About Advantage

Advantage provides an all-in-one purpose-built software platform for managing advertising agencies, creative teams, public relations firms, and marketing firms of all sizes. Over 850 agencies and creative teams use Advantage for Accounting & Financial Management, Project Management, and Media Planning, Buying, and Management. Advantage’s 100% US-based team of agency and creative-team veterans provides unlimited live support 12 hours a day, 5 days a week.

Implementation, support, and customization services are provided by experienced Advantage personnel who work closely with clients to understand: why they do things the way they currently do them, and what they would like to accomplish as an organization. Once this baseline understanding has bee...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

36 Reviews of Advantage

Average User Ratings

Overall

4.33 / 5 stars

Ease-of-use

3.5

Value for money

4.5

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(21)

21

4 stars

(7)

7

3 stars

(7)

7

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 36 results

May 2018

User Profile Picture

Steve from Clean

Verified Reviewer

Company Size: 51-200 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2018

Excellent core app for us. Team loves it. Outstanding technical support.

Project management, accounting, workflow, routing, expenses, time tracking.

Pros

Our entire team on one platform for projects + accounting? And people love it? Is...such a thing even possible? It is - and it is Advantage. Having worked with Quickbooks, Netsuite, Sage, Foundation and all manner of home-grown horrors... Advantage is a wondrous breath of fresh air. I'm the IT Director and have not had a single incident or technical issue with Advantage (beyond your occasional password reset). The times that I have reached out to technical support have been largely for information / usage questions as I learned. They greeted us, recognizing our number, and were enthusiastic, professional, and unbelievably swift to answer any question or to solve any issue. I love that the software is hosted (at least for us). A joy to not have to deal with local servers, network shares, etc.

Cons

1 - long term - having 100% web based Advantage would be neat, but Citrix Receiver works perfectly on our Macs and PCs. 2 - The logins are a little weird (generic strings, rather than a custom username). Users will of course forget those, or write them on a sticky on their monitor (bad). We ended up making a chart of people's user logins and keep it in 1Password. Not a huge deal.

March 2021

Eileen from Situation Interactive

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2021

Switching to Advantage was a great choice

Working with the Advantage team has been an amazing experience. From implementation to training, and now through regular daily use the team at Advantage has been supportive, communicative, and always willing to help. Remote training was a fantastic option for us, and left us with amazingly detailed videos to reference as we began really working with the tool. Their support staff is patient, knowledgable and can easily help troubleshoot any issue faced. We are so thrilled with the level of customer support offered to us at every turn, even when the issues are clearly user errors.

Pros

When switching to Advantage, we were looking for a tool that allowed us to more seamlessly integrate our billing, media and project management needs all in one platform. Prior to the switch much of our media billing needed to be manually entered into the system, as all buying took place on third party sites. With the switch to Advantage, we were able to integrate our media campaigns into the Advantage software, cutting down on the manual work needed in the billing process. Additionally, we loved the project management tools, and robust reporting capabilities available.

Cons

Any new software implementation is a challenge. There is a lot of work that goes into the setup of Advantage because it is such a robust tool. Really understanding how all the pieces fit together for your business and for the systems daily use is very important and one that must be addressed at the start of the process. We are still learning all the aspects of the impacts of choices we made during implementation. With all that said, the advantage team has been with us every step of the way to help us maximize the tool for our agency. They are always open to software enhancements, and so any minor inconveniences we have faced they have heard our feedback on how to improve it for us.

Reasons for Switching to Advantage

We were looking for a more fully integrated platform that allowed for more automated media buying.

July 2019

Bethany from Summit Marketing

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

2.0

Functionality

3.0

July 2019

Not User Friendly

I preferred working with ASANA

Pros

We've been told it is a better tool for us to track how many hours everyone is using and estimate time we will need for new projects.

Cons

We changed to this for project management and time tracking. It is one of the most frustrating interfaces I've ever seen. Nothing is intuitive. You have to click so many times to just get to the thing you need.

Response from Advantage Software Company

Replied July 2019

Hi Bethany, Thanks for taking the time to share your experience. I'm disappointed that you're having frustrations. We released a major update to UX earlier this year and the response has been overwhelmingly positive, particularly on our time-sheet module. We want to make sure you're getting all the support you need to manage your day with our all-in-one agency management platform (Accounting, Project Management, Media). You have access to free training videos at http://usercommunity.gotoadvantage.com/, and I'd be happy to arrange for a free training call with one of our project management experts. Please feel free to respond to the notification email and I'll personally work with you to align the right resources. I'll also reach out to the designated contact at your agency to see if there's anything we can do to better support you.Looking forward to connecting! Best Regards, Jeff Thrall, CRO

September 2020

Maria from Preston Kelly

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2020

30+ years of Controller role and this is the very best product and customer service

I love Advantage. I have worked in other software systems (3) and implemented Advantage 2 times. You have found a way to have proper audit controls to help keep a company safe and knowledgeable in real time. I love your webinars and learning library, it allows us to grow on our own. But when we do have to call in for help, I am never disappointed by the knowledge and professionalism. Thank you

Pros

It is solid and performs as it should. Advantage make continuous helpful updates so it is relevant. The updates are painless. But what I like the best is the customer service. I have used this company for over 20 years and I have NEVER had a bad experience. Everyone has solid background of experience and is not only helpful but polite. We joke that we have learned more about proper process controls by using the system properly. The system makes it easy to perform work controls properly.

Cons

We are hosted - if we could export all the reports in excel or pdf easily (I have noticed many reports are being added and love it when we can email them).

Reasons for Choosing Advantage

I had already had experience with Advantage and knew how easy the implementation would be. You made me look like a rock star because we had so many new reports and capabilities.

Reasons for Switching to Advantage

Workamajig was not set up properly and did a poor job with WIP (Advantage make is so clear and easy). Experienced long wait time responses and some of our employees had rude customer service when they were in training. Clients and Profits was old and was literally crashing, so we would have to run from back ups. I had already had experience with Advantage and knew how easy the implementation would be. You made me look like a rock star because we had so many new reports and capabilities.

July 2020

Miles from Eagle Creative

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

July 2020

Great support team!

Our experience has been great. This is a great system to help organize and build your operation into the future!

Pros

The human component. They have a tremendous support team that really takes the time to understand your business and how you can most effectively benefit from the myriad of features both on setup and implementation. On the software side, there are a lot of options so you'll always be able to find a way to make it work the way you need it to.

Cons

It can be quite overwhelming and confusing. There are aspects of usability that I believe require more steps than necessary. However, this is often the case with software that's built to service a variety of business types and sizes. Again, I'll point out that their staff and support are phenomenal and even in times of confusion are right there with you to guide you through and get you effective solutions to the hurdles you're encountering.

Reasons for Choosing Advantage

We chose Advantage based on the comprehensive project management, media planning tools, and accounting system.