About Advantage

Advantage provides an all-in-one purpose-built software platform for managing advertising agencies, creative teams, public relations firms, and marketing firms of all sizes. Over 850 agencies and creative teams use Advantage for Accounting & Financial Management, Project Management, and Media Planning, Buying, and Management. Advantage’s 100% US-based team of agency and creative-team veterans provides unlimited live support 12 hours a day, 5 days a week.

Implementation, support, and customization services are provided by experienced Advantage personnel who work closely with clients to understand: why they do things the way they currently do them, and what they would like to accomplish as an organization. Once this baseline understanding has been est...


Read More

Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

32 Reviews of Advantage

Average User Ratings

Overall

4.31 / 5 stars

Ease-of-use

3.5

Value for money

4.5

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(19)

19

4 stars

(5)

5

3 stars

(7)

7

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 32 results

March 2019

Karen from C+C

Verified Reviewer

Company Size: 51-200 employees

Industry: Public Relations and Communications

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2019

Comprehensive Software designed for agencies

We are extremely happy with Advantage/Aqua! Billing clients used to take our accounting team 2-3 weeks. Now we can get invoice drafts done in just a few day with improved accuracy. Even after 5 months on the system, we continue to discover new capabilities and information that help us run the business.

Pros

Advantage has been specifically designed to fit the needs of a PR or Advertising agency. Its flexibility allowed us to adapt the software to support our existing processes. It's made our team more efficient and gives us much more insight into our business data and metrics. Project management capabilities improve communication, budgeting and scheduling across the organization. In a long career, Advantage has the best client support team with which I have ever worked! Calls are answered immediately, problems are addressed and the Advantage folks are a delight to work with. Even better, many of the customer support folks have worked at PR or advertising agencies so they really understand our challenges and can offer "best practices". Lastly, it is a cloud based system so our team can work from anywhere with no need for server access.

Cons

This is a complex system and the learning curve is steep. The first couple of months on the system were a real struggle (this is where that outstanding client support really comes in handy!). New users should be prepared that implementation is a big project that requires both dedicated resources and management support. Aqua, the program used by most agency staff, is a good user experience but the accounting system is old code and it looks & works like old code. Some of the menus are not very intuitive and it can take a while to figure out how to use them.

July 2020

Miles from Eagle Creative

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

July 2020

Great support team!

Our experience has been great. This is a great system to help organize and build your operation into the future!

Pros

The human component. They have a tremendous support team that really takes the time to understand your business and how you can most effectively benefit from the myriad of features both on setup and implementation. On the software side, there are a lot of options so you'll always be able to find a way to make it work the way you need it to.

Cons

It can be quite overwhelming and confusing. There are aspects of usability that I believe require more steps than necessary. However, this is often the case with software that's built to service a variety of business types and sizes. Again, I'll point out that their staff and support are phenomenal and even in times of confusion are right there with you to guide you through and get you effective solutions to the hurdles you're encountering.

Reasons for Choosing Advantage

We chose Advantage based on the comprehensive project management, media planning tools, and accounting system.

July 2019

Bethany from Summit Marketing

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

2.0

Functionality

3.0

July 2019

Not User Friendly

I preferred working with ASANA

Pros

We've been told it is a better tool for us to track how many hours everyone is using and estimate time we will need for new projects.

Cons

We changed to this for project management and time tracking. It is one of the most frustrating interfaces I've ever seen. Nothing is intuitive. You have to click so many times to just get to the thing you need.

Response from Advantage Software Company

Replied July 2019

Hi Bethany, Thanks for taking the time to share your experience. I'm disappointed that you're having frustrations. We released a major update to UX earlier this year and the response has been overwhelmingly positive, particularly on our time-sheet module. We want to make sure you're getting all the support you need to manage your day with our all-in-one agency management platform (Accounting, Project Management, Media). You have access to free training videos at http://usercommunity.gotoadvantage.com/, and I'd be happy to arrange for a free training call with one of our project management experts. Please feel free to respond to the notification email and I'll personally work with you to align the right resources. I'll also reach out to the designated contact at your agency to see if there's anything we can do to better support you.Looking forward to connecting! Best Regards, Jeff Thrall, CRO

July 2020

Judith from KingSt Advertising Ltd

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2020

Advantage is a great product

Because our project management and media buying are linked to our accounting our financial reporting is far more accurate.

Pros

We have our project management, media planning and buying and accounting all in one package. The company is very proactive in keeping up with technology and the market.

Cons

That our server is on the eastern seaboard of the USA, and we are in NZ so there are timing issues with being able to contact support.

Reasons for Choosing Advantage

Advantage was the only product we found which combined project management, media planning and buying and accounting in one.

March 2020

Sarah from Sasquatch Advertising, Inc.

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2020

Software

Depending on your comfort with new systems, it takes a while to feel comfortable getting around and using the software. When I first started using, I didn't have much instruction from the person using prior to me but luckily Advantage has really knowledgeable customer service people. I definitely didn't hesitate to call them but could have utilized other methods that are available for learning.

Pros

For the most part, this software is better than any I've used before. I'm not the most tech-oriented so it is relatively easy to use and intuitive. This software is very robust and we don't use it to its full capacity but would like to use more of its capability. Advantage has the best customer service people and availability that I've experienced in numerous software systems.

Cons

Finding and running reports can be cumbersome as there are two sources for reports. I believe Advantage is phasing out one of them to be able to just use one. There are small things on certain reports that I would like to see but Advantage always seems open to hearing suggestions. Also, there are so many reports and ways/options, as well as custom reports, it's somewhat overwhelming.