to always use google analytics but have become a huge fan of Mixpanel. It's super easy to set up and to integrate into your workflow. It's easy to set up segmentations and flows so you can see how people move through your site or product. This has been hugely helpful in our ability to optimize conversion.

CONS

I'm curious how they can improve the collaboration abilities with teammates and allow for more streamlined experiments.

Adarsh

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

FUNCTIONALITY

4

Reviewed March 2018

Great even tracking platform

PROS

Mixpanel lets me track how often users are performing a specific pattern of interactions with my websites/web apps. It makes it easy to visualize the frequency and incidence of these events, and use the data in conjunction with other platforms like Google Analytics.

CONS

There's a bit of a learning curve, especially if you haven't used a similar platform in the past. I have also found that certain ad-blockers might cause events not to register.

User Profile

Jose F.

Verified reviewer

Internet, 51-200 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

FUNCTIONALITY

4

Reviewed June 2020

Mixpanel helps track user behavior and measure success for your application

I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

PROS

It's easy to use yet can become a very powerful tool to help understand metrics of web applications and behaviors of users.

CONS

Can be perceived as a simple tool at first due to its ease of use and clean UI and for more customized or complex tracking.

Anonymous

51-200 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

FUNCTIONALITY

4

Reviewed December 2019

Tracked our usage data effectively

Mixpanel is recommended but I would review your requirements to see that it's the right tool for your business needs.

PROS

Mixpanel provided us with a wide range of product data that helped guide our business decisions. We could also export this data and provide to customers.

CONS

We had a lot of issues with the reliability of the data based on how MixPanel captured it. It's also a very difficult product to use and requires extensive training to get the most out of it - even for a user that wants to access basic reports.

Anonymous

51-200 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

FUNCTIONALITY

5

Reviewed April 2019

Mixpanel review

We are an SaaS startup, and are trying to accomplish two things with Mixpanel: 1) understand for what and how our clients are using our system, so we can help them utilize ALL features; and 2) increase internal and external satisfaction by updating our knowledge base based on our Mixpanel data to reduce support tickets and increase client retention.

PROS

Mixpanel is awesome and really helps you make the most of your website or platform. Flows and funnels are key to better understanding how people use our site and what paths they take to complete various tasks that we could make easier for them.

CONS

So far, there's really nothing I've discovered that I don't like about Mixpanel.

Anonymous

51-200 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed April 2019

Reliable Data analytics tool with better data accuracy compared to free tools.

Mixpanel is costly and it's not so easy to learn and implement.

PROS

Great tool to get the insights about the users and products. customer support is really good. Mixpanel is really good for Saas projects.

CONS

Costly. Reports and dashboards are not so easy to create. It would have been nice if there is a forecast feature based on the data.

Anonymous

11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed October 2017

We use Mixpanel everyday to target and contact our users with push and newsletter.

PROS

What I like most about Mixpanel is the fact that I can target my users and I can check our performance very easily.

CONS

What I like least about Mixpanel is ab testing: they can only be started manually, and they can't be programmed.

Anonymous

11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed January 2018

Powerful tool if you can figure out how to use it

See conversion through my site, visually.

PROS

It lets me see funnel conversion. Once funnels and events are set up, they're pretty easy to create and edit.

CONS

It's harder to use that it should be, should be easily used by non technical roles. Adding events to the site should be easily done without having to ask an engineer. Some simple things are hard i.e. "show me a a list of events that exist in our product"

Showing 1 - 25 of 126 Reviews