--- title: "HubSpot CRM Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of HubSpot CRM. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if HubSpot CRM is a good fit for you!" source_url: "https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [CRM Software](https://www.softwareadvice.com/crm/) / [HubSpot CRM](https://www.softwareadvice.com/product/1854-HubSpot-CRM/) / HubSpot CRM Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/product/1854-HubSpot-CRM/) Reviews [Alternatives](https://www.softwareadvice.com/product/1854-HubSpot-CRM/alternatives/) # HubSpot CRM User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 4,484 ### Secondary ratings - Ease of use: 4.4/5 - Customer support: 4.4/5 - Value for money: 4.3/5 - Functionality: 4.4/5 ### Rating distribution - 5 stars: 2,761 reviews (62%) - 4 stars: 1,396 reviews (31%) - 3 stars: 240 reviews (5%) - 2 stars: 50 reviews (1%) - 1 star: 37 reviews (1%) ### Most mentioned pros - Features such as advanced search and filtering, customizable properties, pipelines, and reporting make it easy to organize data and track opportunities efficiently. - The marketing automation features are particularly well built, making it straightforward to set up email campaigns and nurture workflows without needing a dedicated technical resource. - Overall, Hubspot is a great tool for a $1m+ business that is looking to increase functionality in their business as it relates to customer service, lead acquisition and management, product delivery, taking payments, and more. ### Most mentioned cons - Hubspot is a costly system built in a modular format, so if you want to do X within the CRM, you need to buy Y access. If you're wanting to run your business "tech-lean," Hubspot CRM is NOT the system for you. - After nearly 10 months of implementation efforts, countless meetings, significant staff involvement, and thousands of dollars in costs, we still do not have a solution that adequately supports our business needs. - I found multitasking on HubSpot to be clunky, and the deeper sales ops use cases are less intuitive, require taking additional time for trainings ## HubSpot CRM customer reviews Showing reviews 1-25 of 4,484 (page 1). ### HubSpot - The GOAT of CRM's - Overall rating: 5/5 - Reviewer: Micah L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros It is literally the epitome of "the best CRM". It has everything you need in order to manage a healthy and growing pipeline. #### Cons I still wish their pricing was easier to understand and easier to scale with. It has always been hard and its still not easy. I hope they simplify soon. #### Reasons for choosing HubSpot CRM More integrations and apps --- ### Easy-to-Use CRM That Boosts Productivity - Overall rating: 5/5 - Reviewer: Ankit k. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered My overall experience with HubSpot CRM has been very positive. It has improved the way I manage customer relationships, organize leads, and follow up with prospects. The dashboard is easy to navigate, integrations work smoothly, and the automation features save a lot of time. It has become an important part of my daily workflow and has helped improve productivity. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros HubSpot CRM has a clean and intuitive interface that makes it easy to manage contacts, track leads, and monitor sales activities. I especially like the email tracking, deal pipeline, and automation features. It helps keep everything organized, and the free version offers excellent value for small businesses and growing teams. #### Cons Some of the advanced automation, reporting, and customization features are only available in the higher-priced plans. It can also take some time to fully learn all the tools if you're new to CRM software, but the documentation and support are helpful. --- ### Best CRM plans for small teams! - Overall rating: 5/5 - Reviewer: Avery C. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I enjoy HubSpot for multiple of my projects and will continue to use it for any projects I feel for into the HubSpot ecosystem. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Compared to the other similar CRMs, HubSpot offers the best plan and pricing structure for small teams (1-5) people. I find the other CRMs too expensive for what is needed. #### Cons HubSpot could have a better email/sms blasting system for larger groups of contacts. I find the current system clunky and with a very high risk for domain backlist. #### Reasons for switching to HubSpot CRM Functionality. We found better function with HubSpot. --- ### Essential tool for growth - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great. It has become an essential tool for Marketing and Sales. It has this unique combination of easy to setup/customize with powerful capabilities. For those who are not developers per se, this is a must. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros The automations and workflows capabilities are powerful. Without being a technical developer I can support our RevOps and teams. #### Cons Sometimes they release multiple features and fixes at the same time. It is difficult to keep track of product updates. #### Reasons for choosing HubSpot CRM Because pricing was more accesible and it was more "hands on". You don't need a consultant to make fixes or automations. #### Reasons for switching to HubSpot CRM Company used Airtable as CRM, but our Sales activity outgrew it. We needed something more robust, more automated, more smart. --- ### An Essential CRM for Sales and Customer Management - Overall rating: 5/5 - Reviewer: Andrea L. - Verified reviewer: Yes - Industry: Translation and Localization - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, our experience with HubSpot CRM has been very positive. It has helped us organize our sales pipeline, centralize customer information, and improve collaboration across teams. Having all interactions, contacts, and deals in one place has increased visibility and made it easier to manage customer relationships throughout the sales process. The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks. Although some advanced features require higher-tier plans, the core CRM provides significant value and has become an essential part of our day-to-day operations. Overall, HubSpot CRM has improved our efficiency, communication, and ability to track business opportunities effectively. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros What I like most about HubSpot CRM is how it centralizes all customer and sales information in one intuitive platform. It makes it easy to manage contacts, companies, deals, and communication history, giving the entire team clear visibility into customer interactions and sales activities. The interface is clean and user-friendly, allowing new users to become productive quickly. Features such as advanced search and filtering, customizable properties, pipelines, and reporting make it easy to organize data and track opportunities efficiently. HubSpot also integrates seamlessly with many of the tools we use every day, helping automate routine tasks and improve collaboration between sales, marketing, and customer support teams. Customer support has been responsive whenever we've needed assistance, and the platform continues to add useful features over time. Overall, HubSpot CRM provides excellent value for money and has become an essential part of our sales and relationship management processes. #### Cons While HubSpot CRM is easy to use and feature-rich, some of the more advanced functionality is only available in higher-tier plans, which can become expensive as your business grows. This can make it difficult to fully leverage the platform without upgrading. We also found that certain customization and reporting options require some time to learn, particularly for users who are new to CRM systems. In addition, while the search and filtering tools are generally very effective, navigating large amounts of data can occasionally feel overwhelming without a well-organized structure. Overall, these are relatively minor drawbacks, and they do not outweigh the platform's usability, reliability, and the value it brings to our sales and customer management processes. --- ### A Simple CRM That Makes Customer Tracking Easy - Overall rating: 4/5 - Reviewer: Ankith T. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, I've had a good experience using HubSpot CRM. Before using it, customer information was spread across emails and spreadsheets, making it easy to miss follow-ups. Now everything is stored in one place, so it's much easier to manage contacts, track sales, and stay organized. It has helped me save time and keep better records of customer interactions. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros What I like most about HubSpot CRM is how easy it is to keep track of customers and sales in one place. I can see conversations, update contact details, manage deals, and set follow-up reminders without switching between different tools. The layout is clean, and it's simple to find what I need, which saves time during the day. #### Cons The free version is useful, but some of the more advanced reporting and automation features require a paid plan. It also takes a little time to understand all the available tools, and I wish some settings were easier to find. --- ### Easy to Use for Keeping Leads Organized - Overall rating: 5/5 - Reviewer: Swetha C. - Verified reviewer: Yes - Industry: Automotive - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros It’s pretty easy to keep contacts, leads, notes, and follow-ups organized in one place. I like being able to quickly check previous conversations and see where a lead stands. The interface is clean for the most part, and searching for contacts is usually quick. #### Cons Once you start using more features, there are a lot of menus and settings to go through. Some filters and reports take a little time to figure out, and the more advanced features can get expensive. --- ### Using the pipeline view is the only reason I didn't. - Overall rating: 5/5 - Reviewer: Ana N. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Saves me four hours weekly that I used to spend hunting down client details across notebooks and messages. Free tier handles everything a small apparel business needs. Worth it just for never missing a reorder window again. Any founder juggling production and sales should use this. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros All my wholesale client conversations are finally in one place. Honestly, it’s a relief not to go digging through WhatsApp anymore just to find what a boutique ordered last season. Now, the contact timeline shows me the full purchase history without me having to open up a bunch of spreadsheets. #### Cons Mobile app drains battery faster than I'd like when I'm at trade shows all day. Custom fields for fabric specs and color codes require more clicks than necessary to set up initially. --- ### A worthwhile CRM tool - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered OVerall, Hubspot is a worthwhile CRM tool that enables teams to manage contacts, accounts and deals with some decent AI enablements #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Hubspot CRM is a pretty good CRM tool that can compete with giants like Salesforce due to its capabilities and features. #### Cons There are occasionally data lags between Hubspot and other tools that require waiting or re-authorizing approvals which can take some extra time. --- ### My first experience with HubSpot - Overall rating: 5/5 - Reviewer: Chiara L. - Verified reviewer: Yes - Industry: Legal Services - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: July 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great! Easy to use and to understand how it works, it did such a nice job to show open deals and contract status in real time. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I used the software back in my old job for the first time and I found it easy of use, the interface was very user friendly. It helped me and my team to organise all the data. It helped to find us new clients so overall it's great, even the customer support is on top. #### Cons Nothing to complain, I think the software HubSpot is a good product I never had problems with it so I would recommend it. --- ### Powerful all-rounder CRM that has helped us to grow - Overall rating: 5/5 - Reviewer: Ollie L. - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very good all-rounder, enabling us to operate efficiently across all areas of our GTM function (marketing, sales, customer success). The product feels like it is constantly being updated and improved, and is a very powerful CRM. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Workflows and automations are very powerful and enabled us to scale our marketing, sales and customer success processes. Hubspot can also integrate with pretty much any other tool out there as well which makes things a lot easier. Managing inbound leads and enquiries through forms and workflows is very helpful, and all of the elements within the marketing hub (e.g. email) have recently been updated and are a massive improvement from when i first started using Hubspot 4 years ago. #### Cons Lead scoring can be a bit complex and clunky and is one thing that has frustrated me in the past, although there have been some recent updates/releases to this. The sales forecasting tool could also be improved by being made more customisable. #### Reasons for switching to HubSpot CRM Needed a more advanced CRM as we were scaling, and in particular the marketing hub functionalities. --- ### Excellent Experience with HubSpot CRM - Overall rating: 5/5 - Reviewer: Estela G. - Verified reviewer: Yes - Industry: Law Practice - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with HubSpot CRM has been positive. It is a user-friendly and effective platform for managing leads, tracking sales, and organizing customer information in one place. The interface is clean and easy to navigate. Team collaboration works well since all data is shared and accessible, and automation features help save time on repetitive tasks. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I liked most about HubSpot CRM is how easy it is to manage leads and organize customer information in one place. It offers great value for money, especially with its free plan that includes many useful features. The platform is very easy to use, with a clean and intuitive user interface that makes navigation simple even for beginners. Lead management is efficient, allowing you to track deals and sales progress clearly. It also supports good team collaboration by keeping all communication and customer data shared across users. In addition, its process automation tools help save time by handling repetitive tasks like follow-ups and email tracking automatically. Customer support is generally helpful, especially for paid plans, making it a well-rounded CRM solution. #### Cons Finding specific information or switching between tools may take more time, especially when managing large amounts of data. Despite this, the platform remains powerful and functional for growing businesses. --- ### Only Positive Accolades for HubSpot CRM! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have been a user of the HubSpot CRM for 3.5 years. It manages our large contact and company database with ease. Our email marketing and social media management have never been better! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This is the most comprehensive and intuitive CRM that I have used in an organizational setting. The native configuration works well out of the box. #### Cons I honestly cannot think of a negative reason to not like HubSpot CRM. Their support team is efficient and always ready to help as well. --- ### HubSpot Hits The Mark for Marketing! - Overall rating: 5/5 - Reviewer: Zach P. - Verified reviewer: Yes - Industry: Education Management - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered Overall HubSpot CRM is great for managing all of your sales, marketing and customer relationship data in one centralized place. It is fairly easy to learn how to use and can simplify a lot of the standard processes that organizations go through during the sales cycle. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros HubSpot integrates all of our sales, marketing and customer service into one visually appealing interface that is easy to navigate and work inside. It is incredibly efficient at managing contacts and works very well for managing leads throughout the sales lifecycle. The HubSpot team also provides great resources and customer support if you are part of their paid service. #### Cons One of the caveats of Hubspot CRM is it can get quite expensive if you are part of a larger organization that has a significant contact list or if you require any customized automation. For smaller and mid-size businesses HubSpot works great, but if you are an enterprise level organization with thousands of contacts/clients it can get rather pricey. --- ### easy navigation and consolidation of companies and users - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have enjoyed my experience with hubspot overall. Having a positive time with the ease of use and managing companies and deals under one spot. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the ease of use of consolidating the Deals, companies, tickets and also managing hubspot with our design department to communicate designs all in one spot. #### Cons I have issues with connecting hubspot to my gmail sometimes, which can be an issue for logging customer emails to create deals --- ### Love HubSpot! - Overall rating: 5/5 - Reviewer: Tanaya R. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2025 - Review source details: This review was submitted organically. No incentive was offered Since we began using HubSpot, I have had so much support through their team, their videos, their frequently ask questions tool. You can get through so much with your team and contacts to continue to grow your business. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros HubSpot is user friendly with amazing customer support. This is a wonderful platform to use for teams who can market their services via email, help with lead generation, and task management to keep everyone on the same page. #### Cons There are not too many times that I can think of. One thing to note is that you need to pay attention to the tear that you purchased so that you know all that you have access to. --- ### HubSpot is a platform you should take a look at for your company - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall we are very happy with our experience and are in the process of getting another 2 year agreement in place starting 12/31/25. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros HubSpot has been a great platform for us. We use the email marketing features heavily and have found that it meets all of our needs. When we do have questions or a support issue, the support has been very good - both via tickets and the chat options. This platform provides more value for the money than other platforms we have taken a look at. #### Cons We transition from another SMS platform provider to the HubSpot SMS offering soon after it launched. It is still behind other more mature SMS solutions but HubSpot is making progress in adding additional functionalities. --- ### Hubspot CRM Review - Overall rating: 5/5 - Reviewer: Paisley W. - Verified reviewer: Yes - Industry: Professional Training & Coaching - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's user friendly and intuitive. The way the information is organised makes sense so it's easy to pickup. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I really like the way the information is displayed about the contact - with the payment details all on one side and the personal information on the other. This makes it easy to quickly pull bits of information just from a glance. I also really like how you can hide blank properties when you go into the more detail contact information. #### Cons Sometimes the activity part in the middle that is the default feels a bit cluttered and hard to pull the most useful information easily out of. --- ### Customizable but missing some basics - Overall rating: 4/5 - Reviewer: Nicole M. - Verified reviewer: Yes - Industry: Electrical/ Electronic Manufacturing - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As an admin I prefer it to other CRMs that I've worked with for customizability and the flexibility of the association behavior which handles complex business models well. Service module needs a lot of work before it will do everything I consider base requirements of a ticketing system. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Very customizable, especially handling changes to customizations well (showing where objects and fields are used), making mass-updates easy, intuitive back-end interface. #### Cons Out-of-the-box workflow functionality is extremely limited. The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly. --- ### HubSpot: A Gamechanger For Nonprofits - Overall rating: 5/5 - Reviewer: Dylan V. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered HubSpot has been a gamechanger. It has made us thousands in potentally missed sales and saved us hours of organizational work. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros HubSpot has been a gamechanger for our organization. It allows us to easily organize and reach out to our clients and supporters. We are able to replace outdated and confusing spreadsheets with an easy to use system. #### Cons I sometimes have trouble finding different sections of the system. Splitting up different sections in easier to understand ways could be helpful. --- ### HubSpot: Go-To for High Volume Pipeline Management - Overall rating: 4/5 - Reviewer: Scarlett O. - Verified reviewer: Yes - Industry: Computer Software - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered I really enjoy using HubSpot, I find it to be my favorite CRM. I enjoyed the power it gave me as a user to view reports and the organic nature of its systems #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros The systems are intuitive and powerful. The reports and services are easy to use as a salesperson with a large book of business. #### Cons I found multitasking on HubSpot to be clunky, and the deeper sales ops use cases are less intuitive, require taking additional time for trainings --- ### Amazing CRM tool - not the cheapest but well worth it - Overall rating: 5/5 - Reviewer: Gabriel S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. The tool itself is extremely valuable to any larger business that needs to track and apply consumer data and would be an excellent asset for any marketing manager. Support was excellent though delayed at times. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Helps to track customer data and apply it towards outbound marketing in personalized methods. This definitely helped all marketing efforts. #### Cons Sometimes complex to manage and set up. Decent support though. I'd say upkeep of all the data systems can be one of the more challenging aspects that needs to be automated. --- ### Compared to other free version, HubSpot still the best choice - Overall rating: 5/5 - Reviewer: Anna M. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost any third-party platform. Each time we use a new tool, this allows us to import our contact list from HubSpot. #### Cons It’s complicated or I don’t know how to do it properly. This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly. --- ### Friendly tool when used correct - Overall rating: 4/5 - Reviewer: Casper V. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall a nice and friendly tool, however I just use 5% of the software and can't shut the rest of the functions (CMS, Marketing tools etc. ) off #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It is good for keeping all the communication in one place. Managing deals for companies with several locations is good to manage via HubSpot #### Cons It's not that easy to get all data automated in HubSpot. Lots of salepeople don't fill in all needed data or automated this process what makes that the data is not accurate. --- ### Hubspot CRM is the go-to tool for any sales team - Overall rating: 5/5 - Reviewer: Derek H. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I cannot give Hubspot a big enough praise as it has continued to impress me at every turn. The fact we can have a shared database of contacts, see the latest activity across the team with them and assign them to various people has really changed how we operate. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I had an idea in my head of what a CRM would look like and I was hesitant to want to add in another "step" to my sales process but it was literally minutes of exploring Hubspot before I realized how insane it would be for me to cling to the spreadsheets I had bene using. The email tracking is game changing not to mention the depth of process tracking you can get with this tool. Intuitive design and the automation at key points help ensure we aren't missing anything or doing double work. #### Cons While there isn't anything majorly wrong - I do wish the tool would remain logged in as it seems daily I have to resign in and if I don't remember to check I can miss having emails logged. ## More reviews [Next reviews](https://www.softwareadvice.com/product/1854-HubSpot-CRM/reviews/?page=2) --- HubSpot CRM Reviews, Pros and Cons - 2026 Software Advice