bmetric Call-Tracking 2026: Benefits, Features & Pricing

bmetric Call-Tracking is a cloud-based call tracking solution that connects inbound phone calls with website behavior. It helps businesses understand their customers' journey and optimize their marketing performance. The product caters to a range of industries such as telecommunications, energy, insurance and eCommerce. bmetric Call-Tracking allows users to automatically identify phone numbers on the website and replace them with dynamic tracking numbers for each visitor.

It also helps users route the call to the original number while capturing data on the visitor's behavior and the call outcome. The data is then shared with relevant tracking, CRM and CDP systems, giving businesses a comprehensive view of how users interact with their website and which marketing channels drive valuable phone calls. Additionally, it helps users identify how users behave before and after calling, track conversion rates per call, understand call outcomes and pinpoint call-heavy URLs and marketing sources.