--- title: "Muck Rack Software Reviews, Demo & Pricing - 2026" description: "Review of Muck Rack Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/public-relations/muck-rack-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Public Relations Software](https://www.softwareadvice.com/public-relations/) / Muck Rack Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/public-relations/muck-rack-profile/reviews/) # Muck Rack Review Custom quote 1 plan On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews - Popular Comparisons ## Overview Muck Rack 4.2 [(28)](https://www.softwareadvice.com/public-relations/muck-rack-profile/reviews/) Pricing Pricing available upon request Top Alternatives ### About Muck Rack Muck Rack is a cloud-based solution designed to help public relations professionals and journalists manage media coverage and digital campaigning processes. It offers a pitching module, which allows businesses to create personalized pitches and follow-ups for relevant journalists. The application provides collaboration tools, which allows team members to view media lists and track call logs, notes and ongoing pitches between journalists and colleagues. Journalists can utilize Muck Rack to create portfolios, track the performance of stories or articles, and improve individual branding across the web. Additionally, professionals can track top media outlets, mark favorite journalists and receive alerts on news, articles, and tweets about specific brands. Businesses can use customizable widgets to build dashboards, track campaign results in real-time and share presentations with internal and external stakeholders. Pricing is available on request. Do you work for Muck Rack? [Manage this product listing](https://www.g2.com/products/muck-rack/claim_requests/new?auto=true) ## Muck Rack User Interface ## Popular Muck Rack Alternatives Main Product Muck Rack 4.2 [(25)](https://www.softwareadvice.com/public-relations/muck-rack-profile/reviews/) Ratings Breakdown - 4.20Ease of use - 4.11Value for money - 4.10Customer support - 4.24Functionality Pricing Available upon request Alternative Product [Agility PR Solutions](https://www.softwareadvice.com/public-relations/agility-pr-solutions-profile/) 3.3 [(10)](https://www.softwareadvice.com/public-relations/agility-pr-solutions-profile/reviews/) Ratings Breakdown - 3.30Ease of use - 3.0Value for money - 3.0Customer support - 3.30Functionality Pricing Available upon request Alternative Product [MediaHQ](https://www.softwareadvice.com/marketing/mediahq-profile/) 4.6 [(85)](https://www.softwareadvice.com/marketing/mediahq-profile/reviews/) Ratings Breakdown - 4.69Ease of use - 4.28Value for money - 4.82Customer support - 4.48Functionality Pricing Available upon request Alternative Product [Brand24](https://www.softwareadvice.com/marketing/brand24-profile/) 4.7 [(257)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.51Value for money - 4.75Customer support - 4.43Functionality Pricing Starting at $199.00 per month Alternative Product [Prezly](https://www.softwareadvice.com/public-relations/prezly-profile/) 4.7 [(68)](https://www.softwareadvice.com/public-relations/prezly-profile/reviews/) Ratings Breakdown - 4.66Ease of use - 4.23Value for money - 4.88Customer support - 4.36Functionality Pricing Starting at $100.00 per month Alternative Product [JournoLink](https://www.softwareadvice.com/marketing/journolink-profile/) 4.8 [(8)](https://www.softwareadvice.com/marketing/journolink-profile/#reviews) Ratings Breakdown - 4.75Ease of use - 4.63Value for money - 4.88Customer support - 4.50Functionality Pricing Available upon request ## Muck Rack Pricing and Plans Muck Rack has one plan. Basic is custom-priced. Basic Contact Vendor for Pricing No plan information available ### How does Muck Rack pricing compare to alternatives? Explore how Muck Rack's pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Muck Rack4.2[(28)](https://www.softwareadvice.com/public-relations/muck-rack-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.1 | | [MediaHQ](https://www.softwareadvice.com/marketing/mediahq-profile/)4.6[(85)](https://www.softwareadvice.com/marketing/mediahq-profile/reviews/) | Pricing available upon request | Available | Not available | 4.3 | | [Brand24](https://www.softwareadvice.com/marketing/brand24-profile/)4.7[(257)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) | $199.00 /mo | Available | Not available | 4.5 | | [Prezly](https://www.softwareadvice.com/public-relations/prezly-profile/)4.7[(68)](https://www.softwareadvice.com/public-relations/prezly-profile/reviews/) | $100.00 /user/mo | Available | Not available | 4.2 | | [JournoLink](https://www.softwareadvice.com/marketing/journolink-profile/)4.8[(8)](https://www.softwareadvice.com/marketing/journolink-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.6 | Muck Rack4.2[(28)](https://www.softwareadvice.com/public-relations/muck-rack-profile/reviews/) * * * Starting price Pricing available upon request Free trial Not available Free version Not available Value For Money 4.1 - [MediaHQ](https://www.softwareadvice.com/marketing/mediahq-profile/)4.6[(85)](https://www.softwareadvice.com/marketing/mediahq-profile/reviews/) * * * Starting price Pricing available upon request Free trial Available Free version Not available Value For Money 4.3 - [Brand24](https://www.softwareadvice.com/marketing/brand24-profile/)4.7[(257)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) * * * Starting price $199.00 /mo Free trial Available Free version Not available Value For Money 4.5 - [Prezly](https://www.softwareadvice.com/public-relations/prezly-profile/)4.7[(68)](https://www.softwareadvice.com/public-relations/prezly-profile/reviews/) * * * Starting price $100.00 /user/mo Free trial Available Free version Not available Value For Money 4.2 - [JournoLink](https://www.softwareadvice.com/marketing/journolink-profile/)4.8[(8)](https://www.softwareadvice.com/marketing/journolink-profile/reviews/) * * * Starting price Pricing available upon request Free trial Not available Free version Not available Value For Money 4.6 ## Muck Rack Features - Popular features found in Public Relations Campaign Analytics Campaign Planning Clippings Management Communication Management Digital Asset Management Email Distribution Monitoring Multi-Channel Distribution Multi-Channel Marketing Press Monitoring Press Release Builder Reporting & Statistics - More features of Muck Rack Article Author Database Auto Update Campaign Management Contact Management ## Muck Rack User Reviews ## Muck Rack customer ratings - Overall rating: 4.2/5 - Total reviews: 28 ### Rating distribution - 5 stars: 14 reviews (50%) - 4 stars: 8 reviews (29%) - 3 stars: 4 reviews (14%) - 2 stars: 1 reviews (4%) - 1 star: 1 reviews (4%) ### Secondary ratings - Ease of use: 4.2/5 - Value for money: 4.1/5 - Customer support: 4.1/5 - Functionality: 4.2/5 --- ### Great Global, Multilingual Coverage, but Analysis Needs Improvement - Overall rating: 3/5 - Reviewer: Aditi A. - Verified reviewer: Yes - Industry: Public Relations and Communications - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: November 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Coverage and crisis alerts help me stay aware of everything happening with the company around the globe. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 #### Pros The articles from the past and coverage from different part of world / language. #### Cons The analysis method isn’t up to the mark, and the available filters are very limited. --- ### Why we can't function without Muck Rack - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Entertainment - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I cannot run by business without Much Rack. It's accuracy is far superior to it's competitors. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I love that I can almost always find the perfect fruit journalist for the story I'm pitching. GLOBALLY. I can read their recent work to build an understand if then that goes away beyond their job title. #### Cons It's expensive for we small biz owners. Is love it if we could pay monthly and only for the features we specifically use. --- ### Social Media & PR Specialist - Overall rating: 4/5 - Reviewed: November 2026 - Industry: Health, Wellness and Fitness - Company size: Self-Employed The reviewer appreciates the fast and intuitive list-building process provided by Muck Rack, particularly with its AI features. They also mention that the tool's email formatting can sometimes appear odd. Full review available after login on Software Advice --- ### Chief Marketing Officer - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 501-1000 employees The reviewer appreciates Muck Rack's ease of setup and its ability to generate media contact lists automatically. Despite some dissatisfaction with the appearance of the reporting dashboard, the tool significantly aids in PR pitching efforts. Full review available after login on Software Advice --- ### Senior Public Relations Manager - Overall rating: 3/5 - Reviewed: November 2026 - Industry: Leisure, Travel & Tourism - Company size: 2-10 employees As an entry-level tool, this software effectively combines multiple functionalities, making it user-friendly. Users may find that the AI generative pulse reports could benefit from additional details and insights. Full review available after login on Software Advice --- ### Great for personalized pitches - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Publishing - Company size: 5001-10000 employees - Product usage: 3-5 years · daily - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Muck Rack is great for PR outreach and finding contacts outside of our usual pitching list. I've fostered relationships with media contacts using Muck Rack by referencing specific works or commenting on a subject that the contact cares about, which has resulted in more effective pitching than cold email blasts to an extensive list. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Muckrack makes it easy to create specific, tailored pitches to appropriate media contacts. It's so helpful that it's not just name, title, and contact info - it provides examples of recent journalism that writer has done, and specific beats that they focus on. This makes it easy to figure out how to pitch them from an angle that will resonate, and connect with media contacts on a personal level. #### Cons The UA could be simplified a little bit - looking at campaign searches can be a bit overwhelming when a bunch of less specific results show up. --- ### They Over Promise & Under Deliver - Overall rating: 2/5 - Reviewer: Jeffrey C. - Industry: Real Estate - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: September 2023 - Review source details: This review was submitted organically. No incentive was offered My experience sucks. I am not happy with the product in anyway shape or form. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros The idea that it would be easy to use and easy to reach out to prospects who are looking for my specific type of content creation. #### Cons They say their reach is a lot further than they really have. There are not nearly as many contacts as they say there are. There was a high bounce back rate and never once did anyone ever respond. So even if they were being delivered... Then maybe it was going to spam? The sales people are pushy (which is a compliment to their sales people). But I wish I hadn't gotten lured into a "special". Shame on me. Don't fall for it. --- ### You Need Muck Rack for Your PR - Overall rating: 4/5 - Reviewer: Laura D. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 1-3 years · monthly - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Muck Rack is designed to take your PR listening efforts to the next level. Your PR team will thank you! #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Muck Rack is a great PR listening tool that allows you to search for articles, media, broadcasts, and more that have mentioned your organization by name, or the products/services you promote. You can search broadly or as narrowly for the results you are looking for. #### Cons Sometimes, Muck Rack will not show your search results if they are too narrow. You either need to refine your search terms or broaden them. --- ### Great way to find relevant media outlets - Overall rating: 5/5 - Reviewer: Adam D. - Industry: Medical Devices - Company size: 201-500 employees - Product usage: 3-5 years · a few times a year - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Muck Rack has made it much easier for me to find journalists that cover topics relevant to the products my business offers. I now spend less time searching for the right press contacts and I upset less people because I'm not pitching them stories they have no interest in. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Muck Rack makes it much easier to find journalists based off what they cover and what their interests are. It's an easy way to save time and make sure your pitches are reaching the right people. #### Cons There is nothing I dislike about Much Rack. It is a great software tool for marketing and PR professionals. --- ### Will never switch back! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Public Relations and Communications - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: November 2020 - Review source details: This review was submitted organically. No incentive was offered I have really enjoyed using this platform. The customer service is impeccable and has helped my team multiple times. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that you can create targeted contact lists easily. The contacts are relevant and you can connect with them personally. #### Cons I would like to be able to edit my email body with images. Being able to wrap text would be a game-changer. --- Showing 1 - 10 of 28 Reviews [See All Reviews](https://www.softwareadvice.com/public-relations/muck-rack-profile/reviews/) ## Muck Rack Popular Comparisons [MediaHQ vs Muck Rack](https://www.softwareadvice.com/marketing/mediahq-profile/vs/muck-rack/)[Brand24 vs Muck Rack](https://www.softwareadvice.com/marketing/brand24-profile/vs/muck-rack/)[Meltwater vs Muck Rack](https://www.softwareadvice.com/public-relations/muck-rack-profile/vs/sysomos/)[Cision vs Muck Rack](https://www.softwareadvice.com/marketing/cision-profile/vs/muck-rack/)[Newswire vs Muck Rack](https://www.softwareadvice.com/public-relations/muck-rack-profile/vs/newswire/) ## See what companies are saying about Software Advice