# Rethink CRM Software Reviews, Demo & Pricing - 2026

> Review of Rethink CRM Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/product/2462-rethink

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Rethink CRM

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Overview

# Rethink CRM 2026: Benefits, Features & Pricing

Wondering if Rethink CRM is right for your organization?

Our CRM Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   User Reviews
    

## Overview

Rethink CRM

4.1

[(7)](https://www.softwareadvice.com/product/2462-rethink/#reviews)

Pricing

Starting at $159.00 per month

### About Rethink CRM

REthink by Think Tech Labs is a cloud-based customer relationship management (CRM) solution designed for the real estate industry. REthink assists in buying, selling, leasing and managing properties that can be used by real estate professionals.

It offers an integrated suite of applications which includes market automation, sales automation, web self-service and social CRM. It also includes features such as custom action plans, team collaboration tools, graphical dashboards and more.

Agents and brokers can send emails directly through to the solution and buyers can reply with offers and schedule showings. The solution stores images and other property information which can be combined to generate listing image galleries.

MLS integration allows agents to incorporate listings and show them to their prospects. All information related to the property, listing, or contact is available on a real-time basis. Automated notifications for agents in case of new listings can be setup that adheres to specified criteria. It is priced per month payable on an annual subscription basis.

Wondering if Rethink CRM is right for your organization?

Our CRM Software selection experts can help you in 15 minutes or less.

## Rethink CRM User Interface

## Popular Rethink CRM Alternatives

Main Product

Rethink CRM

4.1

[(7)](https://www.softwareadvice.com/product/2462-rethink/#reviews)

Ratings Breakdown

-   4.14Ease of use
-   4.17Value for money
-   4.29Customer support
-   3.86Functionality

Pricing

Starting at $159.00 per month

Get Price

Alternative Product

[monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/)

4.6

[(6059)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/)

Ratings Breakdown

-   4.48Ease of use
-   4.28Value for money
-   4.43Customer support
-   4.45Functionality

Pricing

Starting at $9.00 per month

Get Price

Alternative Product

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4.4

[(329)](https://www.softwareadvice.com/crm/quick-base-profile/reviews/)

Ratings Breakdown

-   4.14Ease of use
-   4.11Value for money
-   4.26Customer support
-   4.26Functionality

Pricing

Starting at $35.00 per month

Get Price

Alternative Product

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4.7

[(44)](https://www.softwareadvice.com/product/49041-SetShape/reviews/)

Ratings Breakdown

-   4.66Ease of use
-   4.59Value for money
-   4.58Customer support
-   4.66Functionality

Pricing

Starting at $119.00 per month

Get Price

Alternative Product

[TOP PRODUCER](https://www.softwareadvice.com/crm/top-producer-profile/)

4.0

[(323)](https://www.softwareadvice.com/crm/top-producer-profile/reviews/)

Ratings Breakdown

-   3.77Ease of use
-   3.84Value for money
-   4.08Customer support
-   3.87Functionality

Pricing

Starting at $129.00 per month

Get Price

Alternative Product

[Bitrix24](https://www.softwareadvice.com/nonprofit/bitrix24-profile/)

4.2

[(995)](https://www.softwareadvice.com/nonprofit/bitrix24-profile/reviews/)

Ratings Breakdown

-   3.98Ease of use
-   4.16Value for money
-   3.97Customer support
-   4.28Functionality

Pricing

Starting at $69.00 per month

Get Price

## Rethink CRM Pricing and Plans

Starting price: $159.00 per month

Free Trial

Free Version

Basic

$159.00

flat rate, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## Rethink CRM Features

-   Popular features found in CRM
    
    Calendar Management
    
    Customer Journey Mapping
    
    Email Management
    
    Quotes/Estimates
    
    Reporting/Analytics
    
    Sales Pipeline Management
    
    Segmentation
    
    Task Management
    
    Territory Management
    
    Workflow Management
    
-   More features of Rethink CRM
    
    Billing & Invoicing
    
    Calendar/Reminder System
    
    Collaboration Tools
    
    Commercial Property Management
    
    Commission Management
    
    Contact Management
    
    Critical Date Alerts
    
    CRM
    
    Dashboard
    
    Deal Management
    
    Document Storage
    
    Email Marketing
    
    Financial Management
    
    For Brokers
    
    Forecasting
    
    Interaction Tracking
    
    Internal Chat Integration
    
    Late Fee Calculation
    
    Lead Management
    
    Lead Qualification
    
    Lease Management
    
    Maintenance Management
    
    Marketing Automation
    
    Mobile Access
    
    Owner Portal
    
    Portfolio Management
    
    Property Database
    
    Referral Tracking
    
    Rent Tracking
    
    Residential Properties
    
    Strategic Planning
    
    Tax Management
    
    Tenant Portal
    
    Vacancy Management
    

## Rethink CRM User Reviews

Overall Rating

4.1

Ratings Breakdown

5

57%

4

29%

3

0%

2

0%

1

14%

Secondary Ratings

Ease of Use

4.1

Value for money

4.2

Customer support

4.3

Functionality

3.9

Have you used Rethink CRM and would like to share your experience with others?

April J.

Verified reviewer

Individual & Family Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed February 2021

Rethink BH!

5

I enjoy using Rethink and it makes the job I do a lot easier. I can use the software with ease and it’s a great tool to train on and also use its own provided training materials.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

4

Functionality

Pros:

It’s very easy to use and it’s a refreshing update to past softwares utilized. It holds a lot of documentation and is impactful for client information.

Cons:

The functionality of the app not being able to rotate when you rotate the device you’re utilizing for data collection/calendar verification.

Reasons for switching to Rethink CRM

Updated abilities to complete work task, hold client information, utilize training resources & collect user friendly data daily.

Read More

CH

Cindy H.

Verified reviewer

Hospital & Health Care

2-10 employees

Used daily for less than 6 months

Review source

Reviewed October 2020

Outstanding Customer Support

5

10/10

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Extremely user friendly, ABA core, and easy to implement. \[SENSITIVE CONTENT HIDDEN\] was outstanding at clinical training! I love working directly with a BCBA who gets it. \[SENSITIVE CONTENT HIDDEN\] are extremely helpful and knowledgeable about things that I wouldn't have thought of. The three of them has made this process easy and I feel supported.

Cons:

There wasn't anything that I liked least

Reasons for choosing Rethink CRM

User friendly and affordable

Read More

NB

Nate B.

Verified reviewer

Commercial Real Estate

2-10 employees

Used daily for less than 6 months

Review source

Reviewed December 2021

Don't waste your money

1

This is the 2nd worst customer service experience that I've had in my 44 years.

Ratings Breakdown

1

Ease of use

1

Value for money

1

Customer support

1

Functionality

Pros:

They put on one heck of a show for you trying to sell you on the product. And it looks really pretty. Unfortunately, I was expecting a lamborghini and get a 3 legged blind goat...of zero real use and only a time/money suck.

Cons:

Now that Rethink has been acquired by Buildout it looks like things have probably changed. I'm read lots of great reviews before for the acquisition. Working with the Buildout folks, I've been banging my head against the wall for weeks just trying to get my leads and contacts uploaded and the client success person doesn't even remember me...even after I had to reach out to him via LinkedIn when their support function wasn't mapped correctly. The tech person I'm dealing with must be brand new because she keeps having to refer back to notes and the import templates she had me fill out we're messed up to begin with. I feel like they actually owe me money at this point, lol. If it weren't "free" through my company I wouldn't have wasted as much time. At this point I'm just curious how long it might take to to put any sort of functional system together, it's almost comical.

Reasons for switching to Rethink CRM

I needed ACRM and this looked really good. On the back end there is 0 support.

Read More

SA

Susie A.

Verified reviewer

Commercial Real Estate

11-50 employees

Used daily for less than 12 months

Review source

Reviewed May 2019

Rethink Makes Our Business Run More Efficiently!

5

From their sales team to the Client Success Managers and training team, they have been professional, intelligent and proactive every step of the way. They've held our hands through what could have been an extremely stressful situation.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

4

Functionality

Pros:

Rethink has carefully and thoughtfully thought through most of the obstacles we may run into when implementing a new CRM and Deal Tracking program. It is easily customized for our company, and we didn't lose any data in the migration process, which is a first for our small company!

Cons:

In most cases, fields are all tied together, but we've noticed some fields that stand-alone and don't connect, which has been a real head-scratcher for our organization.

Read More

VR

Verified

Reviewer

Real Estate

11-50 employees

Used daily for less than 12 months

Review source

Reviewed October 2019

Rethink

4

Ratings Breakdown

4

Ease of use

4

Value for money

4

Customer support

3

Functionality

Pros:

This software is very user friendly and easy to navigate even as a beginner.

Cons:

Sometimes it is difficult to customize this to the way we would like it.

Read More

AC

Alexandra C.

Verified reviewer

Education Management

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2019

Rethink

4

Using rethink to collect data on behavior. It is a great system that collects and graphs data/trends for you.

Ratings Breakdown

4

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

This software is easy to use and navigate. There is a program library so that you can use preexisting programs/update them.

Cons:

You need wifi to save your data collection.

Read More

LC

Lee Ann C.

Used unspecified for unspecified

Review source

Reviewed September 2012

5

Wonderful service, REthink is very hands on and reliable. These guys bend over backwards to make sure you understand the process, and they are always available any time we ask for help. I love the way you can keep customizing REthink to completely fit the needs of your business. I would recommend the REThink App to anyone. They're such a big help.

Ratings Breakdown

5

Ease of use

5

Customer support

5

Functionality

Read More

Showing 1 - 7 of 7 Reviews

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