All Mixpanel Reviews
1-25 of 126 Reviews
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Sushant
Verified reviewer
Education Management, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed October 2021
Simple & effective product analytics tool
Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.
PROSI always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.
CONSCustomer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.
Luis
Verified reviewer
Marketing and Advertising, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
The king for product Analytics
I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product and segmentation between acquisition channels.
PROSAmazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.
CONSThere are some analytics features only accessible in Enterprise, but it is a minor inconvenience.
Reasons for switching to Mixpanel
Needed more features related to SaaS
Anonymous
11-50 employees
Used daily for less than 2 years
OVERALL RATING:
3
EASE OF USE
2
VALUE FOR MONEY
1
FUNCTIONALITY
4
Reviewed September 2019
Too complex and not so reliable
We can set up lots of funnels and the visualisation always helps.
CONSThe data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools
Yuvan
Verified reviewer
Education Management, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed July 2023
Best decision to use Mixpanel
Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the product to use and will help in making business decisions.
PROSMixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required.
CONSIt should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful.
Reason for choosing Mixpanel
For my use case Mixpanel fits the best.
Cagri
Verified reviewer
Transportation/Trucking/Railroad, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed June 2023
My Favorite Tool for Product Analytics
Mixpanel is great product analytics tool, until you have some issues around their data collection and processing changes.
PROSMixpanel is a great product for creating cohorts, funnels, and deep-dive analysis without dealing with a database.
CONSIt's pretty expensive, a bit hard-to use for non-technical people, and finally, the changes they are making in the data collection and generation model can lead to corruptions in your data. It was also pretty frustrating when they turned off messaging features (Email, SMS) in a couple of months.
Mohammed
Verified reviewer
Construction, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed December 2022
Customer data management by Mixpanel
Experience is good so far we are able to use the software effectively to understand our user behavior and understand where we need to improve
PROSWe use Mix panel to know the behavior or our customers and analyze. This is very easy with Mixpanel and we also had someone from Mixpanel to train us on how to use and read the data from the software
CONSSometimes, we may have to navigate a lot to find a user information. There has to be some shortcuts or onscreen tutorials
Kowshik
Information Technology and Services, 1 employee
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed September 2023
Mixpanel for usability tracking
We are using mixpanel for user activity tracking in the product, its very useful to keep track of customer activity incase of error also.
CONSAccess to dashboard is very limited and able to create less charts only.
Niccolo
Renewables & Environment, 2-10 employees
Used monthly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed November 2023
Great for studying user behaviour - works perfectly with low code
I was suggested Mixpanel by a friend of mine, it took me very little time to implement it on my webapp, and have most of the user-behaviour tracking features in place. The dashboard is very easy to use and this allowed me to see the results immediately. You need to know what users do on your platform or website, and this was an effortless winner.
PROSMixpanel is the perfect tool to track user behaviour, analyze behavioural data and optimize your website or webapp. It integrates seamlessly with low-code platforms, such as Bubble. It offers a highly customisable set of features, and you can track basically any action on your website. Their UI is easy, setup time is very short. It's also very conveniently priced, so great for bootstrapped projects.
CONSIn my experience, I still have to find negative sides, or features that are missing. Overall a great product, easy to implement, and conveniently priced. It's a solid solution, with not many negative sides to it.
Ayoub
Verified reviewer
E-Learning, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
3
FUNCTIONALITY
4
Reviewed February 2021
Hard to use at the beginning but it's a great tool after all
it remains a good and affordable tool after all i wish if they can approve their features more
PROSSegment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell
CONSrectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly
Charlotte
Information Technology and Services, 201-500 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
FUNCTIONALITY
4
Reviewed August 2023
Great data visualisation tool
Overall positive experience
PROSData visualisation is very intuitive and it's easy to build reports for various tasks. Can go very granular with the data or keep it higher level and there are a range of visual options for each report
CONSIt would be useful to be able to rename some of the fields in the reports
Caren
Financial Services, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2022
An innovative tool that provides more comprehensive search and data collection options
Our team's productivity has increased as a result of using Mixpanel, which has reduced the amount of time it takes to interpret massive amounts of data and better understand customer interactions.
PROSMixpanel As long as you can track the data accurately from reputable sources, you'll be able to see how and how much people trust your ad, all without having to learn too much about it or rely on any prior expertise. You can get from raw data to actionable insights in a matter of minutes with this tool, thanks to its quick search feature and all the options it offers. Mixpanel provides many options for sorting results based on various classifications, such as your product type, target groups, and behavioral patterns. Customers may see all of this on personalized panels, along with reports that are easy to interpret. Every tiny change can be shared with my coworkers, which extends the possibility for finding solutions and leveraging that information to establish precise timeframes.
CONSThe platform's master requires lengthy training before he or she can use it to its full potential. There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking for, and this may be due to the fact that the data has not been set up correctly by the user, which can be quite distracting.
Anonymous
51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
2
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed April 2023
Detailed User Analytics with Mixpanel
Overall MixPanel is an amazing addition to the analytics stack which helps product and marketing teams in optimising user journeys and onboarding flows.
PROSMixPanel offers incredibly detailed and insightful view into customer journey on web as well as app.It helps us understand user touch points and behavioural journey on the app which further helps the product team to make a better product.We can analyse different events and user properties which further helps in campaign optimisation.
CONSMixPanel has a very tough onboarding and feature adoption, too many user properties and filters further extend the learning curve.
Matylda
Verified reviewer
Computer Software, 201-500 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
4
Reviewed August 2018
Very easy to navigate and pull your data
Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!
CONSI wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.
Zeeshan
Computer & Network Security, 501-1,000 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2020
Best Analytical tool
Mixpanel provides you best analytics. You can easily integrate it in your app, website, member area etc. It also offers email campaigns and push notification. You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.
CONSPricing is too high. Should support dynamic dashboard support for reporting.
Viktor
Retail, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed May 2018
Amazing platform perfect for data needs(specifically for eCommerce and phone applications)
Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors
PROS-Incredible ability to send messages and emails with relatively no limitation -Very robust reporting on success and outcome of particular events coded into platform -AI and alerts activate on irregular activity -Very, very secure in keeping data safe -Many variables available to store and to track
CONS-Somewhat difficult for new users and for trainees to use -Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed) -Reports are a bit tricky to create
Anurag
Financial Services, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2022
Honest Mixpanel Review
Mixpanel is being used by our company to generate daily client outreach and strategise our campaign. Helps us to generate alert in real time and organize weekly and monthly data more efficiently.
PROSI like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .
CONSThey should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .
Anonymous
11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2023
Mixpanel lies at the center of our Product Decisions
* Easy to create Dashboards* Very intuitive UI that lets you create beautiful charts quickly* Easy creation of cohorts* Friendly support over on their slack* good documentation in general
CONS* The use of their API could be documented a bit better* The handling/documentation of the Canonical ID could be a bit better
Anonymous
501-1,000 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
Super powerful analytics
I used to always use google analytics but have become a huge fan of Mixpanel. It's super easy to set up and to integrate into your workflow. It's easy to set up segmentations and flows so you can see how people move through your site or product. This has been hugely helpful in our ability to optimize conversion.
CONSI'm curious how they can improve the collaboration abilities with teammates and allow for more streamlined experiments.
Adarsh
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
3
FUNCTIONALITY
4
Reviewed March 2018
Great even tracking platform
Mixpanel lets me track how often users are performing a specific pattern of interactions with my websites/web apps. It makes it easy to visualize the frequency and incidence of these events, and use the data in conjunction with other platforms like Google Analytics.
CONSThere's a bit of a learning curve, especially if you haven't used a similar platform in the past. I have also found that certain ad-blockers might cause events not to register.
Jose F.
Verified reviewer
Internet, 51-200 employees
Used more than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
4
Reviewed June 2020
Mixpanel helps track user behavior and measure success for your application
I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.
PROSIt's easy to use yet can become a very powerful tool to help understand metrics of web applications and behaviors of users.
CONSCan be perceived as a simple tool at first due to its ease of use and clean UI and for more customized or complex tracking.
Anonymous
51-200 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
FUNCTIONALITY
4
Reviewed December 2019
Tracked our usage data effectively
Mixpanel is recommended but I would review your requirements to see that it's the right tool for your business needs.
PROSMixpanel provided us with a wide range of product data that helped guide our business decisions. We could also export this data and provide to customers.
CONSWe had a lot of issues with the reliability of the data based on how MixPanel captured it. It's also a very difficult product to use and requires extensive training to get the most out of it - even for a user that wants to access basic reports.
Anonymous
51-200 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
FUNCTIONALITY
5
Reviewed April 2019
Mixpanel review
We are an SaaS startup, and are trying to accomplish two things with Mixpanel: 1) understand for what and how our clients are using our system, so we can help them utilize ALL features; and 2) increase internal and external satisfaction by updating our knowledge base based on our Mixpanel data to reduce support tickets and increase client retention.
PROSMixpanel is awesome and really helps you make the most of your website or platform. Flows and funnels are key to better understanding how people use our site and what paths they take to complete various tasks that we could make easier for them.
CONSSo far, there's really nothing I've discovered that I don't like about Mixpanel.
Anonymous
51-200 employees
Used more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed April 2019
Reliable Data analytics tool with better data accuracy compared to free tools.
Mixpanel is costly and it's not so easy to learn and implement.
PROSGreat tool to get the insights about the users and products. customer support is really good. Mixpanel is really good for Saas projects.
CONSCostly. Reports and dashboards are not so easy to create. It would have been nice if there is a forecast feature based on the data.
Anonymous
11-50 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed October 2017
We use Mixpanel everyday to target and contact our users with push and newsletter.
What I like most about Mixpanel is the fact that I can target my users and I can check our performance very easily.
CONSWhat I like least about Mixpanel is ab testing: they can only be started manually, and they can't be programmed.
Anonymous
11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
3
Reviewed January 2018
Powerful tool if you can figure out how to use it
See conversion through my site, visually.
PROSIt lets me see funnel conversion. Once funnels and events are set up, they're pretty easy to create and edit.
CONSIt's harder to use that it should be, should be easily used by non technical roles. Adding events to the site should be easily done without having to ask an engineer. Some simple things are hard i.e. "show me a a list of events that exist in our product"