---
title: "Mixpanel Reviews, Pros and Cons - 2026 Software Advice"
description: "Reviews of Mixpanel. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Mixpanel is a good fit for you!"
source_url: "https://www.softwareadvice.com/project-management/mixpanel-profile/reviews/"
page_type: "reviews"
language: "en"
---

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Mixpanel Reviews

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# Mixpanel User Reviews

## Reviews summary

- Overall rating: 4.5/5
- Total reviews: 146

### Secondary ratings

- Ease of use: 4.1/5
- Customer support: 4.2/5
- Value for money: 4.2/5
- Functionality: 4.5/5

### Rating distribution

- 5 stars: 88 reviews (60%)
- 4 stars: 49 reviews (34%)
- 3 stars: 9 reviews (6%)
- 2 stars: 0 reviews (0%)
- 1 star: 0 reviews (0%)

### Most mentioned pros

- It has an intuitive interface that's great for myself and my team to be able to use when wanting to answer our own data questions without needing help from our product analytics team.
- The event-based tracking is really powerful.
- Security and data handling feel reliable.

### Most mentioned cons

- Setting up event tracking correctly takes time and if the implementation is wrong, your data gets messy fast.
- The pricing jumps significantly once you cross the free tier event limit, which feels expensive for growing teams.
- The UI can become crowded with too many custom events, and it took some work to get consistent naming decisions across the team.

## Mixpanel customer reviews

Showing reviews 1-25 of 146 (page 1).

### Detailed User Insights

- Overall rating: 5/5
- Reviewer: Ava H.
- Verified reviewer: Yes
- Industry: Program Development
- Company size: 51-200 employees
- Product usage: Used daily for less than 2 years
- Reviewed: October 2024
- Review source details: This review was submitted organically. No incentive was offered

It gives valuable insights into user behaviour, but it’s best for those willing to learn the ropes.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

I tracked what users were doing, helping me see what they enjoyed and where they struggled.

#### Cons

It’s tricky to learn at first, especially if you’re new to analytics.

---

### A Comprehensive Review of Mixpanel

- Overall rating: 5/5
- Reviewer: Noam B.
- Verified reviewer: Yes
- Industry: Media Production
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: January 2023
- Review source details: This review was submitted organically. No incentive was offered

Overall, I have been very happy with my experience using Mixpanel. The ease of setup and powerful analytics have been invaluable to me in understanding my user base and making better decisions.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Mixpanel is an incredibly powerful and user-friendly tool for tracking and analyzing user behavior. Its intuitive interface makes it easy to set up and use. Its powerful analytics provide deep insights into user behavior and allow users to make better decisions.

#### Cons

Mixpanel can be expensive for some users, and its features may be too complex for some. Additionally, its customer service could use improvement.

#### Reasons for switching to Mixpanel

Mixpanel stands out from its competitors due to its robust analytics capabilities and intuitive user interface. The ability to customize data tracking and segment user behavior provides a powerful tool for gaining valuable insights into user behavior.

---

### The best user tracking tool

- Overall rating: 4/5
- Reviewer: Magnus O.
- Verified reviewer: Yes
- Industry: Publishing
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: September 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

The experience has been great. Although, I requested a refund once and it took a while.

#### Ratings breakdown

- Ease of use: 4/5
- Customer support: 3/5
- Functionality: 5/5

#### Pros

Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

#### Cons

Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.

---

### Most important Data Analytics tool for SaaS

- Overall rating: 5/5
- Reviewer: Vaibhav D.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 51-200 employees
- Product usage: Used daily for less than 12 months
- Reviewed: September 2022
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Great tool tool which every saas product marketer and developer teams should use for products improvement.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

Can track more detailed and accurate users Interaction information for SaaS products.

#### Cons

Implementation takes time and development efforts.

#### Reasons for choosing Mixpanel

Less expensive and more detailed implementation videos available.

#### Reasons for switching to Mixpanel

Not able to track detailed information about each user's activity inside webapp

---

### Mixpanel

- Overall rating: 5/5
- Reviewer: Romaric S.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 2-10 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: February 2023
- Review source details: This review was submitted organically. No incentive was offered

Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.

#### Cons

Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.

---

### There are a lot of analytics tools. This one does work.

- Overall rating: 5/5
- Reviewer: Aleksandr S.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 501-1000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: April 2021
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers. It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights. Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading. Again. the documentation, examples and how-to's are very helpful. Mixpanel does not lose updates in most of the cases, but they might be delayed. Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted.

#### Cons

Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet. Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved. Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected. Latency sometimes is an issue. Price is a bit too high.

---

### Best decision to use Mixpanel

- Overall rating: 5/5
- Reviewer: Yuvan K.
- Verified reviewer: Yes
- Industry: Education Management
- Company size: 51-200 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2023
- Review source details: This review was submitted organically. No incentive was offered

Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the product to use and will help in making business decisions.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

Mixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required.

#### Cons

It should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful.

#### Reasons for choosing Mixpanel

For my use case Mixpanel fits the best.

---

### The king for product Analytics

- Overall rating: 5/5
- Reviewer: Luis F.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for less than 12 months
- Reviewed: November 2023
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product and segmentation between acquisition channels.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Amazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.

#### Cons

There are some analytics features only accessible in Enterprise, but it is a minor inconvenience.

#### Reasons for switching to Mixpanel

Needed more features related to SaaS

---

### Simple & effective product analytics tool

- Overall rating: 5/5
- Reviewer: Sushant K.
- Verified reviewer: Yes
- Industry: Education Management
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: October 2021
- Review source details: This review was submitted organically. No incentive was offered

Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

#### Cons

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

---

### Go to tool for Dashboarding

- Overall rating: 5/5
- Reviewer: Aman K.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 501-1000 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2021
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 5/5

#### Pros

This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

#### Cons

There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

---

### Great self-serve analytics tools that empower product teams

- Overall rating: 5/5
- Reviewer: Andrei B.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 501-1000 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: December 2024
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Functionality: 5/5

#### Pros

It has an intuitive interface that's great for myself and my team to be able to use when wanting to answer our own data questions without needing help from our product analytics team.

#### Cons

There isn't a clear process for how to ensure the data and reporting options we use when self-serving data queries have been quality assured, and that the data and the way we interpret it is reliable

---

### An innovative tool that provides more comprehensive search and data collection options

- Overall rating: 4/5
- Reviewer: Caren J.
- Verified reviewer: Yes
- Industry: Financial Services
- Company size: 51-200 employees
- Product usage: Used daily for less than 2 years
- Reviewed: April 2022
- Review source details: This review was submitted organically. No incentive was offered

Our team's productivity has increased as a result of using Mixpanel, which has reduced the amount of time it takes to interpret massive amounts of data and better understand customer interactions.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

Mixpanel As long as you can track the data accurately from reputable sources, you'll be able to see how and how much people trust your ad, all without having to learn too much about it or rely on any prior expertise. You can get from raw data to actionable insights in a matter of minutes with this tool, thanks to its quick search feature and all the options it offers. Mixpanel provides many options for sorting results based on various classifications, such as your product type, target groups, and behavioral patterns. Customers may see all of this on personalized panels, along with reports that are easy to interpret. Every tiny change can be shared with my coworkers, which extends the possibility for finding solutions and leveraging that information to establish precise timeframes.

#### Cons

The platform's master requires lengthy training before he or she can use it to its full potential. There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking for, and this may be due to the fact that the data has not been set up correctly by the user, which can be quite distracting.

---

### Powerful, comprehensive tool to track and analyze user actions and behavior patterns

- Overall rating: 4/5
- Reviewer: Sapph L.
- Verified reviewer: Yes
- Industry: Professional Training & Coaching
- Company size: Self-Employed
- Product usage: Used daily for more than 2 years
- Reviewed: December 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

#### Ratings breakdown

- Ease of use: 4/5
- Customer support: 3/5
- Functionality: 5/5

#### Pros

Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

#### Cons

Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

---

### Web analytics and customer engagement

- Overall rating: 5/5
- Reviewer: Caleb o.
- Verified reviewer: Yes
- Industry: Education Management
- Company size: 201-500 employees
- Product usage: Used daily for less than 2 years
- Reviewed: May 2024
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Functionality: 5/5

#### Pros

The tool is easy to use and enhances customer engagement tracking and web analytics.

#### Cons

No significant issues with the tool so far

---

### Honest Mixpanel Review

- Overall rating: 5/5
- Reviewer: Anurag K.
- Verified reviewer: Yes
- Industry: Financial Services
- Company size: 11-50 employees
- Product usage: Used daily for less than 12 months
- Reviewed: November 2022
- Review source details: This review was submitted organically. No incentive was offered

Mixpanel is being used by our company to generate daily client outreach and strategise our campaign. Helps us to generate alert in real time and organize weekly and monthly data more efficiently.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .

#### Cons

They should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .

---

### The Capabilities of Mixpanel Have Been Superb

- Overall rating: 5/5
- Reviewer: George P.
- Verified reviewer: Yes
- Industry: Construction
- Company size: 1001-5000 employees
- Product usage: Used daily for less than 2 years
- Reviewed: April 2024
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I like the simplicity and ease of use of Mixpanel. Mixpanel has been make working easy for due to its amazing features.

#### Cons

I do not have reasons to dislike Mixpanel. Mixpanel meets our needs.

---

### Mixpanel Is an Excellent Market Analytics Solution

- Overall rating: 5/5
- Reviewer: Jackson V.
- Verified reviewer: Yes
- Industry: Health, Wellness and Fitness
- Company size: 1001-5000 employees
- Product usage: Used daily for less than 2 years
- Reviewed: April 2024
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I am impressed by the accuracy of this market analytics solution. Mixpanel has been so reliable.

#### Cons

I do not dislike Mixpanel. Mixpanel has brilliant features.

---

### I use Mixpanel everyday to track my KPIs and it is visually soothing

- Overall rating: 4/5
- Reviewer: Manab B.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 11-50 employees
- Product usage: Used daily for less than 12 months
- Reviewed: October 2023
- Review source details: This review was submitted organically. No incentive was offered

Overall, I really love MixPanel.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 3/5
- Functionality: 4/5

#### Pros

The ease of creating reports. In-depth analytics for product usage.

#### Cons

Limitations on creating custom reports. I wanted to export all data from MixPanel to an Excel sheet. But since there are limitations on creating custom reports, the Excel sheet cannot fit all data into one sheet.

---

### Mixpanel for usability tracking

- Overall rating: 5/5
- Reviewer: Kowshik N.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: Self-Employed
- Product usage: Used daily for less than 2 years
- Reviewed: September 2023
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

We are using mixpanel for user activity tracking in the product, its very useful to keep track of customer activity incase of error also.

#### Cons

Access to dashboard is very limited and able to create less charts only.

---

### All your product Analytics in One place

- Overall rating: 5/5
- Reviewer: Bhaumik S.
- Verified reviewer: Yes
- Industry: Internet
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: August 2021
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Help us craft the best funnels to optimize product decisions

#### Cons

Saving dashboards and retriving them sometimes acts wierdly

#### Reasons for choosing Mixpanel

Start-up credits

---

### Tracking user behavior is a must but we're still figuring out Mixpanel

- Overall rating: 5/5
- Reviewer: Maxim L.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 2-10 employees
- Product usage: Used daily for less than 6 months
- Reviewed: July 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.

#### Ratings breakdown

- Ease of use: 3/5
- Functionality: 4/5

#### Pros

The new UI is really nice (visually), I love how graphs look like Mobile app is super snappy Integration is easy Automatic insights are actually useful

#### Cons

Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category. Also, I somehow can not pin a flow-diagram to the dashboard or even save it

---

### Day to day use of the software

- Overall rating: 4/5
- Reviewer: Mohammed S.
- Verified reviewer: Yes
- Industry: Human Resources
- Company size: 51-200 employees
- Product usage: Used daily for less than 12 months
- Reviewed: December 2022
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

Ease and one stop for analysis and data management

#### Cons

Sometimes the data is clustered. May have option to download csv

---

### An Exceptional Analytic Tool

- Overall rating: 5/5
- Reviewer: Shrishtee S.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 5001-10000 employees
- Product usage: Used daily for less than 12 months
- Reviewed: February 2021
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use features had made it stand out than other products in the market. I have been using this more for than six months now and not for once I faced any difficulties. It wasn't any arduous for me and I would suggest people who are looking for a great analytic tool to try this one.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.

#### Cons

There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.

---

### So much data and So little time

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 51-200 employees
- Product usage: Used daily for less than 6 months
- Reviewed: August 2018
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 2/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

The ability to track all the different users on our system and truly analyze their journey within our product. As a Support Rep, I use mixpanel primarily to track users, see if they're able to function properly within our mobile app, so mixpanel is fantastic in this function and am sure provides much more to our team.

#### Cons

The User interface within Mixpanel can be a lot for first time users. Even using the product for a couple of months now and I'm still not fully aware of how well to use it. I wish I had more time to figure out the different functions and learn the system more but that would be it's only drawback, that it's not for beginners.

---

### Best analytics product there is but very expensive.

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Computer Software
- Product usage: Used other for less than 2 years
- Reviewed: April 2018
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Great analytics but the pricing is no longer worth it.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 1/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

#### Cons

The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.

## More reviews

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Mixpanel Reviews, Pros and Cons - 2026 Software Advice