diDNA

RATING:

4.9

(14)

About diDNA

diDNA is a cloud-based enterprise ad management platform, designed to help enterprises of all sizes optimize ad inventory and enhance revenue generation by utilizing artificial intelligence and machine learning technologies. Features include caching, content management, engagement tracking, trend analysis and audience tagging. The solution allows publishers to create reports in real-time and analyze daily ad revenue, performance per network and CPMs via graphical representation. diDNA helps automate header bidding and improve ad load times, CPMs or bid pressure for higher revenue generation. Ad tech partners can restrict malicious ads and identify and correct issues during ad deployment. Additionally, customers can also use the self-service portal to manage header bid...

diDNA Pricing

Please contact diDNA for pricing details.

Free trial: 

Not Available

Free version: 

Not Available

diDNA dashboard

diDNA Reviews

Overall Rating

4.9

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

5

Value for money

5

Functionality

5

Most Helpful Reviews for diDNA

1 - 5 of 14 Reviews

User Profile

Aya

Verified reviewer

Information Technology and Services, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2020

Great ad-monetization option for those seeking an edge

diDNA has always been more of a partner than just a technology vendor. They always go the extra mile in finding new solutions that could benefit our ad-operations.

PROS

From day one, diDNA has taken an active interest in our success. From guiding us through the implementation to continuous optimization to improving revenue numbers, they have a dedicated team that works beside us along the way. Their product delivers the impact it promises, and their team is there when you need them. Can’t ask for more.

CONS

If you are looking for a plug and play solution, this is not a good fit. The complexity of the software does require considerable effort during implementation, but it is truly worth the revenue boost.

Vendor Response

It's been a great partnership thus far! Thank you for the excellent review!

Replied September 2020

Maureen

Sports, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2020

Review

Great experience working with them! Would highly recommend them to other companies.

PROS

We have worked with them for over 3 years and the customer service is excellent! The diDNA team is experienced, knowledgeable and extremely responsive. We did a deep dive last year and after looking into companies that provide similar services we realized that diDNA was the best company for us and our needs.

CONS

Nothing to speak of.

Reason for choosing diDNA

Customer service, reliability, knowledge base, responsiveness, and top notch consulting services are some of the main things we needed.

Vendor Response

Thank you for being such a great partner and for the excellent review. We're fortunate to work with you and the team.

Replied August 2020

Colin

Food & Beverages, 51-200 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed August 2020

diDNA Customer Review

PROS

Integration into our systems was flawless and a custom dashboard is created to highlight day over day changes. diDNA has provided access to exchanges we were not able to secure on our own and they bring a level of expertise to header bidding best practices.

CONS

We've only used the software for a few months so it's hard to say what we like the least. We are still learning and pivoting our needs in a collaborative effort.

Reason for choosing diDNA

Great industry references and the product/services fit our current business in addition to our growth needs.

Vendor Response

Thank you for excellent review - looking forward to a continued long term partnership!

Replied August 2020

Pedro

Sports, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2020

A Game Changing Software For Earning Revenue

We needed to increase our programmatic revenue. Header bidding was a big peice of that. With diDNA's AI that was achieved and some. Not to mention, their experience in the industry is helpful to reduce costs and get better rev share rates.

PROS

From the beginning diDNA takes over and allows things to be easier on you as a partner. The ease of implementation and almost instant revenue boosts are great!

CONS

We were one of the first users on the new platform. So naturally some things were missing - like detailed reporting. However, they will be coming in new rollouts of updates.

Vendor Response

Thanks for the excellent review and partnership Pedro! Always appreciate the feedback and recently implemented the most detailed reporting yet.

Replied August 2020

Bernard

Broadcast Media, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2020

The easiest way to monetize your content.

PROS

diDNA has become the easiest way for us at USSSA to monetize our content. Whether it's their programatic display ads, or pre-rolls before video. The biggest benefit we have seen with diDNA is our ability to greatly increase our revenue per ad compared to what we were previously receiving. The diDNA team makes it simple to get their product working on your website. They even provide you a dashboard that will allow you to see your daily revenue.

CONS

There isn't much not to like about the package that diDNA has put together. If your looking to add software to your website that just works, and increase your revenue you defiantly should take a look at diDNA.

Vendor Response

Thanks for the glowing review - we've really enjoyed the partnership we've had!

Replied August 2020