--- title: "Vero Software Reviews, Demo & Pricing - 2026" description: "Review of Vero Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/product/160459-Vero/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Vero Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/product/160459-Vero/reviews/) # Vero Review From $54-$1,429/month Free version Free trial 4 plans Wondering if Vero is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Vero 4.4 [(30)](https://www.softwareadvice.com/product/160459-Vero/reviews/) Pricing Starting at $54.00 flat rate per month ### About Vero Vero is a customer engagement platform built for B2C and B2B product-led teams.  Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users.  Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push.    Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys.   Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count. Some of the benefits of Vero include: • Track and store event streams in real time using Vero's API or integrations including Segment, Rudderstack, Hightouch, Census and more. • Enable your marketing and product teams to turn real time, event-driven customer activity data into segments and complex customer journeys, without touching code. • Segment using demographic and activity data synced from your core product experience using Vero's APIs and SDKs. • Design personalized, multi-channel customer journeys using email, iOS and Android push and SMS. • Get detailed reporting on... every messaging campaign, including conversion tracking. • ETL message sends, opens, clicks, conversion and other interaction data to data warehouses included Snowflake, BigQuery and more. Wondering if Vero is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Vero User Interface ## Popular Vero Alternatives Main Product Vero 4.4 [(30)](https://www.softwareadvice.com/product/160459-Vero/reviews/) Ratings Breakdown - 3.97Ease of use - 4.52Value for money - 4.69Customer support - 3.97Functionality Pricing Starting at $54.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17677)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.35Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2322)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) 4.7 [(836)](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/) Ratings Breakdown - 4.63Ease of use - 4.50Value for money - 4.65Customer support - 4.50Functionality Pricing Starting at $16.00 per month Get Price Alternative Product [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.2 [(531)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 3.83Value for money - 3.93Customer support - 4.27Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Benchmark Email](https://www.softwareadvice.com/marketing/benchmark-profile/) 4.3 [(196)](https://www.softwareadvice.com/marketing/benchmark-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.19Value for money - 4.28Customer support - 4.08Functionality Pricing Starting at $19.00 per month Get Price ## Vero Pricing and Plans Starting price: $54.00 per month Free Trial Free Version Starter $54.00 flat rate, per month Plan includes: - API Access - Automated Workflows - Campaign Reporting - Conversion Tracking - Developer Documentation - Drag and Drop Template Builder - Email Support (30 Days Free on Signup) - Example Email Templates - Form Builder - GDPR Compliance Read More Pro $219.00 flat rate, per month Plan includes: - A/B Testing - API Access - Automated Workflows - Campaign Reporting - Conversion Tracking - Custom Domain Signing - Developer Documentation - Drag and Drop Template Builder - Email Support - Example Email Templates Read More Growth $549.00 flat rate, per month Plan includes: - A/B Testing - API Access - Automated Workflows - BYO Email Providers - Campaign Reporting - Conversion Tracking - Custom Domain Signing - Dedicated IP - Developer Documentation - Drag and Drop Template Builder Read More Enterprise $1,429.00 flat rate, per month Plan includes: - 1250000+ Emails Per Month - 20m Events Tracked Per Month - 250000+ User Records (an.K.an Contacts/Subscribers) - A/B Testing - API Access - Automated Workflows - BYO Email Providers - Campaign Reporting - Conversion Tracking - Custom Domain Signing Read More Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Vero Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Vero Activity Dashboard Activity Tracking API App Notifications Automated Scheduling Behavior Tracking Campaign Management Campaign Segmentation Click Tracking Content Management Conversion Tracking CRM Customer Journey Mapping Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Templates Data Import/Export Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Marketing Email Templates Engagement Tracking HTML Editor Image Library Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Nurturing List Management Marketing Automation Mobile Access Mobile Optimization Multi-Campaign Multi-Channel Communication Multi-Channel Marketing Multi-Language Multivariate Testing Notification Editor Notification Scheduling Personalization Preview Functionality Real-Time Analytics Real-Time Data Real-Time Reporting Reporting/Analytics Reporting & Statistics ROI Tracking Sales Analytics Segmentation SMS Marketing SMS Notifications Template Management Third-Party Integrations Visual Analytics Visual Workflow Management Website Analytics Website Visitor Tracking Workflow Automation Workflow Management ## Vero Integrations Segment Integration rated undefined from -1 review Google Analytics 360 Integration rated undefined from -1 review Zapier Integration rated undefined from -1 review Mailgun Integration rated undefined from -1 review Twilio Integration rated undefined from -1 review Freshpaint Integration rated undefined from -1 review See all 17 integrations ## Vero User Reviews ## Vero customer ratings - Overall rating: 4.4/5 - Total reviews: 30 ### Rating distribution - 5 stars: 14 reviews (47%) - 4 stars: 13 reviews (43%) - 3 stars: 3 reviews (10%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.0/5 - Value for money: 4.5/5 - Customer support: 4.7/5 - Functionality: 4.0/5 --- ### Great bang for your buck - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros Has a lot of features and a clear UI. They are being transparent about what updates they will be rolling out, and are constantly trying to improve their platform. #### Cons They don't support webhooks or mutiple criteria triggers --- ### Excellent product and service - Overall rating: 5/5 - Reviewer: Erika J. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Vero has been instrumental to improving our behavioural workflows and nudging future clients throughout our conversion funnel. We are now implementing new workflows and use the newsletter function too. When I need customer support, it's always exceptionally fast and helpful. Thank you to the team for creating such a great product and service. #### Cons Tag management is still evolving, but the team has been very helpful with this, and clear product development priorities also support a great client experience. --- ### Poor UI design and performance - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Events Services - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: January 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. It's okay, would only use if I had no alternatives. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 2/5 #### Pros Its basic functionality does work, so in the sense that it is within the lower costing solutions on the market mean that it does what it needs to. #### Cons - Poor UI throughout, compared to other tools of this nature (MailChimp for example) nothing works in a manner that feels aligned with modern UI design or user expectations. - Poor performance - when you look at other modern marketing tools, having to wait for data dumps, for segments to load and be calculated (especially when they are only a few thousand in size) is crazy. --- ### Great for startups getting started with email marketing and transaction emails - Overall rating: 4/5 - Reviewer: Frank R. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Unlike other services, Vero handles transactional emails in addition to triggered and marketing emails. This allow you to have everything under the same roof. The UI is fairly easy to navigate and the team has been adding new features regularly. The customer service is also really responsive and helpful with the founder helping us on a few occasions. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Having every type of email under the same roof is a definite plus. We used to have subscriptions to several services to accomplish what we were doing in Vero. #### Cons The email templates could use more love. They really need a wysiwyg interface, so that non-technical colleagues can easily design and send emails. They only currently have support for importing HTML and modifying copy. --- ### Vast’s Vero Review - Overall rating: 5/5 - Reviewer: Max R. - Verified reviewer: Yes - Industry: Entertainment - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2019 - Review source details: This review was submitted organically. No incentive was offered I love Vero and will continue to use and recommend your service. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Customer support is essential. Both the CEO and our account manager has been EXTREMELY helpful. #### Cons I think some of the UI elements could be streamlined, such as the e-mail preview/editing page. You should be able to schedule and edit emails in the same page. #### Reasons for choosing Vero Customer support. #### Reasons for switching to Vero Felt like a number rather than a person. --- ### Powerful system for transactional/behavioral and ad hoc emails - Overall rating: 4/5 - Reviewer: Thomas H. - Verified reviewer: Yes - Industry: Music - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Vero is very powerful and has a solid support for liquid templating language and connecting to external API sources, which is a major plus for us. #### Cons The editor for building newsletters could be better. --- ### The Future of Event Driven Communication - Overall rating: 5/5 - Reviewer: Will E. - Industry: Hospital & Health Care - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Exceptional. The Vero team provide the most real time customer service you've ever experienced. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This is the most versatile event-based marketing solution out there. Vero can quickly scale its data ingestion to process large volumes of data to trigger email or push notifications to customers. #### Cons Only downside is that it doesn't integrate with Facebook, Twilio and other similar channels. --- ### Vero- Good but dont expect wonderful UX - Overall rating: 4/5 - Reviewer: Brian M. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: January 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I like it but I would say you need to be an experienced email marketer to get the most from it #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros functional and most tasks can be done quite efficiently once you learn the software and navigation value for money #### Cons their own CDN has bad delivery rates and you need to integrate your own realistically bad UX not easy for novice user to navigate vs other platforms such as mailchimp or sendgrid --- ### Vero Cloud - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: September 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Vero cloud is reliable and speedy. I can use multiple devices with no lag. Costumer service is exemplary. #### Cons I have not run in to any issues with my Vero account. --- ### Great Product With Tons Of Potential & Great Team! - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Music - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: January 2019 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Super clean and modern User Interface and very easy to understand how the product works. Set up of email automation is a dream with the new Workflow feature. #### Cons Overseas (outside of USA) support team sometimes results in delayed responses for urgent tickets, but the customer service is great. --- Showing 1 - 10 of 30 Reviews [See All Reviews](https://www.softwareadvice.com/product/160459-Vero/reviews/) ## Other Top Recommended Email Marketing Software [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **9** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6251) Recently recommended **4** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **3** times [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (116) Recently recommended **2** times Stuck Between Options? Our experts can help you compare Vero with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice