MRMcentral

RATING:

4.71

(17)

What is MRMcentral?

MRMcentral is a comprehensive, marketing resource management and collaboration solution designed to improve the efficiency and effectiveness of marketing teams for the maximum utilization of their most important resources: time, money and content. MRMcentral is made for marketing teams and agencies that want the benefit of multiple features in one comprehensive tool. It is a combined project, resource and financial management system for mark...

read more
MRMcentral dashboard screenshot
Slide 1 of 5

How much doesMRMcentral Cost?

Price starts from $50.00 per month

Contact MRMcentral for pricing details.

Free trial: available

Free version: available

What Features doesMRMcentral offer?

Top MRMcentral features and user ratings for each are:

Access Controls/Permissions
Activity Dashboard
Activity Planning
Alerts/Notifications
Approval Process Control
Approval Workflow
Asset Lifecycle Management
Assignment Management
Budget Management
Budgeting/Forecasting
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning

What Deployment Options doesMRMcentral offer?

MRMcentral offers the following deployment options:

Cloud, SaaS, Web-Based

MRMcentral does not offer:

Windows (Desktop)
Chromebook (Desktop)
iPhone (Mobile)
Mac (Desktop)
Linux (Desktop)
Android (Mobile)
iPad (Mobile)
Windows (On-Premise)
Linux (On-Premise)

MRMcentral Reviews

Overall Rating

4.71

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

5

Functionality

4.5

Most Helpful Reviews for MRMcentral

1 - 5 of 17 Reviews

Adam

2-10 employees

Health, Wellness and Fitness

Less than 6 months

Review Source: Capterra

Reviewed October 2020

Essential to our Marketing Operations

OVERALL RATING

5.0

EASE OF USE

5.0

VALUE FOR MONEY

5.0

CUSTOMER SUPPORT

5.0

FUNCTIONALITY

5.0

Perfect value for money. Super good customer support.

PROS

Our backbone tool for collaboration with our international distribution partners. This helps us to allocate resources, make assets available, localize assets, and have a streamlined collaboration.

CONS

Could have a bit more visualization features.

Reason for choosing MRMcentral

Value for Money. The best match to our needs.

Vendor Response

Thank you, Adam!

Replied October 2020

Athanasios

11-50 employees

Marketing and Advertising

Less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

Reviewed April 2020

Perfect Approval and Task Management Platform

OVERALL RATING

5.0

EASE OF USE

5.0

VALUE FOR MONEY

5.0

CUSTOMER SUPPORT

5.0

FUNCTIONALITY

5.0

It really helped to have one platform to house all the jobs and route them to all the different departments and that improved things across our customer base.

PROS

Gathering feedback and approval for marketing/advertising projects can be time consuming, especially in the agency business. We needed a single platform that everyone would adopt, and that’s why we gave MRMcentral a try. In the end, MRMcentral proved to be a powerful, user-friendly tool that increased efficiency and reduced headaches.

CONS

Nothing specific. While we have started, the UI was a bit outdated, but the latest UI overhaul fixed this.

Reason for choosing MRMcentral

MRMcentral is clearly best value for money.

Hassan

11-50 employees

Graphic Design

More than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

Reviewed July 2019

Software Evaluation

OVERALL RATING

3.0

EASE OF USE

3.0

VALUE FOR MONEY

3.0

CUSTOMER SUPPORT

4.0

FUNCTIONALITY

3.0

Workflow is well organized, yet we face complications in reviewing and previewing within uploaded projects

PROS

Notifications, Project Discussions, Actions, Project Schedules, New Discussion Area

CONS

Preview of the uploaded files, logging out after a short time, creating a report is inaccurate, searching for archived projects

Reason for choosing MRMcentral

Subscription fees is more flexible

Anonymous

501-1,000 employees

More than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

Reviewed September 2019

Great collaboration software

OVERALL RATING

4.0

EASE OF USE

4.0

FUNCTIONALITY

4.0

Before MRMcentral, our department did not have a centralized collaboration system and some projects entailed illegible handwritten and scanned markups. MRMcentral helped eradicate our previous inefficient collaboration process with its seamless and easy-to-use software.

PROS

Ability to collaborate between multiple departments and have documented due dates, timestamps, timelines.

CONS

Unable to mark up word documents, web pages, videos

Reasons for switching to MRMcentral

Another division was using MRMcentral

Deborah

201-500 employees

Financial Services

More than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Reviewed December 2019

Glad to be back!

OVERALL RATING

5.0

EASE OF USE

5.0

VALUE FOR MONEY

5.0

CUSTOMER SUPPORT

4.0

FUNCTIONALITY

5.0

PROS

There are many workflow/productivity software platforms out there at all price points. What virtually all of them lack is complex task schedule management and collaborative markup/approval processes. MRM Central has both. It takes a bit of time to get this platform setup for your team's workflow, but once it's setup, it works great! I used this software several years ago before IBM bought it. IBM did nothing to advance it so I'm glad it's back with its original company and back on the market.

CONS

There is a bit of a learning curve for the team to learn this software, but nothing out of the ordinary. Getting the Help tool back up and running in the platform would be a big help.

Reasons for switching to MRMcentral

Asana, and other tools like it, just don't have the workflow scheduling and review/mark-up tools that MRM Central has.