# Apollo.io Software Reviews, Demo & Pricing - 2026 > Review of Apollo.io Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/product/428803-Apollo --- [Home](https://www.softwareadvice.com/) / [Sales Engagement Platform Software](https://www.softwareadvice.com/crm/sales-engagement-comparison/) / Apollo.io Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/product/428803-Apollo/reviews/)[Alternatives](https://www.softwareadvice.com/product/428803-Apollo/alternatives/) # Apollo.io 2026: Benefits, Features & Pricing Wondering if Apollo.io is right for your organization? Our Sales Engagement Platform Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pros and Cons - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Apollo.io 4.5 [(394)](https://www.softwareadvice.com/product/428803-Apollo/reviews/) Pricing Starting at $49.00 per month ### About Apollo.io Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. Wondering if Apollo.io is right for your organization? Our Sales Engagement Platform Software selection experts can help you in 15 minutes or less. ## Apollo.io User Interface ## Popular Apollo.io Alternatives Main Product Apollo.io 4.5 [(394)](https://www.softwareadvice.com/product/428803-Apollo/reviews/) Ratings Breakdown - 4.47Ease of use - 4.40Value for money - 4.26Customer support - 4.51Functionality Pricing Starting at $49.00 per month Get Price Alternative Product [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/) 4.5 [(549)](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/) Ratings Breakdown - 4.54Ease of use - 4.27Value for money - 4.35Customer support - 4.47Functionality Pricing Available upon request Get Price Alternative Product [useArtemis](https://www.softwareadvice.com/customer-data-platform/useartemis-profile/) 4.7 [(171)](https://www.softwareadvice.com/customer-data-platform/useartemis-profile/reviews/) Ratings Breakdown - 4.78Ease of use - 4.86Value for money - 4.56Customer support - 4.61Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [Dripify](https://www.softwareadvice.com/crm/dripify-profile/) 4.7 [(477)](https://www.softwareadvice.com/crm/dripify-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.29Value for money - 4.62Customer support - 4.43Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [Cognism](https://www.softwareadvice.com/crm/cognism-profile/) 4.7 [(257)](https://www.softwareadvice.com/crm/cognism-profile/reviews/) Ratings Breakdown - 4.75Ease of use - 4.46Value for money - 4.63Customer support - 4.65Functionality Pricing Starting at $1000.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2561)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price ## Apollo.io Pros and Cons We analyzed 394 verified reviews for Apollo.io to find out what actual users really think. Select to learn more Intuitive User Experience Apollo.io features a user-friendly interface that makes navigation and data mining straightforward. Users appreciate its simplicity, quick learning curve, and helpful tools that make daily tasks and outreach easier to manage. Robust Lead Sourcing Tools Apollo.io streamlines lead generation with a vast, searchable database and customizable filters. Users can quickly build targeted lists, validate leads, and launch outreach sequences, making it easier to find qualified prospects and accelerate sales efforts. Reliable Contact Data Quality The platform provides users with access to up-to-date and verified contact information, including emails and phone numbers. While accuracy rates are generally high, Apollo.io helps enrich CRM data and supports efficient campaign targeting for sales and marketing teams. Email Verification And Deliverability Issues Users report challenges with email accuracy, including bounced messages and invalid addresses. The verification process can be slow or unreliable, and concerns about spam rates and integration complexity affect bulk email campaigns and domain reputation. ## Apollo.io Pricing and Plans Starting price: $49.00 per month Free Trial Free Version Free $0.00 per user, per month No plan information available Basic $49.00 per user, per month No plan information available Professional $99.00 per user, per month No plan information available Custom $5,000.00 per user, per year No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Apollo.io Features - Popular features found in Sales Engagement Platform Business Process Automation Calendar Management Campaign Management Communication Management For Sales Teams/Organizations Performance Management Sales Pipeline Management - More features of Apollo.io A/B Testing Activity Dashboard Activity Tracking AI/Machine Learning Alerts/Notifications API Audience Targeting Auto-Dialer Automatic Call Distribution Automatic Transcription Autoresponders B2B Lead Generation Behavioral Analytics Business Process Control Call List Management Call Monitoring Call Recording Campaign Analytics Campaign Personalization Campaign Segmentation Collaboration Tools Competitive Analysis Contact Database Contact Management Content Delivery Content Management Conversation Intelligence Conversion Tracking Correlation Analysis CRM Customer Database Customer History Customer Journey Mapping Customer Profiles Customer Segmentation Customizable Fields Customizable Reports Customizable Templates Dashboard Dashboard Creation Data Enrichment Data Extraction Data Import/Export Data Integration Data Management Data Synchronization Data Visualization Deal Management Demographic/Firmographic Data Dynamic Modeling Email Management Email Marketing Email Templates Email Tracking Engagement Tracking Event Triggered Actions GDPR Compliance Goal Management Graphical Data Presentation Intent Data Interaction Tracking Lead Capture Lead Distribution Lead Generation Lead Management Lead Notifications Lead Nurturing Lead Qualification Lead Scoring Lead Segmentation Lead Verification/Validation Meeting Management Modeling & Simulation Multi-Campaign Multiple Data Sources On-Demand Recording Performance Metrics Personalization Pipeline Management Pipeline Reports Predictive Analytics Prioritization Prospecting Tools Real-Time Analytics Real-Time Data Real-Time Notifications Real-Time Reporting Recommendations Reminders Reporting/Analytics Reporting & Statistics Sales Onboarding & Training Sales Reports Sales Trend Analysis Search/Filter Segmentation Sentiment Analysis Social Media Integration Statistical Analysis Target Account Identification Task Management Third-Party Integrations Workflow Automation Workflow Management ## Apollo.io Integrations HubSpot CRM Integration rated 4.5 from 39 reviews Gmail Integration rated 4.9 from 27 reviews LinkedIn for Business Integration rated 4.8 from 26 reviews Salesforce Sales Cloud Integration rated 4.2 from 14 reviews Marketo Engage Integration rated undefined from -1 review SendGrid Integration rated undefined from -1 review See all 17 integrations ## Apollo.io User Reviews Overall Rating 4.5 Ratings Breakdown 5 68% 4 23% 3 4% 2 1% 1 3% Secondary Ratings Ease of Use 4.5 Value for money 4.4 Customer support 4.3 Functionality 4.5 Sarp O. Verified reviewer Biotechnology Self-Employed Used weekly for less than 12 months Review source Reviewed January 2025 A Sales Machine that Makes Life Easier 5 Simply great! It helps me automate a lot of the manual and repetitive tasks like sending, emails, LinkedIn messages and more. Awesome to be able to track everything in one app and access business intelligence and contact data like phone and email. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: A huge range of functionalities and everything you need for sales operation in one platform. Cons: The user interface is great but there is room for improvement to make navigation easier. Reasons for choosing Apollo.io Ease of use, more functionalities, useful features, better pricing options and bang for your bucks Read More SS Shane S. Verified reviewer Information Technology and Services 2-10 employees Used daily for less than 12 months Review source Reviewed June 2025 Power Platform With Excellent Community 5 Apollo.i has enabled the distributions of messages for our targeted marketing campaigns. The Apollo.io workflows enable the automated nurturing of leads and the ability to track companies and individuals engaging with content and the corporate website enables lead scoring. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The ability to define ideal customer profiles based on metrics (company size, company revenue, geographic location, industry) and quickly create targeted campaigns and workflows. Cons: The platform is extremely powerful and there is a slight learning curve to understand the dependencies and requirement to setup workflows and campaigns. However, this is a one-time ramp up challenge that is quickly overcome. Reasons for switching to Apollo.io Apollo.io offers contact identification with it's native contacts database. I was paying for a separate third-party contacts platform that was integrated into Insightly. I was able to replace both with Apollo.io. Read More VR Verified Reviewer Outsourcing/ Offshoring 51-200 employees Used daily for less than 2 years Review source Reviewed September 2022 Great tool! 5 Ratings Breakdown 5 Ease of use 5 Value for money Previously 4 4 Customer support 5 Functionality Pros: I like how it gives us a lot of information we need for our contacts. Easy to use and deploy. Cons: Sometimes the accuracy of the information was an issue. Read More SW Shasta W. Verified reviewer Construction 51-200 employees Used daily for less than 2 years Review source Reviewed March 2026 Great Platform for Finding Leads! 5 Overall, it’s an efficient platform that helps speed up outbound efforts while keeping lead quality high. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: What I like most about Apollo.io is how powerful and easy it is to use for prospecting and outbound sales. The platform combines a large, accurate database with strong filtering options, which makes it simple to quickly build highly targeted lead lists. I also really value the all-in-one functionality—being able to find contacts, verify emails, and manage outreach in one system saves a lot of time and reduces the need for multiple tools. The Chrome extension is especially useful for quickly pulling verified contact data from LinkedIn in real time, which helps streamline daily prospecting workflows. Cons: The main downside I’ve noticed with Apollo.io is that while the database is large, data accuracy can sometimes be inconsistent depending on the industry or role. That means you occasionally need to spend extra time verifying contacts or cleaning lists to ensure deliverability. Additionally, with so many features built into one platform, there can be a bit of a learning curve at the beginning, especially for new users who are not familiar with outbound tools. Read More BJ Benjamin J. Verified reviewer Information Technology and Services 51-200 employees Used daily for less than 2 years Review source Reviewed March 2025 Super easy to use data enrichment tool 5 Apollo has been a game changer for me. It's incredibly useful and super simple to use. I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier. I love that they have a Chrome extension that sits right on your screen, so you can seamlessly use it inside LinkedIn. It saves so much time and makes the process feel effortless. If I had to mention one thing that could be better, it's that when Apollo can't find a valid email for a prospect, you can't push them to the CRM, which can be a little frustrating. Overall, though, it's been an amazing tool that has made my workflow so much smoother and more efficient. Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: Apollo is incredibly useful and super simple to use, I mainly use it for getting prospect data into the CRM to help with sequencing. It's also brilliant that they have a chrome extension that sits on your screen so you can easily use it inside Linkedin. Cons: My only con is that if it cannot find a valid email for a prospect then you aren't able to push them to the CRM. Reasons for switching to Apollo.io Ease of use and better data that the competition Read More VR Verified Reviewer Computer Software 11-50 employees Used daily for more than 2 years Review source Reviewed July 2025 Good for a short time but always verify the data 3 My experience was very bad with Apollo as they came up with a new credit usage system but didn't pass the benefits to us as we were billing annually. Moreover, they charge exorbitant credits for API calls and don't even try to not charge for duplicate data. Ratings Breakdown 5 Ease of use 2 Value for money 2 Customer support 5 Functionality Pros: The platform is really great, very easy to navigate and user friendly. Finding data is easy and anyone, literally anyone, can do it. Cons: The data quality is not that great and somehow they still haven't been able to decide the pricing and credits usage. It's very frustrating to see them change credits usage so often and they don't pass on the benefits of new features and changes to users who have billed annually. Reasons for switching to Apollo.io There were multiple factors like pricing, ease of use and the Chrome extension. Read More Rb Randy b. Verified reviewer Staffing and Recruiting 2-10 employees Used daily for less than 12 months Review source Reviewed March 2025 Disappointing Phone Data & Poor Customer Service 2 I had high expectations for Apollo.io, but it has been disappointing. The phone data is unreliable, and without accurate contact information, the platform loses much of its value. On top of that, customer service is non-existent, making it difficult to resolve issues. While the pricing is reasonable, you ultimately don’t get what you pay for. I wouldn’t recommend it for those who need quality phone numbers for outreach. Ratings Breakdown 3 Ease of use 2 Value for money 1 Customer support 2 Functionality Pros: The pricing is reasonable compared to other platforms. Cons: The phone numbers are highly inaccurate, and most of the ones provided are just generic corporate lines that I could easily find on Google. Customer service is also terrible—completely unresponsive, and I’ve been waiting over a week for a simple answer. Reasons for choosing Apollo.io pricing and intent data info was decent. Reasons for switching to Apollo.io better features and intent data was inportant Read More SR Suvankar R. Verified reviewer Information Technology and Services 11-50 employees Used weekly for more than 2 years Review source Reviewed September 2025 Reliable database tool 5 I used to create GTM plans for lead generation and prospecting activities, including LinkedIn outreach, cold calling, and email campaigns. I also generated a strong pipeline of leads using databases sourced from Apollo. Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: Accuracy of the available database with complete details from email ID, phone number, geography, and designation. Cons: Nothing much, sometimes the Apollo LinkedIn plugin behaves a little weird. Rest is definitely one of the most affordable database tools I have used after ZoomInfo. Reasons for switching to Apollo.io ZoomInfo was very expensive. ZoomInfo Subscriptions was much more costly. Read More AM Alex M. Verified reviewer Information Technology and Services 201-500 employees Used weekly for less than 2 years Review source Reviewed March 2025 Apollo is good for enrichment but lacks maturity for sales engagement 4 We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various different options it provides eg. Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to manage. Ratings Breakdown 2 Ease of use 3 Value for money 3 Customer support 4 Functionality Pros: It has a strong database of Companies and Contacts to enrich your CRM. Cons: It's not intuitive and is hard for early users to navigate. It's also trying to be a CRM and a Sales Engagement tool. It is hard to know what to do when starting up. Reasons for switching to Apollo.io Zoominfo had a high cost and we were not getting value from it. Read More VR Verified Reviewer Marketing and Advertising 501-1000 employees Used daily for less than 2 years Review source Reviewed February 2026 Apollo is a must have! 5 Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I like that you can build very specific lead list with minimum effort and the user interface is simple to use. The learning curve is shorter because of all the videos and live help they offer. I think its a great tool for sales management and is definitely a good value for the money! It doesnt take long to get setup and is very secure. Cons: My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me. Read More Showing 1 - 10 of 394 Reviews [See All Reviews](https://www.softwareadvice.com/product/428803-Apollo/reviews/) ## Apollo.io Popular Comparisons [Seamless vs Apollo.io](https://www.softwareadvice.com/compare/428803-Apollo/vs/441610-seamless-ai/)[useArtemis vs Apollo.io](https://www.softwareadvice.com/compare/369021-useartemis/vs/428803-Apollo/)[Dripify vs Apollo.io](https://www.softwareadvice.com/compare/256302-dripify/vs/428803-Apollo/) [Compare All Alternatives](https://www.softwareadvice.com/product/428803-Apollo/alternatives/) ## Other Top Recommended Sales Engagement Platform Software [LeadSquared](https://www.softwareadvice.com/crm/leadsquared-profile/) **4.3** (167) Recently recommended **43** times [Rolldog](https://www.softwareadvice.com/marketing/rolldog-complete-profile/) **4.9** (33) Recently recommended **38** times [Workbooks](https://www.softwareadvice.com/crm/workbooks-crm-profile/) **4.3** (112) Recently recommended **12** times [Zipteams](https://www.softwareadvice.com/voip/zipteams-profile/) **4.7** (73) Recently recommended **7** times Stuck Between Options? 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