---
title: "Dovetail Reviews, Pros and Cons - 2026 Software Advice"
description: "Reviews of Dovetail. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Dovetail is a good fit for you!"
source_url: "https://www.softwareadvice.com/product/345899-Dovetail/reviews/"
page_type: "reviews"
language: "en"
---

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Dovetail Reviews

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[Overview](https://www.softwareadvice.com/product/345899-Dovetail/)

Reviews

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# Dovetail User Reviews

## Reviews summary

- Overall rating: 4.6/5
- Total reviews: 97

### Secondary ratings

- Ease of use: 4.6/5
- Customer support: 4.7/5
- Value for money: 4.4/5
- Functionality: 4.3/5

### Rating distribution

- 5 stars: 67 reviews (69%)
- 4 stars: 27 reviews (28%)
- 3 stars: 1 reviews (1%)
- 2 stars: 1 reviews (1%)
- 1 star: 1 reviews (1%)

### Most mentioned pros

- They provide a wide set of tools to look at your interview data (and now also surveys, NPS, tickets, etc), and synthesize it from a birds eye view. If you're trying to build a dynamic, ever growing repository, Magic Search is a gamechanger for finding what you need amidst the reams of data.
- Dovetail is a fantastic tool for helping me to collate all my qualitative user research insights in one place.
- The software's transcription and tagging features make it really easy to share with colleagues detailed information from recorded calls.

### Most mentioned cons

- The inability to limit access to a single recording from within a folder makes it challenging to collaborate when proprietary information is involved.
- One challenge we've experienced is that the AI/NLP can be "too good" - and the automation of ML generated summarization can lead to laziness on the part of interviewers, when it comes to tagging content.
- Sometimes this inhibited our ability to stick with an established process with the tool, and it required us to restructure our repository slightly and re-socialize education to our stakeholders on how to utilize Dovetail.

## Dovetail customer reviews

Showing reviews 1-25 of 97 (page 1).

### The Ultimate Solution for Data-Driven Research Teams!

- Overall rating: 5/5
- Reviewer: Daniel M.
- Verified reviewer: Yes
- Industry: Computer & Network Security
- Company size: 1001-5000 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

Importing data from CSV files and video recordings is incredibly straightforward, making our workflow so much smoother. My team and I are absolutely loving our journey with Dovetail, and we can't wait to explore all the amazing features it has to offer!

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I'm excited to share my experience with Dovetail! This user research data repository is constantly evolving, and the enhancements—especially with the addition of AI—truly elevate the experience! It’s clear that the team genuinely cares about making data manipulation easier with every update.

#### Cons

For those storing research data in places like Figma the migration of old insights is slow and manual.

#### Reasons for choosing Dovetail

A better, more tailored solution for research.

---

### Great tool for storing and sharing recorded calls

- Overall rating: 4/5
- Reviewer: Alex S.
- Verified reviewer: Yes
- Industry: Biotechnology
- Company size: 201-500 employees
- Product usage: Used daily for more than 2 years
- Reviewed: May 2025
- Review source details: This review was submitted organically. No incentive was offered

Dovetail has served my team well as a central repository for recorded calls with clients. It's transcription, tagging, and sharing features really facilities collaboration.

#### Ratings breakdown

- Ease of use: 4/5
- Functionality: 4/5

#### Pros

The software's transcription and tagging features make it really easy to share with colleagues detailed information from recorded calls.

#### Cons

The inability to limit access to a single recording from within a folder makes it challenging to collaborate when proprietary information is involved.

---

### Great concept, but the app isn't quite there yet

- Overall rating: 3/5
- Reviewer: Nuri C.
- Verified reviewer: Yes
- Industry: Retail
- Company size: Self-Employed
- Product usage: Used weekly for less than 12 months
- Reviewed: January 2023
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 2/5

#### Pros

Being able to see the engagement and following size for the applicants.

#### Cons

There wasn't a way to really customize my payouts. I wanted my affiliates to be paid a % of the net profits, as opposed to the total order and there was no way to really customize how I wanted my affiliates paid. Overall, the dashboard was nice and the app has potential, but it just really didn't work for my needs.

#### Reasons for choosing Dovetail

Initially, it was price.

---

### Your all-in-one research project repository

- Overall rating: 5/5
- Reviewer: Johnny P.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 51-200 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: April 2025
- Review source details: This review was submitted organically. No incentive was offered

Overall it has been an excellent experience. I'm able to plan my research projects and keep everything in one place.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Great at capturing interviews and being a repository for research documents and plans.

#### Cons

It's a lot up front. It could benefit from an optional in-depth tutorial to make sure the user benefits from all of the features.

---

### Makes our jobs easier

- Overall rating: 5/5
- Reviewer: Dana G.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 10000+ employees
- Product usage: Used monthly for more than 2 years
- Reviewed: January 2025
- Review source details: This review was submitted organically. No incentive was offered

Overall - my team has had excellent experiences with Dovetail. It's easy to onboard/learn, and makes our analysis of audio/video data much faster.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

The ease of building video reels for presentations

#### Cons

AI tools - I wish they were more robust for analysis. But they are improving.

---

### best tool any researcher can have in their toolbox

- Overall rating: 5/5
- Reviewer: Zohreh G.
- Verified reviewer: Yes
- Industry: Hospitality
- Company size: 201-500 employees
- Product usage: Used daily for more than 2 years
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

Overall it's the best tool any researcher can have in their toolbox since it solves for documenting, analysing and reporting findings in a smooth way in one place.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I like the fact that with dovetail we have consolidated all of our research projects including the recorsings, analysis and reports into a single platform. Also for international companies, the transcriptions in multiple languages and using AI for analysis in a valuable time saving feature. I also love the AI's help with directly extracting the answers to the initial research questions from the transcripts which streamlines the analysis process.

#### Cons

Navigating through Dovetail (notes, insights, highlights, etc) is a bit challenging for non researchers. As a researcher, I appreciate the flexiblity but it might not work for other roles. and also it can lead to inconsistent documentation styles across different research projects conducted by different researchers, making it yet more dificult for others to navigate. on the other hand, I also find dovetail not an ideal tool for managing analysing survey data.

---

### An innovative, powerful user-centric tool created by an incredible team!

- Overall rating: 5/5
- Reviewer: Emily T.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 1001-5000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

After an extensive comparative audit of repository tools at the time, Dovetail exceeded expectations with its customer service, integrations, and innovative product design during my usage for 3 years. I worked on a small team that lacked in-house research operations support, so UX Researchers were tasked with both the execution of research and management of our work, including the development and maintenance of a research repository. Dovetail helped lighten the load of this additional role and significantly contributed to strengthened partnerships across functions.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Dovetail gracefully balances intuitive UX and powerful functionality. It is easy not only for UXRs to use, but also for non-researcher stakeholders at all levels to navigate and contribute. Insights that contributed to broader insight reports and could be highlighted in reels or feeds fit our organization's mental model and gave us the framework to continue educating our stakeholders on the power of UXR. The customizable templates are particularly beneficial for structuring research output and synthesizing insights effectively for various methods and altitudes of projects. For our UXR team, it allows for customization through templates and to easily control for privacy and security.

#### Cons

Generally I can think of few cons about Dovetail! At the time, the list of product integrations was still growing, but see that the team has already made significant strides in expanding that list. Dovetail also is extremely receptive to user feedback and truly feels like a user-first business. That said, changes and improvements to the platform were frequent and common. Sometimes this inhibited our ability to stick with an established process with the tool, and it required us to restructure our repository slightly and re-socialize education to our stakeholders on how to utilize Dovetail. Ultimately, however, it was great to see Dovetail lead innovation in this product space for UXR teams.

#### Vendor response

It's great to learn about your success with Dovetail over the years, Emily. Thanks for sharing your experience and expertise.

Replied October 2024

---

### Magic features help me analyse my research with ease and enables me to spend more time using my research than managing it

- Overall rating: 5/5
- Reviewer: Jess K.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

I've used Dovetail for 2 years in two different organisations. It's been an absolute gamechanger as a super stretched Product Designer who's responsible for research through to visual design and a hand full of other roles too! Dovetail is the best tool I have as it's empowered me to empower customer research and insights into my teams, founders and engineers. You need everyone making decisions based on customer insight, not their opinions and this is the tool that helps!

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Dovetail feels like my research superpower. I easily raved about Dovetail pre-magic AI features because it was still so easy and powerful for helping me take my interviews through documentation and analysing for key insights + sharing and empowering my team with that information. And now, with new magic (AI) capabilities and where I think they are going next with the product, I am not only raving, but I am full fan-girl!!! It's hard to summarise in a few sentences! Now I can import an interview recording, click a few buttons and have summaries, highlights (using my custom tags) and shareable insights. What took me days now takes me minutes and I have more time to focus on using my research than analysing it. Getting started is also a piece of cake because they have templates you can use straight out the box and I use the google integration to quickly pull in my interviews after a google meet recording. I use Dovetail daily and it's become a staple resource from our Founders to our software engineers.

#### Cons

Sometimes the transcribing works really well and other times it's a bit off and combines phrases from multiple speakers together in a single block. It's never been a deal breaker though because the rest of the product is so good.

---

### Spreadsheets are 2D; Dovetail is 3D

- Overall rating: 5/5
- Reviewer: Vesna M.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

Dovetail is a game-changer for me because I don't need to have my system fully figured out at the start of a project. As patterns emerge, Dovetail lets me adapt my workspace (unlike rigid spreadsheets!). I love that I can tweak my framework as I go — tags, color coding, categories — it's all flexible. Plus, it's not just for video content. I can pool in different mediums and tag everything the same way. The real highlight, though, is the variety of views: board, canvas, table — I can view my data depending on how I'm planning to use it that day. Dovetail makes research fun and intuitive, letting me interact with it from different angles without the headache of reorganizing everything. It’s a breath of fresh air compared to spreadsheets. It allows research to feel organic yet organized.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

- Very intuitive to use — the way you can just drag and drop, click and edit, manipulate, view, etc. - Very easy to train a subcontractor or VA because of how intuitive the tool is - Beautiful tagging system that lets you adapt your process on the fly - Granular customization and filtering so you can easily include/exclude content when you want to view it on a canvas, in table format, or as a board - You can easily find the source of any highlighted item so you can revisit the full context - Adding a second user and giving them the right permission level is easy - Brings your research to life and makes it fun and exciting to interact with it

#### Cons

- The AI features can see some improvement. The outputs aren't that helpful and not that good - I wish the price point to add users wasn't as high

---

### Great way to collect, monitor, and categorize insights from user research

- Overall rating: 4/5
- Reviewer: Dani H.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 201-500 employees
- Product usage: Used monthly for less than 2 years
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

Dovetail is a super powerful tool for helping our team categorize, store, and get insights from interviews we have with users. The auto transcribe feature, AI insights, and ease of tagging content allows us to prioritize building better features while never losing a use case or pain point in the sea of content.

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 4/5

#### Pros

- Easy to upload, transcribe, and tag content - Auto transcribes calls you upload which is a huge plus - The AI feature pulls insights from your recordings - Your able to jump to points in the call from the transcript or tags - The insights board feature is super useful - Great collaboration features - Able to collect recordings from various projects and synthesize findings for other stakeholders - Our PMs and UX designers are able to track customer feedback on new features and current features and build a robust collection of pain points, use cases, feature requests, and other feedback.

#### Cons

- some workflows feel a bit clunky at times and I wish there could be less clicks do to certain things - I wish there were more visualization types to build reports - I would like more filter options

---

### Dovetail has been a game changer for our product team

- Overall rating: 5/5
- Reviewer: Marlana C.
- Verified reviewer: Yes
- Industry: Automotive
- Company size: 51-200 employees
- Product usage: Used daily for more than 2 years
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

Dovetail brings all of our user research feedback into one place and allows any user to easily find information about what customers are looking for. It is also makes doing qualitative research analysis a breeze. I can easily organize my notes and analyze the findings super fast, moving projects along faster. A total game changer for analysis.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Dovetail has opened up customer feedback to our entire product team. I use this product daily, and we have hundreds of hours in our repository that allow our product team to get a temperature gauge on our customers on any subject we've collected feedback on. The AI summaries are amazing and allow users to quickly understand the customer problem by summarizing across all mentions. Overall the product is incredibly easy to get up and running and sharing out feedback outside of Dovetail. We are so happy to have a repository to organize product feedback.

#### Cons

It can be a bit tricky navigating around the product sometimes and I wish we were able to timebox search results. For example, it would be helpful to know feedback about a particular feature since its redesign 6 months ago. Any feedback before them would not be as relevant and we would want to exclude those from the summary.

---

### Dove Rocks!

- Overall rating: 5/5
- Reviewer: Sam L.
- Verified reviewer: Yes
- Industry: Higher Education
- Company size: 10000+ employees
- Product usage: Used weekly for more than 2 years
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

Overall, Dovetail is a great tool with excellent customer support.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

How quickly we can process our qualitative and quantitative data.

#### Cons

The user interface is a bit hard to learn.

#### Vendor response

So glad you're seeing success with Dovetail, Sam. Thanks for the review!

Replied October 2024

---

### Dovetail has been an incredible tool for our team!

- Overall rating: 5/5
- Reviewer: Carlos G.
- Verified reviewer: Yes
- Industry: Medical Devices
- Company size: 10000+ employees
- Product usage: Used daily for less than 12 months
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

I've really enjoyed how intuitive the platform is and it has become an essential part of my workflow. I highly recommend it!

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Dovetail has been an incredible tool for our team! It's user-friendly and easy to navigate, making the research process much easier. The AI support has been a game changer! especially with the auto-tagging feature! It really has helped me to save more time when tagging for consistency in our insights. We've really enjoyed how intuitive the platform is and it has become an essential part of my workflow. I highly recommend it!

#### Cons

The AI support for tagging is a game changer, but it could be improved to recognize more items that need tagging. I'd love to spend even less time on manual tagging.

---

### Great tool for getting the entire business involved

- Overall rating: 5/5
- Reviewer: Ioana G.
- Verified reviewer: Yes
- Industry: Leisure, Travel & Tourism
- Company size: 201-500 employees
- Product usage: Used daily for free trial
- Reviewed: August 2019
- Review source details: This review was submitted organically. No incentive was offered

Overall very happy that I can use the same tool for disseminating insights around the entire business as well as analyse our research! Great customer service, they've been quick to help us with anything and their roadmap looks great and they also seem to be pretty quick at turning around new features!

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

- Very easy to get the hang of by both researchers and non-researchers - Very pleasant to use: Pure Joy UI makes you wanna go in the tool all the time (yeah, I know, UI matters!) - Flexible spaces - you can use it to create templates and this way to bring consistency and also expand good practice research to entire company, outside of the research team - It's good at engaging non-researchers via a "Discover" board where you can see all the latest insights - Flexible notes allowing unlimited videos, images, the data doesn't have to be just plain text

#### Cons

- Still some work being done on automations, and using global tags instead of just project-specific tags, but they have a lot of cool stuff on the roadmap - A little concerned about the inability to back-up / export all data at once (only in parts), but it's also on their roadmap and their customer service have also offered to do it as a one-off for us - Perhaps the ability to quantitatively measure behaviours from user testing (e.g. X users successfully completed the tasks) would be a great addition

#### Vendor response

Thank you Ioana! Really appreciate your kind words and all of the feedback you've been sending us over the past few weeks. Keep it coming!

Replied August 2019

---

### Great for aggregating UX research

- Overall rating: 5/5
- Reviewer: Namon B.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 51-200 employees
- Product usage: Used monthly for more than 2 years
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

Overall I have loved using Dovetail. It's been straightforward to use, and it provides the tools I need to aggregate UX research. I rely on Dovetail to do this job for me.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 3/5
- Functionality: 5/5

#### Pros

It's great for aggregating customer feedback. I use it to analyze and tag transcripts from customer interviews, and to aggregate the feedback to see which insights rise to the top.

#### Cons

I was confused by their project organization system.

---

### A great customer insight tool for growing enterprises

- Overall rating: 5/5
- Reviewer: Christopher C.
- Verified reviewer: Yes
- Industry: Research
- Company size: 51-200 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

My team and I started using Dovetail early on and it's provided value from day one and has only improved. Dovetail gives my team a centralised location to store and reference our user research, ensuring data is never lost or fragmented. It has also helped to align our day-to-day product work and to onboard new team members with existing projects. The recent introduction of AI tools such as Summaries has greatly improved the rate of communication to PMs and key stakeholders ahead of final results and more formal planning.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

- Improved Product team alignment - Customer insight retention - Project onboarding

#### Cons

There are some quirks in the layout and design of certain functionality but these are minor overall.

---

### Phenomenal company

- Overall rating: 5/5
- Reviewer: Paula B.
- Verified reviewer: Yes
- Industry: Medical Devices
- Company size: 1001-5000 employees
- Product usage: Used daily for less than 2 years
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

Dovetail has been phenomenal. Thought leadership from the support team - constant communications, and exceptional assistance in getting set up. The tool has reduced my team’s time from synthesis to actionable insights from days to hours.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Ease of use. Accuracy. Time savings. Exceptional customer support.

#### Cons

I have zero complaints about dovetail. From the implementation to the efficacy of the tool, everything has been fantastic.

---

### Dovetail: A Strong Research Tool with Room to Grow

- Overall rating: 4/5
- Reviewer: Pablo R.
- Verified reviewer: Yes
- Industry: Automotive
- Company size: 5001-10000 employees
- Product usage: Used weekly for less than 6 months
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

I'm excited for the first time about documentation. It still requires effort but the time saved for future references is outstanding.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 3/5

#### Pros

Ease of use, transcription and strong collaborative tools, tagging and highlighting is effortless. I like that i can visualise the future worth of the documentation done today.

#### Cons

Compatibility with other research tools is lacking, the integration with Maze is poor. Some features are still lacking, like moving components or files around.

---

### Ok, but could be so much more

- Overall rating: 4/5
- Reviewer: Jeremy P.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 10000+ employees
- Product usage: Used monthly for less than 12 months
- Reviewed: October 2023
- Review source details: This review was submitted organically. No incentive was offered

Frustrating. This tool could be great, but the missing UX touches and performance let it down.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 3/5
- Customer support: 3/5
- Functionality: 3/5

#### Pros

Dovetail really helps get a handle on the mass of material that comes out of interviews

#### Cons

For a tool that's supposed to be for UX researchers, the UX isn't great. There are plenty of little things that could be easily resolved, like if you come out of a video transcript to manage tags, when you go back to the video, you are dumped at the beginning, rather than the last point you were editing.Performance also sucks. There's a 5 second delay when you do anything. Make an edit to the transcript - 5 seconds. Add a tag - 5 seconds. It's really slowing me down and is massively frustrating.I've tried re-booting the laptop and working with ONLY Dovetail loaded, nothing else. Nothing seems to improve it. I have a decent laptop and no other tools suffer from this.On top of that, they offer a few AI tools, but their all talk and no trousers. The AI summary does a poor job on transcripts and stops if the transcript is too long. You certainly couldn't use the summary in a report. Definitely does not live up to the hype.

#### Reasons for switching to Dovetail

My work forced me to stop using Condens. That was a much better tool with far more responsive support.

---

### Best way to frame and organize qualitative research

- Overall rating: 5/5
- Reviewer: Francesco P.
- Verified reviewer: Yes
- Industry: Internet
- Company size: 51-200 employees
- Product usage: Used daily for less than 12 months
- Reviewed: November 2019
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

The best thing about Dovetail is the different layers of management and analysis for qualitative data. It enable our team to be on top of qualitative research, and to share and extract key information while there are maybe 10-20 interviews per week. This would not be possible otherwise.

#### Cons

Dovetail is great and love the way it is growing with its users.

#### Vendor response

Thank you for the kind review Francesco! We're stoked to hear how much value Dovetail is providing for you. Let us know if we can help with anything!

Replied November 2019

---

### The best product for user interview data

- Overall rating: 5/5
- Reviewer: Ryan Q.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 201-500 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Central repository of our user interviews. Great tagging. Useful AI features. Great collaboration.

#### Cons

Cross-project tagging only on enterprise license

---

### Dovetail makes storing, managing, and sharing our qualitative really easy.

- Overall rating: 5/5
- Reviewer: Sarah C.
- Product usage: Used daily for less than 12 months
- Reviewed: July 2018
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Dovetail is really user-friendly. We quite often share our data with relevant stakeholders, who have very little difficulty in using it. I am also able to synthesise the qualitative data quickly and easily, which is so important for me because I work under Agile. It saves time, and walls of post-it notes! We also use it as a repository for all of our qualitative data. The ability to add audio and video files, Excel files, and photos to notes is probably my favourite feature -- we no longer have to store it all on the server separately. The customer service is highly responsive, friendly, and supportive. They cannot be faulted!

#### Cons

A lot of useful features are still in production, such as cross-project search. But I'm more than happy to wait, because it will be worth it!

#### Vendor response

Thank you for the amazing review Sarah! I'm stoked to hear Dovetail is helping you succeed at HotelsCombined.

Replied July 2018

---

### Great option for people who struggle with finding all their userdata across different departments

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: E-Learning
- Company size: 11-50 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: October 2018
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Great experience so far. The new pricing modell works better for smaller teams and the feature that have been added make it really competetive and simplify the process of logging user interviews, have all the insight in one searchable place.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 3/5

#### Pros

I like the search feature most, it is great to have the ability to search in different folders at the same time across different projects. The design is simple, very intuitive and feels solid.

#### Cons

The editor could have had some extra formatting features.

#### Vendor response

Thank you for leaving us a review! We're working on adding more formatting features to the editor. If there's anything specific you'd like, please send us feedback in-app or email us at hello@dovetailapp.com.

Replied October 2018

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### Massive Timesaver

- Overall rating: 4/5
- Reviewer: Leonie S.
- Verified reviewer: Yes
- Industry: Hospital & Health Care
- Company size: 2-10 employees
- Product usage: Used monthly for less than 2 years
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

Very good for user research and creating a repository

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

I liked how easy it was to upload videos, get a transcription and then tag sections of audio/video

#### Cons

I couldn't always present the results the way I wanted to. I liked the storytelling feature but couldn't always share it easily, or integrate it with Slides/Powerpoint.

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### Dovetail is exceptional

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Non-Profit Organization Management
- Company size: 51-200 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: October 2018
- Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

Simple to use, simple to learn, quick to code, quick to understand your data

#### Cons

Only one small thing I love to do and that is tag/code everything based on a search query. Most other software can't do this so no big deal. Would like to be able to load in demographic data as well to see my data segmented by that more easily.

#### Vendor response

Thanks for the review! We really appreciate you taking the time. Bulk edit on search results is on our roadmap, so stay tuned!

Replied October 2018

## More reviews

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Dovetail Reviews, Pros and Cons - 2026 Software Advice