---
title: "Curate Reviews, Pros and Cons - 2026 Software Advice"
description: "Reviews of Curate. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Curate is a good fit for you!"
source_url: "https://www.softwareadvice.com/product/336863-Curate/reviews/"
page_type: "reviews"
language: "en"
---

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Curate Reviews

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[Overview](https://www.softwareadvice.com/product/336863-Curate/)

Reviews

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# Curate User Reviews

## Reviews summary

- Overall rating: 4.7/5
- Total reviews: 218

### Secondary ratings

- Ease of use: 4.5/5
- Customer support: 4.8/5
- Value for money: 4.5/5
- Functionality: 4.6/5

### Rating distribution

- 5 stars: 180 reviews (83%)
- 4 stars: 27 reviews (12%)
- 3 stars: 4 reviews (2%)
- 2 stars: 2 reviews (1%)
- 1 star: 5 reviews (2%)

### Most mentioned pros

- It has replaced my old manual systems with a streamlined, centralized approach. While I think there are many improvements that could be made to their new version, and many features of the original Curate I was used to after several years of using it day in and day out, they have a good support team and have a robust avenue for feedback for frequent improvements and updates.
- It is a fantastic all-in-one platform that handles everything from creating proposals and managing recipes to processing payments.
- Not only does it provide a beautiful visual product for the client, but a swift, precise way of ordering for each event.

### Most mentioned cons

- When you print the PDF it doesn't place the clients name on the top of each page so its hard to keep things straight when you are managing several contracts in the week.
- Flower choice catalogs can sometimes be difficult to understand, especially when they show several options in the same style.
- The new system lacks many of the features of the original platform and no longer functions for our needs.

## Curate customer reviews

Showing reviews 1-25 of 218 (page 1).

### Worth every penny!

- Overall rating: 4/5
- Reviewer: Corina V.
- Verified reviewer: Yes
- Industry: Events Services
- Company size: Self-Employed
- Product usage: Used daily for less than 6 months
- Reviewed: March 2022
- Review source details: This review was submitted organically. No incentive was offered

Thus far, it has been amazing! The customer service is incredibly helpful and very patient! It has very muvh so been worth every penny!

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I really like that this software is specifically built for the industry I practice. I have tried other programs that do not quite understand the specifics needed within my software to create successful proposals.

#### Cons

There are some learning curves but ones that the customer service are very responsive to. I would like to see an increase in the ability to tokenize particular texts for contracts such at "today's date", event's "total", "deposit" and the ability to adjust the deposit as a percentage or by dollar amount, and the ability to adjust the payment due date to reflect the customer's version so that they know when their next payment is. I would also greatly appreciate the ability to have email correspondence and google calendar to sync with my events so that I am not having to go back and forth with two to three different programs to stay organized.

#### Reasons for switching to Curate

I wanted a program that was structured more for my industry with the understanding of floral and accessories I use to create a successful event.

---

### Couldn't do my job without it

- Overall rating: 5/5
- Reviewer: Emily D.
- Verified reviewer: Yes
- Industry: Events Services
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: March 2024
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Curate does all the things I need it to do to be able to do my job in the most organized way. It allows me to provide a detailed, easy-to-read proposal to my clients, while maintaining our pricing structure and profit margins. The ability to have multiple recipes within one line item so I can divide out the florals from the candles and click the photos easily into the line item is amazing. The drag and drop feature for the media gallery and mood board area also cannot be overstated how easy that is!

#### Cons

Probably the price, but I do understand pricing to have a great product, which you have.

#### Reasons for choosing Curate

Because we had multiple detailed proposals whose data was transferred over and Curate had a ton more features than BloomTrac ever did and we've never felt the need to look into anywhere else.

#### Reasons for switching to Curate

That was essentially an invoicing system, not a proposal system, we acutally had BloomTrac/Ularas in between until Curate obtained them.

---

### We couldn't live without it!

- Overall rating: 5/5
- Reviewer: Jennifer C.
- Verified reviewer: Yes
- Industry: Events Services
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: January 2022
- Review source details: This review was submitted organically. No incentive was offered

Exceptional!

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

We bought this software 4+ years ago and are constantly impressed. It is absolutely central to running our small business. It's their customer service that blows me away! I get an immediate reply to any question through the live chat. This is how customer service should be done!

#### Cons

The expense of adding new features is prohibitive. I would rather pay one monthly fee and have access to everything.

---

### Big fan of Curate!

- Overall rating: 5/5
- Reviewer: Rachel G.
- Verified reviewer: Yes
- Industry: Events Services
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: March 2023
- Review source details: This review was submitted organically. No incentive was offered

Excellent. I love that the team is always soliciting feedback, and works to implement it to make a better curate. You guys are awesome.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

We're long time users of Curate (and have tried out several of the competitors), and have always been big fans of the platform. Curate is easy and intuitive to use, both for the florist and for the client. We appreciate the ease with which we can create a proposal and the flexibility to make customizations. Curate has a polished look that sets us apart from our competitors. In fact, we consistently hear from clients that our proposals just looked better than our competitors.

#### Cons

A couple of ideas:1) delete the pre loaded mayesh product. The stock images aren't great, and the pricing is incorrect for our market. 2) would love a more corporate looking template. Cleaner font, more minimalist design. 3) I would L-O-V-E an e-commerce arm of curate. Currently we use floranext for e-commerce. For florists who do events and retail, it's clunky to have 2 different platforms. 4) Would love a curate ap...especially for our breakdown crews to check in inventory.

#### Reasons for choosing Curate

curate is easier to use, and I liked the recipe writing.

#### Reasons for switching to Curate

honeybook lacked recipes, and trellis was the least intuitive software program I've ever used.

---

### This is the software every florist needs

- Overall rating: 5/5
- Reviewer: Alexis B.
- Verified reviewer: Yes
- Industry: Events Services
- Company size: Self-Employed
- Product usage: Used weekly for less than 2 years
- Reviewed: August 2022
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

With Curate, I never feel alone. The customer experience team, from the onboarding, to the free refresher training sessions, to the ability to shoot them a question or comment is always on their game and always so friendly. I have never felt like the company doesn't care; if they don't have an answer they always work to get the answer from another team member. I feel like they are not a stagnant company with unreasonable policies and procedures in place; they are constantly looking to evolve with the clients and meet the needs of clients in order to make the software better.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

-Curate is linked to the Mayesh flower library as well as the Floral Supply Syndicate library, which happen to be two of my main wholesalers. I can quickly access up-to-date prices, names, and pictures of the items I plan to use in a client's design. This ability to access these designs make it helpful for when I'm communicating with my wholesaler exactly which item I need -Ability to add flower pictures and Pinterest board pictures make the proposals visually pretty and help out the clients who aren't so visually creative

#### Cons

The ability to generate a mood board prior to giving clients prices would be amazing! There is a small mood board and color way layout within the proposals itself but if they were able to be pulled out on their own, prior to having total quantities from clients would be helpful in starting the conversation with the client. Adding recipes and confirming product availability with the wholesaler can be a daunting tasks that holds up the proposal drafting process, and therefore can lead to clients hiring other florists who are more responsive.

#### Reasons for choosing Curate

I heard [SENSITIVE CONTENT] talk about the software on the[SENSITIVE CONTENT] podcast. Hearing his story, and hearing him reflect on the struggles and needs of a florist resonated with me. Having access to the [SENSITIVE CONTENT] and FSS libraries was really important to me and I felt like it elevated the Curate brand as a whole.

---

### Way too much money for what is provided

- Overall rating: 2/5
- Reviewer: Mark B.
- Verified reviewer: Yes
- Industry: Hospitality
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2023
- Review source details: This review was submitted organically. No incentive was offered

Things started off great! After trying Caterease, which felt archaic in comparison. Though the pricing was about the same as Caterease, the functionality and UI were better so I transitioned over to Curate. They were a small company, and very receptive to my feedback and needs, and quick to implement some of the suggestions I had. I got to know the [sensitive content hidden] , and was even asked to be a customer testimonial to their venture capitalists when they were expanding. Then changes started. The once easily-navigable UI started getting clunkier. Things stopped working as well as they did before. Their updates were more like bugs. All the while, I'm still paying $3400 a year for degrading software. Then, as I mentioned above, I stopped receiving inquiries. Noticed after a few days that business wasn't coming in. What's wrong, I asked? Apparently, there's an annual quota of inquiries they allow into your account. Once you've hit that quota, you have to pay them more! They literally turned off my business and essentially shut my business down without notice or hesitation, and PUNISHED me for being successful. Absolutely unacceptable, and I found another software (Honeybook!) that same day, and transitioned within a week. Saved myself $3000 a year, and have had zero regrets or complaints.

#### Ratings breakdown

- Ease of use: 2/5
- Value for money: 1/5
- Customer support: 3/5
- Functionality: 2/5

#### Pros

Curate had an attractive and professional UI that made our previous software obsolete.

#### Cons

The fact that they charge you per inquiry/file you create. I was paying $3400 a year for their service, and you get a limited amount of inquiries with your subscription, I believe it was 200 new inquiries. Even if you have to decline the inquiry, it counts towards your quota. So, as a caterer with a busy summer, I could get 10 inquiries for 1 day and only be able to accept 2 of them, but now I've used 1/20th of my annual count for a single day's worth of inquiries. Want to add more? It's going to cost you $200 more for 100 more slots. I moved to honeybook, and pay 1/10 of the annual price for unlimited inquiries. Shame on you, Curate.

#### Reasons for switching to Curate

More attractive and functional than my previous software

---

### What would I do without curate?

- Overall rating: 5/5
- Reviewer: Heather D.
- Verified reviewer: Yes
- Industry: Events Services
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: April 2022
- Review source details: This review was submitted organically. No incentive was offered

I know that I don't use the program to it's full ability... I don't create recipes or or create orders through Curate, which I'm sure, if I ever grew to be a bigger company with multiple employees, I would definitely see the benefit in but how I use it, is perfect for me. As I have been using it for several years, I have had the pleasure of seeing all of the functionality changes that have been made to the program (for example, adding a section for html color codes is such a fun new feature!) I have raved to other florists about my experience with curate and I have heard from clients about how my quotes were night and day from other floral quotes they had received with presentation, the amount of photos for visuals and the level of detail. Once my clients receive and sign off on their quote, they are confident about what they will be receiving on their wedding day and I am always able to recall exactly what the game plan is months after I've written the quote and am getting ready for production/design.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Curate has totally changed the game when it comes to writing clean, beautiful quotes for my clients plus it has saved me so much time. It used to take me hours to write quotes and now I've cut my quote writing time in half. I have had clients book me because they were blown away by the detail, and ease of reading the quote compared to other florists they had spoken to. I love that I have all of my financial reporting in one place here, I use the reports function all of the time, it makes my monthly accounting tasks so easy.

#### Cons

There are a few things I would love to see developed on curate. First of all I would love it if there was an app I could download to my phone. When I'm away from my computer I have to access Curate through my phone's internet browser and it's always a pain to log in and navigate. I would also love to be able to attach external documents to any emails I send through curate. For example, my company has a pdf rental guide that we frequently send to our clients when we send them their proposal. As far as I can tell, there is no way to attach a document to these outgoing emails so I have to send the client a second email with the document and it always seems less clean to me. The less emails my clients get, the better. I'd also love to be able to bold or italicize or underline text in the description boxes (not a big deal but sometimes I need to make a point or draw attention to what is written.

#### Reasons for choosing Curate

I was impressed with the professionalism the product would lend to my quotes and had a really great experience with the customer support team. It also seems a lot more elite than some of the other wedding/vendor software programs out there and I kind of like that!

#### Reasons for switching to Curate

I saw an opportunity to have a software program that would allow me to create beautiful quotes with lots of photos and the level of detail that other programs did not.

---

### Curate changes the game for us!

- Overall rating: 5/5
- Reviewer: Sarah C.
- Verified reviewer: Yes
- Industry: Design
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: February 2022
- Review source details: This review was submitted organically. No incentive was offered

Honestly it is a game changer. We used to spend hours creating proposals and having to add/subtract stems and pricing and the software does it for you. It has streamlined our processes and communication with our clients and our wholesaler.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

The ease in creating proposals, receiving content and keeping all details in one place. Our company is a full service floral, design and planning company. We use curate through the entire process from initial inquiry, contract management, floral proposals, client intake forms and correspondence, receiving payments, floral ordering and creating using the recipes. The real question is is there anything we don't use curate for? The templates for all the things! The forms for our clients to complete

#### Cons

ahhh. I wish I had the option of organizing the event properties to my preference instead of alphabetized. I would like to be able to create a detailed timeline for my vendors and clients that I could use the customization feature for instead of having to transfer all my information into canva. I probably need a tutorial on the photo upload feature. It is basically a dump all for our inspo. photos over the years. I would like to be able to search them instead of scrolling through tons of photos. i=I'd also like to see popular pantone colors available in the new color feauture. Also,

#### Reasons for choosing Curate

I heard a podcast by [SENSITIVE CONTENT] on her process and looked into it.

---

### Game Changer, working to perfect

- Overall rating: 4/5
- Reviewer: Julie D.
- Verified reviewer: Yes
- Industry: Design
- Company size: 2-10 employees
- Product usage: Used daily for less than 12 months
- Reviewed: May 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

I honestly love this software because I feel like I’m probably making money at what we’re doing for the very first time in three years and I love the fact that it does produce beautiful proposals. There are some quirks but I really believe the company is working hard on makingThose changes and fixes and getting this software faster. I honestly believe it will be perfect very soon. It takes a good bit of time to set up and learn so I do not advise starting in your busy season. It’s a little pricey compared to other software is out there but for the detail that it gives you based on the industry that we are in and how customizable it is very much worth the money.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

This software has completely opened my eyes to ordering what I need with little or no wasted product and making the money that we deserve as well as how much we were under charging before this software.

#### Cons

This software can tend to run slow at times and the quantities pre installed are sometimes confusing or need to be changed. When you make changes within a proposal you have to remember that it does not make overall changes to all previously made proposals you must go in line by line and change every proposal that you have open for a change to take affect. This can be kind of frustrating and I have not found an easy fix for this yet. It’s just like any software when you see a problem go fix it immediately or else they will pile up on you and it’ll just make a big mess. Other than that I like the chat feature but sometimes you just want to call and be able to talk to someone. There are a few quirks that you need to remember like anytime you add a payment even though you have a percentage charge for a credit card if you add anything new to her proposal you have to remember all the things that That you have set up for that proposal and go make those changes to any additions. I think they are working hard on this software and it will soon be perfect but there’s lots of things to remember right now.

#### Reasons for choosing Curate

This software came highly recommended by Sarah Campbell of intrigue and after doing research and contacting other companies this one seemed very eager to not only have my business but to work with the software to make the changes that best suits me and our industry.

#### Vendor response

Hey Julie! We love that we've been able to help turn the corner into profitability for your company! Music to our ears. :) To your point about making an adjustment to a flower price and it affecting only new proposals, that is correct. We do that to protect all your dozens or hundreds of old proposals from years past to ensure the data is saved appropriately. That said, there are some cool tricks in the software for quickly updating the prices of those events that you'd like to. We really appreciate your feedback!!

Replied May 2019

---

### Can't imagine working without it!

- Overall rating: 4/5
- Reviewer: Sahra O.
- Verified reviewer: Yes
- Industry: Events Services
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: October 2021
- Review source details: This review was submitted organically. No incentive was offered

We probably use Curate differently than the majority of your users. We use it for daily arrangements created in a retail flower shop, as well as events. The daily use is amazing. I can have floral designers who do no know anything about the cost of flowers, and they can create arrangements that are spot on for the value. This means I don't have to babysit the designers to make sure they aren't "stuffing" their arrangements and it allows me to feel very confident about my margins and bottom line.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

What I like the most about the software is how customizable it is to our exact needs. There seems to be limitless ways to tune it to work for you! Using Curate also gives us confidence in our pricing and value of product - this is so important especially now with price fluctuations being an enormous challenge. Using Curate ensures we are always creating our arrangements and events to value, while constantly keeping an eye on our costs.

#### Cons

There is a bit of a learning curve and some time investment to get it configured exactly so. I know for sure I am under-utilizing the software, just from a lack of time to work within. Some features are a little buried, and others are a little clunky. But it is the best option I have used to date.

#### Reasons for switching to Curate

It wasn't really a florist "business" software. I needed everything to be easy and exact. Curate does that. With Honeybook, I was using: spreadsheets to do counts and costs, HoneyBook for forms and communication management, and InDesign, Photoshop, and Illustrator to create beautiful proposals. Now I only use Curate.

---

### Curate Makes Our Lives Easier

- Overall rating: 5/5
- Reviewer: Arianna P.
- Verified reviewer: Yes
- Industry: Retail
- Company size: 2-10 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: March 2026
- Review source details: This review was submitted organically. No incentive was offered

Overall, we have been a customer of Curate for 5 years. It is getting better with age. The functionality has improved over the years and they have always been very communicative about the learning curve and their willingness to teach the newest updates.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Curate helps us streamline our workflow here at the Floral Studio. It has ease of use making it so we can all use it. The templates are useful and we are able to upload our own photos so our turnaround time for getting out an event proposal is fast fast fast.

#### Cons

We would love for Curate to be integrated with some of our wholesalers to give real time pricing. We could pull all of our information from there and just upload it to Curate. That would be amazing.

---

### Curate makes quoting EASY!

- Overall rating: 5/5
- Reviewer: Alyssa G.
- Verified reviewer: Yes
- Industry: Events Services
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: April 2025
- Review source details: This review was submitted organically. No incentive was offered

Curate makes our Wedding Flower Business much easier to manage. Our clients are impressed by how professional their Proposals look, and its super easy for us to put together our recipes, shopping lists etc. Saves us so much time, and its easy to train our new staff on how to use the software

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Professional templates Customer service, quick help when needed Product Library

#### Cons

Forms could be easier to use, might also be that we're not using them correctly

---

### The Biggest Time-Saver You Could Hope For

- Overall rating: 5/5
- Reviewer: Laura U.
- Verified reviewer: Yes
- Industry: Events Services
- Company size: Self-Employed
- Product usage: Used daily for more than 2 years
- Reviewed: January 2024
- Review source details: This review was submitted organically. No incentive was offered

I have loved using Curate and would recommend it to business of all sizes. Another great thing about the software is the wonderful support team that comes with it. They are always up for a quick chat and questions are answered so quickly. That seems so rare these days.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Curate not only streamlined the many processes we used to book clients, but it did so with a beautiful, sophistical, and professional presentation. Before Curate, writing and customizing proposals, chasing down clients to sign pdf contracts, and collecting and processing payment were three completely separate systems - and they ate up so much time. Having one clickable button for each entire event was so organized and streamlined. Using this software really elevated the look and feel of my business. I can't pick a single favorite thing about it... but maybe it's the time saving bit.

#### Cons

I always wished I could add an additional fill-in section to the contract so I could collect clients's credit card info to keep on file. The software does let you create a form to do this but it is sent separately, so clients would easily "forget" to fill that out. If it was part of the contract and had to be completed to be submitted, we could keep that info as a backup plan for those more "easy-going" clients.

---

### Booking Clients with Ease

- Overall rating: 5/5
- Reviewer: Laura S.
- Verified reviewer: Yes
- Industry: Events Services
- Company size: Self-Employed
- Product usage: Used daily for less than 6 months
- Reviewed: March 2022
- Review source details: This review was submitted organically. No incentive was offered

It has only been about a month, but we have already book 5 of the 6 proposals we have sent out using this software. Not sure if it's a glitch, but if it's a trend I will be thrilled. Customer service is wonderful; everyone is prompt and friendly and never makes you feel silly. I was maxed out with office work previously and I feel like this has given me back some sense of balance and sanity. Thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Honestly, right now, the all-in-one proposal presentation makes it very easy for clients to 'pull the trigger' so to speak and book us. Looking forward to seeing how the back-end recipe part streamlines my office time.

#### Cons

The only annoyance at the moment is the payment section. I take a flat deposit to hold the date, and then the remaining 50% is due 90 days prior and the final balance is due 10 days prior and there is no way to set up this formula right now. So, every time there is an adjustment to the proposal I have to do quick math on my end to get the numbers correct. Nothing major, but it would be great if there was a way to remedy that.

---

### BEST EVENT FLORAL SOFTWARE ON THE MARKET

- Overall rating: 5/5
- Reviewer: Jessica F.
- Verified reviewer: Yes
- Industry: Events Services
- Company size: Self-Employed
- Product usage: Used daily for more than 2 years
- Reviewed: December 2019
- Review source details: This review was submitted organically. No incentive was offered

It’s been a wonderful trip. It’s by far the best investment I made in my company. When I first started I spend 4-6 hours trying to figure out how to make a gorgeous proposal. And that was just the proposal. Getting word to work, sizing and moving photos around, fighting with text to be where I wanted it to be. It was the worst. After two proposals I knew something had to change. Little did I know how easy Curate would make the whole process including stem oh tings and placing orders. It’s truly amazing, and the customer service is awesome. I’ve become almost friends with the employees and owner, because they are so easily accessible and active. Over the years I have “played” with other software that friends use, and none have such a straight forward interface, that is almost intuitive to use, or come with the amount of tools and services Curate provides.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Everything! I love the beautiful proposals it creates effortlessly, I love how easy it is to create recipes, and order flowers with a couple clicks of a button. It does ALL their heavy lifting for you. I can pump out a quick proposal in 15-30 minutes or spend hours on one searching for the perfect photos on Pinterest creating a visual masterpiece, but in the end, what the software does is always fast and easy. I love that they are always updating and adding more amazing features.

#### Cons

I use it on my iphone 99% of the time, and it works pretty good, there are some features that work better in chrome and I’d love for those features to work well in safari. I’m sure that will be coming soon

#### Reasons for choosing Curate

It’s far superior.

---

### Curate Has It All!

- Overall rating: 5/5
- Reviewer: Jasmin P.
- Verified reviewer: Yes
- Industry: Events Services
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: December 2023
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Curate is all encompassing and has everything you need from start to finish. I use it to create proposals and forms, accept payments and contracts, create recipes, keep track of flower orders, etc. It's great to have everything in one place and have everything organized.

#### Cons

Curate is amazing, but it is a little pricier than I would like to invest. It has a lot of features, but maybe too many for what I was needing.

---

### Great Product for the Wedding Florist!

- Overall rating: 5/5
- Reviewer: HOPE W.
- Verified reviewer: Yes
- Industry: Retail
- Company size: 2-10 employees
- Product usage: Used daily for less than 12 months
- Reviewed: April 2024
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Love how they are constantly updating and making their program even easier to use! Their customer support is outstanding!

#### Cons

There is nothing I do not love about Curate.

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### Stem Counter Review

- Overall rating: 5/5
- Reviewer: Heather M.
- Verified reviewer: Yes
- Company size: 2-10 employees
- Product usage: Used daily for less than 12 months
- Reviewed: June 2016
- Review source details: This review was submitted organically. No incentive was offered

I have really enjoyed using this software. I started using this initially as a better tester and have seen it develop and grow. They are working out the kinks and I think anyone using it now will really enjoy the experience, especially as new features are added and developed.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Stem counter has helped me feel more organized in my design process and allows me to keep track with my events and flower orders. When a client has updates or changes I can make them and Stem Counter updates my shopping list and hard goods list at the same time, therefor saving me valuable time and energy. As I become more comfortable in the process I can spit out estimates much quicker based on previous designs and then add more details once someone decides to book. I use it daily and it is a huge and helpful part of how I operate my business.

#### Cons

Since it is a newer product that is continually being developed there are sometimes a few hiccups that occur. However these are solved really quickly and the team is quick to jump on any problems that arise and give you a temporary fix to your problems in the mean time and then often have the solution in a day or two which is not too bad.

#### Vendor response

Thanks so much for the review Heather! You've been an incredible asset to our team in giving feedback to help drive the product. I appreciate your understanding of any hiccups as well. :) We go by the motto "every software has bugs...every company just doesn't admit it." We know that issues arise in a growing software so we seek to resolve those very quickly.

Replied June 2016

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### An indispensable software for florists

- Overall rating: 5/5
- Reviewer: KENNETH D.
- Verified reviewer: Yes
- Industry: Retail
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: May 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

In planning for 2 stores' holidays, events, or even everyday designs, I make a spreadsheet with the menus that takes more than a day. With curate, that has changed exponentially. I take just a couple of hours once I load my menus. You have your hard goods separate from flowers. You have menus, shopping list, break down, right at your fingertips. We have lowered the percentage of unused flowers because we are buying better. We don't have a ton of non-menued items lying around. We have also used this for proposals to big companies re: their interiorscapes and weekly designs. It made us look very professional. Changes to the proposal are instant and we don't even need to resend another pdf. I love that you can add pictures with your menu that can be enlarged if the clients wish to. Overall, curate has been a great investment for our business. We are now 76 yo and still finding ways to be more efficient with softwares like this.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

-good tracking system -can be accessed anywhere with an internet connection -easy to use -proposals look very professional when presented to the client -can easily be used to plan everyday and holiday designs, weddings, and special events

#### Cons

-duplicate items with the same name can be confusing but can be easily fixed -would be great if other wholesalers can be added in the system

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### Floral Game Changer

- Overall rating: 5/5
- Reviewer: Kelly J.
- Industry: Retail
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: June 2016
- Review source details: This review was submitted organically. No incentive was offered

I had been complaining and whining about the lack of product on the market to help me run my business. I needed a way to make a beautiful proposal and do the numbers for ordering and pricing at the same time. Stemcounter has done this in spades. It took a very menacing task, which would take me hours and has cut it down to a matter of minutes. The best part, is that the time saved is not just on the proposal side, or stem counting side - it's also in ordering, being able to reallocate tasks to employees, and customer transparency. Ryan has taken the time to talk to me in depth about changes and updates, and implemented so many of them. I cannot honestly imagine how my business would be running without it at this point.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Ease of use, low learning curve to get the hang of, constant updates on the back end that keep the frontend user experience running smoothly, and easy in which the customer sees the final product.

#### Cons

The only complaint I have is in the recipe section. To print out the arrangement recipes to hand to my employees, it takes a lot of paper, as one recipe prints per sheet. I'd love if there were a smaller version of this that took less paper - but that is only because I try to be as paper conscious as possible.

#### Vendor response

Thanks so much Kelly!! You've provided such great feedback on the product that has helped us continue to move forward. We are in the process of upgrading our recipe sheet and hopefully we should provide something that will make it easier on you!

Replied June 2016

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### This has been a very easy software to get into and is helping us stream line our process flow!

- Overall rating: 5/5
- Reviewer: Mick B.
- Verified reviewer: Yes
- Product usage: Used daily for less than 6 months
- Reviewed: April 2018
- Review source details: This review was submitted organically. No incentive was offered

Streamlining of process flow and money saving due to eliminating the need for other software packages

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

The software is very intuitive and easy to use. It is allowing us to replace three different pieces of software we have been using and subscribing to, as we get all the functionality and perks all in one package. It is also helping us to stream line the quoting process with being able to do multiple functions within the software and allows us to send a very professional looking proposal to our clients. The support response and tuition is the best I have received from purchasing a piece of Software! It real is first class!

#### Cons

The label on the email notification that is sent through from the web pay option makes it hard to tie up which project has been paid for. Sarah is working on a fix for this!

#### Vendor response

Thank you Bramble & Bee, LLC. It is a pleasure working with you as well! It's been the goal of Ularas to help fellow designers do exactly this. And for entrepreneurs to have a better time running their studios than I did when I had my flower shop! There had to be a better way. And so there is. Thank you again for your support and your kind words. We are so appreciative! Team Ularas

Replied April 2018

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### An Event Florist's dream software!

- Overall rating: 5/5
- Reviewer: Brooke L.
- Product usage: Used daily for less than 12 months
- Reviewed: May 2017
- Review source details: This reviewer was invited by the software vendor to submit an honest review.

saves me so much time and I no longer make mistakes which in turn increases profitability!

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

This software has changed my life as an event floral designer. I can not say enough great things about it. It saves me hours of work at the computer! Prior to using Ularas I did everything by hand - designs, crunching numbers, you name it. Mistakes were made and now with Ularas I never have that problem. I think my clients are impressed with the overall look and feel of the proposals we provide to them and in turn we book more events. The personal customer service, our rep and her team behind Ularas provides, is outstanding. I can't imagine any other software owner taking any given moment out of their day to help you with whatever you need and personally walk to you through how to work the software. The Ularas team is always listening to my suggestions and feedback and working hard to continue to make the software fit my personal preferences and needs. As long as I'm in the floral design field I plan to be a Ularian for life! ~Treasured Blossoms

#### Vendor response

I blush! Thank you, Brooke! You made my week. I'm so happy Ularas is working so beautifully for you. Thank you for taking the time to learn it so well! Please take advantage of our new updates! And if you'd like me to customize your proposal layout, call me! Happy flowering!

Replied May 2017

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### Satisfied customer

- Overall rating: 5/5
- Reviewer: Chris H.
- Verified reviewer: Yes
- Industry: Retail
- Company size: 2-10 employees
- Product usage: Used daily for less than 12 months
- Reviewed: February 2024
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

The staff has been the main reason I love this software. They have been so willing to help with onboard.

#### Cons

There are a few things I think could improve the product and the staff has been kind enough to listen to my feedback and have already implemented some of the changes.

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### Professionally Polished!

- Overall rating: 5/5
- Reviewer: Becky K.
- Industry: Design
- Company size: 2-10 employees
- Product usage: Used daily for less than 6 months
- Reviewed: December 2018
- Review source details: This review was submitted organically. No incentive was offered

I can feel how badly the folks at Curate want their clients to succeed! Any time I have spoken with someone, they have been knowledgeable, kind and not once have I felt like I've asked a stupid question. Their response time is impeccable, they're open to suggestions and actually listen to my needs. I have put off trying a software for many reasons, especially the cost, but I could see after writing my first two proposals that I will never regret the money I am spending. I completely feel like this is elevating my business and going to save me time, while helping me stay organized and conscious of what I need to buy to execute my events, write recipes, etc. I am really pleased with Curate.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Curate has created a platform that is helping me to be so much more efficient! It does everything I was already doing in six different places, in one location. I can write the proposal, add recipe's, even notes all in the same area. It's greatly reduced the margin for error and I am only getting started! I love the consistency the proposals have established, so that a wedding planner asking for a proposal from me, will know what to expect. I have already had feedback from clients and planners that they are impressed with the presentation of the proposal. I can't wait to see what this has done for me in a year.

#### Cons

My only Con thus far, and this is merely because I am a creative individual, is that I wish there were some more font options and a few other design tweaks to the proposal aspect of it.

#### Vendor response

Awe!! That means so much to us Becky! We love having you on the software and are THRILLED that we're going to be a part of a huge 2019!

Replied December 2018

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### Helped streamline my business

- Overall rating: 5/5
- Reviewer: April E.
- Verified reviewer: Yes
- Industry: Fine Art
- Company size: Self-Employed
- Product usage: Used weekly for more than 2 years
- Reviewed: June 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

This software has helped streamline my business in several areas including writing proposals and recipes, to ordering. I used to spend hours completing these tasks and Curate has significantly reduced the amount of time I spend on those alone. Time is money, as they say and the time saved through this software is where the biggest value comes into play. Curate is easy to use, has terrific customer support and has simplified my POS process as customers are able to electronically sign the contract and make a payment using their cell phone, iPad or computer. Curate continually seeks to add features that make my job easier.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

I like that everything is integrated to streamline my business processes. Being able to integrate the library of flowers into my proposals through recipe building while simultaneously creating an order list, event breakdown and cost analysis.

#### Cons

This software is not 100% compatible with my iPad . I work from my iPad often, but there are many glitches that I have encountered that make it impossible to complete my proposals using my iPad.

## More reviews

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Curate Reviews, Pros and Cons - 2026 Software Advice