About Muck Rack

Muck Rack is a cloud-based solution designed to help public relations professionals and journalists manage media coverage and digital campaigning processes. It offers a pitching module, which allows businesses to create personalized pitches and follow-ups for relevant journalists.

The application provides collaboration tools, which allows team members to view media lists and track call logs, notes and ongoing pitches between journalists and colleagues. Journalists can utilize Muck Rack to create portfolios, track the performance of stories or articles, and improve individual branding across the web. Additionally, professionals can track top media outlets, mark favorite journalists and receive alerts on news, articles, and tweets about specific brands.

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20 Reviews of Muck Rack

Average User Ratings

Overall

4.4 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(12)

12

4 stars

(6)

6

3 stars

(1)

1

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 20 results

March 2019

User Profile Picture

Christine from Penguin Random House

Verified Reviewer

Company Size: 5,001-10,000 employees

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

March 2019

Great for personalized pitches

Muck Rack is great for PR outreach and finding contacts outside of our usual pitching list. I've fostered relationships with media contacts using Muck Rack by referencing specific works or commenting on a subject that the contact cares about, which has resulted in more effective pitching than cold email blasts to an extensive list.

Pros

Muckrack makes it easy to create specific, tailored pitches to appropriate media contacts. It's so helpful that it's not just name, title, and contact info - it provides examples of recent journalism that writer has done, and specific beats that they focus on. This makes it easy to figure out how to pitch them from an angle that will resonate, and connect with media contacts on a personal level.

Cons

The UA could be simplified a little bit - looking at campaign searches can be a bit overwhelming when a bunch of less specific results show up.

August 2021

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

August 2021

Possibly a viable all-in-one alternative for media lists and coverage reporting

The process of evaluating and deploying Muck Rack is relatively easy. The problem arises when you realize that results and information output are maddeningly inconsistent.

Pros

The user interface is superb and very intuitive. Results are displayed in an aesthetically pleasing format. Eager, but friendly salespeople, unlike some of the competition. No hard sell; they really demonstrated that they wanted to earn our business.

Cons

First and foremost, it's an all or nothing proposition. You can't buy access on an a la carte basis. You either get everything or nothing. That's a huge turnoff. Muck Rack is inconsistent with its contact’s emails and especially phone numbers in comparison to the competition. There have been many instances where MR only provides the outlet’s news desk phone number while the main competitor's software is able to provide the contact’s direct number. MR also does not have very many hyperlocal media outlets while the competition does.

Reasons for Switching to Muck Rack

Our team has become frustrated with some of the lack of functionality with the existing products we were using. Some people have had good experiences with Muck Rack so we decided to make the move. Time will tell whether that was the right decision.

October 2020

Henry from WHMC LLC dba WEHOville.com

Company Size: 2-10 employees

Industry: Online Media

Review Source: Capterra


Ease-of-use

1.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

October 2020

Seriously inaccurate information on Muck Rack, and unresponsive 'customer service'

No one answers the phone :(

Pros

Nothing. The information it conveys is inaccurate

Cons

I publish a popular hyperlocal news website called WEHOville.com. When one does a Google search, MuckRack pops up with stories from WEHOville that lists those who post comments on the stories as their authors. I have complained about this before and it still happens. DO NOT TRUST MUCK RACK!

August 2021

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

4.0

August 2021

Best solution for finding media contacts

Pros

We use this database to find proper reporters to pitch to. They include contacts for all over the world.

Cons

For the most part, Muck Rack does a good job of updating when reporters change jobs but there are times where the emails are old and don't work.

August 2019

Adam from e3 Diagnostics

Company Size: 201-500 employees

Industry: Medical Devices

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2019

Great way to find relevant media outlets

Muck Rack has made it much easier for me to find journalists that cover topics relevant to the products my business offers. I now spend less time searching for the right press contacts and I upset less people because I'm not pitching them stories they have no interest in.

Pros

Muck Rack makes it much easier to find journalists based off what they cover and what their interests are. It's an easy way to save time and make sure your pitches are reaching the right people.

Cons

There is nothing I dislike about Much Rack. It is a great software tool for marketing and PR professionals.

Reasons for Choosing Muck Rack

Good price point and large database of press contacts.

Reasons for Switching to Muck Rack

Muck Rack was much cheaper and offered better data.