--- title: "Apollo.io Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Apollo.io. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Apollo.io is a good fit for you!" source_url: "https://www.softwareadvice.com/product/428803-Apollo/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Lead Generation Software](https://www.softwareadvice.com/marketing/lead-generation-comparison/) / [Apollo.io](https://www.softwareadvice.com/product/428803-Apollo/) / Apollo.io Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/product/428803-Apollo/) Reviews [Alternatives](https://www.softwareadvice.com/product/428803-Apollo/alternatives/) # Apollo.io User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 398 ### Secondary ratings - Ease of use: 4.5/5 - Customer support: 4.2/5 - Value for money: 4.4/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 271 reviews (68%) - 4 stars: 93 reviews (23%) - 3 stars: 16 reviews (4%) - 2 stars: 4 reviews (1%) - 1 star: 14 reviews (4%) ### Most mentioned pros - The AI features, integrations, and automation tools save a lot of time and help me work more strategically. While the pricing and credit usage can feel limiting at scale, the platform still delivers strong value in terms of productivity and results. - It helped simplify lead generation and made it easier to find the right prospects, organize outreach, and stay on top of sales activities in one place. While there were occasional issues with outdated contact information and some features being locked behind higher-tier plans, the platform was reliable and saved me a lot of time. - This feature makes it more efficient for me to find contacts with the exact rolls I am looking for across different companies without having to visit each company's LinkedIn page individually. ### Most mentioned cons - In a situation where you need to pull a large volume of leads, the current plan limit of 30,000 credits can get used up quickly, and with phone numbers costing around 8 credits each, it becomes limiting fast. - For example, between 5-10% of listed titles will be wrong compared to the prospects listed title on Linkedin, with no way to automatically update based on that information. - The main downside I’ve noticed with Apollo.io is that while the database is large, data accuracy can sometimes be inconsistent depending on the industry or role. ## Apollo.io customer reviews Showing reviews 1-25 of 398 (page 1). ### Great Product, annoying bug - Overall rating: 4/5 - Reviewer: Connor G. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered I like Apollo, it's easy to set up and get started. The UI is intuitive and works very well with SalesNav. I just really find it annoying and tedious having to use credits to find contact info multiple times because of the bug that never goes away. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like how the contact information is very accurate, especially compared to other software where I sometimes get irrelevant numbers. #### Cons The software is insanely glitchy. When I use credits to get contact information, I almost always need to refresh on the extension and redo it. --- ### Super easy to use data enrichment tool - Overall rating: 5/5 - Reviewer: Benjamin J. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Apollo has been a game changer for me. It's incredibly useful and super simple to use. I mainly rely on it to get prospect data into the CRM, which makes sequencing so much easier. I love that they have a Chrome extension that sits right on your screen, so you can seamlessly use it inside LinkedIn. It saves so much time and makes the process feel effortless. If I had to mention one thing that could be better, it's that when Apollo can't find a valid email for a prospect, you can't push them to the CRM, which can be a little frustrating. Overall, though, it's been an amazing tool that has made my workflow so much smoother and more efficient. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Apollo is incredibly useful and super simple to use, I mainly use it for getting prospect data into the CRM to help with sequencing. It's also brilliant that they have a chrome extension that sits on your screen so you can easily use it inside Linkedin. #### Cons My only con is that if it cannot find a valid email for a prospect then you aren't able to push them to the CRM. #### Reasons for switching to Apollo.io Ease of use and better data that the competition --- ### Great tool! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Outsourcing/ Offshoring - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like how it gives us a lot of information we need for our contacts. Easy to use and deploy. #### Cons Sometimes the accuracy of the information was an issue. --- ### Apollo is the future of sales platforms - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, Apollo is a very useful tool for segmenting prospects, building lists, understanding intent and executing outbound sales strategies, albeit with some data quality issues. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Apollo is a futuristic outbound sales, intent signal and CRM tool all rolled into one (and much more). Apollo is a powerful tool that can be setup in many various applications, from initial prospecting, outbound contacting and CRM and data tracking. It is an integral part to #### Cons Apollo occasionally struggles with poor data hygiene, and although there are plenty of 3rd party data sources you can incorporate into your Apollo instance to use credits to "waterfall" through these sources to find prospect or company data. The issue however is this data is often incorrect when compared to publicly and easily accessible data. For example, between 5-10% of listed titles will be wrong compared to the prospects listed title on Linkedin, with no way to automatically update based on that information. --- ### My Real Experience Using Apollo.io for Daily Sales Outreach - Overall rating: 5/5 - Reviewer: Nurudeen O. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, my experience with Apollo.io has been very positive. It has significantly improved my lead generation and outreach efficiency, making it much easier to find, organize, and engage qualified prospects. The AI features, integrations, and automation tools save a lot of time and help me work more strategically. While the pricing and credit usage can feel limiting at scale, the platform still delivers strong value in terms of productivity and results. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I love most about Apollo is how intuitive the user interface is. It’s easy to navigate across different sections, and the built-in AI makes the experience even smoother. Being able to input a simple prompt and get highly relevant leads along with the exact information I need saves a lot of time and removes the guesswork from prospecting. The integrations with CRM platforms also make a big difference. It allows me to run outreach and organize my leads in a structured, streamlined way without constantly switching between tools or dealing with messy workflows. Another thing that stands out is the customer support. Whenever I run into questions or need clarity, the support team is responsive and helpful, which makes it easier to keep moving without delays. That kind of reliability matters, especially when you’re using the platform daily. Overall, Apollo doesn’t just make outreach more efficient, it makes the entire process easier to manage and sustain over time. #### Cons Honestly, the two things I don’t really like about Apollo are the credit system for phone numbers and the subscription pricing. The pricing feels quite high, especially when you’re trying to scale outreach. In a situation where you need to pull a large volume of leads, the current plan limit of 30,000 credits can get used up quickly, and with phone numbers costing around 8 credits each, it becomes limiting fast. It doesn’t really support heavy outbound usage at scale. --- ### Great tool for B2B Lead Generation - Overall rating: 5/5 - Reviewer: Abhishek Y. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Accurate contact data,easy lead search and useful fillter that make prospecting more faster also it is easy to use. #### Cons Some contact information is outdated and credit can runs out quickly with heavy usage that need to be improve. --- ### Most efficient lead generation tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Market Research - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Very positive, I don't think I've ever had to deal with technical support and the platform fulfill all our needs. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The is the most efficient lead generation tool that I've used in recent years. It is extremely fast, has a very intuitive interface, and the options available are plentiful. #### Cons The key and only issue with the platform is that after you clean your leads or check off the option the only show verified emails, your total list reduces by like 20% --- ### Apollo is a must have! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that you can build very specific lead list with minimum effort and the user interface is simple to use. The learning curve is shorter because of all the videos and live help they offer. I think its a great tool for sales management and is definitely a good value for the money! It doesnt take long to get setup and is very secure. #### Cons My biggest dislike or should i say learning curve was all the filters but a quick live meeting answered those questions for me. --- ### Tool works of credits that become brick - Overall rating: 1/5 - Reviewer: Zaro D. - Verified reviewer: Yes - Industry: Construction - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Horrible, ui and experience is overwhelming. Decided to use for a month and my month finish after 30 min figure out how does work. Without Ai chat, optimizing or enriching Works of credits after your credits are gone is brick tool, you can’t use it. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros Database I assume they have a lots of leads I can use that I never be able to reach unless I don’t spend $1000/m minimum #### Cons In order to make everything in one place is unusable tool. Very slow, if you save your search show you one number, next time is different --- ### Apollo.io product review - Overall rating: 4/5 - Reviewer: Lily H. - Verified reviewer: Yes - Industry: Education Management - Company size: 1001-5000 employees - Product usage: Used daily for free trial - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Apollo.io was positive. I found it to be a powerful tool for lead generation and prospecting, with a large contact database and useful filtering options. While there was a bit of a learning curve at first, the platform offers a lot of value for sales and marketing professionals. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros Apollo.io is a useful tool for prospecting and lead generation. The contact database is extensive, and the filtering options make it easy to find potential customers based on industry, job title, location, and company size. \ #### Cons There is a bit of a learning curve because of the number of features available, but overall it is a solid platform for sales professionals and marketers looking to improve their outreach efforts. --- ### Apollo.io — the all-in-one sales tool I wish I had at Groupon and get a lot of value from now as the [sensitive content hidden] of The Blogsmith - Overall rating: 5/5 - Reviewer: Maddy O. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered I'm the decision maker for investing in this tool but not the main user. I was involved in implementing it and work with my team on a weekly basis to make sure we're making the most of our use of it. Together with my team, we continuously explore Apollo features and applications that make sense for our developing sales approach. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This is the best all-in-one sales intelligence and productivity tool I've used in over a decade executing sales functions. Apollo has an extremely straightforward user interface. The naming mechanisms for various features intuitively make sense for sales professionals, even those new to the role, which helps immensely with adoption. We periodically ask their customer support if they have resources or recommendations for metric benchmarks, approaches to personalization, and other best practices. They are always quick to share something useful. I find them to go above and beyond with value in both their product and customer experience. #### Cons There are a lot of features, so it can be a little confusing to muddle through the differences between plan levels. Additionally, there are certain situations when I'm trying to complete a specific action and get confused by the user interface — but it's not my overall experience. #### Reasons for choosing Apollo.io I've purchased several AppSumo lifetime deals for lead generation databases and none come anywhere close to the usefulness or accuracy/completeness I get out of our monthly subscription to Apollo.io. Hunter is another great tool from the lead generation perspective but it doesn't have enough connected features for me to consider paying for it over the one-stop shop that is Apollo.io for my sales operation. We also have played around with Clearbit from the website visitor tracking perspective. Unfortunately, and although I really love their product, there's no relevant plan for just this feature for my size of business. Apollo.io offers this functionality within our ideal plan tier — problem solved! --- ### Apollo is a deal - Overall rating: 5/5 - Reviewer: WIlliam G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 1001-5000 employees - Product usage: Used daily for less than 6 months - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Easy to use interface that has a high amount of the email addresses I desire. #### Cons Having to unlock bits and pieces of information is a little annoying. #### Reasons for switching to Apollo.io ZI is really expensive. Apollo seems disruptive in that sense. More bang for your buck --- ### Powerful and timely data - Overall rating: 5/5 - Reviewer: ryan p. - Verified reviewer: Yes - Industry: Design - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I’m happy with it overall, I’ve been using it for a couple months now and rarely get bounced emails , so the data you scrape is pretty verifiable and legitimate. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It’s very robust in terms of the different ways to search for people and or companies. It saves time by allowing you to add people to custom lists to export in a format you want such as CSV file. #### Cons The interface can feel a bit overwhelming at first, and I accidentally spent a bunch of time individually selecting people only to click on the wrong “add to list” icon that just added the entire company to my list. Be careful of that FYI. --- ### The Sales team's best friend - Overall rating: 5/5 - Reviewer: Kartik G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Apollo is a highly intuitive and easy-to-use platform. The LinkedIn extension really makes it easy to find relevant information quickly. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I mostly use Apollo to enrich the lead information and create the lists for different campaigns with relevant data. #### Cons I have found that in a few cases, the people are no longer with the company. --- ### Apollo.io Review - Overall rating: 5/5 - Reviewer: Ernest B. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered great product for either data capture or lead generation #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros very easy to use. dashboard easy to navigate as well as integrations #### Cons no real dislikes. the software is designed even for beginners --- ### Good quality leads - Overall rating: 4/5 - Reviewer: Shakeel A. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered Very Good Database and sequencing option. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Good Quality Database with variety of filtering options. #### Cons Mobile credits traceability is very difficult. --- ### It always adds a great level of fluidity to identifying potential customers. - Overall rating: 5/5 - Reviewer: Moran G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Apollo.io has enhanced our marketing capabilities by enabling us to continually expand our lead base, accelerating targeting across multiple media. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Apollo.io has always been the fastest and most efficient way to find and engage with potential customers. I love using the search and filter options and re-doing them to create main and sub-lists of potential customers. Apollo.io’s strong integration with all of our marketing and communication tools means we can easily move to direct call targeting or custom campaigns. #### Cons I fully understand the possibility of invalid contact information appearing in search results, which is no fault of Apollo.io. --- ### Best b2b contacts for marketing - Overall rating: 5/5 - Reviewer: Onkar K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered So far its been a good. Nothing to complain. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Contacts are up to mark. and buyers intent at its best #### Cons Nothing to bad about apollo. I have been using for a while --- ### Best Prospecting Tool for Cold and Warm Email and Calling Campaigns - Overall rating: 5/5 - Reviewer: Sherdah S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Excellent. I've learned to get around the few quirks, but I couldn't have ever had the email list I currently have without it. My job is very easy to prospect as a result, and I don't waste my time or other people's time because I know before emailing or calling enough about the company that I know if it is worth pursuing. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I used to have multiple products do what this one tool does. I can research companies, find potential prospects, email them, and keep each prospect in an Account. When they change jobs, I can change the information very easily. If they reply, they are taken off the Sequence. It integrates very easily with Salesforce, so I don't need to make changes in both. #### Cons At times I'll run into a little glitch or maybe the AI is not right on(at times it will say the person has a new job, and the new job was a previous job, it is rare, but that's why I look up every lead.) Also at times, it will say the person has a new job, but when I look at LinkedIn, they might have an even newer job! So all I need to do is refresh the page, and Apollo gets its information from LinkedIn and will update its suggestion. --- ### Excellent tool for Lead generation , prospecting and boost your sales efforts. - Overall rating: 5/5 - Reviewer: Santanu S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered Overall experience with Apollo is phenomenal. Except for a very few reasons, the tool has very less areas to complain about. It is a very powerful tool for any sales /marketing team and can multiply their productivity instantly. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Apollo is quite a unique and powerful tool for sales and marketing teams equipped with all features for generating, qualifying, prospecting, and also outreach to your audience. The filters are quite good for segmentation. Easy to export and import as well. Also, email outreach makes it a total package. #### Cons The limitation of the number of contacts to be exported at one time shall be increased. Even with a basic plan number of contacts exported at once Is only 25. This could be improved to enhance time management. --- ### Personalization at scale - Overall rating: 4/5 - Reviewer: John G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: May 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Apollo has helped me to solve personalization at scale, using sequencing, AI, and task management with alerts to ensure I am engaged at the right cadence with the personas important for my campaigns. I am very happy with their lead generation solutions. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The beta release of AI writing to help quantify the real value proposition is cutting-edge and incredibly useful. The reason I use Apollo is that its email and task sequencing is the heart of a best-in-class lead-generation process. The productivity visualization and manager cockpit view, and call monitoring help me manage the work output and quality of the entire team and take steps to help them meet their outreach responsibilities in a timely manner. #### Cons Apollo does not allow the use of VPN which isn't just annoying but can actually interfere with work if your company requires that you connect. --- ### Simple, yet powerful. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's been a fulfilling experience, updates to the platform are constant, so it's always performing well. I'd recommend this personally for anyone who has many different systems and CRMs, as this is almost a perfect all-in-one. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Using Apollo Vs. using something like salesforce allows for a much more simplified experience, less headaches, and overall higher team productivity. It's ability to track team performance allows us to see what our colleagues are doing and improve using proven strategies. It usually doesn't go down, when it does, Customer Support is ready to take action almost immediately. The built-in dialer is one of the best i've used, I would even advised using Apollo for this feature alone as opposed to other VOIPs. It features local numbers as well as personalized numbers as well, and you can virtuallu call any country. #### Cons The main Con is Lead Sourcing. Apollo does have it's own pool that generally gets updated, but I wouldn't recommend this software to gather leads from, like with Zoominfo. The times it does go down, though scarce, can be lenghty some times, slowing down workflow for several hours. --- ### How Apollo's Smart Customer Groups Boost Your Business - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Automotive - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2024 - Review source details: This review was submitted organically. No incentive was offered It was a pleasant experience using Apollo; very user-friendly, enhance customer interactions. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros In Apollo, I appreciate the powerful and user-friendly interface, seamless integration options, and the robust analytics that empower businesses to streamline processes, enhance customer interactions, and make data-driven decisions effectively. #### Cons Only one thing Apollo is not updating employee information immediately after a change of job! --- ### Lead generation done effortlessly - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered Apollo is an amazing tool that I use on regular basis to help me with my lead generation. It comes in handy to many marketing and sales folks and plays a big part in running sales campaigns. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Apollo is my go-to tool for any lead generation request, it helps to ease up my process of finding prospects' email IDs and phone numbers. I can get all the details in a single click. The Email IDs I obtain are more authentic and validated ones compared to other tools. #### Cons The paid feature is very costly and the UI/UX of navigation between pages of the free trial isn't that user-friendly. #### Reasons for switching to Apollo.io The validation of the email --- ### Best lead generation tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's been great and I am really not sure if I am ever going to rely on any other tool for lead generation. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I used it to find leads with work email and it did provide me authentic emails with 95% accuracy. #### Cons After a certain period of time it ran out of database. ## More reviews [Next reviews](https://www.softwareadvice.com/product/428803-Apollo/reviews/?page=2) --- Apollo.io Reviews, Pros and Cons - 2026 Software Advice