# Xnurta Software Reviews, Demo & Pricing - 2026 > Review of Xnurta Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/product/519133-Xmars --- [Home](https://www.softwareadvice.com/) / [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/) / Xnurta Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Xnurta 2026: Benefits, Features & Pricing Wondering if Xnurta is right for your organization? Our Marketing Analytics Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews ## Overview Xnurta 4.4 [(19)](https://www.softwareadvice.com/product/519133-Xmars/#reviews) Pricing Pricing available upon request ### About Xnurta Xnurta is an Amazon advertising software that uses artificial intelligence and data analytics to help sellers, brands, and agencies improve their ad performance on Amazon. The software provides insights into shopper behavior and advertising trends through the Amazon Marketing Cloud. It has a user-friendly interface that allows customization of audiences using data-driven strategies, without requiring technical expertise. Xnurta takes a hybrid approach to ad optimization, combining manual creativity with automated precision to help users craft compelling and highly optimized advertising campaigns on Amazon. The platform also offers optimization capabilities across the entire sales funnel, from initial awareness to final purchase, to target each stage for maximum engagement and conversion. Wondering if Xnurta is right for your organization? Our Marketing Analytics Software selection experts can help you in 15 minutes or less. ## Xnurta User Interface ## Popular Xnurta Alternatives Main Product Xnurta 4.4 [(19)](https://www.softwareadvice.com/product/519133-Xmars/#reviews) Ratings Breakdown - 4.16Ease of use - 4.16Value for money - 4.58Customer support - 4.37Functionality Pricing Available upon request Get Price Alternative Product [Google Ads](https://www.softwareadvice.com/marketing/google-ads-profile/) 4.4 [(1010)](https://www.softwareadvice.com/marketing/google-ads-profile/reviews/) Ratings Breakdown - 4.05Ease of use - 4.25Value for money - 3.87Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [Quartile](https://www.softwareadvice.com/marketing/quartile-profile/) 4.5 [(94)](https://www.softwareadvice.com/marketing/quartile-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.40Value for money - 4.63Customer support - 4.41Functionality Pricing Available upon request Get Price Alternative Product [Adalysis](https://www.softwareadvice.com/marketing/adalysis-profile/) 4.6 [(119)](https://www.softwareadvice.com/marketing/adalysis-profile/reviews/) Ratings Breakdown - 4.34Ease of use - 4.35Value for money - 4.67Customer support - 4.51Functionality Pricing Starting at $126.00 per month Get Price Alternative Product [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) 4.6 [(2318)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.24Value for money - 4.38Customer support - 4.59Functionality Pricing Starting at $139.95 per month Get Price Alternative Product [TrueClicks](https://www.softwareadvice.com/marketing/trueclicks-profile/) 4.6 [(61)](https://www.softwareadvice.com/marketing/trueclicks-profile/#reviews) Ratings Breakdown - 4.61Ease of use - 4.48Value for money - 4.79Customer support - 4.38Functionality Pricing Starting at $249.00 per month Get Price ## Xnurta Pricing and Plans Starting price: $499.00 Free Trial Free Version Lead $499.00 usage based No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Xnurta Features - Popular features found in Marketing Analytics Ad hoc Reporting Conversion Tracking Dashboard Data Import/Export Data Source Connectors Data Visualization Keyword Tracking KPI Monitoring Reporting & Statistics ROI Tracking Search/Filter Website Analytics - More features of Xnurta Ad Optimization Advertising Management AI Copilot AI/Machine Learning Audience Targeting Bid Management Budget Management Campaign Analytics Campaign Management Campaign Planning Campaign Tracking Competitor Monitoring Conversion Rate Optimization Customizable Reports Drag & Drop eCommerce Management For Marketing and Advertising For PPC Campaigns Geotargeting Goal Setting/Tracking Marketing Automation Monitoring Multi-Channel Data Collection Multi-Channel Management Multi-Language Natural Language Processing Performance Management Performance Metrics Predictive Analytics Product Recommendations Real-Time Analytics Real-Time Data Real-Time Reporting Reporting/Analytics Sales Reports Trend Analysis Visual Analytics ## Xnurta User Reviews Overall Rating 4.4 Ratings Breakdown 5 74% 4 16% 3 0% 2 0% 1 11% Secondary Ratings Ease of Use 4.2 Value for money 4.2 Customer support 4.6 Functionality 4.4 Have you used Xnurta and would like to share your experience with others? Griffin W. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 2 years Review source Reviewed August 2025 Excited for the future! 4 Extremely positive - Our account rep, \[sensitive content hidden\], has been great, and the tool has some amazing features that would be impossible to cover in this review. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: It's an all-around great tool. I've been impressed with the sponsored ads and DSP management, as well as the AI they've incorporated into building and managing campaigns. Cons: Custom reporting is not their strong suit. They have made updates, but it's honestly still kind of "clunky" in terms of the user experience. They have done a lot of work on it recently, so it's improving. It would be great if you could also customize the executive dashboard. Reasons for switching to Xnurta Missing some key functionality for DSP and AMC. Read More BK Brian K. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 2 years Review source Reviewed July 2025 A Powerful, Flexible Tool That Grows With Us 5 Our experience has been excellent. The support team is responsive and quick to resolve any questions or issues. Communication has been smooth, and we’ve appreciated the ability to scale our usage based on our needs. Xnurta has even been flexible with pricing based on our specific account usage, which shows they really understand how to support agencies like ours. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: We love the level of customization available. Xnurta combines both AI automation and rule-based bidding, which gives us the flexibility to tailor ad strategies to each client’s needs. The platform is constantly being updated to stay aligned with Amazon’s newest features and trends, which makes it an invaluable tool for our agency. It’s perfect for managing multiple client accounts in one place. Cons: Because the platform has so many features, there was a bit of a learning curve for our team during onboarding. It took us about two weeks to get fully comfortable. But once we did, we were able to use it effectively without issue. Reasons for choosing Xnurta Had the most features and customizations. Also after speaking with the team it was easy to tell that they had great support. Reasons for switching to Xnurta Perpetua was limited in the customizations and actions we could take in the platform. Read More Farid I. Verified reviewer Alternative Medicine 2-10 employees Used weekly for less than 6 months Review source Reviewed September 2025 Got to grab that last $500! 1 Xnurta turned out to be a poor fit for our business. We had hoped the platform would replace an agency and automate our PPC campaigns with minimal input, but instead our ACOS worsened and we were told after the fact that manual campaign management would still be required. As a small seller, this was neither cost-effective nor practical. After removing our stores and revoking access, Xnurta still insisted on charging another $500 for a month of service we could not use, pointing to contract terms rather than showing flexibility or customer focus. While I can see how larger brands might benefit from their Amazon Marketing Cloud tools, in our case the experience was disappointing and not supportive of smaller advertisers. Ratings Breakdown 2 Ease of use 2 Value for money 1 Customer support 3 Functionality Pros: The appeal of automating our PPC campaigns. They have won several awards from Amazon for their platform. Cons: Inflexible customer service. When it became apparent that this is not a good fit they would not let us out of trial period one month early. Reasons for choosing Xnurta Promise of automation that would be hands off Read More Brady T. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 12 months Review source Reviewed July 2025 Impressive Software and Team to Help Reach Goals on Amazon and Walmart 5 xNurta is a fantastic platform with immense support and firepower to help you achieve your Walmart and Amazon goals. xNurta takes guesswork out of advertising management, and allows you to focus on the higher level decisions and strategies to meet and exceed your goals. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: xNurta is an easy to use, all in one platform for managing advertising on Walmart and Amazon Seller Central. Cons: There are so many levers and reports within xNurta, that it can be a lot to learn and navigate. Thankfully, the xNurta team has been a tremendous resource for our team. Reasons for choosing Xnurta Software effectiveness and capabilities were a much better fit for our needs. Reasons for switching to Xnurta Software effectiveness and capabilities were a much better fit for our needs. Read More CR Clara R. Verified reviewer Marketing and Advertising 11-50 employees Used daily for less than 2 years Review source Reviewed July 2025 Excellent software 5 Great experience. Tools work great and its constantly improving. We have an excellent rep that keeps us updated and help in real time with any questions Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Its always getting updated. You have a rep that helps you at all times. Everything in one place, you can do all changes and monitoring in one single place Cons: Some video content needs to be updated from Amazon directly. new features take time to be available (but short) Reasons for switching to Xnurta We have more control. We can split campaigns more. It gives all the data you need Read More AE Adam E. Verified reviewer Apparel & Fashion 51-200 employees Used daily for less than 2 years Review source Reviewed June 2025 The Best Amazon Advertising Software for AI and Manual Controls 5 I've used all the leading platforms including Pacvue and Skai and I feel Xnurta outperforms them in all areas. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Optimizing Amazon advertising campaigns at scale. Ability to make bid adjustments for all your campaigns at once. Create custom rules to manage campaign optimizations and assign the AI to campaigns to improve ACoS and RoAS. Cons: In order to see DSP performance you have to navigate to another screen. I would like to see a screen that combines both Sponsored Ads and DSP performance together. Reasons for choosing Xnurta Xnurta has all the features of the leading platforms and is more affordable than the rest. Read More GR Geraldine R. Verified reviewer Consumer Goods 51-200 employees Used daily for less than 6 months Review source Reviewed July 2025 A platform that redefines the way you work! 5 We've had an excellent experience. Xnurta has transformed the way we work by helping us centralize information and boost productivity. It's a truly valuable tool. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: I love how intuitive the interface is, and how it brings all the information together in one place. The automations and clear visibility of project status have significantly boosted our team’s efficiency. The system runs smoothly, even with multiple users and complex task loads. Cons: Initially, understanding all the features can be a bit overwhelming due to their breadth, but after a few days of use, it becomes quite intuitive. Read More VR Verified Reviewer Marketing and Advertising 11-50 employees Used daily for less than 12 months Review source Reviewed July 2025 Powerful tool for scaling Amazon Ads 5 Xnurta has become a key part of our workflow. It gives you a level of control and insight that’s hard to match, especially on the AMC side. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Xnurta is a strong platform for managing both Sponsored Ads, DSP and AMC. The AMC audience builder is especially powerful and has opened up targeting options we wouldn’t be able to execute otherwise. DSP management is also one of the best I’ve seen, more flexible and customizable than Amazon’s native interface. The team is another big plus: they’re proactive, open to feedback, and quick to act. They stay on top of Amazon updates and are usually among the first to integrate new features or betas, which keeps us ahead of the curve. Data loading is fast, even when working across multiple accounts or large sets. Features like rule-based optimizations, keyword harvesting, and day-parting have made it easier to scale efficiently across multiple brands. AI features like smart campaign creation and AI-managed campaigns are a huge help and extraordinarily powerful. Cons: There’s definitely a learning curve at the beginning, especially if you’re managing multiple marketplaces. Some areas of the UI could be more intuitive, but support is quick and helpful when needed. Read More VR Verified Reviewer Marketing and Advertising 11-50 employees Used daily for less than 2 years Review source Reviewed July 2025 Would definitely recommend it 5 Great. I use it on the daily basis and apply amazon strategies from there. It's the software use a lot of RAM so is difficult to open several tabs Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: The software is pretty complete. You can use a great variety of filters to create useful insights. Way more features than Amazon seller central. Cons: Lately they are focusing on AI developments while there are other features that needs improvement. The dashboard and report features needs improvement. The software could also link to Google Sheets. Read More VR Verified Reviewer Marketing and Advertising 2-10 employees Used daily for less than 6 months Review source Reviewed July 2025 The best of the best 5 Highly recommend Xnurta to anyone running amazon advertising. They have saved us countless hours and have improved our overall performance at the same time. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Xnurta has an impressive level of sophistication. It is apparent that the tool was built by people who would actually use it. The amount of customization is amazing and unlike anything I've seen from competitors in the industry. Additionally, the level of client support is unmatched. The Xnurta team goes above and beyond to provide personalized support and training. Cons: Because there are so many capabilities it takes a bit to get used to the interface and get comfortable with the platform. Reasons for switching to Xnurta Sophistication, cost, and customer support Read More Showing 1 - 10 of 19 Reviews Load More Reviews ## Other Top Recommended Marketing Analytics Software [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3007) Recently recommended **7** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6233) Recently recommended **4** times [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) **4.2** (530) Recently recommended **4** times [AudienceReport](https://www.softwareadvice.com/marketing/audiencereport-profile/) **0.0** (0) Recently recommended **2** times Stuck Between Options? Our experts can help you compare Xnurta with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice