# Emma by Marigold Software Reviews, Demo & Pricing - 2026 > Review of Emma by Marigold Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/product/426694-Emma --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Emma by Marigold Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/product/426694-Emma/reviews/)[Alternatives](https://www.softwareadvice.com/product/426694-Emma/alternatives/) # Emma by Marigold 2026: Benefits, Features & Pricing Wondering if Emma by Marigold is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Emma by Marigold 4.2 [(156)](https://www.softwareadvice.com/product/426694-Emma/reviews/) Pricing Starting at $99.00 per month ### About Emma by Marigold Emma by Marigold is a cloud-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications. Emma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver follow-up emails by analyzing if the recipient has opened an email or clicked the link sent to them. Emma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications. Wondering if Emma by Marigold is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Emma by Marigold User Interface ## Popular Emma by Marigold Alternatives Main Product Emma by Marigold 4.2 [(156)](https://www.softwareadvice.com/product/426694-Emma/reviews/) Ratings Breakdown - 4.22Ease of use - 4.01Value for money - 4.21Customer support - 3.95Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [Gmail](https://www.softwareadvice.com/email-marketing/gmail-profile/) 4.8 [(13439)](https://www.softwareadvice.com/email-marketing/gmail-profile/reviews/) Ratings Breakdown - 4.81Ease of use - 4.77Value for money - 4.45Customer support - 4.71Functionality Pricing Available upon request Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3473)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17625)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.36Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2285)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price ## Emma by Marigold Pricing and Plans Starting price: $99.00 per month Free Trial Free Version Emma Lite $99.00 per month Plan includes: - Drag & Drop Email Editor - Dynamic Content - Email Scheduling - Email Template Gallery - Real-time Reporting - Deliverability Support - Segmentation - A/B Testing - Signup Forms - API Access Read More Emma Essentials $159.00 per month Plan includes: - Drag & Drop Email Editor - Code Your Own Emails - Dynamic Content - Email Scheduling - Landing Page Builder - Marketing Automation - Segmentation - SMS - Deliverability Support - A/B Testing Read More Emma for Teams $249.00 per month Plan includes: - Tiered Account Structure - Deliverability Support - Drag & Drop Email Editor - Code Your Own Emails - Dynamic Content - Marketing Automation - Landing Page Builder - A/B Testing - Segmentation - SMS Read More Emma Corporate Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Emma by Marigold Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Emma by Marigold Access Controls/Permissions Activity Dashboard Activity Tracking Alerts/Notifications API Archiving & Retention Audience Targeting Automated Responses Behavioral Targeting Behavior Analytics Behavior Tracking Campaign Management Campaign Personalization Campaign Planning Campaign Segmentation Channel Management Click Tracking Collaboration Tools Communication Management Compliance Management Consent Management Contact Database Content Management Contextual Targeting CRM Customer Communication Customer Database Customer Data Management Customer Engagement Customer Experience Management Customer History Customer Journey Mapping Customer Profiles Customer Surveys Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Reports Customizable Templates Customization Data Import/Export Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Distribution Email Management Email Marketing Email Monitoring Email Templates Engagement Tracking GDPR Compliance Generative AI HTML Editor Image Library Interaction Tracking Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Nurturing List Management Mailing List Management Marketing Automation Marketing Calendar Mass Texting Message Personalization Messaging Mobile Access Mobile Optimization Multi-Campaign Multi-Channel Communication Multi-Channel Marketing Multiple User Accounts Open Rate Tracking Performance Metrics Personalization Preview Functionality Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Reporting/Analytics Reporting & Statistics Scheduled Messaging Scheduling Segmentation SMS Marketing SMS Messaging Spam Blocker Subscription Management Surveys & Feedback Template Management Third-Party Integrations Unsubscribe Database Visual Analytics Web Forms Workflow Automation Workflow Management ## Emma by Marigold Integrations Raven Tools Integration rated undefined from -1 review ReviewTrackers Integration rated undefined from -1 review accesso ShoWare Integration rated undefined from -1 review Better Integration rated undefined from -1 review Zapier Integration rated undefined from -1 review Poptin Integration rated undefined from -1 review See all 54 integrations ## Emma by Marigold User Reviews Overall Rating 4.2 Ratings Breakdown 5 47% 4 34% 3 13% 2 3% 1 3% Secondary Ratings Ease of Use 4.2 Value for money 4.0 Customer support 4.2 Functionality 3.9 JS Joseph S. Verified reviewer Consumer Goods 11-50 employees Used monthly for more than 2 years Review source Reviewed April 2024 Easy to Use Email Marketing 3 Previously 4 Ratings Breakdown 4 Ease of use 2 Value for money Previously 3 3 Customer support Previously 5 3 Functionality Previously 4 Pros: Drag and Drop Editor is easy to use. DMARC setup is fairly simple. Easy setup Cons: More expensive than some competitors. HTML Editor is sort of glitchy Read More Trevor A. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 2 years Review source Reviewed October 2023 Emma Gets It Done 5 If you're looking for an alternative ESP and are tired of MailChimp, Klaviyo, or Constant Contact, then you really should give Emma a try. We've had a very pleasant experience with Emma, and their staff is there to answer questions for you any time of day. They are extremely knowledgeable and can help with the most complex requests. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: The thing i like most about Emma is how easy things are to manage. The UI is laid out in a way that makes it very straightforward to get what you need to do, done. ;) Things are laid out in a very easy to understand way. Cons: We don't like the creeping cost of Emma. That is really the only thing that we don't like about Emma. Reasons for switching to Emma by Marigold We needed more from our ESP. Constant Contact just wasn't doing enough for us, and we found that Emma checked all of the boxes. Read More BE Ben E. Verified reviewer Higher Education 11-50 employees Used daily for less than 2 years Review source Reviewed September 2020 Decent Platform, but Beware the Extra Fees 3 Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options. I only advise that you pay close attention to your contract. Ratings Breakdown 3 Ease of use 3 Value for money 3 Customer support 4 Functionality Pros: Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization. Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier. Cons: There were two areas that were considerably frustrating when it came to Emma. The first was the sometimes inexplicable display/formatting differences that would exist between the preview of an email draft and the test email that you'd receive. Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did not show up when creating the email draft. Most of these issues only occurred when copying and pasting content into the draft. The other frustration stemmed from billing. Condensing a long-winded and uninteresting story, we unknowingly doubled our contacts by creating sub accounts within our account. This doubled our contact count, which put us more than 20,000 contacts over what we were contracted for. We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract. It was expensive and the sting of it was only amplified by the fact that there was no customer service interaction or notification of the issue prior to us having to fork over a considerable amount of money. Reasons for choosing Emma by Marigold At the time, I believe it was the confidence instilled by our day-to-day contact and the customer service experience. It provided the confidence that this was the right decision for the company. Reasons for switching to Emma by Marigold While I was not part of the initial decision-making to switch, I believe it was made in the name of accruing a platform in which an API could be built out so that the email management platform would speak to our personnel database, making information management easier. Read More VR Verified Reviewer Consumer Services 1001-5000 employees Used daily for less than 2 years Review source Reviewed June 2019 Great ESP for Enterprise Level 5 Great. No complaints. System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I currently use this to manager multiple brands as sub-accounts under a single primary account. The interface is intuitive, once you get used to it the builder is more powerful that others out there, and I really enjoy the way segmenting works. Automation is a breeze and multivariate testing works really well and is clear to see campaign specific winners. Cons: The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then. Would be nice to build segments on the fly based on previous campaigns etc. Reasons for choosing Emma by Marigold Price, ease of use, features and the way multiple sub accounts are handled within the system. Reasons for switching to Emma by Marigold MailChimp kept flagging our emails that were double and tripled checked, ran through multiple spam filters and opt ins and threatened to shut down our account. We have 100's of thousands of subscribers and are very detailed when it comes to list health and management. Read More AB Anuoluwapo B. Verified reviewer Financial Services 2-10 employees Used daily for more than 2 years Review source Reviewed January 2026 Emma by Marigold in Financial Services Campaigns 5 Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Lead nurturing for SaaS is what I like most about Emma by Marigold since via drip campaigns I am able to move our new customers through demo invite, feature highlights and onboarding. Cons: I use Emma by Marigold for our financial services campaigns on a daily basis and I find nothing to dislike. Read More VR Verified Reviewer Computer & Network Security 51-200 employees Used weekly for less than 2 years Review source Reviewed August 2022 Awful unsubscribe process - confusing & unclear and unlike any other software product 2 After moving to a (better & cheaper) provider, a message was sent cancelling our subscription (the only way you can cancel once subscribed) with no information listed in the settings on how to unsubscribe. My Emma claimed never to have received the email, and so the matetr was left. Rather than email or contact me again, MyEmma started threatening debt collectors, sent to every email address in the company. In order to close the matter as quickly as possible, 3x months of the unused service has now been paid for. Unreasonable business practices from a mediocre (at best) provider. I would strongly advise looking elsewhere. Ratings Breakdown 3 Ease of use 1 Value for money 1 Customer support 3 Functionality Pros: The product itself is very basic compared with other tools on the market. Cons: The inability to export data easily was the main reason we had to move away. Reasons for choosing Emma by Marigold It seemed more functional on the surface, awful support & sales Read More EW Evangeline W. Verified reviewer Health, Wellness and Fitness 2-10 employees Used daily for more than 2 years Review source Reviewed October 2025 Email Marketing for my Small Fitness Company at Par with Emma by Marigold 4 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines. Creating and sending personalized marketing emails requires zero manual effort with Emma by Marigold. Cons: The prebuilt templates for creating campaigns in Emma by Marigold are outdated but it offers premium at additional cost. Read More FS Felicia S. Verified reviewer Telecommunications 1001-5000 employees Used daily for more than 2 years Review source Reviewed August 2025 I give Emma by Marigold a 10/10 Overall Rating 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Traditional marketing strategies are tedious and costly. With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically. Cons: I have been using Emma by Marigold for a while now and I seldom experience bugs nor daunting features to customize. Read More RN Rachel N. Verified reviewer Luxury Goods & Jewelry 51-200 employees Used daily for more than 2 years Review source Reviewed June 2025 My Review of Emma by Marigold 4 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema. Cons: Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features. Read More NE Nkechi E. Verified reviewer Hospitality 201-500 employees Used daily for more than 2 years Review source Reviewed October 2024 Emma by Marigold in Hotel & Hospitality Industry 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Emma by Marigold streamlines marketing strategies by replacing traditional marketing with digital campaigns such as email marketing. Cons: I slightly dislike that Emma by Marigold lack website builder capabilities unlike some alternatives such as CC. Read More Showing 1 - 10 of 156 Reviews [See All Reviews](https://www.softwareadvice.com/product/426694-Emma/reviews/) ## Emma by Marigold Popular Comparisons [Gmail vs Emma by Marigold](https://www.softwareadvice.com/compare/171529-gmail/vs/426694-Emma/)[Brevo vs Emma by Marigold](https://www.softwareadvice.com/compare/18887-brevo/vs/426694-Emma/)[Mailchimp vs Emma by Marigold](https://www.softwareadvice.com/compare/111921-mailchimp/vs/426694-Emma/) [Compare All Alternatives](https://www.softwareadvice.com/product/426694-Emma/alternatives/) ## Other Top Recommended Email Marketing Software [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **6** times [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **4** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **4** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6234) Recently recommended **3** times Stuck Between Options? 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