Beacon

Beacon is truly cross-platform, detecting invalid clicks across all major paid search and paid social channels (including Google Search Ads, Bing, Facebook, Instagram, Twitter, Snapchat, and more) as well as programmatic/display advertising. HOW BEACON WORKS: Detect bots Ad-verification and click fraud prevention platforms typically rely on a limited number of indicators and potentially out-of-date “blacklist” IP lists, when analyzing for user authenticity. Beacon uses Digital Journey Tracking to collate all visitor actions and uses this data for individual visitor behavioral and network analysis, as well as looking at dozens of parameters to perform advanced OS/device fingerprinting. Block bots Beacon click fraud protection ensures that when a bot is detected, the ...