Muck Rack
About Muck Rack
Muck Rack Pricing
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Most Helpful Reviews for Muck Rack
1 - 5 of 23 Reviews
Christine
Verified reviewer
Publishing, 5,001-10,000 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed March 2019
Great for personalized pitches
Muck Rack is great for PR outreach and finding contacts outside of our usual pitching list. I've fostered relationships with media contacts using Muck Rack by referencing specific works or commenting on a subject that the contact cares about, which has resulted in more effective pitching than cold email blasts to an extensive list.
PROSMuckrack makes it easy to create specific, tailored pitches to appropriate media contacts. It's so helpful that it's not just name, title, and contact info - it provides examples of recent journalism that writer has done, and specific beats that they focus on. This makes it easy to figure out how to pitch them from an angle that will resonate, and connect with media contacts on a personal level.
CONSThe UA could be simplified a little bit - looking at campaign searches can be a bit overwhelming when a bunch of less specific results show up.
Anonymous
1 employee
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed March 2024
Intelligently designed media database that weaves in coverage in a meaningful way
Of all the platforms out there that do what Muck Rack does, it's the best option. The database results are as good as you can get, comparatively, and the customer service is both responsive and friendly.
PROSI was initially against the notion of a media database that was intrinsically tied to coverage tracking, but it ultimately makes total sense. Knowing what each reporter is writing about at any given moment is a huge benefit to determine whether they belong on your target list. On the other side of the equation is the ability to find journalists writing about your topic by searching for key words in recent coverage. It's 100% logical, and Muck Rack does it really well.
CONSThe only real complaint I have is that you can't fully customize coverage reports. It would be extremely helpful if I could remove entire sections that are built into the header of the report.
Reasons for switching to Muck Rack
We switched for two reasons: price and quality of results.
Jeffrey
Real Estate, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
2
EASE OF USE
1
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
2
Reviewed September 2023
They Over Promise & Under Deliver
My experience sucks. I am not happy with the product in anyway shape or form.
PROSThe idea that it would be easy to use and easy to reach out to prospects who are looking for my specific type of content creation.
CONSThey say their reach is a lot further than they really have. There are not nearly as many contacts as they say there are. There was a high bounce back rate and never once did anyone ever respond. So even if they were being delivered... Then maybe it was going to spam? The sales people are pushy (which is a compliment to their sales people). But I wish I hadn't gotten lured into a "special". Shame on me. Don't fall for it.
Adam
Medical Devices, 201-500 employees
Used more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2019
Great way to find relevant media outlets
Muck Rack has made it much easier for me to find journalists that cover topics relevant to the products my business offers. I now spend less time searching for the right press contacts and I upset less people because I'm not pitching them stories they have no interest in.
PROSMuck Rack makes it much easier to find journalists based off what they cover and what their interests are. It's an easy way to save time and make sure your pitches are reaching the right people.
CONSThere is nothing I dislike about Much Rack. It is a great software tool for marketing and PR professionals.
Reason for choosing Muck Rack
Good price point and large database of press contacts.
Reasons for switching to Muck Rack
Muck Rack was much cheaper and offered better data.
Jacqueline
Public Relations and Communications, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2020
Will never switch back!
I have really enjoyed using this platform. The customer service is impeccable and has helped my team multiple times.
PROSI like that you can create targeted contact lists easily. The contacts are relevant and you can connect with them personally.
CONSI would like to be able to edit my email body with images. Being able to wrap text would be a game-changer.
Reasons for switching to Muck Rack
The Contacts were not regularly updated on Cision.