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> Reviews of Apollo.io. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Apollo.io is a good fit for you!

Source: https://www.softwareadvice.com/product/428803-Apollo/reviews

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Apollo.io Reviews

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[Overview](https://www.softwareadvice.com/product/428803-Apollo/)

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# Apollo.io Reviews

## Reviews Summary

## Overall Rating

4.5

* * *

## Ratings Breakdown

5

(269)

4

(92)

3

(16)

2

(4)

1

(13)

## Secondary Ratings

Ease-of-use

4.5

Customer Support

4.3

Value for money

4.4

Functionality

4.5

* * *

### Pros

"The AI features, integrations, and automation tools save a lot of time and help me work more strategically. While the pricing and credit usage can feel limiting at scale, the platform still delivers strong value in terms of productivity and results."

"This feature makes it more efficient for me to find contacts with the exact rolls I am looking for across different companies without having to visit each company's LinkedIn page individually."

"Overall, Apollo is a very useful tool for segmenting prospects, building lists, understanding intent and executing outbound sales strategies, albeit with some data quality issues."

### Cons

"In a situation where you need to pull a large volume of leads, the current plan limit of 30,000 credits can get used up quickly, and with phone numbers costing around 8 credits each, it becomes limiting fast."

"Paid plans now give only ~2,500 credits, and even email-only access costs 3–10 credits per contact due to forced waterfall and unlock systems."

"For example, between 5-10% of listed titles will be wrong compared to the prospects listed title on Linkedin, with no way to automatically update based on that information."

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Apollo.io Reviews, Pros and Cons - 2026 Software Advice