Blueshift 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Blueshift

4.5

(6)

Pricing

Starting at $15,000.00 per year

About Blueshift

Blueshift’s Intelligent Customer Engagement platform helps B2C marketers unify data, activate AI, and deliver personalized experiences at scale.

Designed for teams overwhelmed by fragmented data and disconnected tools, Blueshift combines three powerful capabilities in one: a built-in Customer Data Platform (CDP) to unify profiles across all sources, an AI engine to predict behaviors and recommend content, and a cross-channel marketing hub to orchestrate campaigns across email, SMS, push, in-app, and web. With this unified system, marketers can increase retention, grow customer lifetime value, and drive revenue through one-to-one personalization.

Blueshift’s AI-powered decisioning optimizes who to target, when to engage, and what to recommend, while prebuilt integrations make it easy to connect with existing tech stacks. Intuitive workflows empower marketers to launch sophisticated campaigns without heavy technical support, creating seamless customer journeys from data to engagement.

Blueshift Screenshots

Blueshift Pricing and Plans

Starting price: $15,000.00 per year

Free Trial

Free Version

Starter

$15,000.00

per year

No plan information available

Growth

Pricing available upon request

No plan information available

Enterprise

Pricing available upon request

No plan information available

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Blueshift Features

Popular features found in Push Notifications
A/B Testing
Campaign Management
Customer Segmentation
Geotargeting
Notification Scheduling
More features of Blueshift
Abandoned Cart Saver
Activity Dashboard
Alerts/Notifications
API
App Notifications
Autoresponders
Behavioral Analytics
Behavioral Targeting
Behavior Tracking
Campaign Analytics
Campaign Planning
Campaign Scheduling
Campaign Segmentation
CAN-SPAM Compliance
Channel Management
Contact Database
Contextual Targeting
Coupons
Customer Journey Mapping
Customer Profiles
Customizable Branding
Customizable CTAs
Customizable Fields
Data Integration
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
Event Triggered Actions
Experience Management
GDPR Compliance
Generative AI
Image Library
Lead Management
Lead Qualification
List Management
Location-Based Marketing
Marketing Automation
Mobile Alerts
Mobile Optimization
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Marketing
Multiple Data Sources
Multivariate Testing
Notification Editor
Personalization
Predictive Analytics
Predictive Modeling
Preview Functionality
Process/Workflow Automation
Product Recommendations
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Recommendations
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Segmentation
SMS Messaging
SMS Notifications
Social Marketing
Social Media Integration
Subscriber Management
Template Management
Third-Party Integrations
Visual Workflow Management
Website Personalization
Website Visitor Tracking
Workflow Management
WYSIWYG Editor

Blueshift Integrations

OneSignal

Meta for Business

Twitter/X

Lob

SendGrid

AppsFlyer

See all 54 integrations

Blueshift User Reviews

Overall Rating

4.5

Ratings Breakdown

50%

Secondary Ratings

Ease of Use

4.5

Value for money

4.4

Customer support

4.4

Functionality

4.7

Have you used Blueshift and would like to share your experience with others?

Darshit P.

Verified reviewer

Financial Services

501-1000 employees

Used daily for more than 2 years

Reviewed May 2019

CDP with Intelligence

Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Flexibility of Data Integration Ability to create reusable segments Dynamic Templates for personalization Dynamic API Integration Cloud App Integration with tools like Salesforce Data Science and Machine Learning models that the software produces

Cons:

Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns

Reasons for choosing Blueshift

The flexibility of data integration & segmentation and the features that allow for dynamic content and personalization through email and other communication channels

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Review source

Reviewed August 2022

Good Marketing Automation Tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very complete Marketing Automation tool. It has almost everything you can ask of such software. Its interface is simple and functional. Glad I tried it.

Cons:

By reviewing something, with other software with which I work, and using the same banners, I get a better opening rate in email campaigns, but I do not know what the reason can be.

Verified

Reviewer

Financial Services

501-1000 employees

Used daily for less than 2 years

Reviewed May 2019

Super versatile, user-friendly platform that proves to be a great marketing tool

We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.

Cons:

The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.

Chris K.

Verified reviewer

Financial Services

501-1000 employees

Used daily for more than 2 years

Reviewed May 2019

Reliable, fast, dynamic cdp - perfect for fast growing CRM teams

personalization at scale, omni channel marketing, dynamic customer experiences

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.

Cons:

Nothing. But in an ideal world, I do with the customer level reporting was more more robust.

Cat C.

Verified reviewer

Financial Services

501-1000 employees

Used daily for less than 12 months

Reviewed May 2019

Great Customer Data Platform

Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

Ratings Breakdown

Ease of use

Functionality

Pros:

Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.

Cons:

There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.

Abhishek G.

Verified reviewer

Financial Services

501-1000 employees

Used daily for less than 2 years

Reviewed May 2019

Blueshift Review