---
title: "HubSpot CRM Software Reviews, Demo & Pricing - 2026"
description: "Review of HubSpot CRM Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/product/1854-HubSpot-CRM/"
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---

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HubSpot CRM

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Overview

[Reviews](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/)[Alternatives](https://www.softwareadvice.com/product/1854-HubSpot-CRM/alternatives/)

# HubSpot CRM Review

From $20-$75/month Free version 3 plans

Wondering if HubSpot CRM is right for your organization?

Our CRM Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pros and Cons
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

HubSpot CRM

4.5

[(4481)](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/)

FrontRunner 2026

Pricing

Starting at $20.00 per user per month

### About HubSpot CRM

HubSpot is an AI-enabled, cloud-based CRM solution designed to support businesses of all sizes in the growth journey. It caters to a broad range of clients, both in the B2B and B2C sectors, and is versatile enough to suit various industries. The platform provides a wide array of functionalities, including marketing, sales automation, management of the sales pipeline, managing customer relationships, tracking emails, and organizing contacts and leads among others.

HubSpot CRM includes a dynamic dashboard that offers a live overview of the sales process. This system streamlines the tracking of all customer interactions across emails, social media, live chats or phone calls, with each action automatically documented in a neatly arranged timeline for each lead. It incorporates marketing strategies to attract leads and features for automating email marketing, as well as sales tools for tracking deals and managing the sales workflow. Additionally, it connects all the business data and integrates with external applications, ensuring that marketing, sales and customer service teams have timely insights. 

HubSpot CRM offers a contact and lead management system. Users can manage contacts a...

nd leads, gaining valuable insights into the business performance through the reporting dashboard. The platform's pipeline management tools provide total visibility into the sales process, allowing teams to track deals, calls and emails. Additionally, the meeting scheduler feature streamlines the process of coordinating meetings with prospects and customers. HubSpot CRM's marketing capabilities include email marketing, form and landing page builders and ad management tools. These features enable businesses to create personalized customer experiences, nurture leads and manage marketing campaigns. Additionally, the platform's help desk and ticketing system, shared inbox and live chat software enhance the customer support experience, enabling teams to enhance relationships with their clients.

Wondering if HubSpot CRM is right for your organization?

Our CRM Software selection experts can help you in 15 minutes or less.

## HubSpot CRM User Interface

## Popular HubSpot CRM Alternatives

Main Product

HubSpot CRM

4.5

[(4481)](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/)

Ratings Breakdown

-   4.38Ease of use
-   4.29Value for money
-   4.39Customer support
-   4.36Functionality

Pricing

Starting at $20.00 per month

Get Price

Alternative Product

[Salesforce Sales Cloud](https://www.softwareadvice.com/product/2764-Salesforce/)

4.4

[(18803)](https://www.softwareadvice.com/product/2764-Salesforce/reviews/)

Ratings Breakdown

-   3.99Ease of use
-   4.05Value for money
-   4.13Customer support
-   4.38Functionality

Pricing

Starting at $25.00 per month

Get Price

Alternative Product

[Zoho CRM](https://www.softwareadvice.com/crm/zoho-crm-profile/)

4.3

[(6993)](https://www.softwareadvice.com/crm/zoho-crm-profile/reviews/)

Ratings Breakdown

-   4.15Ease of use
-   4.29Value for money
-   4.08Customer support
-   4.27Functionality

Pricing

Starting at $14.00 per month

Get Price

Alternative Product

[Kylas Sales CRM](https://www.softwareadvice.com/marketing/kylas-profile/)

4.8

[(620)](https://www.softwareadvice.com/marketing/kylas-profile/reviews/)

Ratings Breakdown

-   4.79Ease of use
-   4.78Value for money
-   4.80Customer support
-   4.69Functionality

Pricing

Starting at $250.00 per month

Get Price

Alternative Product

[Bigin by Zoho CRM](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/)

4.7

[(742)](https://www.softwareadvice.com/crm/bigin-by-zoho-crm-profile/reviews/)

Ratings Breakdown

-   4.75Ease of use
-   4.72Value for money
-   4.49Customer support
-   4.49Functionality

Pricing

Starting at $7.00 per year

Get Price

Alternative Product

[Dynamics 365](https://www.softwareadvice.com/product/106335-Dynamics-365/)

4.4

[(5846)](https://www.softwareadvice.com/product/106335-Dynamics-365/reviews/)

Ratings Breakdown

-   4.12Ease of use
-   4.14Value for money
-   4.19Customer support
-   4.34Functionality

Pricing

Starting at $50.00 per month

Get Price

## HubSpot CRM Pros and Cons

We analyzed 4,481 verified reviews for HubSpot CRM to find out what actual users really think.

Select to learn more

Integrated Sales-Marketing Workflow

HubSpot CRM brings sales and marketing together on one platform, making it easier to track pipelines, automate tasks, and run campaigns. Teams benefit from real-time visibility, strong collaboration, and tools for audience segmentation and personalized messaging.

Centralized Customer Engagement Tools

You get a unified dashboard to manage customer interactions, segment users, and personalize support. HubSpot CRM helps teams build strong relationships, analyze engagement, and streamline communication for efficient customer service and follow-up.

Streamlined Lead Tracking System

Managing leads is straightforward with HubSpot CRM. You can capture, score, and nurture leads using forms, workflows, and automation. The platform centralizes contacts, tracks interactions, and helps prioritize follow-ups for better conversion rates.

Contact Organization Challenges

Managing contacts can be cumbersome due to duplication, limited data fields, and slow editing processes. Importing, filtering, and merging contacts is often manual and time-consuming, making it hard to keep records accurate and up to date.

Costly And Rigid Pricing Plans

HubSpot CRM's pricing can escalate quickly, with many features locked behind expensive tiers. Smaller businesses often find the free plan limited, and upgrades or add-ons may not match actual needs, making budgeting and scaling difficult.

Limited And Complex Email Tools

Email handling in HubSpot CRM is often restrictive, with issues around automation, integration, and customization. Users report problems with sending limits, syncing, template options, and campaign management, especially without paid add-ons.

## HubSpot CRM Pricing and Plans

Starting price: $20.00 per month

Free Trial

Free Version

Starter Customer Platform

$20.00

per user, per month

Plan includes:

-   Combination of Marketing Hub Starter, Sales Hub Starter, Service Hub Starter and Content Hub Starter
-   Includes 1,000 marketing contacts

Professional

$50.00

per user, per month

Plan includes:

-   Configure Your CRM Layout
-   Merge Duplicate Records
-   Organize Users Into Teams

Enterprise

$75.00

per user, per month

Plan includes:

-   Get AI Insights On CRM Index Pages
-   Set Custom Objects
-   Enable Single Sign-On

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## HubSpot CRM Features

-   Popular features found in CRM
    
    Calendar Management
    
    Customer Journey Mapping
    
    Email Management
    
    Quotes/Estimates
    
    Reporting/Analytics
    
    Sales Pipeline Management
    
    Segmentation
    
    Task Management
    
    Territory Management
    
    Workflow Management
    
-   More features of HubSpot CRM
    
    Access Controls/Permissions
    
    Accounting Integration
    
    Activity Dashboard
    
    Activity Tracking
    
    Alerts/Notifications
    
    API
    
    Appointment Management
    
    Appointment Scheduling
    
    Calendar/Reminder System
    
    Calendar Sync
    
    Campaign Management
    
    Client Management
    
    Client Tracking
    
    Collaboration Tools
    
    Communication Management
    
    Contact Database
    
    Contact Management
    
    Contract/License Management
    
    CRM
    
    Customer Database
    
    Customer Segmentation
    
    Customer Support
    
    Customizable Fields
    
    Customizable Reports
    
    Customizable Templates
    
    Dashboard
    
    Data Import/Export
    
    Deal Management
    
    Document Management
    
    Document Storage
    
    Drag & Drop
    
    Email Marketing
    
    Email Sequences
    
    Email Templates
    
    Email Tracking
    
    Forecasting
    
    For Financial Institutions
    
    For Healthcare
    
    For iPad Devices
    
    For Mac Devices
    
    For Small Businesses
    
    For Startups
    
    Interaction Tracking
    
    Internal Chat Integration
    
    Kanban Board
    
    Landing Pages/Web Forms
    
    Lead Capture
    
    Lead Distribution
    
    Lead Generation
    
    Lead Management
    
    Lead Nurturing
    
    Lead Qualification
    
    Lead Scoring
    
    Lead Segmentation
    
    Live Chat
    
    Marketing Automation
    
    Mobile Access
    
    Mobile App
    
    Monitoring
    
    Opportunity Management
    
    Performance Metrics
    
    Pipeline Management
    
    Pipeline Reports
    
    Predictive Analytics
    
    Project Management
    
    Prospecting Tools
    
    Real-time Consumer-facing Chat
    
    Real-Time Data
    
    Real-Time Notifications
    
    Referral Tracking
    
    Relationship Tracking
    
    Reminders
    
    Reporting & Statistics
    
    Sales Forecasting
    
    Sales Reports
    
    Scheduling
    
    Search/Filter
    
    Self Service Portal
    
    Social Media Integration
    
    Source Tracking
    
    Tagging
    
    Task Progress Tracking
    
    Task Scheduling
    
    Team Assignments
    
    Template Management
    
    Third-Party Integration
    
    Third-Party Integrations
    
    Web Forms
    

## HubSpot CRM Integrations

Gmail

Integration rated 4.7 from 129 reviews

Microsoft Outlook

Integration rated 4.5 from 66 reviews

Slack

Integration rated 4.7 from 62 reviews

Zapier

Integration rated 4.7 from 61 reviews

WordPress

Integration rated 4.6 from 43 reviews

Zoom Workplace

Integration rated 4.7 from 36 reviews

See all 187 integrations

## HubSpot CRM User Reviews

Overall Rating

4.5

Ratings Breakdown

5

62%

4

31%

3

5%

2

1%

1

1%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.4

Functionality

4.4

Micah L.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed August 2026

HubSpot - The GOAT of CRM's

5

Ratings Breakdown

4

Ease of use

4

Value for money

3

Customer support

Previously 4

5

Functionality

Pros:

It is literally the epitome of "the best CRM". It has everything you need in order to manage a healthy and growing pipeline.

Cons:

I still wish their pricing was easier to understand and easier to scale with. It has always been hard and its still not easy. I hope they simplify soon.

Reasons for choosing HubSpot CRM

More integrations and apps

Read More

VR

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed July 2026

Essential tool for growth

5

Great. It has become an essential tool for Marketing and Sales. It has this unique combination of easy to setup/customize with powerful capabilities. For those who are not developers per se, this is a must.

Ratings Breakdown

5

Ease of use

4

Value for money

3

Customer support

5

Functionality

Pros:

The automations and workflows capabilities are powerful. Without being a technical developer I can support our RevOps and teams.

Cons:

Sometimes they release multiple features and fixes at the same time. It is difficult to keep track of product updates.

Reasons for choosing HubSpot CRM

Because pricing was more accesible and it was more "hands on". You don't need a consultant to make fixes or automations.

Reasons for switching to HubSpot CRM

Company used Airtable as CRM, but our Sales activity outgrew it. We needed something more robust, more automated, more smart.

Read More

AC

Avery C.

Verified reviewer

Computer Software

2-10 employees

Used daily for less than 12 months

Review source

Reviewed August 2026

Best CRM plans for small teams!

5

I enjoy HubSpot for multiple of my projects and will continue to use it for any projects I feel for into the HubSpot ecosystem.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

4

Functionality

Pros:

Compared to the other similar CRMs, HubSpot offers the best plan and pricing structure for small teams (1-5) people. I find the other CRMs too expensive for what is needed.

Cons:

HubSpot could have a better email/sms blasting system for larger groups of contacts. I find the current system clunky and with a very high risk for domain backlist.

Reasons for switching to HubSpot CRM

Functionality. We found better function with HubSpot.

Read More

Ankit k.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed August 2026

Easy-to-Use CRM That Boosts Productivity

5

My overall experience with HubSpot CRM has been very positive. It has improved the way I manage customer relationships, organize leads, and follow up with prospects. The dashboard is easy to navigate, integrations work smoothly, and the automation features save a lot of time. It has become an important part of my daily workflow and has helped improve productivity.

Ratings Breakdown

5

Ease of use

5

Value for money

4

Customer support

4

Functionality

Pros:

HubSpot CRM has a clean and intuitive interface that makes it easy to manage contacts, track leads, and monitor sales activities. I especially like the email tracking, deal pipeline, and automation features. It helps keep everything organized, and the free version offers excellent value for small businesses and growing teams.

Cons:

Some of the advanced automation, reporting, and customization features are only available in the higher-priced plans. It can also take some time to fully learn all the tools if you're new to CRM software, but the documentation and support are helpful.

Read More

Andrea L.

Verified reviewer

Translation and Localization

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2026

An Essential CRM for Sales and Customer Management

5

Overall, our experience with HubSpot CRM has been very positive. It has helped us organize our sales pipeline, centralize customer information, and improve collaboration across teams. Having all interactions, contacts, and deals in one place has increased visibility and made it easier to manage customer relationships throughout the sales process. The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks. Although some advanced features require higher-tier plans, the core CRM provides significant value and has become an essential part of our day-to-day operations. Overall, HubSpot CRM has improved our efficiency, communication, and ability to track business opportunities effectively.

Ratings Breakdown

5

Ease of use

4

Value for money

5

Customer support

4

Functionality

Pros:

What I like most about HubSpot CRM is how it centralizes all customer and sales information in one intuitive platform. It makes it easy to manage contacts, companies, deals, and communication history, giving the entire team clear visibility into customer interactions and sales activities. The interface is clean and user-friendly, allowing new users to become productive quickly. Features such as advanced search and filtering, customizable properties, pipelines, and reporting make it easy to organize data and track opportunities efficiently. HubSpot also integrates seamlessly with many of the tools we use every day, helping automate routine tasks and improve collaboration between sales, marketing, and customer support teams. Customer support has been responsive whenever we've needed assistance, and the platform continues to add useful features over time. Overall, HubSpot CRM provides excellent value for money and has become an essential part of our sales and relationship management processes.

Cons:

While HubSpot CRM is easy to use and feature-rich, some of the more advanced functionality is only available in higher-tier plans, which can become expensive as your business grows. This can make it difficult to fully leverage the platform without upgrading. We also found that certain customization and reporting options require some time to learn, particularly for users who are new to CRM systems. In addition, while the search and filtering tools are generally very effective, navigating large amounts of data can occasionally feel overwhelming without a well-organized structure. Overall, these are relatively minor drawbacks, and they do not outweigh the platform's usability, reliability, and the value it brings to our sales and customer management processes.

Read More

Ankith T.

Verified reviewer

Information Technology and Services

10000+ employees

Used daily for less than 2 years

Review source

Reviewed July 2026

A Simple CRM That Makes Customer Tracking Easy

4

Overall, I've had a good experience using HubSpot CRM. Before using it, customer information was spread across emails and spreadsheets, making it easy to miss follow-ups. Now everything is stored in one place, so it's much easier to manage contacts, track sales, and stay organized. It has helped me save time and keep better records of customer interactions.

Ratings Breakdown

5

Ease of use

5

Value for money

4

Customer support

4

Functionality

Pros:

What I like most about HubSpot CRM is how easy it is to keep track of customers and sales in one place. I can see conversations, update contact details, manage deals, and set follow-up reminders without switching between different tools. The layout is clean, and it's simple to find what I need, which saves time during the day.

Cons:

The free version is useful, but some of the more advanced reporting and automation features require a paid plan. It also takes a little time to understand all the available tools, and I wish some settings were easier to find.

Read More

AD

Alexandre D.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed June 2026

CRM is very effective and has a lot of practical features.

4

If you need to manage customer information and enhance team efficiency, HubSpot CRM is a great option. It has eased the process in-house, centralized our procedures and communications, particularly with leads. The expense and learning curve posed a bit of a challenge, but over time there are clear benefits. It's a huge benefit to a team such as ours to have everything in one place.

Ratings Breakdown

4

Ease of use

5

Functionality

Pros:

One thing that really struck me, is how organized it makes lead management. Can set up specific tasks for team members and follow up on them and make sure that no lead is lost. Reporting tools provide me with visibility of our progress without having to wait for people to provide data to me. The added benefit is that it automatically updates itself which saves us time on manual updates.

Cons:

As you add on features or users, the costs can escalate, which can be a concern for a smaller team, such as ours. Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions.

Read More

VR

Verified

Reviewer

Computer Software

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2026

A worthwhile CRM tool

4

OVerall, Hubspot is a worthwhile CRM tool that enables teams to manage contacts, accounts and deals with some decent AI enablements

Ratings Breakdown

4

Ease of use

4

Value for money

4

Customer support

5

Functionality

Pros:

Hubspot CRM is a pretty good CRM tool that can compete with giants like Salesforce due to its capabilities and features.

Cons:

There are occasionally data lags between Hubspot and other tools that require waiting or re-authorizing approvals which can take some extra time.

Read More

CF

Christopher F.

Verified reviewer

Wireless

2-10 employees

Used daily for free trial

Review source

Reviewed August 2026

Easy‑to‑Use CRM with Great Team Collaboration

4

HubSpot CRM is a polished, user‑friendly platform that works well for growing teams. It’s fast, reliable, and easy to adopt. While some advanced features require paid upgrades, the core CRM delivers solid value and keeps daily operations organized.

Ratings Breakdown

5

Ease of use

4

Value for money

5

Customer support

5

Functionality

Pros:

The interface is clean, the contact management is smooth, and automation makes daily tasks easier. It’s easy for teams to adopt without heavy training.

Cons:

Some features sit behind higher‑tier plans, reporting can feel limited unless you upgrade, and customization isn’t as flexible as more advanced CRMs.

Read More

Chiara L.

Verified reviewer

Legal Services

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed July 2026

My first experience with HubSpot

5

Great! Easy to use and to understand how it works, it did such a nice job to show open deals and contract status in real time.

Ratings Breakdown

5

Ease of use

5

Functionality

Pros:

I used the software back in my old job for the first time and I found it easy of use, the interface was very user friendly. It helped me and my team to organise all the data. It helped to find us new clients so overall it's great, even the customer support is on top.

Cons:

Nothing to complain, I think the software HubSpot is a good product I never had problems with it so I would recommend it.

Read More

Showing 1 - 10 of 4481 Reviews

[See All Reviews](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/)

## HubSpot CRM Popular Comparisons

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[Compare All Alternatives](https://www.softwareadvice.com/product/1854-HubSpot-CRM/alternatives/)

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