About diDNA

diDNA is a cloud-based enterprise ad management platform, designed to help enterprises of all sizes optimize ad inventory and enhance revenue generation by utilizing artificial intelligence and machine learning technologies. Features include caching, content management, engagement tracking, trend analysis and audience tagging.

The solution allows publishers to create reports in real-time and analyze daily ad revenue, performance per network and CPMs via graphical representation. diDNA helps automate header bidding and improve ad load times, CPMs or bid pressure for higher revenue generation. Ad tech partners can restrict malicious ads and identify and correct issues during ad deployment. Additionally, customers can also use the self-service portal to manage he...


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14 Reviews of diDNA

Average User Ratings

Overall

4.93 / 5 stars

Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

Ratings Snapshot

5 stars

(13)

13

4 stars

(1)

1

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 14 results

September 2020

Aya from NORDOT USA INC.

Verified Reviewer

Company Size: 11-50 employees

Industry: Information Technology and Services

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2020

Great ad-monetization option for those seeking an edge

diDNA has always been more of a partner than just a technology vendor. They always go the extra mile in finding new solutions that could benefit our ad-operations.

Pros

From day one, diDNA has taken an active interest in our success. From guiding us through the implementation to continuous optimization to improving revenue numbers, they have a dedicated team that works beside us along the way. Their product delivers the impact it promises, and their team is there when you need them. Can’t ask for more.

Cons

If you are looking for a plug and play solution, this is not a good fit. The complexity of the software does require considerable effort during implementation, but it is truly worth the revenue boost.

Response from diDNA

Replied September 2020

It's been a great partnership thus far! Thank you for the excellent review!

August 2020

Maureen from SportsEngine

Company Size: 501-1,000 employees

Industry: Sports

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2020

Review

Great experience working with them! Would highly recommend them to other companies.

Pros

We have worked with them for over 3 years and the customer service is excellent! The diDNA team is experienced, knowledgeable and extremely responsive. We did a deep dive last year and after looking into companies that provide similar services we realized that diDNA was the best company for us and our needs.

Cons

Nothing to speak of.

Reasons for Choosing diDNA

Customer service, reliability, knowledge base, responsiveness, and top notch consulting services are some of the main things we needed.

Response from diDNA

Replied August 2020

Thank you for being such a great partner and for the excellent review. We're fortunate to work with you and the team.

July 2021

Tomás from Vimay Group

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

July 2021

High Standard Ad-Monetization Platform

Our experience with DiDNA's team has been great, we found a strong platform for our publishers and a powerful demand for our video inventory.

Pros

An easy-to-use platform for publishers, it also counts with a huge array of products and excellent customer service. Their flexibility has been also a big plus.

Cons

it really took me time to think about something, so I will pass ;)

August 2020

Colin from The Infatuation

Company Size: 51-200 employees

Industry: Food & Beverages

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Customer support

4.0

Functionality

4.0

August 2020

diDNA Customer Review

Pros

Integration into our systems was flawless and a custom dashboard is created to highlight day over day changes. diDNA has provided access to exchanges we were not able to secure on our own and they bring a level of expertise to header bidding best practices.

Cons

We've only used the software for a few months so it's hard to say what we like the least. We are still learning and pivoting our needs in a collaborative effort.

Reasons for Choosing diDNA

Great industry references and the product/services fit our current business in addition to our growth needs.

Response from diDNA

Replied August 2020

Thank you for excellent review - looking forward to a continued long term partnership!

August 2020

Pedro from VNN Sports Inc

Company Size: 51-200 employees

Industry: Sports

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2020

A Game Changing Software For Earning Revenue

We needed to increase our programmatic revenue. Header bidding was a big peice of that. With diDNA's AI that was achieved and some. Not to mention, their experience in the industry is helpful to reduce costs and get better rev share rates.

Pros

From the beginning diDNA takes over and allows things to be easier on you as a partner. The ease of implementation and almost instant revenue boosts are great!

Cons

We were one of the first users on the new platform. So naturally some things were missing - like detailed reporting. However, they will be coming in new rollouts of updates.

Response from diDNA

Replied August 2020

Thanks for the excellent review and partnership Pedro! Always appreciate the feedback and recently implemented the most detailed reporting yet.