--- title: "Apollo.io Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Apollo.io. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Apollo.io is a good fit for you!" source_url: "https://www.softwareadvice.com/product/428803-Apollo/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Lead Generation Software](https://www.softwareadvice.com/marketing/lead-generation-comparison/) / [Apollo.io](https://www.softwareadvice.com/product/428803-Apollo/) / Apollo.io Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/product/428803-Apollo/) Reviews [Alternatives](https://www.softwareadvice.com/product/428803-Apollo/alternatives/) # Apollo.io User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 398 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.2/5 - Value for money: 4.4/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 271 reviews (68%) - 4 stars: 93 reviews (23%) - 3 stars: 16 reviews (4%) - 2 stars: 4 reviews (1%) - 1 star: 14 reviews (4%) ### Most mentioned pros - The AI features, integrations, and automation tools save a lot of time and help me work more strategically. While the pricing and credit usage can feel limiting at scale, the platform still delivers strong value in terms of productivity and results. - It helped simplify lead generation and made it easier to find the right prospects, organize outreach, and stay on top of sales activities in one place. While there were occasional issues with outdated contact information and some features being locked behind higher-tier plans, the platform was reliable and saved me a lot of time. - The contact database is extensive, and the filtering options make it easy to find potential customers based on industry, job title, location, and company size. ### Most mentioned cons - In a situation where you need to pull a large volume of leads, the current plan limit of 30,000 credits can get used up quickly, and with phone numbers costing around 8 credits each, it becomes limiting fast. - For example, between 5-10% of listed titles will be wrong compared to the prospects listed title on Linkedin, with no way to automatically update based on that information. - Paid plans now give only ~2,500 credits, and even email-only access costs 3–10 credits per contact due to forced waterfall and unlock systems. ## Apollo.io customer reviews Showing reviews 1-25 of 398 (page 1). ### Great Product, annoying bug - Overall rating: 4/5 - Reviewer: Connor G. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered I like Apollo, it's easy to set up and get started. The UI is intuitive and works very well with SalesNav. I just really find it annoying and tedious having to use credits to find contact info multiple times because of the bug that never goes away. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers. #### Cons The software is insanely glitchy. When I use credits to get contact information, I almost always need to refresh on the extension and redo it. --- ### Super easy to use data enrichment tool - Overall rating: 5/5 - Reviewer: Benjamin J. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Apollo has been a game changer for me. It's incredibly useful and super simple to use. I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier. I love that they have a Chrome extension that sits right on your screen, so you can seamlessly use it inside LinkedIn. It saves so much time and makes the process feel effortless. If I had to mention one thing that could be better, it's that when Apollo can't find a valid email for a prospect, you can't push them to the CRM, which can be a little frustrating. Overall, though, it's been an amazing tool that has made my workflow so much smoother and more efficient. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Apollo is incredibly useful and super simple to use, I mainly use it for getting prospect data into the CRM to help with sequencing. It's also brilliant that they have a chrome extension that sits on your screen so you can easily use it inside Linkedin. #### Cons My only con is that if it cannot find a valid email for a prospect then you aren't able to push them to the CRM. #### Reasons for switching to Apollo.io Ease of use and better data that the competition --- ### Great tool! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Outsourcing/ Offshoring - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like how it gives us a lot of information we need for our contacts. Easy to use and deploy. #### Cons Sometimes the accuracy of the information was an issue. --- ### Great tool for B2B Lead Generation - Overall rating: 5/5 - Reviewer: Abhishek Y. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Accurate contact data,easy lead search and useful fillter that make prospecting more faster also it is easy to use. #### Cons Some contact information is outdated and credit can runs out quickly with heavy usage that need to be improve. --- ### My Real Experience Using Apollo.io for Daily Sales Outreach - Overall rating: 5/5 - Reviewer: Nurudeen O. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, my experience with Apollo.io has been very positive. It has significantly improved my lead generation and outreach efficiency, making it much easier to find, organize, and engage qualified prospects. The AI features, integrations, and automation tools save a lot of time and help me work more strategically. While the pricing and credit usage can feel limiting at scale, the platform still delivers strong value in terms of productivity and results. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I love most about Apollo is how intuitive the user interface is. It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother. Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and removes the guesswork from prospecting. The integrations with CRM platforms also make a big difference. It allows me to run outreach and organize my leads in a structured, streamlined way without constantly switching between tools or dealing with messy workflows. Another thing that stands out is the customer support. Whenever I run into questions or need clarity, the support team is responsive and helpful, which makes it easier to keep moving without delays. That kind of reliability matters, especially when you’re using the platform daily. Overall, Apollo doesn’t just make outreach more efficient, it makes the entire process easier to manage and sustain over time. #### Cons Honestly, the two things I don’t really like about Apollo are the credit system for phone numbers and the subscription pricing. The pricing feels quite high, especially when you’re trying to scale outreach. In a situation where you need to pull a large volume of leads, the current plan limit of 30,000 credits can get used up quickly, and with phone numbers costing around 8 credits each, it becomes limiting fast. It doesn’t really support heavy outbound usage at scale. --- ### Apollo is the future of sales platforms - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, Apollo is a very useful tool for segmenting prospects, building lists, understanding intent and executing outbound sales strategies, albeit with some data quality issues. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Apollo is a futuristic outbound sales, intent signal and CRM tool all rolled into one (and much more). Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM and data tracking. It is an integral part to #### Cons Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data. The issue however is this data is often incorrect when compared to publicly and easily accessible data. For example, between 5-10% of listed titles will be wrong compared to the prospects listed title on Linkedin, with no way to automatically update based on that information. --- ### Most efficient lead generation tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Market Research - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The is the most efficient lead generation tool that I've used in recent years. It is extremely fast, has a very intuitive interface, and the options available are plentiful. #### Cons The key and only issue with the platform is that after you clean your leads or check off the option the only show verified emails, your total list reduces by like 20% --- ### Apollo is a must have! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that you can build very specific lead list with minimum effort and the user interface is simple to use. The learning curve is shorter because of all the videos and live help they offer. I think its a great tool for sales management and is definitely a good value for the money! It doesnt take long to get setup and is very secure. #### Cons My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me. --- ### Tool works of credits that become brick - Overall rating: 1/5 - Reviewer: Zaro D. - Verified reviewer: Yes - Industry: Construction - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Horrible, ui and experience is overwhelming. Decided to use for a month and my month finish after 30 min figure out how does work. Without Ai chat, optimizing or enriching Works of credits after your credits are gone is brick tool, you can’t use it. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros Database I assume they have a lots of leads I can use that I never be able to reach unless I don’t spend $1000/m minimum #### Cons In order to make everything in one place is unusable tool. Very slow, if you save your search show you one number, next time is different --- ### Apollo.io product review - Overall rating: 4/5 - Reviewer: Lily H. - Verified reviewer: Yes - Industry: Education Management - Company size: 1001-5000 employees - Product usage: Used daily for free trial - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Apollo.io was positive. I found it to be a powerful tool for lead generation and prospecting, with a large contact database and useful filtering options. While there was a bit of a learning curve at first, the platform offers a lot of value for sales and marketing professionals. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros Apollo.io is a useful tool for prospecting and lead generation. The contact database is extensive, and the filtering options make it easy to find potential customers based on industry, job title, location, and company size. \ #### Cons There is a bit of a learning curve because of the number of features available, but overall it is a solid platform for sales professionals and marketers looking to improve their outreach efforts. --- ### Apollo is good for enrichment but lacks maturity for sales engagement - Overall rating: 4/5 - Reviewer: Alex M. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered We use it for enrichment and it does this well. If it could guide people through its process better, and be very clear about the various different options it provides eg. Enrichment, Engagement, Conversations - and these were given to Admins to either turn on or off for users, it would be a lot easier to manage. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros It has a strong database of Companies and Contacts to enrich your CRM. #### Cons It's not intuitive and is hard for early users to navigate. It's also trying to be a CRM and a Sales Engagement tool. It is hard to know what to do when starting up. #### Reasons for switching to Apollo.io Zoominfo had a high cost and we were not getting value from it. --- ### An effective and affordable platform rich in offerings for both solo and team sales alike! - Overall rating: 4/5 - Reviewer: Shawn S. - Verified reviewer: Yes - Industry: Construction - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I find it better than Zoominfo, I like it much better because there is a single user experience and an affordable pathway to upgrading. The bells and whistles on Apollo seem to have more integrity than Zoominfo. Zoominfo is living mostly off the legacy of being the only game in town when that is a thing of the past now with tools like Apollo. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I liked that they had a single user offering that still had substantive tools that allowed you to have effective prospecting without spending thousands. The limitations that are there are clearly and rightly so created to make you upgrade. #### Cons That gap of what you get as a basic user and where that ends leaves a inconclusiveness to your work and outreach. I also find that the data seems around 65% accurate. They require certain connections in trade for the basic user offerings. Cleary those connections only enhance their data pool. #### Reasons for switching to Apollo.io Zoominfo lives off legacy of previous product, way too expensive, and the data is about 60% accurate. The tools are fluffed with claims but nothing to truly back with results. --- ### Apollo is a deal - Overall rating: 5/5 - Reviewer: WIlliam G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Easy to use interface that has a high amount of the email addresses I desire. #### Cons Having to unlock bits and pieces of information is a little annoying. #### Reasons for switching to Apollo.io ZI is really expensive. Apollo seems disruptive in that sense. More bang for your buck --- ### Apollo has become my secret weapon - Overall rating: 5/5 - Reviewer: Steve T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Absolutely amazing! At first I was getting frustrated with the software but once I dedicated some time to learn it I was able to unlock it's potential and now it is a seriously vital tool for us. And their support is one of the best I've ever experienced from a company. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Once I figured out really how to use Apollo it has become the key to setting meetings for my business. I've spent thousands of dollars and literally years trying other methods of lead gen and while other things have worked, nothing has worked quite as well as Apollo. The 2 biggest things I love about Apollo are 1. The search filter capabilities are amazing and they keep adding to it! It is so incredibly powerful I canceled my LinkedIn Sales Nav subscription because Apollo just blew LinkedIn out of the water for me. 2. The email sequencing functions are amazing and really help take a huge chunk of work off of my plate. I HIGHLY recommend Apollo. It is so far beyond better value and I think more capable than any other similar platform. #### Cons The 2 biggest drawbacks for me are the email tracking glitches and the learning curve. I'll explain, Email tracking is very detailed and I love the data they give you but on my account its only 50-70% accurate. If someone is using something like Mac Mail it doesn't track opens or replies so I thought I was getting poor rates until I dug into it further and confirmed with a different platform. HOWEVER, I've told Apollo about this and they have been amazing to try and fix it. Still working on it but Im honestly confident they will and this could just be for my account. It hasnt impacted my results in my campaigns either which is important to note. The other thing was the learning curve. This software is quite powerful and has a ton of features and I feel at first the way its set up was very confusing and hard to learn. However, once I dedicated some time to trying it out it really all clicked. And again, Apollo customer support has been amazing in helping me learn the software. #### Reasons for choosing Apollo.io Price was a big factor but also the search capabilities in the platform. The way you can search leads AND email them with the different sequences AND get real data back I couldn't find a comparable software that was anywhere near this reasonable of a price. #### Reasons for switching to Apollo.io Apollo was simply better in features, capabilities, accuracy in information, and better price point. --- ### Go-to sales engagement platform - Overall rating: 4/5 - Reviewer: Haylee T. - Verified reviewer: Yes - Industry: Professional Training & Coaching - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Apollo's customer service has been top notch and I couldn't see myself even looking at other competitors. I recommend them to every person I meet. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Apollo beats out any other SEP by housing the data and extracting it from LinkedIn, allowing my team to enroll contacts in sequences much more efficiently. The sequence builder is way more streamlined than other SEPs and I complete tasks much faster because of the great UX. #### Cons I don't like how manual the process is for updating contacts when they have job updates. Other than that, I can't think of any other reason to not like this software. #### Reasons for switching to Apollo.io Outreach sequences were way too complicated for a lifecycle AE like me to spend time on. Maybe they're better for organizations with Admins who control the email templates and scripts, but for me and my team there was way too much complexity that took away from actually getting activity on the board. --- ### Apollo application review - Overall rating: 5/5 - Reviewer: Nidhi S. - Verified reviewer: Yes - Industry: Computer Games - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. i have been using this for the last 2 years and this is the so far best tool. this eases the data collection work and reduces the time on data collection #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros easy to collect data and get them in one place. Accessing the contacts/companies is efficient. navigation inside the app is excellent #### Cons There are some contacts that are missing in the apollo. need more listing of companies and filters #### Reasons for choosing Apollo.io The cost and the easy navigation of the platform to get and access data. CRM management. Tool --- ### Powerful and timely data - Overall rating: 5/5 - Reviewer: ryan p. - Verified reviewer: Yes - Industry: Design - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I’m happy with it overall, I’ve been using it for a couple months now and rarely get bounced emails , so the data you scrape is pretty verifiable and legitimate. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It’s very robust in terms of the different ways to search for people and or companies. It saves time by allowing you to add people to custom lists to export in a format you want such as CSV file. #### Cons The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on the wrong “add to list” icon that just added the entire company to my list. Be careful of that FYI. --- ### Great software - Overall rating: 4/5 - Reviewer: Mark S. - Verified reviewer: Yes - Industry: Staffing and Recruiting - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I’m integration into LinkedIn and hubspot makes workflow seamless #### Cons Can be a little too complex at times particularly with email deliverability --- ### Apollo.io Review - Overall rating: 5/5 - Reviewer: Ernest B. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered great product for either data capture or lead generation #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros very easy to use. dashboard easy to navigate as well as integrations #### Cons no real dislikes. the software is designed even for beginners --- ### Amazing Value - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Pharmaceuticals - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros I love that they have a ton of features available for free! #### Cons This is on me, but there are a lot of features I dont know how to use or why theyd benefit me to use. --- ### Apollo.io Review - Overall rating: 4/5 - Reviewer: Yasmin D. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: Used monthly for free trial - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall Apollo.io is very good for scaling a business and very easy to use. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like the assistant feature I think that’s something a lot of people need for businesses especially small businesses. #### Cons I don’t think there is anything I can think that I disliked about Apollo io --- ### Great for Small Sales Teams - Overall rating: 5/5 - Reviewer: Eric T. - Verified reviewer: Yes - Industry: Electrical/ Electronic Manufacturing - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I love this product and would highly recommend it to anyone with a small sales team and limited budget. It gives you what the big data providers like discover.org and zoominfo provide at a very reasonable rate. The tools and features it offers are exactly what a small team can use and build on. I am sure there is a lot more to this product that I am still learning. But in 35+ years of sales back ground, I wish Apollo would have been around years ago. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Apollo provides a large database of information on companies and their people. You are given external links to other systems like LinkedIN for cross referencing data. You have the ability to segment this data by region, market, number of employees, etc. etc. One you have created a prospect list you can begin working that list through a direct email campaign. I use the sequence to turn cold leads into hot leads by generating some responses. These responses in turn usually contain valuable information like direct numbers so I can follow-up with phone calls. Once I begin working with an account, I can move them into another sequence giving them access to valuable information bout my company along with updated information on products we are building and releasing. It helps to keep us in the front of their minds. And remember setting all this up is a one time thing and then you just let Apollo do all the work. #### Cons My only complaint regarding Apollo is not always being able to log directly into the system. Sometimes I have to reset my password to log in, but those steps are easy and happen quickly so not down for long. #### Reasons for choosing Apollo.io Our only marketing strategy was to blindly email addresses from business cards using Constant Contact. It was not working and frankly it was corrupting our data. --- ### Best Lead Generation Software - Overall rating: 5/5 - Reviewer: Prasad D. - Verified reviewer: Yes - Industry: Education Management - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is very best software which I have used for lead generation . It gives unlimited leads on LinkedIn page so that's why it is very useful . I am recommend this software to bye anytime . #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Its dashboard is come on web page with specific designation of people's working on that institute.So that very much time save in searching leads . This thing I like about this software . #### Cons It gives 100 credits for unpaid users after that it's result prohibited .Also software want to improve leads in Asia region. --- ### Great tool to manage and generate leads! - Overall rating: 4/5 - Reviewer: Kriti A. - Verified reviewer: Yes - Industry: Entertainment - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. On some days, generating business leads is all I have to do. On those days, Apollo makes my work so easy and so much less irritating. I can find the contact details of the people I exactly intend to reach out to as it allows me the ability to search using their names, job titles, regions, and even job positions. The tool is extremely easy to use and has a database for even the smallest companies that you can find nowhere else. I'm sure I'll be using this tool a lot in the future! I have already recommended it to so many around me, and if you are someone who works in the sales or marketing team of your company, you should definitely give this a try. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Until a few days ago, I was using LinkedIn to search for leads and find their contact details. Ever since LinkedIn has come up with a search limit, it became so difficult for me to find new leads, especially when this is something I have to do on a daily basis on some days. Recently, my senior at work recommended me Apollo and I fell in love with it since day one! It is so easy to navigate through this tool and with so many filters at your disposal, even easier to find contacts. I'm apparently new to using this tool so I'm still learning my way around it but thanks to its ease of use, fast response, user-friendly interface, and so many exciting features, I have been able to speed up my work and get verified leads without any hassle. Moreover, the ability to save the leads, and send them emails directly from this software are amazing features that very few tools of its kind generally provide. #### Cons It has only been a few days since I started using this tool. Although it's super helpful 90% of the time, rarely, it takes too much time to load and in some cases, it even fails to show verified leads due to which I have to go back to the old method of using LinkedIn to find contact details of those specific leads. This is the only problem I have encountered so far but it does not change my liking towards the tool. --- ### Saving time tool for self prospecting - Overall rating: 5/5 - Reviewer: Luciana L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros Absolutely practical. It’s so easy to search and find prospects with Apollo. If you also integrate with outreach you can minimize drastically the time spent in this task. #### Cons Sometimes Apollo gets dry and it can take some time for it to find new companies/ prospects. The filters could work better too. ## More reviews [Next reviews](https://www.softwareadvice.com/product/428803-Apollo/reviews/?page=2) --- Apollo.io Reviews, Pros and Cons - 2026 Software Advice