--- title: "Segment Software Reviews, Demo & Pricing - 2026" description: "Review of Segment Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/product-data-management/segment-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Data Management Software](https://www.softwareadvice.com/data-management/) / Segment Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/product-data-management/segment-profile/reviews/)[Alternatives](https://www.softwareadvice.com/product-data-management/segment-profile/alternatives/) # Segment Review From $120/month Free version Free trial 3 plans Wondering if Segment is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Segment 4.7 [(72)](https://www.softwareadvice.com/product-data-management/segment-profile/reviews/) Pricing Starting at $120.00 flat rate per month ### About Segment Segment is a customer data management platform that can collect and control customer data from mobile and web apps to provide a comprehensive data toolkit for marketing, product, and engineering teams. With Segment, teams can easily view customer behavioral data across multiple channels and standardize data points using a shared data dictionary. With over 300 pre-built integrations, Segment can integrate with multiple systems to connect and unify customer data for product analytics, A/B testing, marketing, and more. Do you work for Segment? [Manage this product listing](https://www.g2.com/products/segment-segment/claim_requests/new?auto=true) Wondering if Segment is right for your organization? Our Data Management Software selection experts can help you in 15 minutes or less. ## Segment User Interface ## Popular Segment Alternatives Main Product Segment 4.7 [(72)](https://www.softwareadvice.com/product-data-management/segment-profile/reviews/) Ratings Breakdown - 4.47Ease of use - 4.09Value for money - 4.34Customer support - 4.59Functionality Pricing Starting at $120.00 per month Get Price Alternative Product [BlueConic](https://www.softwareadvice.com/product/453098-BlueConic/) 4.2 [(17)](https://www.softwareadvice.com/product/453098-BlueConic/#reviews) Ratings Breakdown - 3.88Ease of use - 3.88Value for money - 4.29Customer support - 4.29Functionality Pricing Available upon request Get Price Alternative Product [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) 4.6 [(2363)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.21Value for money - 4.24Customer support - 4.49Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Ortto](https://www.softwareadvice.com/marketing/autopilot-profile/) 4.6 [(113)](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.40Value for money - 4.44Customer support - 4.36Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Apteco FastStats](https://www.softwareadvice.com/lead-nurturing/faststats-profile/) 4.8 [(9)](https://www.softwareadvice.com/lead-nurturing/faststats-profile/#reviews) Ratings Breakdown - 4.22Ease of use - 4.25Value for money - 4.78Customer support - 4.67Functionality Pricing Starting at £6500.00 per year Get Price Alternative Product [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) 4.3 [(716)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/) Ratings Breakdown - 3.82Ease of use - 3.85Value for money - 3.95Customer support - 4.28Functionality Pricing Available upon request Get Price ## Segment Pricing and Plans Starting price: $120.00 per month Free Trial Free Version Free $0.00 per month Plan includes: - 1000 Visitors Per Month - 2 Sources and 300+ Integrations - Data Privacy and Controls - Unified Customer Data Team $120.00 flat rate, per month Plan includes: - Unlimited Sources - Icon Info - Includes 1 Data Warehouse Destination Business Contact Vendor for Pricing Plan includes: - Transform and Enrich Your Data - Activate Audience With Personas (Add-Ons) - Collect Data From Unlimited Sources - Custom Volume - Enforce Data Quality With Protocols (Add-on) - Send Data to Unlimited Destinations - Set Granular User Roles and Permissions Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Segment Features - Popular features found in Data Management Access Controls/Permissions Activity Dashboard Automatic Backup Customer Database Data Connectors Data Import/Export Data Migration Data Quality Control Data Security Data Synchronization Data Visualization Multiple Data Sources - More features of Segment Account Based Marketing API Behavioral Targeting Campaign Management Campaign Personalization Campaign Segmentation Campaign Tracking Compliance Management Consent Management Contextual Targeting Customer Data Management Customer Profiles Customer Segmentation Data Analysis Tools Data Capture and Transfer Data Discovery Data Governance Data Integration Data Mapping Data Masking Data Profiling Data Subject Requests (DSR/DSAR) Engagement Tracking ETL - Extract Transfer Load Experience Management Forecasting GDPR Compliance Identity Verification In-Database Processing Information Governance Master Data Management Match & Merge Multi-Channel Data Collection Multi-Domain Performance Metrics Personalization PIA/DPIA Process Management Recommendations Relationship Mapping Reporting/Analytics Security Breach Monitoring Sensitive Data Identification Target Account Identification Website Analytics Website Personalization ## Segment Integrations Adobe Analytics Integration rated undefined from -1 review Chartbeat Integration rated undefined from -1 review impact.com Integration rated undefined from -1 review Friendbuy Integration rated undefined from -1 review Extole Integration rated undefined from -1 review Talkable Integration rated undefined from -1 review See all 61 integrations ## Segment User Reviews ## Segment customer ratings - Overall rating: 4.7/5 - Total reviews: 72 ### Rating distribution - 5 stars: 51 reviews (71%) - 4 stars: 19 reviews (26%) - 3 stars: 1 reviews (1%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (1%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.1/5 - Customer support: 4.3/5 - Functionality: 4.6/5 --- ### Segment Data collection - Overall rating: 5/5 - Reviewer: Srinivas R. - Verified reviewer: Yes - Industry: Events Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very good and solve the key pain point very well #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros 3rd party integration is very good , ease of use and whole ecosystem #### Cons Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU --- ### We could not have conducted marketing without Segment, and their staff is incredibly helpful - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Retail - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It requires the ability to manage various sources and multiple destinations while maintaining an organized, consistent track plan. A system such as Segment is incredibly valuable for firms with several data sources and destinations that are continually growing. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Our major objective is to monitor activity on our company's website(s), particularly user activity. Pre-built interfaces with marketing, data, and analytics systems make it easy for marketers to configure connectors without the need for engineering resources for each integration request. Segment has saved us time throughout the years that would have been spent connecting and syncing data amongst many technologies. Segment is a wonderful tool for us due to its intuitive interface, extensive documentation, and ability to debug events. #### Cons Some of the destinations and sources held by Segment and its partners can necessitate interaction with support teams (for example, SDKs, missing features, or bugs in functionality). --- ### Best in class - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used monthly for more than 2 years - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Segment is the industry standard for CDP. #### Cons Pricing can get expensive, fast. Besides that, I like it a lot. --- ### Easily use Segment for telemetry from your Python App - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros * easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup #### Cons * customer support wasn’t as helpful as we would have hoped when we started running into an issue --- ### Must have software - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Not sure how one can manage app and web tracking without Segment. It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power #### Cons The capacity to decide which events are sent to each vendors to limit data overusage --- ### Lifesaver for growth & marketing tech stack - Overall rating: 5/5 - Reviewer: Barry H. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros - Implement tracking once, automatically and consistently send data to all downstream destinations - Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations) - Easy to understand pricing #### Cons - Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent - At scale, I could see costs spiraling pretty rapidly --- ### Great addition to our marketing stack - Overall rating: 5/5 - Reviewer: Rodrigo de Castro R. - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ease of use is one of the biggest pros. There's a long list of possible destinations and it's possible to turn them on/off very easily, without any development. #### Cons The pricing model (MTUs) when you have a lot of anonymous users can be a problem. --- ### The easiest way to pull data from your site or app -- and maintain it - Overall rating: 5/5 - Reviewer: Daniel S. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We've drastically reduced the amount of time spent adding in code or removing old code. It also results in a marginal performance improvement since there is just one javascript to fire instead of multiple. You send the data to segment - then it sends it to all the connected apps. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Segment's value proposition is really simple. Instead of having many different code snippets in various places on your website or app to track page views, clicks, etc, you can just put a segment snippet wherever you need it and then from segment's control panel you can feed that data into any third party tool with one click. Even better - you can feed in historical data as well. #### Cons No cons to think of - the only "hassle" was having a developer put the snippets into the app and website - but I don't see any way around that. --- ### 1 tool for used for product analytics - Overall rating: 5/5 - Reviewer: Mansi M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used weekly for less than 12 months - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered Excellent experience #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the most that I can collect customer data and create multiple destinations to connect it to other platforms for visualizations like Mixpanel. Moreover, I can just store the customer data and their behavior in my database for further analysis. It is so far one of the best tool, with excellent performance and quick support replies. #### Cons No cons were identified. In case of any new features, or updates, they provide very clean step-by-step guidelines. --- ### Simple but powerful - Overall rating: 5/5 - Reviewer: Jure K. - Verified reviewer: Yes - Industry: Computer Software - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Ease of use and wide varity of destinations and sources. #### Cons Somethimes it is hard to debug or know what is happening if something goes wrong. --- Showing 1 - 10 of 72 Reviews [See All Reviews](https://www.softwareadvice.com/product-data-management/segment-profile/reviews/) ## Segment Popular Comparisons [Bloomreach vs Segment](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/vs/segment/)[Hevo vs Segment](https://www.softwareadvice.com/bi/hevo-profile/vs/segment/) [Compare All Alternatives](https://www.softwareadvice.com/product-data-management/segment-profile/alternatives/) ## Other Top Recommended Data Management Software [SAS Viya](https://www.softwareadvice.com/data-catalog/sas-viya-profile/) **4.4** (12) Recently recommended **1** times [Prime MDM](https://www.softwareadvice.com/product/527276-Prime-MDM/) **0.0** (0) Recently recommended **1** times [ThinkData Platform](https://www.softwareadvice.com/bi/thinkdata-platform-profile/) **0.0** (0) Recently recommended **1** times [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) **4.7** (8101) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Segment with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice