--- title: "Omnia Retail Software Reviews, Demo & Pricing - 2026" description: "Review of Omnia Retail Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/product/85898-Omnia/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Pricing Optimization Software](https://www.softwareadvice.com/pricing-optimization/) / Omnia Retail Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Omnia Retail Review Custom quote Free trial 1 plan On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Omnia Retail 4.6 [(24)](https://www.softwareadvice.com/product/85898-Omnia/#reviews) Pricing Pricing available upon request Top Alternatives ### About Omnia Retail Omnia Retails is the Pricing Partner for Retailers & Brands. Streamline your pricing strategies and monitor competitor prices effortlessly with Omnia Pricing Software. Managing thousands of products and strategies can be overwhelming, but we make it easy. For over a decade, our platform and experts have helped customers automate pricing strategies, so you can focus on impactful decisions. Access up-to-date data from competitors, resellers, and key platforms like Amazon, eBay, and idealo and many more. Retrieve data anytime for full flexibility. Automate profit-driven pricing decisions with accurate data to respond quickly to market changes. Our Pricing Strategy Tree™ helps you refine or replicate successful strategies. Omnia's intuitive interface and advanced dashboards provide new insights, giving your team the autonomy and control to manage all pricing strategies effectively. Streamlined Onboarding Process Seamlessly sync your product information using GTIN, ASIN, or any preferred product identifier to efficiently track and monitor prices across the web in real-time. Leverage enterprise-level integrations through customizable data feeds or our own Omnia API. Easily integrate wi... th platforms like Shopware, PlentyMarkets, and JTL for seamless scalability across millions of SKUs. Extensive Market Data With Omnia’s competitor price monitoring software, you’ll have instant access to your competitors' and resellers' pricing data. Get direct insights by scraping comparison shopping engines, marketplaces, and online stores. Automate your Price Monitoring Say goodbye to the hassle of manually researching market prices for your assortment. Easily monitor your competitors whenever you choose with our flexible price-tracking solution — no need to follow preset crawl schedules. Use intelligent filters like blacklisting and whitelisting to zero in on the competitor or reseller prices that matter most. From Comparison to Decision-making Elevate your pricing strategies with pricing data that captures market behavior, competition, volume, and other key factors. With Omnia's Pricing Strategy Tree™, you have the flexibility to set and adjust pricing rules at the product or category level with ease. High-Frequency Price Changes Whether you're an SMB or a global enterprise, we've crafted a system that adapts to your unique product range, no matter how niche or diverse. Want to adjust prices right after your competitors make a move? Done. Our flexible scheduling lets you set the pace, optimizing your impact and ROI. You're not just keeping up with the market – you're leading it. End-to-end Automation Forget about manual price updates. Our automation works like a pricing assistant that executes your strategy and makes changes instantly. You stay in control. Working with multiple colleagues on your pricing? With Single Sign-On (SSO), that's no problem. Set safeguards based on your business rules, like minimum and maximum prices, and let our automation work its magic. It's not about replacing your expertise; it's about freeing you to focus on growth. Flexibility: Your Superpower Meet your new best friend: our unique Pricing Strategy Tree™. It's the secret weapon that lets you set and adjust pricing rules with ease. Whether you're tweaking a single product or overhauling an entire category, you can do it in just a few clicks. As market conditions shift, your strategy can evolve just as quickly. With Omnia, you're not just reactive – you're proactive, turning market changes into opportunities faster than ever before. No Black Boxes We believe in transparency, not black boxes. That's why we've included our 'Price Explanation' button. Curious about a pricing decision? Just click, and we'll walk you through the logic via our Pricing Decision Tree. 'Price Explanation' enables everyone to grasp and explain each nuance of your strategy. This shared understanding doesn't just clarify decisions, it drives your overall pricing maturity forward. ## Omnia Retail User Interface ## Popular Omnia Retail Alternatives Main Product Omnia Retail 4.6 [(24)](https://www.softwareadvice.com/product/85898-Omnia/#reviews) Ratings Breakdown - 4.54Ease of use - 4.43Value for money - 4.90Customer support - 4.33Functionality Pricing Available upon request Alternative Product [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) 4.6 [(2326)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.23Value for money - 4.38Customer support - 4.59Functionality Pricing Starting at $139.95 per month Alternative Product [Google Alerts](https://www.softwareadvice.com/website-monitoring/google-alerts-profile/) 4.7 [(315)](https://www.softwareadvice.com/website-monitoring/google-alerts-profile/reviews/) Ratings Breakdown - 4.73Ease of use - 4.67Value for money - 4.35Customer support - 4.53Functionality Pricing Available upon request Alternative Product [Similarweb](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/) 4.6 [(261)](https://www.softwareadvice.com/website-optimization/similarweb-pro-profile/reviews/) Ratings Breakdown - 4.61Ease of use - 4.20Value for money - 4.38Customer support - 4.48Functionality Pricing Starting at $125.00 per month Alternative Product [Hermix](https://www.softwareadvice.com/sales-forecasting/hermix-profile/) 4.7 [(99)](https://www.softwareadvice.com/sales-forecasting/hermix-profile/reviews/) Ratings Breakdown - 4.52Ease of use - 4.64Value for money - 4.82Customer support - 4.61Functionality Pricing Starting at €160.00 per month Alternative Product [Price Observatory](https://www.softwareadvice.com/product/523986-Price-Observatory/) 4.8 [(50)](https://www.softwareadvice.com/product/523986-Price-Observatory/#reviews) Ratings Breakdown - 4.54Ease of use - 4.35Value for money - 4.83Customer support - 4.62Functionality Pricing Starting at €2500.00 per year ## Omnia Retail Pricing and Plans Starting price: Pricing available upon request Free Trial Free Version Basic Pricing available upon request No plan information available ## Omnia Retail Features - Popular features found in Pricing Optimization Competitor Price Tracking Custom Pricing Rules Dashboard Dynamic Pricing Predictive Pricing Models Price differentiation Price List Management Profitability Analysis Repricing engine - More features of Omnia Retail Activity Dashboard API Competitive Analysis Competitor Monitoring Cost Analysis Data Import/Export Data Visualization eCommerce Management Elasticity-based pricing Inventory Management Machine Learning Market Data Analysis Monitoring Multi-Store Performance Metrics Price Forecasting Price/Margin Management Pricing Analytics Product Catalog Promotion Optimization Real-Time Analytics Real-Time Data Real-Time Monitoring Reporting/Analytics Reporting & Statistics Search/Filter Trend Analysis Visual Analytics Web Tracking ## Omnia Retail Integrations Google Analytics 360 Integration rated undefined from -1 review ## Omnia Retail User Reviews ## Omnia Retail customer ratings - Overall rating: 4.6/5 - Total reviews: 24 ### Rating distribution - 5 stars: 14 reviews (58%) - 4 stars: 10 reviews (42%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.4/5 - Customer support: 4.9/5 - Functionality: 4.3/5 --- Have you used Omnia Retail and would like to share your experience with others? ### Value for money and easy to use - Overall rating: 4/5 - Reviewer: Joris S. - Verified reviewer: Yes - Industry: Retail - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2020 - Review source details: This review was submitted organically. No incentive was offered Dynamic pricing is a necessary aspect in your online commerce strategy especially in a competitive and seasonal market with large volume SKU catalogues. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - User interface simplicity - Integration with all major Dutch comparison websites - Does exactly what it needs to do - Great and fast support #### Cons - No A/B testing possibilities available to proof value of dynamic pricing - Pricing of software when having significant volume of SKU's --- ### One of the best tools out three - Overall rating: 4/5 - Reviewer: Sebastian D. - Verified reviewer: Yes - Industry: Furniture - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered generally we are really happy with the tool - and even though its not controlled jet - we feel that the increase in turnover and margin should easily pay for the price of the SW. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros the SW is easy to implement and setup - allows great flexibility in the pricing strategy and generally works really well. Important to mention is the great and helpful customer support #### Cons on the con side we see some issues in scale - >50k Products are difficult to handle #### Reasons for choosing Omnia Retail we immediately opted for PM - Price API was too much needy in terms of own development --- ### Great solution for dynamic pricing - Overall rating: 4/5 - Reviewer: An R. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: May 2020 - Review source details: This review was submitted organically. No incentive was offered Flexible to build business rules. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Great benchmark data, easy to adapt to new markets, #### Cons Not all benchmarks were in place and took some time to add. #### Reasons for choosing Omnia Retail Good support during implementation/ roll-out in all the different countries. Learn and improve. --- ### Excellent customer orientation - Overall rating: 5/5 - Reviewer: Bruno L. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2020 - Review source details: This review was submitted organically. No incentive was offered Omnia have good combination of powerful softwares and customer orientation. They are able to solve any issues you may come across. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Compatibility to many technologies makes easy to integrate and maintain connections. Pricewatch never fail. Even if you crawl thousands of products daily you will always have your precious data timewise. #### Cons No cons. A few minor occurrences were resolved promptly. --- ### Perfect way to boost your prift margin and sales in a very easy way - Overall rating: 5/5 - Reviewer: Michael H. - Verified reviewer: Yes - Industry: Sporting Goods - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The costumer support is extraordinary. Every problem and every special case can be solved fast and competently. The software works very well without any failure. #### Cons After a short time working with it I don`t have any problems in using it. The software is very potent so it takes some time to learn. But this is not a negative point! --- ### A leapfrog forward through dynamic pricing! - Overall rating: 5/5 - Reviewer: Malva V. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: December 2019 - Review source details: This review was submitted organically. No incentive was offered Always the latest market dynamic reflected in the prices, through a fully automated process without human intervention across all markets. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros - The flexibility of the tool: every pricing strategy is possible or made possible - Reliability of scraping information. - Transparency through the market trends and show me why functionality, to understand which pricing strategy is applied. #### Cons - Working in multiple portals is not that straightforward. Therefore standardization across portals (for multiple markets) is not in place yet. - Analytics on assortment level needs to be done outside of Omnia. #### Reasons for choosing Omnia Retail The collaboration with Omnia is a treat. On top of the topics, a can do mentality and pro-active communication is what we are benefitting from. --- ### Works fantastic - Overall rating: 5/5 - Reviewer: Shawn B. - Verified reviewer: Yes - Industry: Retail - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: November 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I use DynamicPricing for my products prices. It helps me get the most profit from sales by comparing with competitors pricing. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I like that it automates your pricing to help you make the most money based on competitors pricing. You can even price based on location. It’s very easy to use. #### Cons The only thing is that it’s kind of expensive. --- ### We like Pricemonitor - Overall rating: 4/5 - Reviewer: Max S. - Verified reviewer: Yes - Industry: Photography - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The reliability all over the time and the good result. #### Cons The connection with us to microtech büro + --- ### Great tool to optimise your pricing strategy - Overall rating: 5/5 - Reviewer: Bas B. - Verified reviewer: Yes - Industry: Cosmetics - Company size: 201-500 employees - Product usage: Used daily for less than 6 months - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered We are using Omnia Pricewatch to retrieve competitive pricing on ourproducts and use that in our algorhytms to determine our own pricing strategy. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros High coverage of our products, great accuracy compared to some other tools we've used. #### Cons The setup was fast & easy based, only some confusion about decimal points over comma's in the spreadheet we use to upload our data. easy to overcome. #### Reasons for choosing Omnia Retail accuracy and speed & ease of setup. #### Reasons for switching to Omnia Retail accuracy and coverage --- ### Great for minor eCommerce retailers - Overall rating: 5/5 - Reviewer: Andrés W. - Verified reviewer: Yes - Industry: Packaging and Containers - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2020 - Review source details: This review was submitted organically. No incentive was offered I used Dynamic Pricing by Omnia when my company was starting. It was a great journey ad I recommend it 100%. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros Dynamic Pricing is a great and modern platform by Omnia that helps you to increase your sales by updating prices. I recommend this app to minor retailers, it's great for that. #### Cons Unfortunately this app wasn't what we needed when the company started to grow at gigantic steps. --- Showing 1 - 10 of 24 Reviews Load More Reviews ## See what companies are saying about Software Advice