Craft.io 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Craft.io

4.4

(32)

Pricing

Starting at $19.00 per month

About Craft.io

Craft.io is an award-winning, AI-powered, end-to-end product management platform that helps product teams connect strategy, planning, and execution in one collaborative workspace. It provides a single source of truth with tools for prioritization, capacity planning, roadmapping, and stakeholder alignment.
The unique Guru layer delivers proven best practices, while Guru AI provides instant insights, automates tasks, and turns complex data into clear, actionable decisions. A dedicated Customer Success team offers free onboarding and continuous support throughout the license period.

Craft.io Screenshots

Craft.io Pricing and Plans

Starting price: $19.00 per month

Free Trial

Free Version

Starter

$19.00

per user, per month

Plan includes:

Unlimited Contributors For Free
Single workspace
Craft roadmaps
Backlog management & prioritization
Backlog import
Development tool integration with a 2-way sync
Up to 3 workspace views
Up to 3 personal views
Up to 5 custom fields
Workflow management

Pro

$79.00

per user, per month

Plan includes:

Everything in Starter
Unlimited Contributors For Free
Unlimited workspaces
Unlimited development tools integrations with 2-way-sync
Unlimited custom fields
Unlimited Guru views
Unlimited saved views
Unlimited prioritization frameworks
Manage dependencies
Design tools integrations

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Craft.io Features

Popular features found in Product Management
Access Controls/Permissions
Idea Management
Milestone Tracking
Prioritization
Release Planning
Requirements Management
Resource Management
Surveys & Feedback
Task Management
Workflow Management
More features of Craft.io
Activity Dashboard
Activity/News Feed
Activity Tracking
Agile Methodologies
Alerts/Notifications
API
Application Management
Archiving & Retention
Assessment Management
Assignment Management
Backlog Management
Brainstorming
Collaboration Tools
Commenting/Notes
Communication Management
Configurable Workflow
Customer Journey Mapping
Customizable Dashboard
Customizable Fields
Customizable Reports
Customizable Templates
Data Import/Export
Data Visualization
Deadline Management
Dependency Tracking
Design Management
Discussions/Forums
Drag & Drop
Engagement Tracking
Evaluation Management
Feedback Management
File Sharing
Gamification
Gantt/Timeline View
Goal Management
Goal Setting/Tracking
Guest Access
Idea Ranking
Ideation
Kanban Board
KPI Monitoring
Lifecycle Management
@mentions
Mobile Access
Multi-board
Multiple Projects
Negative Feedback Management
Planning Tools
Polls/Voting
Portfolio Management
Product Data Management
Product Roadmapping
Progress Reports
Progress Tracking
Projections
Project Management
Project Planning
Project Templates
Project Time Tracking
Project Tracking
Project Workflow
Ratings/Reviews
Real-Time Data
Real-Time Reporting
Real-Time Updates
Reminders
Reporting/Analytics
Reporting & Statistics
Requirements Review
Roadmapping
Role-Based Permissions
Search/Filter
Single Sign On
Sprint Planning
SSL Security
Stakeholder Defined Attributes
Status Tracking
Strategic Planning
Supports Scrum
Tagging
Task Planning
Task Progress Tracking
Task Scheduling
Template Management
Third-Party Integrations
Timeline Management
Time Tracking
To-Do List
Traceability
Trend Analysis
Version Control
Visual Analytics
Visualization
Visual Workflow Management

Craft.io Integrations

Dropbox Business

Intercom

Jira

Pivotal Tracker

GitLab

IBM Targetprocess

See all 28 integrations

Craft.io User Reviews

Overall Rating

4.4

Ratings Breakdown

50%

44%

Secondary Ratings

Ease of Use

4.0

Value for money

4.4

Customer support

4.6

Functionality

4.5

Have you used Craft.io and would like to share your experience with others?

Peter G.

Verified reviewer

Financial Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed February 2023

Craft.io - A product management tool definitely worth your attention!

It's been really good for the main...it's easy to label this as something of a jack of all (product) things but the master of none part of the saying doesn't do it justice! I like the way new features come readily and they are listening to their users. Even the handful of times of needed their support the answers have been always helpful. I'd used Aha! in the past and is way less of a cumbersome beast in comparison.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It feels like a product tool created by product people. The product is easy to use and no problems to integrate with Jira. Setting things up to how I want was simple enough and the broad range of features. Road mapping is pretty dynamic and easy to switch views subject to audience. It's great value for money in relation to others.

Cons:

Whilst the road mapping part is very good, cosmetically it is weaker than others (like Productboard or Airfocus). OKR management is a bit limited currently. Setting them up and connecting them is totally fine but I'd like to see better visibility on how well (or not) they are being achieved.

Reasons for choosing Craft.io

It was the collective of all features versus cost really. Arguably some competitors looked better in places, or excelled at certain things but few offered the depth of features I was looking for and none at the price really.

Verified

Reviewer

Computer Software

201-500 employees

Used daily for less than 2 years

Review source

Reviewed October 2019

Good process sharing

The benefit is to keep everybody on the same page with a clear sprint backlog and clear milestone.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The way it allows us to share the Product Development process with ease along with the team. Coming from a similar product (Product Board) the learning curve has been short. I would recommend to small remote teams in their early stages of development.

Cons:

Not always easy to browse through, requires more effort than necessary to find items that haven't been properly tagged.

Reasons for choosing Craft.io

Not so many alternatives are so specific for Product Management for Agile teams.

Reasons for switching to Craft.io

This year

Verified

Reviewer

Internet

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed December 2020

Buggy software

Helps with agile software development using Scrum approach.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

In overall it's still a usable product. The developer needs to focus on fixing the bugs to improve overall usability. Also, you need to have a fast computer to run it. Running this thing on an old mac is a nightmare.

Cons:

Plenty of bugs and poor usability features. 1. Assigning a story to somebody will move the current swimlane to the first swimlane. 2. Assigning a story to somebody will move the ticket to the top of the swimlane. 3. A “Command+click” (on Mac) on a ticket in a swimlane does not open the ticket in a new tab. 4. Unable to post links with ampersands in the URL in comments. 5. Permalinks stop randomly working and bring to a different view.

Alexander H.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 2 years

Reviewed June 2019

A product persons product tool.

I've been able to mostly live inside of one tool when working with my team. That pays for itself.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- RAPID data entry - if you have an idea of your first stories the views used allow you to rapidly write, press enter create a new story, and create another. This is actually massively time saving. - One stop shop - you can go from ideation to planning to delivery using Craft. It's what actually drew me to the product itself. - Picture support - pictures are supported in card view, so people at a glance can see what you're actually working on. - Idea Dump - you can quickly go from random thoughts to actual user stories in seconds - Fields - you can even add story points, effort, custom fields to help plan and prioritise.

Cons:

- Sometimes it's not accurate when it comes to who edited a story/item. This can cause quite the problem for paper trails. - Zappier support is flaky at best.

Adnan K.

Verified reviewer

Financial Services

5001-10000 employees

Used daily for less than 2 years

Reviewed May 2019

Craft Review

I think craft is a wonderful, all in one solution for product teams. I love it and wouldn't go back to any other software for this purpose.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like the way craft is structured, and the different views it gives me to organise and work on my backlog items. Craft has made life so much easier and more organised for me and my team. Starting with the roadmap where it forces me to thin in terms of goals and initiatives, and moving on to the backlog where it gives me a very helpful workflow view to take stories through a proper process, and finally the list view which I use the most to work on my stories.

Cons:

JIRA integration is painful and prone to introduce confusion since it needs to be manually pushed to JIRA from craft, but works live the other way round. Also while I find it quite intuitive, new users find it particularly difficult to navigate round craft unless given some training. Also the strategy section in editor could be better designed, so that goals etc are not just floating text fields but had more of a concrete hierarchy. Otherwise they get difficult to manage beyond a point.

Jessica M.

Verified reviewer

Computer Software

201-500 employees

Used daily for less than 12 months

Review source

Reviewed April 2023

Personal review for Craft

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Craft's data entry approach is extremely fast, allowing you to get from a concept to a finished story in seconds. Craft is a fantastic all-around tool, which is why I chose it in the first place. Using the card view, you can add visuals to tales so that everyone can see what's happening on in real time. It's also quite simple to turn your random ideas into user tales. You can also use story points, effort, and custom fields to help you organize and prioritize your stories.

Cons:

It can be difficult to navigate, requiring more effort than necessary to discover goods that have not been correctly labeled.

Nico H.

Verified reviewer

Education Management

2-10 employees

Used daily for less than 2 years

Reviewed June 2019

Using it for more than a year

More visibility on who is working for what. Still much better than Jira. There could be more advances solutions like AgileFant.

Ratings Breakdown

Ease of use

Functionality

Pros:

We have been using the tool for our software development practices for quite a while. Supports multiple products. We are doing weekly sprints and are now on sprint 65 or so. Supports all essential features, like image uploads, attachments, planning, etc.

Cons:

UI is not always very intuitive. For example, deleting a ticket might not always be very clear where to find this feature. The whole UI is very different from other similar software. There is a learning curve. I suggest you try the software before paying. There are some small quirks that you would expect the software to perform. One example is selecting multiple tickets to move them to another swimlane by drag-and-dropping. This seems to only move the first ticket, even you selected multiple.

Wing L.

Verified reviewer

Telecommunications

1001-5000 employees

Used daily for less than 2 years

Reviewed July 2019

Does what you need

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's fast to create tasks and the drag & drop system is easy to navigate.

Cons:

The unique terminology--it's hard to figure out what a simple project, milestone or task is when they call it epic, story, etc.

Verified

Reviewer

Marketing and Advertising

Self-Employed

Used weekly for free trial

Review source

Reviewed October 2022

Idea + project management

It was a great platform to use.

Ratings Breakdown

Ease of use

Functionality

Pros:

I liked how the idea management feature is set up to get approval before being moved to a feature stage.

Cons:

I didn't like how complicated it was to use features like scheduling or adding additional tags to an input.

George P.

Verified reviewer

Utilities

201-500 employees

Used daily for less than 12 months

Review source

Reviewed September 2016

Love this!

I`m using Craft for 2 products. It is great for collaboration with developers team. We have integrated JIRA and now I got the whole vision of product development.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Incredible UI/UX - Good support

Cons:

Poor number of integrations with other platforms and tools

Vendor Response

Thanks, George!

Replied September 2016