# Blueshift Software Reviews, Demo & Pricing - 2026 > Review of Blueshift Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/product/238672-BlueShift --- [Home](https://www.softwareadvice.com/) / [Push Notifications Software](https://www.softwareadvice.com/push-notifications/) / Blueshift Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Blueshift 2026: Benefits, Features & Pricing Wondering if Blueshift is right for your organization? Our Push Notifications Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Blueshift 4.5 [(6)](https://www.softwareadvice.com/product/238672-BlueShift/#reviews) Pricing Starting at $15,000.00 per year ### About Blueshift Blueshift’s Intelligent Customer Engagement platform helps B2C marketers unify data, activate AI, and deliver personalized experiences at scale. Designed for teams overwhelmed by fragmented data and disconnected tools, Blueshift combines three powerful capabilities in one: a built-in Customer Data Platform (CDP) to unify profiles across all sources, an AI engine to predict behaviors and recommend content, and a cross-channel marketing hub to orchestrate campaigns across email, SMS, push, in-app, and web. With this unified system, marketers can increase retention, grow customer lifetime value, and drive revenue through one-to-one personalization. Blueshift’s AI-powered decisioning optimizes who to target, when to engage, and what to recommend, while prebuilt integrations make it easy to connect with existing tech stacks. Intuitive workflows empower marketers to launch sophisticated campaigns without heavy technical support, creating seamless customer journeys from data to engagement. Wondering if Blueshift is right for your organization? Our Push Notifications Software selection experts can help you in 15 minutes or less. ## Blueshift User Interface ## Popular Blueshift Alternatives Main Product Blueshift 4.5 [(6)](https://www.softwareadvice.com/product/238672-BlueShift/#reviews) Ratings Breakdown - 4.50Ease of use - 4.40Value for money - 4.40Customer support - 4.67Functionality Pricing Starting at $15000.00 per year Get Price Alternative Product [WebEngage](https://www.softwareadvice.com/bi/webengage-profile/) 4.5 [(32)](https://www.softwareadvice.com/bi/webengage-profile/#reviews) Ratings Breakdown - 4.44Ease of use - 4.29Value for money - 4.48Customer support - 4.31Functionality Pricing Starting at $1000.00 per month Get Price Alternative Product [Cheetah Digital](https://www.softwareadvice.com/product/502322-Cheetah-Messaging/) 3.0 [(1)](https://www.softwareadvice.com/product/502322-Cheetah-Messaging/#reviews) Ratings Breakdown - 3.0Ease of use - 4.0Value for money - 2.0Customer support - 4.0Functionality Pricing Available upon request Get Price Alternative Product [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) 4.3 [(711)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/) Ratings Breakdown - 3.82Ease of use - 3.85Value for money - 3.95Customer support - 4.28Functionality Pricing Available upon request Get Price Alternative Product [Solitics](https://www.softwareadvice.com/marketing-attribution/solitics-profile/) 4.2 [(11)](https://www.softwareadvice.com/marketing-attribution/solitics-profile/#reviews) Ratings Breakdown - 4.18Ease of use - 4.40Value for money - 4.60Customer support - 4.09Functionality Pricing Available upon request Get Price Alternative Product [SAS Customer Intelligence 360](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/) 4.9 [(8)](https://www.softwareadvice.com/marketing/sas-customer-intelligence-profile/#reviews) Ratings Breakdown - 4.63Ease of use - 4.86Value for money - 4.86Customer support - 4.88Functionality Pricing Starting at $8000.00 per year Get Price ## Blueshift Pricing and Plans Starting price: $15,000.00 per year Free Trial Free Version Starter $15,000.00 per year No plan information available Growth Pricing available upon request No plan information available Enterprise Pricing available upon request No plan information available Confused about pricing? 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Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Blueshift Features - Popular features found in Push Notifications A/B Testing Campaign Management Customer Segmentation Geotargeting Notification Scheduling - More features of Blueshift Abandoned Cart Saver Activity Dashboard Alerts/Notifications API App Notifications Autoresponders Behavioral Analytics Behavioral Targeting Behavior Tracking Campaign Analytics Campaign Planning Campaign Scheduling Campaign Segmentation CAN-SPAM Compliance Channel Management Contact Database Contextual Targeting Coupons Customer Journey Mapping Customer Profiles Customizable Branding Customizable CTAs Customizable Fields Data Integration Drip Campaigns Dynamic Content Email Campaign Management Email Management Email Marketing Email Templates Engagement Tracking Event Triggered Actions Experience Management GDPR Compliance Generative AI Image Library Lead Management Lead Qualification List Management Location-Based Marketing Marketing Automation Mobile Alerts Mobile Optimization Multi-Campaign Multi-Channel Attribution Multi-Channel Marketing Multiple Data Sources Multivariate Testing Notification Editor Personalization Predictive Analytics Predictive Modeling Preview Functionality Product Recommendations Push Notifications Real-Time Analytics Real-Time Data Real-Time Reporting Recommendations Reporting/Analytics Reporting & Statistics ROI Tracking Segmentation SMS Messaging SMS Notifications Social Marketing Social Media Integration Subscriber Management Template Management Third-Party Integrations Visual Workflow Management Website Personalization Website Visitor Tracking Workflow Automation Workflow Management WYSIWYG Editor ## Blueshift Integrations OneSignal Integration rated undefined from -1 review Meta for Business Integration rated undefined from -1 review Twitter/X Integration rated undefined from -1 review Lob Integration rated undefined from -1 review SendGrid Integration rated undefined from -1 review AppsFlyer Integration rated undefined from -1 review See all 55 integrations ## Blueshift User Reviews Overall Rating 4.5 Ratings Breakdown 5 50% 4 50% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.5 Value for money 4.4 Customer support 4.4 Functionality 4.7 Have you used Blueshift and would like to share your experience with others? DP Darshit P. Verified reviewer Financial Services 501-1000 employees Used daily for more than 2 years Reviewed May 2019 CDP with Intelligence 4 Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels Ratings Breakdown 4 Ease of use 5 Value for money 3 Customer support 5 Functionality Pros: Flexibility of Data Integration Ability to create reusable segments Dynamic Templates for personalization Dynamic API Integration Cloud App Integration with tools like Salesforce Data Science and Machine Learning models that the software produces Cons: Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns Reasons for choosing Blueshift The flexibility of data integration & segmentation and the features that allow for dynamic content and personalization through email and other communication channels Read More VR Verified Reviewer Marketing and Advertising 51-200 employees Used daily for less than 12 months Review source Reviewed August 2022 Good Marketing Automation Tool 5 Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: Very complete Marketing Automation tool. It has almost everything you can ask of such software. Its interface is simple and functional. Glad I tried it. Cons: By reviewing something, with other software with which I work, and using the same banners, I get a better opening rate in email campaigns, but I do not know what the reason can be. Read More VR Verified Reviewer Financial Services 501-1000 employees Used daily for less than 2 years Reviewed May 2019 Super versatile, user-friendly platform that proves to be a great marketing tool 4 We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration. Cons: The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future. Read More CK Chris K. Verified reviewer Financial Services 501-1000 employees Used daily for more than 2 years Reviewed May 2019 Reliable, fast, dynamic cdp - perfect for fast growing CRM teams 5 personalization at scale, omni channel marketing, dynamic customer experiences Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth. Cons: Nothing. But in an ideal world, I do with the customer level reporting was more more robust. Read More CC Cat C. Verified reviewer Financial Services 501-1000 employees Used daily for less than 12 months Reviewed May 2019 Great Customer Data Platform 5 Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience. Ratings Breakdown 4 Ease of use 5 Functionality Pros: Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates. Cons: There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is. Read More AG Abhishek G. Verified reviewer Financial Services 501-1000 employees Used daily for less than 2 years Reviewed May 2019 Blueshift Review 4 Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically. Cons: The reporting can be a little better and the platform is a little buggy at times. Read More Showing 1 - 6 of 6 Reviews ## Other Top Recommended Push Notifications Software [EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/) **4.7** (908) Recently recommended **0** times [SendPulse](https://www.softwareadvice.com/crm/sendpulse-profile/) **4.6** (773) Recently recommended **0** times [GetResponse](https://www.softwareadvice.com/marketing/getresponse-profile/) **4.2** (524) Recently recommended **0** times [Agile CRM](https://www.softwareadvice.com/product/6827-Agile-CRM/) **4.1** (524) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Blueshift with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice